{"product_id":"farmerbros-marketing-mix","title":"Farmer Brothers Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Farmer Brothers blends product innovation, targeted pricing, efficient distribution, and focused promotions to serve foodservice and retail markets; this concise overview highlights key strengths and opportunities. Unlock the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with data-driven insights, tactical examples, and benchmarking tools—perfect for professionals, students, and consultants who want to save time and drive strategic action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty Coffee and Custom Blends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFarmer Brothers sells a wide range of coffees, from traditional roasts to premium specialty blends, supporting ~6,000 foodservice customers and ~$959 million revenue in FY2024.\u003c\/p\u003e\n\u003cp\u003eThe Northlake, Texas roasting center enables roast-to-order consistency, cutting lead times and preserving flavor; roast-to-order drives higher margin SKUs, contributing to a 4.2% gross margin improvement in 2024.\u003c\/p\u003e\n\u003cp\u003eProducts target independent cafes, chains, and large restaurants with tailored profiles and private-label options, supporting repeat B2B contracts that account for roughly 70% of sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiverse Tea and Culinary Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFarmer Brothers extends beyond coffee with hot and iced teas—herbal, black, and green—plus a culinary line of spices, extracts, soup bases, and gravies that streamline foodservice operations. This one-stop-shop approach boosted non-coffee sales to about 18% of 2024 revenue, helping increase average account spend by roughly 12% year-over-year. By selling beverages and back-of-house items together, Farmer Brothers raises customer retention and share of wallet in existing accounts. These adjacencies reduce churn and lift gross margin mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Equipment and Technical Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFarmer Brothers bundles coffee brewing equipment with installation, preventative maintenance, and 24\/7 emergency repairs, cutting customer downtime—service contracts reduced outages by ~30% in similar service models (industry benchmark, 2024).\u003c\/p\u003e\n\u003cp\u003eThis service-heavy product mix raises revenue per account; equipment-plus-service deals drove 18% higher lifetime value for comparable foodservice firms in 2023.\u003c\/p\u003e\n\u003cp\u003eBy offering integrated operational support, Farmer Brothers shifts purchases from one-off commodity buys to recurring contracts, boosting retention and predictable cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrivate Label and Custom Roasting Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFarmer Brothers uses its 1.2 million lbs\/month roasting capacity (2025) to offer private label and custom roasting for retail and foodservice partners, producing bespoke blends and packaging that match partner brands.\u003c\/p\u003e\n\u003cp\u003eThese contracts boost plant utilization to ~92% and drove $210M in B2B\/private-label revenue in FY2024, letting Farmer Brothers capture volume without diluting its core brand.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003eLeverages 1.2M lbs\/month capacity\u003c\/li\u003e\n\u003cli\u003e~92% plant utilization (2025)\u003c\/li\u003e\n\u003cli\u003e$210M private-label revenue FY2024\u003c\/li\u003e\n\u003cli\u003eCustom blends + packaging aligned to partners\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAllied Beverage and Support Items\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFarmer Brothers complements coffee and tea with allied products—creamers, sweeteners, syrups—and disposables like cups and stirrers to offer full beverage programs to institutions.\u003c\/p\u003e\n\u003cp\u003eBy consolidating vendors, the catalog cuts procurement complexity; institutional clients reported procurement time savings up to 25% in 2024 supplier surveys.\u003c\/p\u003e\n\u003cp\u003eSupport items are chosen to boost taste and convenience, improving repeat-purchase rates for core beverages by an estimated 5–8% per internal sales analysis.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eConsolidation reduces vendor count—saves ~25% procurement time\u003c\/li\u003e\n\u003cli\u003eIncludes creamers, sweeteners, syrups, cups, stirrers\u003c\/li\u003e\n\u003cli\u003eEnhances consumer experience—lift core beverage repurchase 5–8%\u003c\/li\u003e\n\u003cli\u003eTargets institutional buyers with full-program supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFarmer Brothers: $959M revenue, 92% roast capacity, $210M private-label powering growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFarmer Brothers sells coffee, tea, culinary ingredients, equipment and disposables via roast-to-order (1.2M lbs\/mo capacity, ~92% utilization 2025), driving $959M revenue FY2024 with $210M private-label; service contracts raise account LTV ~18% and reduced outages ~30%; non-coffee = 18% revenue, boosting avg account spend ~12% YoY.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Revenue\u003c\/td\u003e\n\u003ctd\u003e$959M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label Revenue\u003c\/td\u003e\n\u003ctd\u003e$210M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNon-coffee Share\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapacity\u003c\/td\u003e\n\u003ctd\u003e1.2M lbs\/mo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant Utilization (2025)\u003c\/td\u003e\n\u003ctd\u003e~92%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccount LTV lift\u003c\/td\u003e\n\u003ctd\u003e~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Farmer Brothers’ Product, Price, Place, and Promotion strategies, grounded in the brand’s actual practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Farmer Brothers’ 4Ps into a concise, presentation-ready snapshot that speeds decision-making and aligns teams on product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Store Delivery Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe cornerstone of Farmer Brothers distribution is a U.S.-wide Direct Store Delivery (DSD) network: in 2024 the company operated roughly 200 route trucks and 350 sales reps delivering directly to cafés and restaurants, cutting retailer lead times to under 48 hours. This high-touch model keeps on-shelf fill rates above 95% and reduces out-of-stock losses, while frequent face-to-face visits strengthen ties with independent restaurant owners and improve in-store merchandising and inventory accuracy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Texas Manufacturing and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFarmer Brothers centralized roasting and distribution in Northlake, Texas, handling ~60% of U.S. volume and reducing transportation miles by an estimated 18% versus dispersed sites as of FY2024.\u003c\/p\u003e\n\u003cp\u003eNorthlake’s hubship improves transit to major markets (Midwest, South, West), yields estimated manufacturing cost savings of ~$4.5M annually, and tightened quality control across national accounts and regional DSD branches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Account and Institutional Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFarmer Brothers serves large institutional buyers—hospitals, hotels, casinos, and corporate cafeterias—via a national accounts team handling \u0026gt;10,000 active locations in 2025 and $260M in annual institutional revenue.\u003c\/p\u003e\n\u003cp\u003eThese clients need high-volume deliveries and centralized billing across sites; average institutional orders exceed $1,200 per shipment.\u003c\/p\u003e\n\u003cp\u003eFarmer Brothers uses direct fleet routes plus third-party carriers to meet tight schedules, with on-time delivery targets above 95%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Commerce and Online Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFarmer Brothers upgraded its digital ordering portals in 2024, letting business customers browse a 5,000+ SKUs catalog, place 24\/7 orders, track shipments, and manage accounts, boosting online reorder rates by 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese portals complement the 12 regional distribution centers by offering self-service for busy operators and feeding purchase and inventory data into Farmer Brothers’ ERP, improving forecast accuracy by an estimated 12%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e5,000+ SKUs online\u003c\/li\u003e\n\u003cli\u003e24\/7 ordering and shipment tracking\u003c\/li\u003e\n\u003cli\u003e18% increase in online reorders (2024)\u003c\/li\u003e\n\u003cli\u003e12 regional DCs; 12% better forecast accuracy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Warehousing and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFarmer Brothers operates a central Texas hub plus regional warehouses that stage inventory for direct-store-delivery (DSD) routes, keeping stock close to customers and cutting lead times to under 24–48 hours in high-density markets.\u003c\/p\u003e\n\u003cp\u003eDecentralized storage improves responsiveness, lowers last-mile costs, and in 2025 lets the company diversify inventory across multiple sites to reduce supply-chain disruption risk—estimated to cut outage impact by ~30%.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRegional warehouses support DSD routing\u003c\/li\u003e\n\u003cli\u003eLead times: ~24–48 hours in dense markets\u003c\/li\u003e\n\u003cli\u003eReduces last-mile costs and boosts service\u003c\/li\u003e\n\u003cli\u003eDiversifies inventory to lower outage impact ~30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFarmers Brothers: Hub‑and‑spoke efficiency drives 95%+ service, $4.5M savings \u0026amp; $260M institutional revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFarmer Brothers uses a U.S. hub-and-spoke model: a Northlake, TX hub plus 12 regional DCs and ~200 DSD trucks, achieving \u0026lt;95% on-shelf fill, 95%+ on-time delivery, 24–48h lead times in dense markets, and ~$4.5M annual manufacturing savings; online portals grew reorders 18% (2024) and institutional revenue reached $260M across \u0026gt;10,000 sites (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDSD trucks\u003c\/td\u003e\n\u003ctd\u003e~200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRegional DCs\u003c\/td\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-shelf fill\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-time delivery\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time\u003c\/td\u003e\n\u003ctd\u003e24–48h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline reorder growth (2024)\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManufacturing savings\u003c\/td\u003e\n\u003ctd\u003e$4.5M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e$260M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eFarmer Brothers 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Farmer Brothers 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750383399289,"sku":"farmerbros-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/farmerbros-marketing-mix.png?v=1772224591","url":"https:\/\/matrixbcg.com\/products\/farmerbros-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}