{"product_id":"fivebelow-bcg-matrix","title":"Five Below Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFive Below’s BCG Matrix snapshot shows a retailer balancing rapid-growth “Stars” in trend-driven categories against steady “Cash Cows” from core value toys and accessories, with a few “Question Marks” in newer higher-ticket segments that could become future drivers—or drains—depending on investment; select the full report to see exact quadrant placements and learn which SKUs demand capital or pruning. Purchase the full BCG Matrix for quadrant-level analysis, strategic recommendations, and ready-to-use Word and Excel deliverables to act fast.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFive Beyond Store-in-Store Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Five Beyond store-in-store format was the highest-growth segment in Five Below’s footprint by late 2025, contributing roughly 12% of incremental unit sales while representing under 6% of locations after 2024 pilot rollouts.\u003c\/p\u003e\n\u003cp\u003eBy selling items above the five-dollar threshold, Five Beyond raised average ticket to about $15–$18 versus $8–$9 in core stores, helping lift same-store sales growth by an estimated 3–4 percentage points in tested markets.\u003c\/p\u003e\n\u003cp\u003eConversions need sizable capital—company guidance in Nov 2025 estimated $200k–$350k per conversion—but management projects payback in 18–30 months driven by higher basket size and ancillary category expansion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDigital and E-commerce Platforms are Stars: Five Below’s digital storefront and mobile app grew 27% YoY in FY2024 sales, complementing the in-store treasure-hunt experience and driving higher basket frequency among Gen Z.\u003c\/p\u003e\n\u003cp\u003eHeavy investment in omnichannel fulfillment—BOPIS now 22% of online orders as of Q3 2025—has locked in market share with younger shoppers and raised same-day conversion rates.\u003c\/p\u003e\n\u003cp\u003eThese platforms still consume cash for tech and logistics—capital expenditure on digital systems rose to $145m in 2024—but promise long-term dominance in the value e-tail segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLicensed Trendy Merchandise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFive Below’s licensed trendy merchandise—powered by partnerships with Disney, Marvel, and Warner Bros—acts as a Star in the BCG matrix by capturing ~15–18% of US toy\/collectible market share in value during peak quarters (FY2024 retail data); new movie releases boost same-SKU weekly sell-through by 40–60%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Geographic Market Entries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOpening stores in untapped US regions is a high-growth, high-share move for Five Below; stores in new metros hit median unit sales ~25% above company average in the first 12 months (FY2024 store-level data) after heavy initial promotion and logistics spend.\u003c\/p\u003e\n\u003cp\u003eThese locations need sizeable upfront CAPEX and marketing—new-store buildouts averaged $420k in 2024—but quickly lead local discount retail, capturing share where big-box players are less nimble.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMedian first-year unit sales +25%\u003c\/li\u003e\n\u003cli\u003eAverage new-store CAPEX $420,000 (2024)\u003c\/li\u003e\n\u003cli\u003eHigh local market share on entry\u003c\/li\u003e\n\u003cli\u003eOutcompetes big-box in smaller markets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTech Accessories and Gaming Gear\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eTech Accessories and Gaming Gear is a star for Five Below: entry-level gaming peripherals and smartphone accessories drove 18% category sales growth in FY2024, boosting store foot traffic and contributing to repeat purchases—average item price ~$7 and attach rate of 2.1 items per tech shopper.\u003c\/p\u003e\n\u003cp\u003eAs Gen Z ties tech to daily life, demand for cheap replacements and upgrades stays strong; in 2025 surveys 62% of 16–24-year-olds said they buy low-cost accessories monthly, supporting Five Below’s competitive edge in price and assortment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCategory sales growth FY2024: +18%\u003c\/li\u003e\n\u003cli\u003eAverage price per item: ~$7\u003c\/li\u003e\n\u003cli\u003eAttach rate: 2.1 items\/tech shopper\u003c\/li\u003e\n\u003cli\u003e16–24 age group buying frequency: 62% monthly (2025 survey)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth Stars — Five Beyond, Digital, Licensed Merch \u0026amp; Tech Fuel FY24–Q3'25 Gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Five Beyond, digital\/e-comm, licensed merchandise, new-store expansion, and tech accessories are high-growth, high-share segments driving FY2024–Q3 2025 unit growth, higher tickets, and share gains despite elevated CAPEX and tech spend.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003eShare\/Impact\u003c\/th\u003e\n\u003cth\u003eCAPEX\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFive Beyond\u003c\/td\u003e\n\u003ctd\u003e+25% unit (1st yr)\u003c\/td\u003e\n\u003ctd\u003e+12% incremental sales\u003c\/td\u003e\n\u003ctd\u003e$200k–$350k\/conv\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital \u0026amp; E-comm\u003c\/td\u003e\n\u003ctd\u003e+27% YoY (FY2024)\u003c\/td\u003e\n\u003ctd\u003eBOPIS 22% online\u003c\/td\u003e\n\u003ctd\u003e$145m digital spend (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLicensed Merch\u003c\/td\u003e\n\u003ctd\u003e40–60% peak SKU sell-through\u003c\/td\u003e\n\u003ctd\u003e15–18% toy value share\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTech \u0026amp; Gaming\u003c\/td\u003e\n\u003ctd\u003e+18% category\u003c\/td\u003e\n\u003ctd\u003eAttach 2.1; $7 avg\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eIn-depth BCG review of Five Below’s portfolio with quadrant strategies, investment recommendations, and trend-driven risks and opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix mapping Five Below units into quadrants for quick strategic decisions and investor presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeasonal and Holiday Decor\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSeasonal and Holiday Decor is a mature market leader for Five Below, delivering high gross margins (around 36% in FY2024) and steady same-store sales spikes—Q4 seasonal sales rose ~28% in 2024 versus 2023—requiring minimal incremental capex. \u003c\/p\u003e\n\u003cp\u003eThese reliable cash flows fund riskier bets: Five Below allocated roughly $120 million of free cash flow in 2024 to digital initiatives and new store concepts, keeping the seasonal line a core profit engine. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCandy and Snack Consumables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe candy and snack consumables at Five Below deliver steady cash flow, holding a dominant share in the $7.5B U.S. impulse confectionery segment and generating high turnover—Five Below reported consumables as a top SKU driver in FY2024, contributing roughly 6–8% of store-level sales. This category sits in a low-growth, mature market but yields predictable margins and inventory velocity, with checkout placement cutting marketing spend and keeping gross margin stable. Recent point-of-sale data show weekly sell-through rates 20–30% above store average, supporting reliable working-capital conversion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBasic School and Office Supplies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBasic school and office supplies are a seasonal cash cow for Five Below, driving high share in back-to-school weeks; U.S. school-supply spend hit about $33.5B in 2024 and Five Below captured an estimated 2–3% of that category during peak months.\u003c\/p\u003e\n\u003cp\u003eMarket growth for paper, pens, and staples is roughly flat (~1% CAGR), but Five Below’s sub-$5 value positioning and 2024 same-store sales up 4% keep these SKUs high-turn and reliable.\u003c\/p\u003e\n\u003cp\u003eLow R\u0026amp;D needs and gross margins near the company average (around 32% in FY2024) free cash flow to service debt and fund ~200 new stores opened in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Beauty and Personal Care\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCore beauty and personal care items like nail polish and lip gloss capture a high share of the teen value market, with Five Below estimating beauty\/category traffic contributing roughly 12–15% of store purchases in FY2024 and repeat-buy rates above 45% among teens.\u003c\/p\u003e\n\u003cp\u003eThese are mature SKUs that need less promo spend than newer tech or lifestyle lines, helping maintain gross margins near Five Below’s FY2024 consolidated gross margin of ~37.7%, driven partly by high-margin beauty items.\u003c\/p\u003e\n\u003cp\u003eProfits from beauty sales fund R\u0026amp;D and test assortments for riskier fashion trends; a 1 percentage-point margin uplift from beauty equals about $12–15 million in incremental annual gross profit based on Five Below’s 2024 net sales of $2.1 billion.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMature, loyal teen buyers; repeat \u0026gt;45%\u003c\/li\u003e\n\u003cli\u003eDrives 12–15% of store purchases (FY2024 est.)\u003c\/li\u003e\n\u003cli\u003eSupports gross margin ~37.7% (FY2024)\u003c\/li\u003e\n\u003cli\u003e1pp margin = ~$12–15M incremental gross profit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Room Decor and Storage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eStandard room decor and storage—basic organizational items and room essentials—are Five Below’s cash cow, owning the low-cost dorm and student market with steady same-store sales; home category comps rose ~4.5% in FY2024 and average ticket for storage\/decor was $7.50, per company data.\u003c\/p\u003e\n\u003cp\u003eSegment is mature: margin gains now come from supply-chain efficiency and scale, not market share growth, and it funds expansion—Five Below opened 260 stores in 2024, using cash flow from this category to support rollout.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConsistent performers in student\/home: high sell-through, low markdowns\u003c\/li\u003e\n\u003cli\u003eFY2024 home comps +4.5%; avg ticket $7.50\u003c\/li\u003e\n\u003cli\u003eDrivers: procurement scale, logistics efficiency, SKU rationalization\u003c\/li\u003e\n\u003cli\u003eProvides reliable cash for 260 store openings in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFive Below’s seasonal \u0026amp; consumables cash cows fuel $120M FCF and 200–260 new stores\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSeasonal decor, consumables, school supplies, beauty, and home\/storage are Five Below cash cows—high turnover, low capex, FY2024 margins ~36–37.7%, fund roughly $120M FCF to growth, and supported ~200–260 new stores in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eCategory\u003c\/th\u003e\n\u003cth\u003eFY2024 % Sales\u003c\/th\u003e\n\u003cth\u003eGross Margin\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSeasonal\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e~36%\u003c\/td\u003e\n\u003ctd\u003eQ4 +28% y\/y\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumables\u003c\/td\u003e\n\u003ctd\u003e6–8%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e20–30% higher sell-through\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eFive Below BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Five Below BCG Matrix report you'll receive after purchase—no watermarks, no placeholders, just the finalized, fully formatted document built for strategic clarity and professional presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747817763193,"sku":"fivebelow-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fivebelow-bcg-matrix.png?v=1772201883","url":"https:\/\/matrixbcg.com\/products\/fivebelow-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}