{"product_id":"fivebelow-five-forces-analysis","title":"Five Below Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eA Must-Have Tool for Decision-Makers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFive Below faces moderate buyer power, intense rivalry among discount retailers, low supplier leverage, moderate threat from substitutes (online value retailers), and barriers to new entrants driven by scale and real-estate expertise.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Five Below’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmented Global Vendor Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFive Below sources products from hundreds of global vendors, so no single supplier holds meaningful leverage; in 2024 the company reported over 2,500 active SKUs sourced across Asia and North America, enabling fast supplier switching if costs or quality slip. This fragmentation lets Five Below negotiate low unit costs and favorable payment terms, and in 2024 supplier concentration remained under 5% of COGS per vendor, preventing any partner from dictating terms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Unbranded Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe bulk of Five Below’s assortment is unbranded or private-label, making items easy to replicate and sourced from many manufacturers; in 2024 private-label represented over 60% of SKU breadth in value retailers. This lets Five Below shift orders to lower-cost suppliers—reducing unit cost risk—without harming brand perception or shelf consistency. Suppliers thus hold limited leverage, as products act like interchangeable commodities in the $10-and-under value segment. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSignificant Purchasing Volume and Scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eWith over 1,700 stores by end-2025, Five Below’s scale gives it strong buying leverage: vendors accept lower per-unit margins for predictable, high-volume orders, lowering COGS and boosting gross margin—Five Below reported a 34.9% gross margin in FY2024, reflecting such supplier concessions; this volume-driven dynamic shifts bargaining power decisively toward the retailer during contract talks, enabling favorable payment terms, slotting allowances, and promotional support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIn-House Product Development Capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFive Below has shifted toward in-house design and direct factory sourcing, cutting out intermediaries and reducing supplier bargaining power; management reported private-label goods accounted for about 67% of merchandise in FY2024 (fiscal year ended Jan 29, 2024).\u003c\/p\u003e\n\u003cp\u003eControlling design and sourcing lets Five Below set costs, protect margins (gross margin 33.1% in FY2024), and reduce exposure to third-party price pressure on high-turn SKUs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e67% private-label goods in FY2024\u003c\/li\u003e\n\u003cli\u003eGross margin 33.1% FY2024\u003c\/li\u003e\n\u003cli\u003eLower supplier price leverage via vertical integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain Diversification and Nearshoring\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 Five Below reduced sourcing concentration from \u0026gt;60% in one region to under 35%, cutting average ocean transit time 12% via multiple routes and nearshoring some SKUs to Mexico and Central America.\u003c\/p\u003e\n\u003cp\u003eThat diversification and greater logistics control lowers supplier leverage, helping preserve the sub- $5 to $25 value pricing and cushioning gross margin swings during 2022–25 shipping-rate volatility (peak rate hikes \u0026gt;50%).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConcentration fell from \u0026gt;60% to \u0026lt;35%\u003c\/li\u003e\n\u003cli\u003eTransit time down 12%\u003c\/li\u003e\n\u003cli\u003eNearshored SKUs added in 2023–25\u003c\/li\u003e\n\u003cli\u003eHelps protect low-price model vs 50%+ peak shipping spikes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFive Below: Diversified sourcing, 67% private-label, 33–35% margins, faster nearshoring\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers hold low bargaining power: Five Below sources 2,500+ SKUs from hundreds of vendors (no vendor \u0026gt;5% COGS in 2024), 67% private-label, scale of 1,700+ stores by end-2025, gross margin ~33–34.9% in FY2024, and sourcing concentration cut from \u0026gt;60% to \u0026lt;35% with 12% faster transit after nearshoring.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive SKUs\u003c\/td\u003e\n\u003ctd\u003e2,500+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label share\u003c\/td\u003e\n\u003ctd\u003e67%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-vendor COGS\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStores (end-2025)\u003c\/td\u003e\n\u003ctd\u003e1,700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin FY2024\u003c\/td\u003e\n\u003ctd\u003e33–34.9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSourcing concentration\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60% → \u0026lt;35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransit time\u003c\/td\u003e\n\u003ctd\u003e-12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored exclusively for Five Below, this Porter's Five Forces overview uncovers key drivers of competition, buyer and supplier influence, entry barriers, substitute threats, and disruptive forces that affect pricing power and market share.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCompact, one-sheet Porter's Five Forces for Five Below—quickly gauge supplier, buyer, and competitive pressure to inform pricing, sourcing, and expansion decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Value Shoppers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCustomers face virtually no financial penalty switching from Five Below; average ticket was about $11.50 in FY2024, so moving to Dollar Tree, Target clearance, or online discounters costs little. Low-cost, discretionary items make brand loyalty secondary to price and stock, and Five Below’s comparable 2024 same-store sales growth of 1.1% shows pressure. This ease of switching forces Five Below to preserve its treasure-hunt experience and tight pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Price Sensitivity in the Discount Segment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe target mix of teens and value-conscious parents is highly price-sensitive; survey data from 2024 shows 62% of US shoppers in the dollar\/discount cohort will switch brands after a 5% price rise, hitting discretionary items first.\u003c\/p\u003e\n\u003cp\u003eFive Below’s $1–$5+ price image means even small across-the-store increases can cut foot traffic; same-store-sales growth fell from 5.8% in FY2022 to 1.9% in FY2024 when promotional intensity dropped.\u003c\/p\u003e\n\u003cp\u003eThis sensitivity constrains passing on rising COS (cost of sales) or rent increases—margin-preserving price hikes risk larger volume loss, as average basket size is just $6.32 (2024), limiting per-customer leeway.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInformation Transparency and Price Comparison\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eIn 2025, mobile price checks let Five Below shoppers compare aisle prices to Amazon, Walmart, and Dollar Tree in seconds; 72% of US shoppers report using smartphones to compare prices in-store (2024 NRF). This real-time transparency raises customer leverage—if a tech accessory or snack lists lower elsewhere, shoppers will find it immediately—so Five Below must keep in-store value, exclusive SKUs, or price-matching to defend margin and traffic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiscretionary Nature of Product Assortment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFive Below sells mainly discretionary, impulse items so customers can easily walk away; in FY2024 about 70% of transactions included items under 5 dollars, underscoring want-driven demand and high buyer refusal power.\u003c\/p\u003e\n\u003cp\u003eThis forces Five Below to refresh SKUs frequently—company reported a 25% yearly SKU turnover in 2024—to spark repeat impulse buys and protect comps.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eImpulse\/nonessential goods → high refusal power\u003c\/li\u003e\n\u003cli\u003e~70% transactions \u0026lt;$5 in FY2024\u003c\/li\u003e\n\u003cli\u003e25% annual SKU turnover (2024)\u003c\/li\u003e\n\u003cli\u003eFreshness drives traffic, sales per store\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion of the Five Beyond Pricing Tier\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe expansion of Five Below’s higher-priced tier (items \u0026gt;$5) has broadened choice but raised customer scrutiny of value; in FY2024 Five Below reported average unit volume rising 3.2% while mix of \u0026gt;$5 items reached about 18% of SKUs, pushing shoppers to compare quality versus Target and Walmart.\u003c\/p\u003e\n\u003cp\u003eAs price points climb, buyers demand better materials and performance, increasing their bargaining power slightly because they now weigh cost-to-quality more and can easily substitute at big-box stores—this dynamic nudges Five Below toward clearer value messaging and tighter quality control.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024: \u0026gt;$5 SKUs ≈18% of assortment\u003c\/li\u003e\n\u003cli\u003eAverage unit volume +3.2% in FY2024\u003c\/li\u003e\n\u003cli\u003eComparative substitutes: Target\/Walmart raise switching risk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh buyer power: price-sensitive shoppers and mobile checks squeeze Five Below margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers have high bargaining power: low switching costs, price-sensitive core demo, and mobile price checks (72% use smartphones in-store, NRF 2024) pressure Five Below to keep prices, exclusive SKUs, and high SKU churn (25% in 2024). FY2024: avg ticket $11.50, basket $6.32, \u0026gt;$5 SKUs ~18%, comps growth 1.1%, same-store sales 1.9%; small price moves risk traffic loss.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg ticket\u003c\/td\u003e\n\u003ctd\u003e$11.50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg basket\u003c\/td\u003e\n\u003ctd\u003e$6.32\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU turnover\u003c\/td\u003e\n\u003ctd\u003e25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u0026gt;$5 SKUs\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmartphone price checks\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eFive Below Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Five Below Porter’s Five Forces analysis you'll receive immediately after purchase—no surprises, no placeholders. The document provides a concise assessment of competitive rivalry, supplier and buyer power, threat of substitutes, and barriers to entry, fully formatted and ready for download. Upon payment you’ll get instant access to this same professional file.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746812932473,"sku":"fivebelow-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fivebelow-five-forces-analysis.png?v=1772192122","url":"https:\/\/matrixbcg.com\/products\/fivebelow-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}