{"product_id":"firstsource-bcg-matrix","title":"Firstsource Solutions Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFirstsource Solutions sits at an interesting crossroads—its customer-care platforms and BPO services show strong market share in stable segments, while newer digital offerings are emerging with high growth potential but uncertain traction. This preview highlights key placements and competitive signals; purchase the full BCG Matrix for quadrant-level classification, actionable recommendations, and a strategic roadmap to optimize investment and resource allocation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare Payer BPaaS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHealthcare Payer BPaaS is a Star: it drives ~35% of Firstsource Solutions revenue and posted 33% YoY growth by Q4 2025, showing rapid scale.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Firstsource won its largest-ever five-year BPaaS contract with a mid-market U.S. health plan, shifting mix to higher-margin, platform-led services.\u003c\/p\u003e\n\u003cp\u003eThe unit leads U.S. payer operations, using AI-powered workflows to run end-to-end claims and prior auth, improving throughput and margin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenerative AI Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRecognized as a Global Leader in Generative AI Services by ISG Provider Lens 2025, Firstsource’s Generative AI unit sits in the Stars quadrant—high market growth, high relative share—driving strategic expansion.\u003c\/p\u003e\n\u003cp\u003eThe unit moved from pilots to production with relAI and Agentic AI Studio, serving 40+ clients by 2025 and generating ~15% of incremental revenue growth in FY2024‑25.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D and talent costs rose ~30% YoY to INR 220 crore in FY2024‑25, yet client efficiency gains average 12–20%, validating the UnBPO strategy and supporting scale investments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUS Mortgage Reinvention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSourcepoint, Firstsource Solutions’ mortgage arm, was named a Horizon 3 Market Leader in 2025 for end-to-end mortgage transformation and now serves 12 of the top 20 US mortgage lenders, giving it high market share in a disrupted sector.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUK Utilities and Energy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFollowing the late-2025 acquisition of Ascensos and integration of Pastdue Credit Solutions, Firstsource secured a dominant UK utilities position, driven by a USD 200 million contract with a leading UK energy supplier and market-share gains across major regional accounts.\u003c\/p\u003e\n\u003cp\u003eThe UK utilities and energy segment grew 120%+ in 2025, combining high share and rapid new-logo wins—qualifying it as a Star in Firstsource’s BCG matrix with strong growth and leading share.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120%+ revenue growth in 2025\u003c\/li\u003e\n\u003cli\u003eUSD 200m contract with top UK energy firm\u003c\/li\u003e\n\u003cli\u003eAcquisitions: Ascensos + Pastdue Credit Solutions (late 2025)\u003c\/li\u003e\n\u003cli\u003eHigh market share across UK public utilities\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Experience (CX) Transformation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCustomer Experience (CX) Transformation grew 20% YoY and was named Overall Leader in the 2025 NelsonHall NEAT; the unit now drives ~35% of Firstsource Solutions’ revenue, with FY2025 CX bookings up 28% in the US and UK.\u003c\/p\u003e\n\u003cp\u003eBy deploying agentic AI at the sub-task level, Firstsource shifted from contact-center tasks to high-value experience design, cutting average handle time 22% and raising NPS by 12 points in pilot programs.\u003c\/p\u003e\n\u003cp\u003eThe CX unit keeps winning large strategic deals in the US and UK, holding top-three market share in healthcare and financial services as demand moves to tech-enabled delivery.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e20% YoY growth; Overall Leader NelsonHall NEAT 2025\u003c\/li\u003e\n\u003cli\u003e~35% of company revenue; FY2025 bookings +28% (US\/UK)\u003c\/li\u003e\n\u003cli\u003eAgentic AI cut AHT 22%; NPS +12 points\u003c\/li\u003e\n\u003cli\u003eTop-three share in healthcare and financial services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare BPaaS \u0026amp; CX drive growth; Generative AI and UK Utilities fuel upside\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Healthcare Payer BPaaS (~35% revenue; 33% YoY by Q4 2025); Generative AI (40+ clients; ~15% incremental revenue FY24‑25); UK Utilities (120%+ growth 2025; USD 200m contract); CX Transformation (~35% revenue; 20% YoY; bookings +28% FY2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eGrowth\u003c\/th\u003e\n\u003cth\u003eKey\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare BPaaS\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003ctd\u003e33% YoY\u003c\/td\u003e\n\u003ctd\u003eScale, margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGenerative AI\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e15% rev\u003c\/td\u003e\n\u003ctd\u003e40+ clients\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUK Utilities\u003c\/td\u003e\n\u003ctd\u003eHigh\u003c\/td\u003e\n\u003ctd\u003e120%+\u003c\/td\u003e\n\u003ctd\u003eUSD 200m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCX\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003ctd\u003e20% YoY\u003c\/td\u003e\n\u003ctd\u003eBookings +28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix for Firstsource: maps business units into Stars, Cash Cows, Question Marks, Dogs with strategic moves—invest, harvest, build, divest—considering market trends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Firstsource business units into quadrants for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBanking and Financial Services (BFS)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Banking and Financial Services (BFS) vertical is a bedrock of stability, contributing roughly 34% of Firstsource Solutions’ total revenue with steady 9% growth as of end-2025.\u003c\/p\u003e\n\u003cp\u003eIt acts as the primary cash generator, serving over 200 global clients including 2 of the top 5 US banks, and funds core investments.\u003c\/p\u003e\n\u003cp\u003eImproved EBITDA margins rose to 17% in 2025, boosting free cash flow and liquidity.\u003c\/p\u003e\n\u003cp\u003eThat margin and client scale directly finance the company’s aggressive AI initiatives and M\u0026amp;A pipeline.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCollections and Debt Recovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirstsource’s collections and debt recovery is a market leader in the US and UK, delivering ~28–32% EBITDA margins in 2025 and handling £1.1bn of receivables post-2025 Pastdue Credit Solutions acquisition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealthcare Provider RCM\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHealthcare Provider RCM is a cash cow for Firstsource Solutions, serving over 1,000 hospitals and 30,000 providers and holding a leading market share in a mature segment.\u003c\/p\u003e\n\u003cp\u003eIt processes more than 2 billion transactions annually, generating steady, predictable revenue—reported FY2025 RCM margins roughly 18–22% with recurring cash flow supporting firm-wide operations.\u003c\/p\u003e\n\u003cp\u003eThe unit emphasizes operational excellence and incremental AI-driven efficiency gains (automation, AI-assisted coding) rather than aggressive market expansion, extracting higher profit per claim.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommunications and Media (CMT)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Communications and Media (CMT) vertical contributes about 21% of Firstsource Solutions’ revenue and delivers stable, recurring income from major telecom and media operators, including FTSE 100 and Fortune 500 clients.\u003c\/p\u003e\n\u003cp\u003eMarket maturity limits upside, but essential customer lifecycle management services keep a strong foothold, producing steady cash flow and moderate growth with lower promotional spend than digital businesses.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e21% of revenue (FY2024-25)\u003c\/li\u003e\n\u003cli\u003eHigh margin stability, low CAC\u003c\/li\u003e\n\u003cli\u003eServes FTSE 100 and Fortune 500 operators\u003c\/li\u003e\n\u003cli\u003eModerate YoY growth, limited promo spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBack-Office Transaction Processing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBack-Office Transaction Processing is a legacy high-share cash cow for Firstsource Solutions, running efficient global delivery centers with ~15–20% operating margins in FY2024 and steady annual revenue decline of ~1–3% as manual processing ages. These services are entrenched in client workflows, making churn low and displacement costly, so they reliably cover corporate interest expense (net debt ~INR 1,200 crore in 2024) and fund investments in the UnBPO automation shift.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh share, low growth: ≈1–3% revenue decline annually\u003c\/li\u003e\n\u003cli\u003eMargins: ≈15–20% operating margins (FY2024)\u003c\/li\u003e\n\u003cli\u003eFinancial role: covers interest on net debt ≈INR 1,200 crore (2024)\u003c\/li\u003e\n\u003cli\u003eStrategic: funds UnBPO transition; hard to displace due to embedded workflows\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirstsource’s cash‑cows fund AI, M\u0026amp;A and UnBPO while covering INR1,200cr interest\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirstsource’s cash cows—BFS (34% revenue, 9% growth FY2025), Healthcare RCM (1,000+ hospitals; 18–22% margins FY2025), CMT (21% revenue) and Back‑Office Processing (15–20% margins; ~1–3% annual decline)—generate steady free cash flow used for AI, M\u0026amp;A and UnBPO transition, covering interest on net debt ≈INR 1,200 crore (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eRev%\u003c\/th\u003e\n\u003cth\u003eMargins\u003c\/th\u003e\n\u003cth\u003eKey stats\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBFS\u003c\/td\u003e\n\u003ctd\u003e34%\u003c\/td\u003e\n\u003ctd\u003e17% EBITDA\u003c\/td\u003e\n\u003ctd\u003e200+ clients; 9% growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHealthcare RCM\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e18–22%\u003c\/td\u003e\n\u003ctd\u003e1,000+ hospitals; 2bn txns\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCMT\u003c\/td\u003e\n\u003ctd\u003e21%\u003c\/td\u003e\n\u003ctd\u003eStable\u003c\/td\u003e\n\u003ctd\u003eFTSE100\/Fortune500 clients\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBack‑Office\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e15–20%\u003c\/td\u003e\n\u003ctd\u003e↓1–3% yrly; nets INR1,200cr interest\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eFirstsource Solutions BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Firstsource Solutions BCG Matrix report you'll receive after purchase — no watermarks, no demo content, just the fully formatted, analysis-ready document designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748142363001,"sku":"firstsource-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/firstsource-bcg-matrix.png?v=1772205314","url":"https:\/\/matrixbcg.com\/products\/firstsource-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}