{"product_id":"fasadgruppen-five-forces-analysis","title":"Fasadgruppen Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElevate Your Analysis with the Complete Porter's Five Forces Analysis\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFasadgruppen faces moderate competitive rivalry with several regional contractors and pressure from cost-sensitive buyers, while supplier influence is contained by diversified sourcing and forward integration risks remain low.\u003c\/p\u003e\n\u003cp\u003eRegulatory hurdles and capital requirements limit new entrants, but technological shifts and substitute façade systems pose emerging threats to margins and differentiation.\u003c\/p\u003e\n\u003cp\u003eThis brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Fasadgruppen’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmented Material Supply Chain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe market for facade materials like plaster, brick, and wood is highly fragmented, with thousands of regional and international suppliers limiting supplier leverage; no single vendor can set prices industry-wide. Fasadgruppen uses its leading Northern European scale—2024 pro forma revenue ~SEK 16.5bn—to secure framework agreements and volume discounts unavailable to smaller rivals. That buying power helped preserve gross margins near 22% through 2023–24 despite localized supply disruptions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVolatility in Raw Material Pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSuppliers of energy‑intensive materials like glass, steel and insulation saw input-cost swings up to 35% in 2025 after higher EU carbon prices and Nordic power volatility; Fasadgruppen’s scale lets it hedge via bulk contracts but Tier‑1 suppliers passed through 8–12% sudden surcharges in H1 2025. The company uses indexed contracts tied to Nordic power and steel indices and sources across Sweden, Norway and Finland to cap exposure. This diversification cut procurement cost variance from 9% to 4% year‑on‑year in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Green Technology Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAs Swedish and EU retrofit rules tighten, demand for high-performance sustainable materials rose about 18% y\/y in 2024, boosting leverage for niche green-tech suppliers of solar-integrated facades and carbon-neutral insulation that have few certified alternatives.\u003c\/p\u003e\n\u003cp\u003eThese specialized vendors can command 5–12% price premiums; Fasadgruppen reduces supplier power via long-term contracts, co-development deals, and by investing in in-house technical teams to integrate multiple systems.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLabor as a Critical Input\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cplabor as a critical input: the supply of skilled craftspeople and specialized subcontractors is high-cost input with strong bargaining power scandinavia faced shortage stonemasons facade technicians in vacancy rates for construction specialists near sweden pushing wage growth annually.\u003e\n\u003cpfasadgruppen response: fasadgruppen offsets pressure by investing in employer branding and its internal academy reporting trainees since staff churn below industry average vs which reduces subcontractor dependence wage exposure.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh bargaining power: 7–9% vacancy rates\u003c\/li\u003e\n\u003cli\u003eWage pressure: ~4–6% annual growth\u003c\/li\u003e\n\u003cli\u003eFasadgruppen academy: ~1,200 trainees since 2019\u003c\/li\u003e\n\u003cli\u003eLower churn: ~12% vs industry 18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pfasadgruppen\u003e\u003c\/plabor\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLogistical and Geographic Constraints\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBulky facade materials raise transport costs, giving nearby suppliers a geographic edge; freight can add 10–25% to material costs for deliveries over 200 km. In remote northern Sweden Fasadgruppen may face 2–3 viable suppliers per region, slightly boosting supplier leverage. Fasadgruppen’s 160+ local subsidiaries (2025) let it consolidate demand, optimize routes, and pit regional suppliers against each other to reclaim margin.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTransport adds 10–25% cost for \u0026gt;200 km\u003c\/li\u003e\n\u003cli\u003e2–3 viable suppliers in remote regions\u003c\/li\u003e\n\u003cli\u003e160+ local subsidiaries (2025) enable demand consolidation\u003c\/li\u003e\n\u003cli\u003eLogistics optimization reduces supplier leverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFasadgruppen scales resilience: margins hold at ~22% as procurement variance halves\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers have moderate bargaining power: fragmented materials market limits leverage, but specialty green-tech vendors and regional freight (10–25% cost \u0026gt;200 km) raise prices. Fasadgruppen’s scale (pro forma SEK 16.5bn 2024), 160+ subsidiaries (2025), long‑term contracts, hedging, and 1,200 trainees cut supplier impact—gross margins ~22% through 2023–24; procurement variance fell 9%→4% in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePro forma rev\u003c\/td\u003e\n\u003ctd\u003eSEK 16.5bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubsidiaries\u003c\/td\u003e\n\u003ctd\u003e160+ (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e~22% (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcurement variance\u003c\/td\u003e\n\u003ctd\u003e9%→4% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eUncovers key drivers of competition, buyer and supplier power, entry barriers, substitutes, and rivalry specific to Fasadgruppen, highlighting disruptive threats and strategic levers to protect market share and profitability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces one-sheet for Fasadgruppen—instantly highlights competitive pressures and opportunities to streamline strategic decisions and investor briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidated Property Owners and BRFs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpa large share of fasadgruppen revenue sek from housing cooperatives and public property owners who run portfolios worth billions wield strong bargaining power in renovation tenders. these buyers push hard on price contract terms supplier selection for projects often\u003eSEK 5m. Fasadgruppen counters by selling lifecycle value and energy-saving guarantees (e.g., 25–40% heating savings claims) that support a 5–10% price premium. This strategy reduces churn and preserves margins when clients demand long-term performance.\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrice Sensitivity in Competitive Tendering\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ePrice sensitivity is high in competitive tendering: 64% of Swedish construction clients cited price as the top selection factor in 2024, pressuring margins on routine facade contracts.\u003c\/p\u003e\n\u003cp\u003eCustomers can compare quotes quickly via digital platforms, shortening procurement cycles and forcing standard bids toward the market floor.\u003c\/p\u003e\n\u003cp\u003eFasadgruppen offsets this by bundling services—facades, window replacement, roof work—raising average contract value by ~18% and improving gross margins by ~3 percentage points in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulatory Driven Demand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy end-2025 stricter EU energy efficiency rules raised renovation requirements, shifting bargaining power modestly toward Fasadgruppen as customers face legal and fiscal pressure to upgrade building envelopes.\u003c\/p\u003e\n\u003cp\u003eTax credits and fines—EU estimates show member states targeting 30–40% upgrade rates by 2030—create a backlog of essential work, cutting buyers’ ability to delay projects.\u003c\/p\u003e\n\u003cp\u003eThis regulatory tailwind helped Fasadgruppen keep revenue steadier in 2024–25, with sector-wide order books up ~15% year-on-year, reducing sensitivity to GDP dips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Single Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFor single renovation projects, customers face low switching costs before contract signing, so price often trumps brand; Swedish construction tender data show 62% of small facade contracts (2024) awarded to lowest bidder.\u003c\/p\u003e\n\u003cp\u003eFasadgruppen reports about 35% of 2024 revenue from multi-year maintenance frameworks, which raise stickiness and reduce churn by locking clients into recurring service work.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow switching pre-contract — 62% lowest-bid wins\u003c\/li\u003e\n\u003cli\u003eLimited brand loyalty — price-driven decisions\u003c\/li\u003e\n\u003cli\u003eCountermeasure — 35% revenue from multi-year frameworks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Information Transparency\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmodern customers access detailed datasets on material performance energy savings and project costs with platforms reports showing typical facade retrofit payback of years reductions\u003e\n\u003cpthis transparency lets buyers contest margins demand higher sustainability epds embodied carbon cuts and stricter documentation fasadgruppen counters with digital tools transparent roi reporting tied to measured energy savings.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6–12 yr payback shown\u003c\/li\u003e\n\u003cli\u003e20–45% energy cut claims verified\u003c\/li\u003e\n\u003cli\u003eEPDs and 30–50% carbon targets\u003c\/li\u003e\n\u003cli\u003eDigital ROI dashboards for clients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/pmodern\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFasadgruppen: Bundling boosts margins as BRF\/public clients drive 58% revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpcustomers public owners hold strong bargaining power: of fasadgruppen sek revenue came from them and small facade contracts went to lowest bidders pressuring margins. bundling raised average contract value gross margin in multi-year frameworks were improving stickiness. eu energy rules tax incentives lifted order books yoy reducing delay risk.\u003e\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue from BRF\/public\u003c\/td\u003e\n\u003ctd\u003e58% of SEK 4.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLowest-bid wins (small jobs)\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBundling lift\u003c\/td\u003e\n\u003ctd\u003e+18% contract value, +3pp margin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMulti-year frameworks\u003c\/td\u003e\n\u003ctd\u003e35% revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrder book change\u003c\/td\u003e\n\u003ctd\u003e+15% YoY (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/pcustomers\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eFasadgruppen Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Fasadgruppen Porter's Five Forces analysis you’ll receive immediately after purchase—no placeholders or samples. It’s the complete, professionally formatted document, ready for download and use the moment you buy. The content covers competitive rivalry, supplier and buyer power, threats of substitutes and entry, and strategic implications tailored to Fasadgruppen. No surprises—what you see is what you get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56746780131705,"sku":"fasadgruppen-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/fasadgruppen-five-forces-analysis.png?v=1772191781","url":"https:\/\/matrixbcg.com\/products\/fasadgruppen-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}