{"product_id":"firstmid-bcg-matrix","title":"First Mid Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFirst Mid’s BCG Matrix snapshot shows where core banking products sit across growth and market share—hinting at which services drive cash flow, which need investment, and which may be phased out; this concise preview reveals strategic patterns but not the full tactical playbook. Purchase the complete BCG Matrix to access quadrant-by-quadrant placements, data-backed recommendations, and a downloadable Word + Excel package that turns insights into immediate action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Fintech Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Mid has grown its digital banking users to 620,000 active mobile customers by Q4 2025, capturing roughly 48% market share among its core regional demographic and classifying this unit as a Star in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eTransaction volume in the digital channel rose 34% YoY in 2025 to $4.2B, reflecting the national shift from branches to mobile-first services and sustaining high growth rates.\u003c\/p\u003e\n\u003cp\u003eOngoing investments totaled $28M in 2025 for cybersecurity and UX, necessary to defend against neobanks that report 60–80% faster feature release cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Trust Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eWealth Management and Trust Services is a regional star: AUM rose to $7.2B by Dec 31, 2025, up 28% since 2022 after three acquisitions and organic net new assets, per First Mid reports.\u003c\/p\u003e\n\u003cp\u003eGrowth is driven by a projected $1.5T intergenerational transfer in the region by 2030 and a 12% annual rise in fee-based advisory demand, boosting recurring revenue.\u003c\/p\u003e\n\u003cp\u003eHigh cash generation funds $18M in 2025 tech and hiring spend, upgrading portfolio platforms and adding 24 senior advisors to compete with national firms.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Agricultural Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid’s Specialized Agricultural Lending leverages sector expertise and ag‑tech data to capture a niche growing 12% CAGR (2020–2024) in U.S. farm equipment finance; loan originations hit $1.2B in 2024, up 18% YoY as farmers buy sustainable equipment.\u003c\/p\u003e\n\u003cp\u003eThe unit needs heavy capital—average deal size $620k in 2024—and maintains top brand status within First Mid, holding a 14% share of regional ag lending markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCommercial and Industrial Lending has become a star, capturing a 22% share of mid-market loans in mid-sized metros in 2025 as businesses expand after inflationary cycles.\u003c\/p\u003e\n\u003cp\u003eManufacturing and logistics growth—loan demand up 18% year-over-year—drives need for structured credit and revolving lines, with average facility sizes rising to $4.2M.\u003c\/p\u003e\n\u003cp\u003eThe segment is a top capital allocation priority, targeting a 15% ROE and cross-sell funding to capture clients across their corporate lifecycle.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% mid-market share (2025)\u003c\/li\u003e\n\u003cli\u003e18% YoY loan demand growth\u003c\/li\u003e\n\u003cli\u003e$4.2M average facility\u003c\/li\u003e\n\u003cli\u003e15% target ROE\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional M\u0026amp;A Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Mid’s targeted M\u0026amp;A of community banks has driven rapid market-share gains: 12 acquisitions since 2021 lifted deposits 18% and branch count 24% by Q4 2025, turning acquisitions into growth engines.\u003c\/p\u003e\n\u003cp\u003eBy rebranding and upgrading core banking tech, First Mid cuts onboarding time to ~6 months and boosts loan origination in new markets by 30%, though initial integration used $120–$150 million cash through 2025.\u003c\/p\u003e\n\u003cp\u003eThis cash-intensive play positions First Mid as a regional powerhouse with return-on-invested-capital improving to 9.5% in 2025 as cross-sell and scale benefits materialize.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12 acquisitions (2021–2025)\u003c\/li\u003e\n\u003cli\u003eDeposits +18%, branches +24%\u003c\/li\u003e\n\u003cli\u003eOnboard ~6 months; loans +30%\u003c\/li\u003e\n\u003cli\u003eIntegration cash $120–$150M\u003c\/li\u003e\n\u003cli\u003eROIC 9.5% in 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Mid's Growth Engines: Digital, Wealth, Ag \u0026amp; Mid‑Market C\u0026amp;I Drive Market Leadership\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid’s Stars—digital banking, wealth \u0026amp; trust, ag lending, and mid‑market C\u0026amp;I—each show high growth and strong market share: 48% digital share with 620,000 users (Q4 2025), $4.2B digital transactions (2025), $7.2B AUM (Dec 31, 2025), $1.2B ag originations (2024), and 22% mid‑market loan share (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey 2024–25 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e620k users; $4.2B txns (2025); 48% share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003e$7.2B AUM (Dec 31, 2025); +28% since 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgricultural Lending\u003c\/td\u003e\n\u003ctd\u003e$1.2B originations (2024); 12% CAGR (2020–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMid‑market C\u0026amp;I\u003c\/td\u003e\n\u003ctd\u003e22% share (2025); $4.2M avg facility\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise BCG Matrix review of First Mid’s units, with quadrant strategies, competitive risks, and investment recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix mapping each First Mid unit for quick strategic decisions and investor-ready sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Consumer Deposit Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore consumer deposit accounts hold roughly 40–50% market share in First Mid’s Midwestern footprint and supply low-cost funding—average core deposit cost ~0.15% in 2025—supporting net interest margin. Growth is low (annual deposit growth ~1–2%) due to saturated retail markets, but margins stay high because funding cost is minimal. Cash from these accounts funded ~60% of 2024 capital deployments into new branches and dividend payouts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance Brokerage Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Insurance Brokerage Services unit generates steady non-interest income—about $48m in gross commissions in FY 2024—while requiring minimal capex (\u0026lt;2% of revenue), making it a classic cash cow.\u003c\/p\u003e\n\u003cp\u003eIt holds ~35% market share in its core regions with client retention above 82% and recurring annual premium renewals of ~$220m, providing predictable cash flows.\u003c\/p\u003e\n\u003cp\u003eGiven mature market growth (~3% CAGR 2022–2025), the bank actively milks this unit to fund lending and digital initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Mortgage Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy late 2025 First Mid holds an estimated 28% local share of home lending, as the US mortgage market enters a mature phase with originations down ~22% YoY; the residential mortgage portfolio delivers steady net interest margin and generated ~$110M interest income plus $12M servicing fees in FY2024. Minimal marketing and low churn keep cost-to-income for this book near 35%, freeing capital for higher-volatility segments. The portfolio’s vintage quality—nonperforming loans at 0.45% vs. regional peer 0.9%—supports predictable cash flow and risk-adjusted returns.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eTreasury Management Services provide core liquidity tools for mid-market and corporate clients, producing stable fee income and high retention—First Mid reported commercial deposits up 6.2% in 2024, supporting this segment’s share of fee revenue at ~22% of noninterest income.\u003c\/p\u003e\n\u003cp\u003eThis mature line needs minimal capex beyond routine software updates, delivers strong margins, and anchors long-term commercial relationships—client churn under 8% annually.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh stickiness: churn \u0026lt;8%\u003c\/li\u003e\n\u003cli\u003eStable fees: ~22% of noninterest income (2024)\u003c\/li\u003e\n\u003cli\u003eLow incremental investment: routine SW updates\u003c\/li\u003e\n\u003cli\u003eSupports deposits: commercial deposits +6.2% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall Business Administration Lending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirst Mid ranks among top SBA lenders in its primary Illinois and Iowa districts with a 2024 local market share near 18%, funding roughly $210m in SBA loans that year; stable demand and SBA guarantees keep portfolio default rates below 0.5%.\u003c\/p\u003e\n\u003cp\u003eMarket growth has plateaued around 3% CAGR, so SBA lending is a low-risk cash cow that delivers predictable net interest and fee income, supplying capital for fintech pilots and strategic bets.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 SBA originations: ~$210m\u003c\/li\u003e\n\u003cli\u003eLocal market share: ~18%\u003c\/li\u003e\n\u003cli\u003eDefault rate: \u0026lt;0.5%\u003c\/li\u003e\n\u003cli\u003eMarket growth: ~3% CAGR\u003c\/li\u003e\n\u003cli\u003eUse of proceeds: fintech R\u0026amp;D and venture funding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Mid: High‑margin cash cows—core deposits, insurance, mortgages, treasury, SBA\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Mid cash cows (core deposits, insurance brokerage, mortgages, treasury, SBA) delivered ~2024 EBITDA-like cash: core deposits funding ~60% of capital; insurance commissions $48M; mortgage interest $110M + $12M servicing; treasury fees ~22% of noninterest income; SBA originations ~$210M, default \u0026lt;0.5%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eLine\u003c\/th\u003e\n\u003cth\u003eKey 2024\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore deposits\u003c\/td\u003e\n\u003ctd\u003e40–50% MS; cost 0.15%\u003c\/td\u003e\n\u003ctd\u003eFunded 60% capex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance\u003c\/td\u003e\n\u003ctd\u003e$48M commissions\u003c\/td\u003e\n\u003ctd\u003eCapex \u0026lt;2% rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMortgages\u003c\/td\u003e\n\u003ctd\u003e$110M int + $12M fees\u003c\/td\u003e\n\u003ctd\u003eNPL 0.45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTreasury\u003c\/td\u003e\n\u003ctd\u003e22% nonint inc\u003c\/td\u003e\n\u003ctd\u003eChurn \u0026lt;8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSBA\u003c\/td\u003e\n\u003ctd\u003e$210M originations\u003c\/td\u003e\n\u003ctd\u003eDefault \u0026lt;0.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eFirst Mid BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you’re previewing on this page is the exact First Mid BCG Matrix you’ll receive after purchase—no watermarks, no placeholders—just a fully formatted, analysis-ready report designed for strategic clarity and immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748621234553,"sku":"firstmid-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/firstmid-bcg-matrix.png?v=1772209964","url":"https:\/\/matrixbcg.com\/products\/firstmid-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}