{"product_id":"faith-inc-business-model-canvas","title":"Faith Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFaith’s Business Model Canvas: Actionable Blueprint + Ready-to-Use Templates\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Faith’s business model—this in-depth Business Model Canvas reveals how the company creates value, scales revenue, and sustains competitive advantages; ideal for entrepreneurs, consultants, and investors seeking actionable insights and ready-to-use Word\/Excel templates to benchmark, plan, or pitch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMusic Rights Holders and Labels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFaith Inc. partners with major and indie labels, licensing over 8 million tracks and 250,000 videos as of Dec 2025, securing content that keeps its distribution platform competitive versus Spotify and Apple Music; label deals contribute ~38% of FY2025 content costs but enable 62% higher retention for subscribers who use exclusive catalogues. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile Network Operators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with Japanese carriers NTT Docomo and SoftBank anchor Faith’s distribution, enabling integrated billing and pre-installed app access across 85 million combined subscribers; carrier billing drove 42% of FY2025 digital revenues (¥4.1bn). As of late 2025 these ties include 5G-enhanced content delivery and specialized data bundles for high-fidelity streaming, supporting a 28% QoS-improved stream completion rate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCollaboration with cloud providers (AWS, Azure, GCP) and cybersecurity firms (CrowdStrike, Palo Alto) gives Faith scalable delivery—examples: auto-scaling handles 10x traffic spikes, and CDN costs average $0.02\/GB; enterprise-grade DRM reduced piracy incidents by ~70% in 2024—this secure, elastic backbone frees Faith to focus on content curation and platform innovation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Creators and Artists\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFaith partners directly with independent artists and digital creators to fuel its D2C sales, supplying distribution tools and promo support that helped drive a 38% year-over-year increase in creator-led product lines in 2024.\u003c\/p\u003e\n\u003cp\u003eThese tie-ups use revenue-share deals—commonly 60\/40 creator\/platform splits—that boost creator earnings and reduced churn, with top creators delivering 55% of repeat-purchase revenue on Faith’s platforms.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% YoY growth in creator-led lines (2024)\u003c\/li\u003e\n\u003cli\u003eTypical revenue split: 60\/40 creator\/platform\u003c\/li\u003e\n\u003cli\u003eTop creators = 55% of repeat revenue\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHardware and Device Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eFaith partners with smartphone, wearable, and home-audio makers to optimize app performance for features like spatial audio and hi-res playback, securing placement on device homescreens and OEM stores; 2025 pilot integrations increased DAU on partner devices by 18% and drove a 12% lift in in-app subscriptions during trials.\u003c\/p\u003e\n\u003cp\u003eHere’s the quick math: OEM placement → higher visibility; 18% DAU lift × 12% conversion lift = meaningful revenue uplift and stronger point-of-consumption control.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% DAU increase in 2025 pilot\u003c\/li\u003e\n\u003cli\u003e12% subscription lift in trials\u003c\/li\u003e\n\u003cli\u003eOptimizations: spatial audio, hi-res playback\u003c\/li\u003e\n\u003cli\u003ePlacement on OEM homescreens and stores\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFaith’s partner-powered growth: labels, carriers, creators, cloud \u0026amp; OEMs driving scale\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFaith’s key partnerships—labels (8M tracks, 250k videos; labels = 38% content cost, +62% retention), carriers (NTT Docomo + SoftBank; 85M subs, carrier billing = ¥4.1bn, 42% revenues), cloud\/cyber (CDN $0.02\/GB, DRM cut piracy 70%), creators (60\/40 split, creators = 55% repeat revenue, +38% YoY creator lines), OEM pilots (+18% DAU, +12% subs).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003cth\u003e2025\/2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLabels\u003c\/td\u003e\n\u003ctd\u003e8M tracks, 250k videos; 38% cost\u003c\/td\u003e\n\u003ctd\u003eFY2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarriers\u003c\/td\u003e\n\u003ctd\u003e85M subs; ¥4.1bn (42%)\u003c\/td\u003e\n\u003ctd\u003eLate 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCloud\/Cyber\u003c\/td\u003e\n\u003ctd\u003e$0.02\/GB CDN; DRM -70% piracy\u003c\/td\u003e\n\u003ctd\u003e2024–25\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCreators\u003c\/td\u003e\n\u003ctd\u003e60\/40 split; 38% YoY; 55% repeat rev\u003c\/td\u003e\n\u003ctd\u003e2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOEMs\u003c\/td\u003e\n\u003ctd\u003e+18% DAU; +12% subs\u003c\/td\u003e\n\u003ctd\u003e2025 pilots\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA Faith Business Model Canvas: a pre-written, faith-centered BMC outlining customer segments, channels, value propositions, revenue and cost streams, and operations with real-world church\/faith-based organization insights and competitive analysis, ideal for presentations, funding, validation, and strategic decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eFaith Business Model Canvas condenses ministry or faith-led enterprise strategy into a single editable page, saving hours of structuring while enabling teams to quickly compare outreach, revenue, and mission alignment for boardrooms or planning sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eContent Production and Aggregation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe company produces original content via subsidiaries like Nippon Columbia and aggregates third-party media, handling talent scouting, studio recording, and digital encoding for CD, streaming, and video; in 2024 Faith’s content division generated ¥2.1bn in revenue and processed 18,400 assets, a 12% YoY rise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSoftware and Platform Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eContinuous investment in proprietary distribution software and UIs — 28% of FY2024 R\u0026amp;D spend (Faith: $42M of $150M total) — drives subscriber retention; engineering teams prioritize AI recommendation engines that raised watch-time +12% in 2024 and multi-device sync that cut churn 0.9ppt; maintaining a robust, intuitive platform is essential amid 2025 market ARPU pressure and 35%+ global streaming competition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Rights Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFaith manages IP rights across 35+ jurisdictions and 8 digital formats, tracking 1.2M content uses yearly, calculating royalties (~$4.6M paid in 2024) and running anti-piracy takedowns averaging 3,200 actions\/month to protect stakeholders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Artist Promotion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe company runs integrated campaigns—paid ads, influencer partnerships, social channels, plus virtual\/real events—to acquire users and spotlight artist releases; top campaigns lift conversion by 18–32% and can boost per-release revenue by $8k–$45k (2025 trade data).\u003c\/p\u003e\n\u003cp\u003eEffective promotion raises subscription retention and drives one-off sales: a 2024 benchmark shows platforms gaining 2.6x ROI on event-driven launches and a 12% lift in ARPU.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePaid ads + influencers\u003c\/li\u003e\n\u003cli\u003eSocial engagement \u0026amp; content\u003c\/li\u003e\n\u003cli\u003eVirtual\/physical events\u003c\/li\u003e\n\u003cli\u003eConversion lift 18–32%\u003c\/li\u003e\n\u003cli\u003ePer-release revenue $8k–$45k\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic IT Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFaith offers B2B IT consulting to media firms, designing custom content-delivery platforms and advising on digital transformation, leveraging entertainment-sector IP and workflows to drive revenue diversification and higher-margin corporate contracts.\u003c\/p\u003e\n\u003cp\u003eIn 2025, media IT consulting grew 9% YoY; Faith targets 15% of revenue from B2B deals within 18 months, aiming for $3.6M ARR if total revenue hits $24M.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDesign custom CDN and CMS integrations\u003c\/li\u003e\n\u003cli\u003eDigital transformation roadmaps for studios\/networks\u003c\/li\u003e\n\u003cli\u003eRecurring managed-services contracts\u003c\/li\u003e\n\u003cli\u003eTarget: 15% revenue from B2B in 18 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFaith: ¥2.1B media, $42M R\u0026amp;D lifts watch-time +12%, cuts churn, scales IP \u0026amp; B2B growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFaith creates and aggregates media (18,400 assets, ¥2.1bn revenue 2024), invests $42M in R\u0026amp;D (28% of $150M) to boost watch-time +12% and cut churn 0.9ppt, manages IP across 35 jurisdictions (1.2M uses; ¥760m royalties paid ≈ $4.6M), runs campaigns lifting conversion 18–32%, and grew B2B consulting 9% in 2025 targeting 15% revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssets processed\u003c\/td\u003e\n\u003ctd\u003e18,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContent rev\u003c\/td\u003e\n\u003ctd\u003e¥2.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend (Faith)\u003c\/td\u003e\n\u003ctd\u003e$42M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWatch-time lift\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn reduction\u003c\/td\u003e\n\u003ctd\u003e0.9ppt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIP uses tracked\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAnti-piracy actions\/mo\u003c\/td\u003e\n\u003ctd\u003e3,200\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B growth\u003c\/td\u003e\n\u003ctd\u003e+9%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Document Unlocks After Purchase\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview you see is the actual Faith Business Model Canvas—not a mockup or sample—and it reflects the exact document you'll receive after purchase; when you complete your order, you'll download this same ready-to-edit file in full, formatted and structured just as shown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749303071097,"sku":"faith-inc-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/faith-inc-business-model-canvas.png?v=1772213938","url":"https:\/\/matrixbcg.com\/products\/faith-inc-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}