{"product_id":"firstmid-five-forces-analysis","title":"First Mid Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrom Overview to Strategy Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFirst Mid operates in a market where buyer concentration, regulatory shifts, and emerging fintech substitutes subtly reshape competitive dynamics, while supplier bargaining and entry barriers moderate long-term margins.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore First Mid’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Core Banking Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Mid depends on a few specialized core banking and digital vendors, creating supplier power as 70–80% of mid-sized US banks use the same top 3 providers, making vendor concentration high. Switching systems costs often exceed $10–25M and can take 12–24 months, so risk and downtime deter migration. By end-2025, demand for AI features (estimated 30–40% higher vendor R\u0026amp;D spend) further locks First Mid to chosen partners. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDepositor Sensitivity and Cost of Funds\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIndividual and institutional depositors are First Mid’s primary capital suppliers; by Q4 2025 retail deposits nationwide saw a 120 bps shift toward higher-yield instruments, pushing banks to raise savings rates. Depositor sophistication rose: 45% of regional deposits moved to money-market alternatives in 2025 unless yields beat 2.5%. This forces First Mid to offer competitive rates, squeezing net interest margins—median community bank NIM fell to 2.65% in 2025 when funding costs rose.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompetition for Specialized Financial Talent\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe supply of skilled labor in wealth management, commercial lending, and cybersecurity is tight; Bureau of Labor Statistics data show 2024–25 hiring growth for financial analysts and cybersecurity roles near 7–8%, outpacing overall employment. As banking shifts tech-first, demand for hybrid regulatory‑plus‑digital skills rose ~20% year‑over‑year in 2024, raising wage premiums. First Mid must match national banks and fintechs with competitive pay and retention—marketwide median bonuses in 2024 climbed 12%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory and Compliance Constraints\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eRegulatory bodies function as non-market suppliers, setting mandatory limits and processes that First Mid must follow, notably capital adequacy and consumer-protection rules that act as fixed, non-negotiable supply-side costs.\u003c\/p\u003e\n\u003cp\u003eRegional oversight tightened through 2025, raising compliance headcount and tech spend by an estimated 8–12%, increasing operating costs and reducing margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMandatory capital ratios raise funding costs\u003c\/li\u003e\n\u003cli\u003eConsumer‑protection rules add fixed compliance spend\u003c\/li\u003e\n\u003cli\u003e2025 oversight changes drove ~8–12% higher compliance costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess to Wholesale Funding Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWhen First Mid’s deposits lag loan demand, it taps wholesale funding and the Federal Home Loan Bank (FHLB); in 2025 FHLB advances and brokered lines remain primary backstops for regional banks facing deposit runoff.\u003c\/p\u003e\n\u003cp\u003eAccess and price hinge on macro rates and First Mid’s credit profile—say a 50–150 bps spread swing—which can raise funding costs and compress net interest margin.\u003c\/p\u003e\n\u003cp\u003eVolatile wholesale markets can cap loan growth and force shorter-duration assets, tightening balance-sheet flexibility during stress.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDepends on FHLB\/wholesale availability\u003c\/li\u003e\n\u003cli\u003ePricing tied to macro rates, credit spreads\u003c\/li\u003e\n\u003cli\u003e50–150 bps spread moves hurt NIM\u003c\/li\u003e\n\u003cli\u003eLimits loan scaling and duration management\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh supplier concentration, costly switching, deposit flight pressuring NIMs and costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSupplier power is high: core vendor concentration (top 3 serve 70–80% mid-sized banks) plus $10–25M, 12–24m switching costs lock First Mid; depositor shifts in 2025 raised funding pressure (120bps flow to higher-yield, 45% deposits to MM unless \u0026gt;2.5%), tightening NIM (median community bank NIM 2.65% in 2025); compliance and labor tightness added 8–12% and ~7–8% cost upward pressure.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2025 Value\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVendor concentration\u003c\/td\u003e\n\u003ctd\u003e70–80%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSwitch cost\/time\u003c\/td\u003e\n\u003ctd\u003e$10–25M \/ 12–24m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDeposit shift\u003c\/td\u003e\n\u003ctd\u003e120bps \/ 45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMedian NIM\u003c\/td\u003e\n\u003ctd\u003e2.65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompliance lift\u003c\/td\u003e\n\u003ctd\u003e8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eTailored Five Forces assessment for First Mid that uncovers competitive drivers, buyer\/supplier power, entry barriers, substitutes, and emergent threats to its market position—delivered in an editable format for strategy and investor materials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eQuickly assess competitive dynamics with a concise Five Forces summary tailored for Porter's framework—ideal for rapid strategic decisions and investor briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Retail Customers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRetail clients in 2025 face record choice: digital-only banks and fintechs grew deposits 12% YoY in 2024, and instant account switches cut onboarding to 10 minutes, so switching costs are low and customers chase top rates and UX.\u003c\/p\u003e\n\u003cp\u003eThat mobility raises customer bargaining power; a 2024 J.D. Power survey found 38% of consumers switched banks for better rates or apps, pressuring margins on First Mid's rate-sensitive products.\u003c\/p\u003e\n\u003cp\u003eFirst Mid must double down on relationship banking and localized service—personal advisors, community lending, branch events—to retain price-sensitive clients and reduce churn risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Sensitivity in Agricultural and Commercial Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAgricultural and commercial borrowers at First Mid exhibit high price sensitivity: a 1% change in interest spreads can alter loan demand by ~8–12%, per regional bank studies in 2024, and these clients typically solicit bids from 3–5 lenders to lower cost of capital.\u003c\/p\u003e\n\u003cp\u003eThese sophisticated borrowers have large credit needs—middle-market commercial loans often exceed $2–10M—so losing one client can reduce local loan portfolio and market share by 3–7% in key Illinois counties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDemands for Integrated Digital Experiences\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eModern customers demand seamless omnichannel interfaces that bundle banking, insurance, and wealth in one app; by 2025, 68% of retail customers prefer one-stop digital platforms and 42% switched banks for better tech, giving them clear bargaining power. Community banks like First Mid risk attrition unless they match features—robo-advice, API-connected aggregators, and instant payments—now offered by national banks and neo-banks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInformation Transparency and Rate Comparison\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eInformation transparency from comparison sites and apps lets customers see real-time loan rates and deposit yields; in 2025 over 60% of retail borrowers used rate-aggregation tools, cutting banks’ information advantage.\u003c\/p\u003e\n\u003cp\u003eThis shift pushes First Mid to keep pricing visible and competitive; if it lags by 25–50 basis points on core products, savvy borrowers and investors will filter it out.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e60%+ retail use rate tools (2025)\u003c\/li\u003e\n\u003cli\u003eReal-time rate feeds reduce asymmetry\u003c\/li\u003e\n\u003cli\u003ePrice gap \u0026gt;25 bps leads to customer loss\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of Wealth Management Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHigh-net-worth clients at First Mid hold strong bargaining power because portfolios often exceed $1m–$5m, driving demand for lower fees, bespoke advice, and exclusive products.\u003c\/p\u003e\n\u003cp\u003eThese clients expect personalized service tiers and fee discounts; surveys through 2025 show 62% would switch advisors for better pricing or tailored strategies.\u003c\/p\u003e\n\u003cp\u003eCompetition is fierce—independent RIAs and robo-advisors make exit easy, raising retention costs and pressuring margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePortfolios $1m–$5m+ increase leverage\u003c\/li\u003e\n\u003cli\u003e62% would switch for better fees (2025)\u003c\/li\u003e\n\u003cli\u003eDemand: bespoke service, lower fees, exclusive products\u003c\/li\u003e\n\u003cli\u003eRIA exits lower switching costs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomers Dictate Rates: Match Pricing, UX \u0026amp; HNW Service or Lose Deposits\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold strong bargaining power: digital deposit growth +12% YoY (2024), 68% prefer one-stop apps (2025), 60%+ use rate tools (2025), 62% HNW would switch for fees (2025), 1% spread change cuts loan demand 8–12% (2024 studies); price gaps \u0026gt;25 bps drive churn—First Mid must match rates, UX, and bespoke HNW service.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital deposit growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrefer one-stop apps (2025)\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUse rate tools (2025)\u003c\/td\u003e\n\u003ctd\u003e60%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHNW would switch (2025)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan demand sensitivity (1% spread)\u003c\/td\u003e\n\u003ctd\u003e−8–12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrice gap churn threshold\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;25 bps\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eFirst Mid Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact First Midwest Porter's Five Forces Analysis you'll receive immediately after purchase—no placeholders, no mockups.\u003c\/p\u003e\n\u003cp\u003eThe document displayed here is the same professionally written, fully formatted analysis ready for download and use the moment you buy.\u003c\/p\u003e\n\u003cp\u003eYou're viewing the final deliverable; upon payment you'll get instant access to this identical file with actionable insights and clear force assessments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747576197497,"sku":"firstmid-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/firstmid-five-forces-analysis.png?v=1772200026","url":"https:\/\/matrixbcg.com\/products\/firstmid-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}