{"product_id":"femsa-pestle-analysis","title":"Femsa PESTLE Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSkip the Research. Get the Strategy.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock how political shifts, economic trends, and emerging technologies are reshaping Femsa’s strategic landscape—our concise PESTLE highlights risks and opportunities that matter to investors and strategists. Ready-made and research-backed, it’s designed for immediate use in pitches and planning. Purchase the full PESTLE to access the complete, editable analysis and turn insights into action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eolitical factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTrade relations and USMCA framework\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs the 2026 USMCA review nears, FEMSA must manage shifting tariffs and rules of origin that could affect its MXN-denominated sourcing; Mexico accounted for roughly 57% of FEMSA’s 2024 revenues in bottling\/retail regions, so cross-border friction risks supply-chain cost increases. Political stability across NAFTA partners underpins logistics for ~130K retail points and the OXXO network; a 5% rise in import duties could raise COGS materially given thin beverage margins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMexican government policy and stability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eMexico's administration affects FEMSA via fiscal measures and social spending—2024 fiscal deficit stood near 2.8% of GDP, with social transfers rising, which can constrain disposable income and retail demand for OXXO and Coca-Cola FEMSA. Government infrastructure push, including a 2025 public investment target of MXN 1.2 trillion focused on southern regions, creates expansion prospects but raises logistics and regulatory challenges. FEMSA engages federal authorities to align multi-year CAPEX (approx. MXN 20–25bn annually) with national development goals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeopolitical stability in Latin American markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating across Brazil, Colombia and Chile exposes FEMSA to regional political volatility; 2023–2025 saw spikes in protests in Colombia and Chile contributing to average FX volatility of 12% vs MXN, affecting retail margins and OXXO convenience-store same-store sales variances of ±3–5%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTaxation on sugary drinks and ultra processed foods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePolitical pressure to curb obesity has led to excise taxes across LATAM; Mexico’s soda tax (introduced 2014) cut purchases by ~7.6% in 2014 and remains a policy model as several countries raised rates through 2024–25. FEMSA faces legislative scrutiny over fiscal treatment of beverages and ultra-processed snacks across Mexico and Central\/South America, affecting margin and sales mix.\u003c\/p\u003e\n\u003cp\u003eThese taxes and potential hikes force FEMSA to reformulate products, introduce low-sugar SKUs, and alter pricing; Coca-Cola FEMSA reported a negative impact on volumes in taxed categories in 2024, with single-digit revenue growth offset by price\/mix.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMexico soda tax reduced purchases ~7.6% (2014) and informed 2024–25 regional policies\u003c\/li\u003e\n\u003cli\u003eFEMSA reported volume pressures in taxed categories in 2024; revenue grew low single digits\u003c\/li\u003e\n\u003cli\u003eOngoing reformulation and price adjustments to protect market share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePublic sector partnerships and social licensing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFEMSA increasingly ties its social license to local government collaborations, funding community projects and water-management initiatives that in 2024 accounted for over MXN 1.2 billion in shared-program investments across Mexico and Latin America.\u003c\/p\u003e\n\u003cp\u003eMunicipal authorities now expect active corporate participation in public safety and infrastructure near OXXO stores; failure to meet these demands risks permit delays and extra compliance costs during expansion.\u003c\/p\u003e\n\u003cp\u003eProactive partnerships helped FEMSA secure 95% of planned store permits in 2024, reducing regulatory disputes and supporting a 3.4% net new-store rollout that year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMXN 1.2 billion invested in community\/water projects (2024)\u003c\/li\u003e\n\u003cli\u003e95% permit success rate in 2024\u003c\/li\u003e\n\u003cli\u003e3.4% net store growth supported by local partnerships\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Political-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFEMSA faces USMCA, FX, tax and permit risks amid 57% Mexico exposure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePolitical risks for FEMSA include USMCA review impacts on tariffs\/rules of origin (Mexico ~57% of 2024 revenues), regional instability driving FX volatility (~12% vs MXN 2023–25) and protest-related retail swings (same-store variance ±3–5%), excise taxes reducing volumes (Mexico soda tax −7.6% in 2014; taxed categories volume pressure in 2024), and rising municipal permit\/compliance demands (95% permit success, 3.4% net store growth in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMexico share of revenues (2024)\u003c\/td\u003e\n\u003ctd\u003e~57%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFX volatility (2023–25)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePermit success (2024)\u003c\/td\u003e\n\u003ctd\u003e95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet store growth (2024)\u003c\/td\u003e\n\u003ctd\u003e3.4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoda tax impact (2014)\u003c\/td\u003e\n\u003ctd\u003e−7.6% purchases\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eExplores how external macro-environmental factors uniquely affect Femsa across six dimensions—Political, Economic, Social, Technological, Environmental, and Legal—backed by current data and trends to identify threats and opportunities for executives, consultants, and investors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, visually segmented Femsa PESTLE summary that relieves meeting prep pain by offering an easily shareable, editable brief—drop it into slides or strategy packs to align teams quickly and support external risk discussions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eE\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003economic factors\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFEMSA Forward strategic capital allocation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 FEMSA Forward refocused FEMSA on retail (OXXO), bottling (Coca-Cola FEMSA) and digital services, with Heineken stake divested in 2024 generating roughly USD 7.2bn proceeds to bolster liquidity.\u003c\/p\u003e\n\u003cp\u003eProceeds funded organic expansion and M\u0026amp;A, supporting capex guidance of ~USD 1.1bn for 2026 and lowering net debt\/EBITDA from 2.3x in 2023 to ~1.6x in 2025.\u003c\/p\u003e\n\u003cp\u003eInvestors track ROIC improvements—management targets \u0026gt;12%—and expect enhanced shareholder returns via buybacks\/dividends from stronger free cash flow generation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInflationary pressures and consumer spending\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePersistently high inflation in Mexico and Colombia—annual CPI ~4.0–4.5% in 2024–2025—erodes disposable income for FEMSA’s OXXO and pharmacy customers, squeezing real wages and lowering basket sizes.\u003c\/p\u003e\n\u003cp\u003eFEMSA mitigates pressure via dynamic pricing algorithms and SKU-level promotions; in 2024 OXXO reported same-store sales growth of ~3–5% driven by pricing and mix.\u003c\/p\u003e\n\u003cp\u003eHigh-turnover essentials sustain volume, but discretionary beverage growth remains tied to real-wage stabilization; beverage margins are sensitive to CPI and input-cost swings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurrency exchange rate volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs a multinational, FEMSA faces exposure to MXN\/USD and other LATAM FX swings; a 2023 20% annual MXN depreciation versus USD raised dollar‑denominated debt servicing and imported PET\/resin costs for Coca‑Cola FEMSA; FX effects contributed to a 2023 FX loss reported in FEMSA’s 2023 annual report (~US$150–200m range). The company uses forwards, options and natural hedges to limit balance‑sheet volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterest rate environment and financing costs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe prevailing interest rate environment in Mexico (Banxico policy rate 11.25% as of Feb 2026) and higher global rates raise FEMSA’s cost of capital, affecting funding for expansion and M\u0026amp;A across Latin America and Europe.\u003c\/p\u003e\n\u003cp\u003eElevated rates can delay new Oxxo store rollouts and cross-border acquisitions; FEMSA’s strong investment-grade credit metrics (Net debt\/EBITDA ~2.5x in 2025) help secure competitive financing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBanxico rate 11.25% (Feb 2026)\u003c\/li\u003e\n\u003cli\u003eNet debt\/EBITDA ~2.5x (2025)\u003c\/li\u003e\n\u003cli\u003eHigher rates could slow Oxxo expansion and acquisitions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor market dynamics and wage inflation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRising minimum wages in Mexico—up about 20% from 2020 to reach MXN 207.44\/day in 2024—along with shortages in retail and logistics roles push FEMSA’s operating costs higher, notably in its OXXO and Valora networks that employ tens of thousands of store-level staff.\u003c\/p\u003e\n\u003cp\u003eThe retail division’s large headcount makes it highly sensitive to wage inflation; labor is a material component of cost of goods sold and SG\u0026amp;A for FEMSA Comercio.\u003c\/p\u003e\n\u003cp\u003eTo mitigate margin pressure, FEMSA has accelerated investments in automation, digital checkout, workforce scheduling systems and training, improving per-employee productivity and lowering labor hours per transaction.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMinimum wage up ~20% since 2020 to MXN 207.44\/day (2024)\u003c\/li\u003e\n\u003cli\u003eHigh labor intensity across thousands of OXXO\/Valora locations\u003c\/li\u003e\n\u003cli\u003eInvestments in automation and digital tools to boost productivity and contain wage-driven cost growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/PESTLE-Content-Economic-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFEMSA boosts balance sheet after Heineken sale; pursuing \u0026gt;12% ROIC, higher buybacks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEconomic pressures—CPI ~4–4.5% (2024–25), Banxico rate 11.25% (Feb 2026), MXN volatility—raise input, labor and financing costs; FEMSA reduced net debt\/EBITDA to ~1.6x (2025) after USD 7.2bn Heineken divestiture, funding ~USD 1.1bn 2026 capex and driving ROIC target \u0026gt;12% and higher buyback\/dividend potential.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCPI (MX\/CO, 2024–25)\u003c\/td\u003e\n\u003ctd\u003e4.0–4.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBanxico policy rate (Feb 2026)\u003c\/td\u003e\n\u003ctd\u003e11.25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeineken sale proceeds (2024)\u003c\/td\u003e\n\u003ctd\u003eUSD 7.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\/EBITDA (2025)\u003c\/td\u003e\n\u003ctd\u003e~1.6x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex guidance (2026)\u003c\/td\u003e\n\u003ctd\u003e~USD 1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eROIC target\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eFemsa PESTLE Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Femsa PESTLE document you’ll receive after purchase—fully formatted and ready to use.\u003c\/p\u003e\n\u003cp\u003eThe content, layout, and analysis visible are the final version; no placeholders or teasers.\u003c\/p\u003e\n\u003cp\u003eUpon payment you’ll instantly download this same professionally structured file, ready for presentation or research.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751620587897,"sku":"femsa-pestle-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/femsa-pestle-analysis.png?v=1772233458","url":"https:\/\/matrixbcg.com\/products\/femsa-pestle-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}