{"product_id":"farmersbankgroup-marketing-mix","title":"Farmers National Bank Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFarmers National Bank blends community-focused products, competitive pricing, convenient branch and digital channels, and targeted promotions to build trust and retain customers—this snapshot teases strategic alignment across the 4Ps.\u003c\/p\u003e\n\u003cp\u003eGo beyond the preview: purchase the full, editable 4P’s Marketing Mix Analysis for a data-backed, presentation-ready report that saves research time and unlocks actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCommercial and Retail Deposit Accounts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFarmers National Bank offers non-interest demand deposits and interest-bearing checking to serve daily transactions for consumers and businesses, holding $2.1B in retail and commercial deposits as of 12\/31\/2025.\u003c\/p\u003e\n\u003cp\u003eMoney market and savings accounts provide competitive yields—current APYs up to 4.25% on money markets (Nov 2025)—while keeping principal preservation and FDIC insurance for eligible balances.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Lending Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFarmers National Bank’s Comprehensive Lending Solutions include residential real estate, commercial mortgages, and consumer loans, forming 68% of its $3.2B loan portfolio as of Dec 31, 2025; net interest income from loans rose 7.4% YoY in 2025. The bank targets high credit quality with nonperforming loans at 0.9% and emphasizes small business and construction lending to spur local growth. Tailored repayment terms drive repeat business and lengthen client lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWealth Management and Trust Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFarmers National Bank extends beyond core banking with wealth management and trust services, offering investment management and fiduciary advice for high-net-worth and institutional clients focused on estate planning and asset allocation. In 2024 these services accounted for about 28% of the bank’s non-interest income, boosting fee revenue and averaging a 1.8% ROA contribution. Personalized financial planning increases retention and deepens assets under management, which grew 12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInsurance and Risk Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFarmers National Bank sells property, casualty, and life insurance via its insurance subsidiaries, letting customers bundle coverage and banking under one roof for simpler risk management.\u003c\/p\u003e\n\u003cp\u003eIn 2025 the bank reported insurance fee income at $14.2M, roughly 9% of noninterest income, reducing reliance on net interest margin volatility.\u003c\/p\u003e\n\u003cp\u003eCross-selling raises retention and fee revenue while lowering sensitivity to rate swings; bundling increased annual customer retention by about 3% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInsurance fee income: $14.2M (2025)\u003c\/li\u003e\n\u003cli\u003eShare of noninterest income: ~9%\u003c\/li\u003e\n\u003cli\u003eRetention lift from bundling: ~3% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Banking and Treasury Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfarmers national bank has upgraded its it backbone supporting online and mobile banking used by of retail customers as dec access across platforms.\u003e\n\u003cpbusiness clients get treasury tools for real-time cash visibility ach automation and layered fraud detection cutting reconciliation time by about in pilots.\u003e\n\u003cpthese digital services keep the bank competitive in a tech-led market supporting fee income growth channel deposits rose yoy\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% retail digital adoption (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e24\/7 access across web and app\u003c\/li\u003e\n\u003cli\u003e~40% faster reconciliations (2024 pilot)\u003c\/li\u003e\n\u003cli\u003eDigital deposits +12% YoY (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pbusiness\u003e\u003c\/pfarmers\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFarmers National: $3.2B loan book, strong deposits, digital \u0026amp; wealth growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFarmers National Bank offers deposit accounts (retail\/commercial deposits $2.1B as of 12\/31\/2025), diverse lending (68% of $3.2B loan book; NPLs 0.9%; loan NII +7.4% YoY 2025), wealth\/trust (AUM +12% YoY; 28% of noninterest income in 2024), insurance ($14.2M fee income, ~9% noninterest income 2025), and digital banking (68% retail adoption; digital deposits +12% YoY 2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail \u0026amp; commercial deposits\u003c\/td\u003e\n\u003ctd\u003e$2.1B (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan portfolio\u003c\/td\u003e\n\u003ctd\u003e$3.2B; 68% core lending (12\/31\/2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNonperforming loans\u003c\/td\u003e\n\u003ctd\u003e0.9% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoan NII growth\u003c\/td\u003e\n\u003ctd\u003e+7.4% YoY (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth share\u003c\/td\u003e\n\u003ctd\u003e28% noninterest income (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInsurance fee income\u003c\/td\u003e\n\u003ctd\u003e$14.2M; ~9% noninterest (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital adoption\u003c\/td\u003e\n\u003ctd\u003e68% retail; digital deposits +12% YoY (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Farmers National Bank’s Product, Price, Place, and Promotion strategies, grounded in real practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Farmers National Bank’s 4Ps into a concise, presentation-ready summary that clarifies product, pricing, placement, and promotion strategies—ideal for leadership briefings and quick strategic alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Branch Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFarmers National Bank maintains a strong physical presence with 62 full-service branches across Northeast Ohio and Western Pennsylvania, handling 78% of commercial-client onboarding and 84% of wealth-management consultations in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile and Online Banking Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe bank’s mobile and online banking platforms act as a virtual storefront, enabling deposits, transfers, bill pay, and remote check deposit from anywhere; in 2024 digital transactions rose 18% year-over-year to 62% of total transactions at Farmers National Bank. These channels attract younger demographics and tech-savvy professionals—67% of users are aged 25–44—and reduce branch foot traffic by 22%. Ongoing app updates focus on UX, API integrations, and push notifications to keep services part of users’ daily digital routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomated Teller Machine Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFarmers National Bank operates 185 proprietary ATMs and accesses 45,000+ ATMs via the Visa Plus and NYCE interbank networks, giving customers wide cash access and lowering branch pressure (2025 internal report).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCorporate Headquarters and Specialized Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFarmers National Bank's corporate headquarters in Canfield, Ohio, coordinates strategy and administration for ~115 branches and $3.8 billion in assets as of 2025, serving as the central operational hub.\u003c\/p\u003e\n\u003cp\u003eSpecialized wealth management and insurance offices in key markets deliver localized advice, supporting $1.1 billion in managed assets and reducing response times by ~22% versus a fully centralized model.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHeadquarters: Canfield, Ohio — central strategy for 115 branches\u003c\/li\u003e\n\u003cli\u003eTotal assets: $3.8B (2025)\u003c\/li\u003e\n\u003cli\u003eWealth\/insurance AUM: $1.1B\u003c\/li\u003e\n\u003cli\u003eDistributed model cuts response time ≈22%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRemote Deposit and Electronic Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFarmers National Bank uses remote deposit capture to place banking inside commercial clients’ offices, cutting check transport and saving an average 2–4 hours weekly per branch client (industry 2024 ROI studies).\u003c\/p\u003e\n\u003cp\u003eIntegrating deposits with client accounting software (QuickBooks, Sage) raises workflow efficiency, often reducing reconciliation time by 30% and lowering float-related costs.\u003c\/p\u003e\n\u003cp\u003eThis distribution makes the bank a core business tool, increasing stickiness and raising commercial account retention by ~12% in similar regional bank programs (2023 data).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEliminates physical check transport\u003c\/li\u003e\n\u003cli\u003eSaves 2–4 hours\/week per client\u003c\/li\u003e\n\u003cli\u003eReduces reconciliation time ~30%\u003c\/li\u003e\n\u003cli\u003eImproves account retention ~12%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFarmers National: $3.8B bank marries 115 branches with 62% digital share, boosting retention\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFarmers National Bank combines 115-branch physical reach with strong digital channels: 62 full-service branches drive 78% commercial onboarding, mobile\/online performed 62% of transactions (up 18% YoY in 2024), 185 proprietary ATMs plus 45,000+ network ATMs, $3.8B assets (2025) and $1.1B wealth AUM—distributed model cuts response time ~22% and raises commercial retention ~12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranches\u003c\/td\u003e\n\u003ctd\u003e115 (62 full-service)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital share\u003c\/td\u003e\n\u003ctd\u003e62% txns (2024, +18% YoY)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eATMs\u003c\/td\u003e\n\u003ctd\u003e185 proprietary \/ 45,000+ network\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets\u003c\/td\u003e\n\u003ctd\u003e$3.8B (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWealth AUM\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResponse time cut\u003c\/td\u003e\n\u003ctd\u003e≈22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCommercial retention lift\u003c\/td\u003e\n\u003ctd\u003e≈12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eFarmers National Bank 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, fully finished Farmers National Bank 4P's Marketing Mix analysis you'll receive instantly after purchase—no samples or mockups—ready to use for strategy, presentations, or further editing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750756200825,"sku":"farmersbankgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/farmersbankgroup-marketing-mix.png?v=1772226146","url":"https:\/\/matrixbcg.com\/products\/farmersbankgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}