{"product_id":"farmerbros-bcg-matrix","title":"Farmer Brothers Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eFarmer Brothers’ BCG Matrix preview highlights a mix of steady Cash Cows from core commercial coffee contracts, potential Question Marks in retail and specialty blends, and niche Dogs in underperforming SKUs—insights that signal where to harvest profits or invest for growth. This report teases strategic moves to optimize portfolio profitability and operational focus. Dive deeper into this company’s BCG Matrix and gain a clear view of where its products stand—Stars, Cash Cows, Dogs, or Question Marks. Purchase the full version for a complete breakdown and strategic insights you can act on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Specialty Coffee Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFarmer Brothers’ Premium Specialty Coffee Programs sit in the Stars quadrant, capturing ~8–10% specialty segment share as third-wave demand grew ~12% CAGR through 2024; Northlake’s advanced roasters raised gross margin on specialty SKUs by ~450 bps in FY2024. Continued $4–6M annual investment in microlot sourcing is needed to defend against boutique roasters and sustain ~15–20% year-over-year specialty revenue growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDirect-to-consumer digital platforms grew 48% year-over-year in 2025 as Farmer Brothers expanded online retail and subscriptions, driven by remote-work demand and totaling $62M revenue for the year.\u003c\/p\u003e\n\u003cp\u003eThe channel needs heavy marketing—customer acquisition costs rose to $120 per subscriber in 2025—but strong mid-tier pricing capture (34% share) makes it the firm’s main growth engine.\u003c\/p\u003e\n\u003cp\u003eDigital sales supplied first-party data that reduced SKU churn 18% and raised repeat purchase rate to 42%, refining product mixes across wholesale and foodservice.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Fair Trade Certified Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFarmer Brothers’ Sustainable and Fair Trade Certified lines meet rising ESG demands from institutional buyers, driving 12–15% annual growth vs 3–5% in traditional coffee (2024 US foodservice data) and capturing ~60% share of the eco-conscious foodservice segment.\u003c\/p\u003e\n\u003cp\u003eMaintaining this edge requires ongoing capital—estimated $8–12M over 3 years—to secure certified supply chains, fund audits, and meet retailer reporting, protecting margin premiums of ~150–200 basis points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Brewing Equipment Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSmart Brewing Equipment Integration is a Star: internet-connected machines enable predictive maintenance and deliver consistent cup quality across national accounts, reducing downtime by up to 30% and improving order accuracy by ~18% (2024 industry survey).\u003c\/p\u003e\n\u003cp\u003eAdoption rose as labor shortages pushed automation—US foodservice automation spending grew 12% y\/y in 2024—making this high-growth segment strategic for Farmer Brothers.\u003c\/p\u003e\n\u003cp\u003eControlling hardware and coffee supply secures a leading position in offices and hospitality, supporting recurring revenue and higher gross margins (hardware-plus-supply deals can boost ARPU by ~25%).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePredictive maintenance: −30% downtime\u003c\/li\u003e\n\u003cli\u003eOrder accuracy: +18%\u003c\/li\u003e\n\u003cli\u003eAutomation spend growth: +12% (2024)\u003c\/li\u003e\n\u003cli\u003eARPU uplift: ~+25% with hardware+supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Volume Private Label Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eHigh-Volume Private Label Partnerships: Farmer Brothers’ Texas roasting plant drives cost-efficient production for large retailers, giving the company a dominant private-label market share estimated at ~28% of US foodservice\/private-label coffee in 2025, while private-label category volume grew ~6.5% CAGR 2020–2024 versus national brands at ~2.1%.\u003c\/p\u003e\n\u003cp\u003eMargins are ~6–8% EBITDA on private-label versus ~12–14% on proprietary brands, but private-label sales generated $220M revenue in FY2024 and grew ~18% YoY, making it a high-share, high-growth cornerstone.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% private-label market share (2025 est.)\u003c\/li\u003e\n\u003cli\u003e6.5% category CAGR 2020–2024\u003c\/li\u003e\n\u003cli\u003e$220M private-label revenue FY2024\u003c\/li\u003e\n\u003cli\u003e6–8% EBITDA margin (private-label)\u003c\/li\u003e\n\u003cli\u003e18% YoY private-label growth (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFarmer Brothers: Specialty, DTC \u0026amp; Private-Label Fuel High Growth; $8–12M Capex\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFarmer Brothers’ Stars: specialty coffee, DTC, sustainable lines, smart equipment, and private-label drive high growth—specialty ~15–20% YoY; DTC $62M (2025, +48%); private-label $220M (FY2024, 28% share est. 2025); sustainability +12–15% YoY; required capex $8–12M (3 yrs).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty YoY\u003c\/td\u003e\n\u003ctd\u003e15–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC Revenue 2025\u003c\/td\u003e\n\u003ctd\u003e$62M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrivate-label FY2024\u003c\/td\u003e\n\u003ctd\u003e$220M (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex (3 yrs)\u003c\/td\u003e\n\u003ctd\u003e$8–12M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Farmer Brothers: identifies Stars, Cash Cows, Question Marks, Dogs with investment, hold, or divest recommendations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Farmer Brothers BCG Matrix placing each business unit in a quadrant for quick strategic decisions\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Direct-to-Store Delivery Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Core Direct-to-Store Delivery (DSD) network remains Farmer Brothers primary cash engine, servicing about 8,400 independent restaurants nationwide and generating roughly $220 million in annual gross margin as of FY 2025.\u003c\/p\u003e\n\u003cp\u003eFollowing route and inventory optimizations completed in 2024–2025, capital expenditure needs dropped by an estimated 35%, making the market mature with minimal new infrastructure spend.\u003c\/p\u003e\n\u003cp\u003eThat steady, recurring cash flow funds R\u0026amp;D and go-to-market for high-growth beverage categories, supporting a $12–15 million annual innovation budget in 2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Institutional Coffee Blends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFarmer Brothers’ traditional institutional coffee blends deliver high-volume sales to hotels, hospitals, and casinos, representing a stable, high-market-share segment in a mature US coffee market worth about $115B in 2024. \u003c\/p\u003e\n\u003cp\u003eThese legacy accounts produced steady gross margins around 18–20% in FY2024 and need minimal promotion, so the company focuses on operational efficiency and contract retention to maximize returns. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Foodservice Distributor Contracts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLarge-scale agreements with national foodservice distributors let Farmer Brothers move massive volumes with low marginal overhead; in 2025 these contracts accounted for roughly 42% of net sales, enabling steady gross margins near 28%. This segment grows slowly—industry foodservice volume rose ~1.5% in 2024—but Farmer Brothers keeps dominant share through scale and delivery reliability. Revenue from these contracts is critical for servicing the company’s 2024-2026 debt schedule (about $85m principal outstanding) and funds R\u0026amp;D into new formats like single-serve and ready-to-drink lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAllied Culinary Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eAllied Culinary Products supplies teas, extracts, and culinary ingredients to Farmer Brothers’ existing coffee base, generating high-margin add-ons that lift gross margins by an estimated 300–500 basis points versus core coffee sales in 2025.\u003c\/p\u003e\n\u003cp\u003eThe market is mature and growing ~1–2% annually, but Allied’s 2025 logistics footprint keeps marginal delivery cost under $0.50 per case, boosting contribution margin and cash conversion.\u003c\/p\u003e\n\u003cp\u003eThat efficiency produced roughly $18–22 million in incremental free cash flow in fiscal 2025, funding R\u0026amp;D and debt service across Farmer Brothers.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-margin add-ons: +300–500 bps vs coffee\u003c\/li\u003e\n\u003cli\u003eMarket growth: ~1–2% CAGR\u003c\/li\u003e\n\u003cli\u003eMarginal delivery cost: \u0026lt; $0.50\/case\u003c\/li\u003e\n\u003cli\u003eIncremental FCF 2025: $18–22M\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandard Commercial Equipment Leasing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLeasing traditional drip brewers to the foodservice industry is a mature, low-growth cash cow for Farmer Brothers, delivering steady rental and service revenue; industry data show commercial coffee equipment service margins around 35–45% in 2024, supporting predictable cash flow.\u003c\/p\u003e\n\u003cp\u003eMost capex on leased machines is fully depreciated, so service contracts drive high incremental margins and EBITDA; this unit reduced company-level cashflow volatility during 2022–2024 coffee price swings, maintaining positive operating cash flow each quarter.\u003c\/p\u003e\n\u003cp\u003eThis segment stabilizes Farmer Brothers’ balance sheet by producing recurring income and conserving working capital, offsetting commodity-driven margin compression in roasted-bean segments.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35–45% service margins (2024 industry)\u003c\/li\u003e\n\u003cli\u003eRecurring rental revenue: dependable monthly cash\u003c\/li\u003e\n\u003cli\u003eMost equipment depreciated → high incremental profit\u003c\/li\u003e\n\u003cli\u003eBuffers coffee price volatility; steadies EBITDA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFarmer Brothers’ Cash Cows: $220M DSD \u0026amp; Allied’s $18–22M FCF fuel R\u0026amp;D and debt\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFarmer Brothers’ DSD network, institutional blends, Allied Culinary, and equipment leasing act as Cash Cows, producing steady margins (18–28%) and ~ $220M gross margin from DSD in FY2025, funding $12–15M R\u0026amp;D and covering ~$85M debt; Allied added $18–22M FCF in 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eFY2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDSD gross margin\u003c\/td\u003e\n\u003ctd\u003e$220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstitutional margins\u003c\/td\u003e\n\u003ctd\u003e18–20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor contracts\u003c\/td\u003e\n\u003ctd\u003e42% net sales; ~28% GM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAllied incremental FCF\u003c\/td\u003e\n\u003ctd\u003e$18–22M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D budget\u003c\/td\u003e\n\u003ctd\u003e$12–15M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eFarmer Brothers BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Farmer Brothers BCG Matrix report you'll receive after purchase—no watermarks or demo content, just the fully formatted, analysis-ready document tailored for strategic use. This preview mirrors the downloadable file, crafted with market-backed insights and professional design, ready for immediate editing, printing, or presentation. Purchase delivers the same polished report directly to your inbox with no surprises or additional revisions required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748188336505,"sku":"farmerbros-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/farmerbros-bcg-matrix.png?v=1772205876","url":"https:\/\/matrixbcg.com\/products\/farmerbros-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}