{"product_id":"first-quantum-marketing-mix","title":"First Quantum Minerals Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how First Quantum Minerals aligns product innovation, cost-driven pricing, global distribution, and targeted stakeholder communications to sustain competitive advantage in mining; the preview highlights key themes, but the full 4P's Marketing Mix Analysis delivers in-depth data, strategic recommendations, and an editable presentation-ready report—purchase now to save time and apply these insights to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCopper Concentrate Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Quantum Minerals sells copper concentrate as its primary bulk product, supplying global smelters that convert it into refined copper; in 2025 concentrate accounted for about 85% of its metal sales by volume (approx 830 kt Cu eq). The concentrate is generated via complex flotation at large mines like Sentinel (Zambia) and Kansanshi (Zambia), which together produced ~520 kt payable copper in 2024. As of late 2025 the company enforces strict quality control to deliver high copper grades (~25–30% Cu in concentrate) and low impurities, meeting long‑term offtake specs and supporting premium pricing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefined Copper Cathode\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Quantum Minerals’ Kansanshi smelter in Zambia produces high-purity refined copper cathode, yielding roughly 300–350 ktpa of payable copper in 2024, valued at about $8,000–9,000\/ton on average market prices that year.\u003c\/p\u003e\n\u003cp\u003eThese cathodes sell directly to wiring, electronics and renewable-energy manufacturers, capturing price premiums versus concentrate and shortening lead times.\u003c\/p\u003e\n\u003cp\u003eBy refining ore in-house, First Quantum retained an estimated 20–30% more margin in 2024 versus selling concentrates and cut third-party smelter reliance, improving margin visibility and supply security.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNickel Concentrate Diversification\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Quantum Minerals sells high-grade nickel concentrate from Enterprise (Zambia) and Ravensthorpe (Australia), adding ~56 kt Ni in concentrate capacity in 2024 and contributing to Group revenue diversification.\u003c\/p\u003e\n\u003cp\u003eNickel concentrate targets the EV battery market, where global nickel demand for batteries rose ~22% in 2024 to ~460 kt Ni, boosting realized prices vs bulk nickel.\u003c\/p\u003e\n\u003cp\u003eIncluding nickel hedges copper revenue: copper prices fell ~12% in 2024 while nickel held firmer, and the mix supports First Quantum’s net-zero alignment with Scope 1–2 reduction targets through 2030.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrecious Metal By-products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePrecious metal by-products: First Quantum Minerals recovers gold and silver during copper and nickel refining; in 2024 gold and silver sales contributed about US$560 million, roughly 12% of total revenue, cushioning cash flow when copper prices fall.\u003c\/p\u003e\n\u003cp\u003eGold acts as a stabilizer—when 2024 copper averaged US$3.75\/lb, gold receipts offset volatility, reducing EBITDA variance; by-product credits lower unit cash costs by an estimated US$0.20–0.30\/lb of copper.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 by-product revenue ~US$560m\u003c\/li\u003e\n\u003cli\u003e~12% of total revenue (2024)\u003c\/li\u003e\n\u003cli\u003eReduces cash cost ~US$0.20–0.30\/lb Cu\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSulfuric Acid and Technical Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFirst Quantum Minerals produces ~1.2 million tonnes\/year of sulfuric acid as a smelter byproduct (2024), using ~40% internally for heap leach and selling the balance to regional miners, reducing raw acid purchase costs by ~$15–20\/ton for peers.\u003c\/p\u003e\n\u003cp\u003eFQM supplies technical specs and logistics for bulk concentrates and sulfuric shipments, meeting refinery chemistry limits (Fe, Si, Cl) and saving customers ~2–3 days lead time versus market average.\u003c\/p\u003e\n\u003cp\u003eThis service-led model drives repeat contracts and accounted for roughly 3–4% of segment revenue in 2024, strengthening long-term industrial ties.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2 Mt\/yr sulfuric acid (2024)\u003c\/li\u003e\n\u003cli\u003e40% used internally\u003c\/li\u003e\n\u003cli\u003e$15–20\/ton saved for buyers\u003c\/li\u003e\n\u003cli\u003e2–3 days faster delivery\u003c\/li\u003e\n\u003cli\u003e3–4% of segment revenue (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Quantum: 830kt Cu-eq, 300–350kt cathode, 56kt Ni, $560M Au\/Ag, 1.2Mt acid\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Quantum sells ~830 kt Cu-eq concentrate (85% metal sales 2025), refines ~300–350 ktpa cathode at Kansanshi (2024), adds ~56 kt Ni concentrate capacity (2024), by-products (Au\/Ag) brought ~US$560m (12% revenue 2024), and makes 1.2 Mtpa sulfuric acid (40% internal use).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCu-eq concentrate\u003c\/td\u003e\n\u003ctd\u003e~830 kt (85%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCathode\u003c\/td\u003e\n\u003ctd\u003e300–350 ktpa\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNi capacity\u003c\/td\u003e\n\u003ctd\u003e~56 kt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAu\/Ag rev\u003c\/td\u003e\n\u003ctd\u003eUS$560m (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSulfuric acid\u003c\/td\u003e\n\u003ctd\u003e1.2 Mtpa (40% use)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into First Quantum Minerals’ Product, Price, Place, and Promotion strategies, grounded in actual operations and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses First Quantum Minerals' 4P marketing insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, distribution channels, and promotional priorities for faster decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eZambian Mining Heartland\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe core of First Quantum Minerals production sits in Zambia’s North-Western Province at Kansanshi and Sentinel, which in 2025 produced roughly 540,000 tonnes of copper cathode equivalent combined, supporting group revenue of about US$5.2bn year-to-date.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Smelter and Refinery Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Quantum Minerals ships concentrates to a diverse network of third-party smelters mainly in Asia and Europe, with 2024 sales showing ~55% of concentrate volumes delivered to Asian refineries and ~30% to European plants, reducing regional dependency. The geographic spread across ~15 major smelters ensures resilience against single-market shocks. Efficient logistics link landlocked mines—like Cobre Panamá and Sentinel—to ports via rail and road, moving ~8–10 Mtpa of bulk material in 2024. These chains kept treatment and refining charges stable, supporting EBITDA of US$2.4bn in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Port and Rail Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Quantum Minerals routes copper and nickel via rail and road corridors to deep-water ports in southern and western Africa, cutting transit times by ~20% versus multimodal averages; in 2024 the company shipped ~450 kt of copper concentrate through these ports. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCobre Panama Preservation Status\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpwhile the cobre panama mine faced major legal disputes and a temporary suspension of commercial production in it stayed strategic geo-asset for first quantum minerals due to its large proven reserves billion tonnes ore at copper eq as remaining npv value.\u003e\u003cpthe site is under a preservation and safe-maintenance program through while panamanian permits environmental remediation plans legal appeals progress care costs are estimated at million annually.\u003e\u003cpits position between the atlantic and pacific offers shipping flexibility cutting average transshipment time to key markets by up versus single-coast ports.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReserves ~4.6B t ore (2024)\u003c\/li\u003e\n\u003cli\u003eCare costs ~US$10–15M\/yr (2025)\u003c\/li\u003e\n\u003cli\u003eProduction suspended 2023–2024\u003c\/li\u003e\n\u003cli\u003eDual-ocean access: ~20% faster logistics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pits\u003e\u003c\/pthe\u003e\u003c\/pwhile\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Sales and Trading Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpthe company keeps sales offices in london singapore geneva and dubai to handle global marketing trading for copper nickel cobalt supporting shipments of mt concentrate cathode worth about us these hubs enable direct contact with smelters traders coordinate multi-voyage shipping schedules across charter routes. the decentralized model cuts lead time lets teams react regional price swings within hours.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOffices: London, Singapore, Geneva, Dubai\u003c\/li\u003e\n\u003cli\u003e2024 shipments: ~2.4 million tonnes\u003c\/li\u003e\n\u003cli\u003e2024 sales value: ~US$3.1 billion\u003c\/li\u003e\n\u003cli\u003eCoordinates 30+ charter routes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Quantum ships 2.4Mt; 55% to Asia, 30% to Europe — Cobre Panamá on care $10–15M\/yr\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Quantum anchors logistics at Kansanshi and Sentinel (NW Zambia) and exports via Asian\/European smelters (~55% Asia, ~30% Europe in 2024), shipping ~2.4 Mt product and ~450 kt copper concentrate through African deep-water ports in 2024; Cobre Panamá (4.6B t ore, 0.3% Cu eq) under care at ~US$10–15M\/yr (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipments\u003c\/td\u003e\n\u003ctd\u003e~2.4 Mt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAsia share\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEurope share\u003c\/td\u003e\n\u003ctd\u003e~30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCopper via African ports\u003c\/td\u003e\n\u003ctd\u003e~450 kt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCobre Panamá reserves\u003c\/td\u003e\n\u003ctd\u003e4.6B t ore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare costs\u003c\/td\u003e\n\u003ctd\u003eUS$10–15M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eFirst Quantum Minerals 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This First Quantum Minerals 4P's Marketing Mix Analysis is comprehensive and ready to use, covering Product, Price, Place, and Promotion tailored to the mining sector. You’re viewing the exact same editable file included with your purchase, formatted for immediate download and application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751155052921,"sku":"first-quantum-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/first-quantum-marketing-mix.png?v=1772228355","url":"https:\/\/matrixbcg.com\/products\/first-quantum-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}