{"product_id":"firstsource-marketing-mix","title":"Firstsource Solutions Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFirstsource Solutions combines targeted BPO product offerings, competitive pricing tiers, omnichannel delivery, and data-driven promotions to strengthen client retention and operational scalability—discover how these elements interplay to support growth.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview—purchase the full 4P's Marketing Mix Analysis for an editable, presentation-ready report with detailed strategy, real-world data, and actionable recommendations tailored for consultants, analysts, and business leaders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare Revenue Cycle Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirstsource Solutions offers end-to-end healthcare revenue cycle management for payers and providers, optimizing cash flow and patient outcomes through digitized billing and collections.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the suite includes AI-driven claims processing and eligibility verification, cutting administrative costs by up to 30% in client pilots and improving clean-claim rates to 95%.\u003c\/p\u003e\n\u003cp\u003eFirstsource leverages deep regulatory expertise across US and EU markets, reducing denials by 20% and accelerating AR days by an average of 18% for hospitals and insurers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanking and Financial Services Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirstsource Solutions offers a banking suite covering mortgage processing, credit-card management, and retail-banking support, reducing processing times by up to 40% and cutting operational costs by ~18% per client in 2024; these services enforce compliance with Basel III\/IV and GDPR updates. By embedding automation and AI, Firstsource accelerated loan approvals by 30% and improved fraud-detection true-positive rates to ~87% in pilot programs during 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Transformation and AI Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs of end-2025, Firstsource’s core digital product, the Firstsource Rel商业 Intelligence platform, embeds generative AI into workflows to drive hyper-automation and predictive analytics; pilots report up to 38% faster case resolution and 22% cost-to-serve reduction. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Experience Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirstsource Customer Experience Management delivers omnichannel support across voice, chat, email, and social, using sentiment analysis and real-time language translation to serve 80+ markets; in 2024 Firstsource reported 9% YoY revenue growth to INR 79.5 billion (≈USD 960M), with CEM driving higher-margin contracts.\u003c\/p\u003e\n\u003cp\u003eBy prioritizing high-value interactions and personalized engagement, Firstsource helps clients lift customer retention by an average 6–12% and increase customer lifetime value; AI routing reduced average handle time by ~18% in 2024 pilots.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOmnichannel: voice\/chat\/email\/social across 80+ markets\u003c\/li\u003e\n\u003cli\u003eTech: sentiment analysis + real-time translation\u003c\/li\u003e\n\u003cli\u003eImpact: retention +6–12%, AHT down ~18%\u003c\/li\u003e\n\u003cli\u003eFinancials: 2024 revenue INR 79.5B (≈USD 960M), 9% YoY growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunications and Media Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfirstsource solutions offers tailored back-office and customer-facing support for telecom media handling high-volume technical subscriber retention billing subscription models by services include streaming-platform in firstsource reported revenues of inr billion with from verticals cost-to-serve reductions up to managed contracts.\u003e\n\u003cp\u003e\u003c\/p\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-volume tech support and billing for subscriptions\u003c\/li\u003e\n\u003cli\u003eSubscriber retention programs, upsell\/cross-sell metrics improved 12–20%\u003c\/li\u003e\n\u003cli\u003e2025: added streaming platform ops and 5G infra support\u003c\/li\u003e\n\u003cli\u003e2024 revenues INR 40.4B; ~45% from telecom\/media; 18% cost savings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfirstsource\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirstsource: AI-driven RCM, Banking \u0026amp; CEM — 18–38% efficiency gains, INR119.9B revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirstsource product portfolio spans healthcare RCM, banking ops, AI-driven Rel商业 Intelligence, omnichannel CEM, and telecom\/media support—delivering 18–38% efficiency gains, 6–12% retention lifts, and 2024 revenues INR 79.5B (CEM) + INR 40.4B (telecom). \u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2024\/25 stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare RCM\u003c\/td\u003e\n\u003ctd\u003eClean-claim rate\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanking\u003c\/td\u003e\n\u003ctd\u003eCost cut\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRel商业 AI\u003c\/td\u003e\n\u003ctd\u003eCase resolution\u003c\/td\u003e\n\u003ctd\u003e+38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Firstsource Solutions’ Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a concise, actionable breakdown grounded in real practices and competitive context, with clean structure for reports or presentations and easy Word-file customization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Firstsource Solutions' 4P marketing mix into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies as actionable pain-point solutions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Delivery Center Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirstsource operates a network of delivery centers across India, the Philippines, the United States, and the United Kingdom, delivering 24\/7 coverage and handling roughly 65% of voice and non-voice volumes offshore as of 2024.\u003c\/p\u003e\n\u003cp\u003eThe geographical spread enables offshore, nearshore, and onshore delivery choices, letting clients balance cost and control while Firstsource reported 18% revenue from onshore contracts in FY2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the firm expanded into Mexico and Eastern Europe to capture nearshore demand in Western markets, adding about 1,200 seats and targeting a 10% rise in Western-market revenues in 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Cloud-Based Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirstsource has moved over 60% of its service delivery to secure cloud environments as of FY2024, enabling location-independent operations and reducing fixed-site costs by an estimated 18%.\u003c\/p\u003e\n\u003cp\u003eThe cloud infra supports 99.95% availability and automated disaster recovery across multi-region setups, meeting industry SLAs and minimizing downtime risk.\u003c\/p\u003e\n\u003cp\u003eClients access real-time dashboards and analytics via encrypted portals; average dashboard latency is under 300 ms and adoption by top 20 clients rose 45% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Onshore Presence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMaintaining strategic onshore hubs in the US and UK supports Firstsource Solutions’ distribution: in FY2024 the company reported 48% of revenue from North America and 22% from Europe, underscoring client concentration there. Having leadership and consulting teams near client HQs enables tighter collaboration on data-sensitive projects with faster SLA-driven responses (average client ticket resolution cut by ~18% in 2024). This onshore stance boosts trust, cultural fit, and deal renewal rates—Firstsource’s FY2024 renewal rate rose to ~79%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHybrid Work Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 Firstsource Solutions has institutionalized a hybrid work model using a distributed workforce to access global talent pools, cutting real estate spend by about 28% versus 2019 and supporting ~45,000 hybrid staff across India, the Philippines, and the US.\u003c\/p\u003e\n\u003cp\u003eThe model uses satellite offices plus remote-work tech—cloud contact-centers, secure VPNs, and AI-assist tools—keeping average handle time steady and maintaining SLA compliance above 95%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% reduction in real estate costs vs 2019\u003c\/li\u003e\n\u003cli\u003e~45,000 hybrid employees by 2025\u003c\/li\u003e\n\u003cli\u003eSLA compliance \u0026gt;95%\u003c\/li\u003e\n\u003cli\u003eSatellite offices + cloud contact centers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSector-Specific Centers of Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirstsource operates sector-specific Centers of Excellence (CoEs) in hubs like India, the UK, and the Philippines to handle niche needs such as healthcare compliance and financial analytics, supporting ~18% of FY2024 revenues tied to healthcare and BFSI services.\u003c\/p\u003e\n\u003cp\u003eThese CoEs act as innovation labs where experts pilot delivery models and proprietary tools—reducing rollout time by ~30% and improving first-contact resolution by ~12% before global deployment.\u003c\/p\u003e\n\u003cp\u003ePlacement in strategic locations gives clients access to specialized tech, regulatory know-how, and SLAs tailored to verticals, boosting contract renewal rates by ~8% year-over-year in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCoEs located: India, UK, Philippines\u003c\/li\u003e\n\u003cli\u003eImpact: ~18% revenue from healthcare\/BFSI (FY2024)\u003c\/li\u003e\n\u003cli\u003eEfficiency: rollout time down ~30%\u003c\/li\u003e\n\u003cli\u003eQuality: FCR up ~12%; renewals +8% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirstsource: 65% offshore, 60% cloud, 99.95% uptime — 45k hybrid staff by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirstsource’s global delivery footprint (India, Philippines, US, UK, Mexico, E Europe) supports offshore\/nearshore\/onshore mixes, yielding 65% offshore volume and 18% onshore revenue in FY2024; hybrid model cut real estate 28% and supports ~45,000 staff by 2025 while cloud delivery (60% migrated) gives 99.95% availability and SLA compliance \u0026gt;95%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffshore volume\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnshore revenue (FY2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHybrid staff (2025)\u003c\/td\u003e\n\u003ctd\u003e~45,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReal estate reduction vs 2019\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud migration (FY2024)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvailability\u003c\/td\u003e\n\u003ctd\u003e99.95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA compliance\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eFirstsource Solutions 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Firstsource Solutions 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750292599161,"sku":"firstsource-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/firstsource-marketing-mix.png?v=1772224063","url":"https:\/\/matrixbcg.com\/products\/firstsource-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}