{"product_id":"federalbank-marketing-mix","title":"Federal Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Federal Bank’s product suite, pricing strategy, branch \u0026amp; digital distribution, and targeted promotions combine to build customer loyalty and growth—download the full 4Ps Marketing Mix Analysis for a professionally written, editable report that saves research time and powers presentations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Banking Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFederal Bank offers a wide retail suite—savings, fixed deposits, and personal loans—serving over 15 million retail customers and holding ~Rs 1.2 trillion in CASA (current and savings) balances as of FY2024-25.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the bank deployed AI-driven personalization that raised product conversion rates by 18% and increased cross-sell revenue per customer by ~22% year-on-year.\u003c\/p\u003e\n\u003cp\u003eProducts emphasize liquidity and flexible tenors: liquid savings, sweep-in FDs, and EMI-flex loans, targeting urban and semi-urban savers aged 25–55.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized NRI Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpfederal bank specialized nri services target gulf-based non-resident indians with dedicated nre accounts and remittance products supporting over million relationships handling roughly billion annual remittances as of fy2024-25. the offers seamless cross-border transfers competitive deposit yields term deposits in tax-efficient structures boosting customer retention. federal simplifies kyc regulatory filings through digitized onboarding sustaining a leading market share india-gulf\u003e\n\u003c\/pfederal\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate and MSME Credit\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFederal Bank supports business growth with structured term loans, working capital limits, and trade finance for MSMEs and corporates, disbursing over INR 120 billion to MSMEs in FY2024–25 to back manufacturing and infrastructure projects.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the bank is prioritizing green finance and ESG-linked credit, targeting INR 25–30 billion in sustainable loans and linking rates to carbon-reduction KPIs for large clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFederal Bank’s Digital Banking Ecosystem—centered on FedMobile and FedNet—delivers 24\/7 access, supporting end-to-end account opening, instant loan disbursal and integrated investment management without branch visits; as of FY2024 the bank reported over 12 million active digital users and 68% of new retail accounts opened digitally.\u003c\/p\u003e\n\u003cp\u003eAdvanced biometric authentication and blockchain-based transaction tracking reduce fraud and reconcile workflows; Federal Bank stated a 40% drop in digital fraud attempts and 30% faster settlement on blockchain-enabled transaction trails in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e12M+ active digital users (FY2024)\u003c\/li\u003e\n\u003cli\u003e68% of new retail accounts opened digitally\u003c\/li\u003e\n\u003cli\u003eInstant loans via app—average disbursal under 30 minutes\u003c\/li\u003e\n\u003cli\u003e40% reduction in digital fraud attempts\u003c\/li\u003e\n\u003cli\u003e30% faster settlement with blockchain tracking\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Insurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFederal Bank bundles third-party life and general insurance plus mutual funds via strategic tie-ups, offering personalized advisory for long-term financial planning and risk mitigation.\u003c\/p\u003e\n\u003cp\u003eAs of FY2024, these wealth and insurance channels contributed to a 12% rise in fee-based income year-on-year, serving 8,500+ HNI households with average AUM per HNI ~INR 6.2 crore.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party life and general insurance distribution\u003c\/li\u003e\n\u003cli\u003eMutual fund distribution across equity, debt, hybrid schemes\u003c\/li\u003e\n\u003cli\u003ePersonalized advisory for long-term planning and risk cover\u003c\/li\u003e\n\u003cli\u003eOne-stop solution for 8,500+ HNIs; avg AUM INR 6.2 crore\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederal Bank: Digital-first growth fuels Rs1.2T CASA, $8.5B NRIs, Rs120B MSME disbursals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFederal Bank’s product mix spans retail deposits, loans, NRI services, MSME and corporate finance, digital-first offerings (12M+ users) and wealth\/insurance distribution; FY2024-25 highlights: CASA ~Rs 1.2T, NRI remittances $8.5B (1.2M NRI accounts), MSME disbursals Rs 120B, sustainable loan target Rs 25–30B, 68% digital account openings, fee income +12% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCASA\u003c\/td\u003e\n\u003ctd\u003eRs 1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e12M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNRI remittances\u003c\/td\u003e\n\u003ctd\u003e$8.5B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMSME disbursals\u003c\/td\u003e\n\u003ctd\u003eRs 120B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable loans target\u003c\/td\u003e\n\u003ctd\u003eRs 25–30B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Federal Bank’s Product, Price, Place, and Promotion strategies, using real practices and competitive context to ground the analysis.\u003c\/p\u003e\n\u003cp\u003eIdeal for managers and consultants needing a structured, repurposable report with examples, positioning, strategic implications, and real-data references for benchmarking and strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Federal Bank's 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and presentation use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePhysical Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFederal Bank maintains over 1,400 branches across India, retaining a historical stronghold in Kerala while, by 2025, expanding into high-growth urban centers and semi-urban hubs in North and West India to capture emerging opportunities.\u003c\/p\u003e\n\u003cp\u003eThese branches recorded about 55% of retail loan originations and handled 62% of wealth advisory cases in FY2024-25, serving as critical touchpoints for complex advisory services and relationship banking.\u003c\/p\u003e\n\u003cp\u003eLocal branches also drive community engagement through ~1,200 financial literacy camps and MSME outreach programs in 2024, strengthening deposit growth and customer stickiness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eATM and Cash Recycler Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFederal Bank operates over 4,200 ATMs and 350 cash recyclers nationwide (FY2024), offering cardless withdrawals and instant cash deposits that cut branch counter load by ~22% per internal ops data.\u003c\/p\u003e\n\u003cp\u003eThese machines use biometric and QR-based authentication, process deposits within 2 hours on average, and support cash management in districts with \u0026lt;40% digital banking penetration.\u003c\/p\u003e\n\u003cp\u003eThe network lowers last-mile cash access costs and sustains basic services in rural clusters, where 28% of the bank’s retail customers still prefer cash transactions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital and Mobile Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe digital storefront is Federal Bank’s primary distribution channel, handling over 68% of retail transactions and enabling global access to accounts, loans, and payments 24\/7.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 the mobile app supports 10 regional languages, raising active-user retention by an estimated 12% and widening reach in rural and non-English markets.\u003c\/p\u003e\n\u003cp\u003eThis virtual presence preserves a competitive edge in a digital-first economy where 78% of customers cite speed and convenience as top reasons for switching banks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNeo-banking and Fintech Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFederal Bank uses a Bank-as-a-Service model, partnering with over 30 neo-banks and fintechs (2025) to tap younger, tech-first customers and niche segments without large branch investments.\u003c\/p\u003e\n\u003cp\u003eThese partnerships drove a reported 18% rise in retail digital deposits in FY2024–25 and added ~1.2 million new customers via third-party platforms.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30+ fintech partners (2025)\u003c\/li\u003e\n\u003cli\u003e+1.2M customers via partners\u003c\/li\u003e\n\u003cli\u003e+18% retail digital deposits FY24–25\u003c\/li\u003e\n\u003cli\u003eLower CAPEX vs branch expansion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Representative Offices\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFederal Bank maintains representative offices in Dubai, Abu Dhabi, and Qatar to serve its NRI base; these offices handled over $3.2 billion in inward remittances in FY2024, easing transactions and account servicing for overseas Indians.\u003c\/p\u003e\n\u003cp\u003eThey act as liaisons for NRIs to manage loans, NRO\/NRE accounts, and investment services, improving turnaround and boosting diaspora deposits by 12% year-on-year through FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLocations: Dubai, Abu Dhabi, Qatar\u003c\/li\u003e\n\u003cli\u003eInward remittances FY2024: $3.2 billion\u003c\/li\u003e\n\u003cli\u003eDeposit growth from diaspora FY2024: +12%\u003c\/li\u003e\n\u003cli\u003eServices: remittances, NRE\/NRO accounts, loans, investments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFederal Bank: Omni‑channel scale — 1,400+ branches, 68% digital, $3.2B remittances\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFederal Bank combines 1,400+ branches, 4,200 ATMs, a digital channel handling 68% of retail transactions, 30+ fintech partners and Gulf representative offices; FY2024–25 metrics: 55% retail loan originations via branches, 62% wealth cases, +18% retail digital deposits, 1.2M partner customers, $3.2B remittances, 12% diaspora deposit growth.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey metric FY24–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e1,400+; 55% loan originations\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\/Cash recyclers\u003c\/td\u003e\n\u003ctd\u003e4,200; deposits processed \u0026lt;2h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e68% transactions; +12% retention\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintech partners\u003c\/td\u003e\n\u003ctd\u003e30+; +1.2M customers; +18% deposits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGulf reps\u003c\/td\u003e\n\u003ctd\u003e$3.2B remittances; +12% deposits\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eFederal Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Federal Bank 4P's Marketing Mix analysis you’ll receive instantly after purchase—no samples or mockups, just the complete, ready-to-use document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749958824313,"sku":"federalbank-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/federalbank-marketing-mix.png?v=1772220931","url":"https:\/\/matrixbcg.com\/products\/federalbank-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}