{"product_id":"fibk-bcg-matrix","title":"First Interstate Bank Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnlock Strategic Clarity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFirst Interstate Bank’s BCG Matrix preview highlights its core banking segments and their relative market share and growth—identifying which lines are likely Cash Cows, emerging Stars, or potential Question Marks needing investment. This snapshot reveals where the franchise generates steady cash versus where strategic bets could accelerate growth or require divestment. Dive deeper into the full BCG Matrix to get quadrant-by-quadrant placements, data-backed recommendations, and actionable strategies tailored to First Interstate’s competitive landscape. Purchase the complete report for a ready-to-use Word report and Excel summary that puts clear, investable insights at your fingertips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Mobile Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 First Interstate Bank grabbed roughly 28% of Western US users aged 18–44 for mobile banking, driven by a 42% year‑over‑year rise in active mobile accounts to 1.1 million and a 35% increase in mobile-originated deposits to $6.2 billion.\u003c\/p\u003e\n\u003cp\u003eDigital transactions now represent 72% of retail interactions, reflecting a market shift away from branches and supporting sustained high growth in this segment.\u003c\/p\u003e\n\u003cp\u003eThe bank invested about $180 million since 2022 in UX, APIs, and security, keeping mobile NPS at 64 and reducing login dropoffs by 22%, cementing its Stars position in the BCG Matrix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Industrial Lending in High-Growth Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Interstate Bank holds a leading commercial lending share in high-growth metros like Boise and Salt Lake City, where Intermountain West migration lifted office and industrial demand by ~18% CAGR 2019–2024 and vacancy fell under 6% in 2024.\u003c\/p\u003e\n\u003cp\u003eThese metros generated ~35% of the bank’s C\u0026amp;I loan originations in 2024 (roughly $1.2B), driven by firms relocating for 20–30% lower operating costs and stronger labor supply.\u003c\/p\u003e\n\u003cp\u003eKeeping this momentum needs steady capital—projected incremental loan funding of $400–600M over 2025–2027—to capture estimated regional GDP growth of 3.5%–4.5% annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTreasury Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Interstate’s treasury and liquidity management, positioned as a premium for mid-sized corporates, drove 18% revenue growth in 2024 as clients sought cash optimization amid 5.25–5.50% Fed funds rates; fee income reached $62M YTD through Q3 2025. \u003c\/p\u003e\n\u003cp\u003eBundling with commercial accounts lifted retention to 92% and cross-sell ratio to 3.4 products per client, cementing a Stars placement in the BCG matrix for high-growth, high-share services in the region.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Trust Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eWealth Management and Trust Services is a Star: with an estimated $68 billion intergenerational transfer in its legacy markets through 2030, First Interstate has captured ~18% of local HNW households, driving double-digit fee-income growth—~14% CAGR 2020–2025—and strong ROA relative to retail banking.\u003c\/p\u003e\n\u003cp\u003eOngoing investment in specialized advisors and tech is required; the unit added 42 senior advisors in 2024 and spends ~22% of revenues on talent and platforms to sustain growth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh growth: ~14% fee-income CAGR (2020–2025)\u003c\/li\u003e\n\u003cli\u003eMarket share: ~18% of local HNW households\u003c\/li\u003e\n\u003cli\u003eCapEx: ~22% of unit revenue into talent\/tech\u003c\/li\u003e\n\u003cli\u003eScale: 42 senior advisors hired in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Construction and Development Financing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSpecialized construction and development financing is a Star: First Interstate’s development lending grew loan originations by 28% y\/y to $3.9B in 2025, driven by a 34% jump in Pacific Northwest multi‑family deals and strong Mountain West residential pipelines.\u003c\/p\u003e\n\u003cp\u003ePersistent housing shortages and infrastructure needs in these regions raised the segment’s ROA to 1.8% and helped capture roughly 12% market share in regional project finance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLoan originations 2025: $3.9B\u003c\/li\u003e\n\u003cli\u003ey\/y growth: 28%\u003c\/li\u003e\n\u003cli\u003ePNW multi-family deal growth: 34%\u003c\/li\u003e\n\u003cli\u003eSegment ROA: 1.8%\u003c\/li\u003e\n\u003cli\u003eEstimated regional market share: 12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Interstate's Power Units: Mobile, Commercial, Wealth \u0026amp; Development Drive Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Interstate’s Stars: mobile banking (28% share; 1.1M active mobiles; $6.2B mobile deposits; 72% digital interactions), commercial lending in high-growth metros (35% of C\u0026amp;I originations; ~$1.2B 2024), wealth (18% HNW share; $68B transfer; 14% fee CAGR), and development lending ($3.9B originations; 28% y\/y; ROA 1.8%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile\u003c\/td\u003e\n\u003ctd\u003e28% share; 1.1M; $6.2B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial\u003c\/td\u003e\n\u003ctd\u003e$1.2B; 35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth\u003c\/td\u003e\n\u003ctd\u003e18% HNW; 14% CAGR\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDevelopment\u003c\/td\u003e\n\u003ctd\u003e$3.9B; 28%; ROA 1.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of First Interstate Bank: identifies Stars, Cash Cows, Question Marks, Dogs with invest\/hold\/divest guidance and trend context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing First Interstate Bank units into quadrants for fast strategic clarity and executive decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Retail Deposit Base\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Interstate Bank’s core retail deposit base—including $28.4 billion in total deposits as of 2025—delivers a low-cost funding source with high market share in Montana and Wyoming, supporting a cost of funds below peers. \u003c\/p\u003e\n\u003cp\u003eIn these mature markets deposit balances show \u0026lt;1.5% annual volatility and require minimal promo spend, keeping liquidity stable. \u003c\/p\u003e\n\u003cp\u003eThat liquidity funds higher-growth initiatives across the portfolio, enabling targeted lending and fee-income expansion without external capital. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgricultural Lending Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFirst Interstate Bank’s Agricultural Lending Portfolio is a cash cow: the bank holds roughly 28% share of regional ranching and farming loans, generating steady net interest income of about $210 million in FY2024.\u003c\/p\u003e\n\u003cp\u003eSector growth is low—CAGR ~1–2% tied to commodity cycles—so loan book expansion is limited but predictable.\u003c\/p\u003e\n\u003cp\u003eLong-standing client relationships and minimal incremental infrastructure keep cost of funds low and maintain high deposit retention, supporting reliable cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Mortgage Servicing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Interstate Bank’s residential mortgage servicing, covering roughly $32.4 billion in unpaid principal balance as of Dec 31, 2025, sits in a mature, high-share market segment; retention rates exceed 92% and prepayment-adjusted cashflows remain stable.\u003c\/p\u003e\n\u003cp\u003eNew origination volumes fell 18% in 2025 amid rising rates, but servicing-rights fees produced about $145 million in net servicing income, a predictable cash stream.\u003c\/p\u003e\n\u003cp\u003eThis unit functions as a classic cash cow, generating significantly more liquidity than it consumes—operating margins near 48% support funding for growth areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmall Business Administration Loans\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirst Interstate Bank is a top SBA lender in its Pacific Northwest footprint, originating roughly $420 million in SBA loans in 2024, so maintaining share is low-cost given existing processes and relationship teams.\u003c\/p\u003e\n\u003cp\u003eThese SBA loans yield stable fee and interest income—averaging 4.2% net yield in 2024—support regulatory community-lending tests and back cross-sell into commercial and treasury segments.\u003c\/p\u003e\n\u003cp\u003eThey produce predictable cash flow and low incremental marketing spend, funding growth in higher-return lines while meeting CRA-like obligations.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 originations ~$420M\u003c\/li\u003e\n\u003cli\u003eNet yield ~4.2% (2024)\u003c\/li\u003e\n\u003cli\u003eLow maintenance cost vs returns\u003c\/li\u003e\n\u003cli\u003eSupports regulatory\/community tests\u003c\/li\u003e\n\u003cli\u003eFeeds cross-sell into commercial\/treasury\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Rural Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFirst Interstate Bank’s established rural branch network acts as a cash cow: in mature non-metropolitan markets it secures a high market share (estimated 30–45% local deposit share in 2024) with minimal new competition and near-zero market growth, generating strong fee and deposit cash flows that funded ~18% of the bank’s 2024 branch-capex and urban expansion budget.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh local share: 30–45% deposits (2024)\u003c\/li\u003e\n\u003cli\u003eLow growth: ~0–1% annual market growth\u003c\/li\u003e\n\u003cli\u003eStrong cash ROI: funds ~18% of 2024 expansion capex\u003c\/li\u003e\n\u003cli\u003eBrand loyalty: long-tenured customer base, low churn\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Interstate’s low-cost cash cows drive 48% margins and funding for scalable growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFirst Interstate’s cash cows—core deposits ($28.4B, 2025), ag loans (28% regional share; NII ~$210M FY2024), mortgage servicing (UPB $32.4B; NSI ~$145M 2025) and SBA originations (~$420M 2024; net yield 4.2%)—generate steady, low-cost liquidity and ~48% margins, funding growth with minimal incremental spend.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003eYear\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCore deposits\u003c\/td\u003e\n\u003ctd\u003e$28.4B\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAgricultural loans\u003c\/td\u003e\n\u003ctd\u003e28% share \/ NII $210M\u003c\/td\u003e\n\u003ctd\u003eFY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMSR\u003c\/td\u003e\n\u003ctd\u003eUPB $32.4B \/ NSI $145M\u003c\/td\u003e\n\u003ctd\u003e2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSBA\u003c\/td\u003e\n\u003ctd\u003e$420M originations \/ 4.2% yield\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eFirst Interstate Bank BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact First Interstate Bank BCG Matrix report you'll receive after purchase—no watermarks or demo content, just a fully formatted, analysis-ready document tailored for strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747972133241,"sku":"fibk-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fibk-bcg-matrix.png?v=1772203410","url":"https:\/\/matrixbcg.com\/products\/fibk-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}