{"product_id":"f-e-t-marketing-mix","title":"Forum Energy Technologies Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Forum Energy Technologies tailors its product portfolio, pricing architecture, distribution networks, and promotion tactics to dominate energy and subsea markets—this snapshot highlights strategic strengths and gaps.\u003c\/p\u003e\n\u003cp\u003eWant the full picture? Purchase the complete 4Ps Marketing Mix Analysis for an editable, presentation-ready report that saves research time and delivers actionable insights for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubsea Technologies and Robotics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eForum Energy Technologies leverages Perry and Sub-Atlantic brands to lead subsea technologies and robotics, capturing roughly 22% of the specialized ROV market by revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the company integrated autonomous navigation and payload AI into its ROVs, cutting intervention time by an estimated 30% and raising utilization in deepwater projects to ~72%.\u003c\/p\u003e\n\u003cp\u003eThese ROVs support subsea construction, inspection, and maintenance across oil and gas and offshore wind, contributing to FET’s 2025 subsea segment revenue of about $310 million.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDrilling and Intervention Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eForum Energy Technologies offers drilling and intervention equipment—automated handling tools, iron roughnecks, and specialized tubulars—that cut rig-floor manual tasks and reduce human error; their drilling tools reportedly improve tripping speed by up to 25% and cut hands-on incidents by ~30% in field trials (2024 pilot data).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCompletions and Stimulation Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eForum Energy Technologies offers completion and stimulation products—frac valves, manifolds, and intervention tools—designed for well-site efficiency; their completions segment generated about $215M in 2024 revenue, ~18% of total sales.\u003c\/p\u003e\n\u003cp\u003eProducts target high-pressure, high-temperature wells, rated above 15,000 psi and 350°F for durability in intensive hydraulic fracturing.\u003c\/p\u003e\n\u003cp\u003eThey add digital sensors for real-time equipment-health telemetry; pilots cut downtime by ~12% and reduced maintenance costs ~9% in 2024 trials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduction and Infrastructure Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpforum energy technologies production and infrastructure equipment segment supplies engineered separators heaters specialty valves for midstream downstream oil gas flow processing targeting safe fluid handling treatment.\u003e\u003cpby fet added lower-emission tech catalytic and low-bleed valve systems clients meet stricter regs segment revenue contributed roughly of company sales in total\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEngineered separators, heaters, valves\u003c\/li\u003e\n\u003cli\u003eFocus: midstream \u0026amp; downstream operators\u003c\/li\u003e\n\u003cli\u003e2024: ~18% revenue share (~$210m)\u003c\/li\u003e\n\u003cli\u003e2025: added emission-reduction tech\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pforum\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Parts and Lifecycle Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eForum Energy Technologies drives recurring revenue via aftermarket parts and lifecycle services, with parts \u0026amp; services historically contributing roughly 25–30% of revenue (2024 pro forma data) and repair margins above core equipment, sustaining installed-base uptime.\u003c\/p\u003e\n\u003cp\u003eThe company supplies certified consumables, field repairs, and 24\/7 technical support, extending asset life and reducing downtime risk; service contracts and parts sales strengthen cash flow and customer retention.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eParts\/services ≈25–30% revenue (2024 pro forma)\u003c\/li\u003e\n\u003cli\u003eRepair margins \u0026gt; equipment margins\u003c\/li\u003e\n\u003cli\u003e24\/7 technical support reduces downtime\u003c\/li\u003e\n\u003cli\u003eRecurring service contracts bolster cash flow\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFET: ROV AI Lifts Utilization to 72%, Driving Strong Parts \u0026amp; Service Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFET’s product mix centers on subsea ROVs (22% ROV market share, 2024), drilling tools (tripping +25%, incidents -30% in 2024 pilots), completions (~$215M, 18% of 2024 sales), production equipment (~$210M, 18%), and parts\/services (25–30% revenue, higher margins); 2025 ROV AI\/autonomy raised utilization to ~72% and reduced interventions ~30%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 $M\u003c\/th\u003e\n\u003cth\u003e% Sales\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubsea ROVs\u003c\/td\u003e\n\u003ctd\u003e310\u003c\/td\u003e\n\u003ctd\u003e~26%\u003c\/td\u003e\n\u003ctd\u003e22% market share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCompletions\u003c\/td\u003e\n\u003ctd\u003e215\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003eHigh‑PT\/HT\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduction\u003c\/td\u003e\n\u003ctd\u003e210\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003ctd\u003eEmission tech 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts \u0026amp; Services\u003c\/td\u003e\n\u003ctd\u003e~292\u003c\/td\u003e\n\u003ctd\u003e25–30%\u003c\/td\u003e\n\u003ctd\u003eRepair margins \u0026gt; equipment\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Forum Energy Technologies’ Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Forum Energy Technologies' 4P insights into a concise, presentation-ready snapshot—ideal for leadership briefings or rapid alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Global Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eForum Energy Technologies runs major manufacturing hubs in North America, the United Kingdom, and Southeast Asia, enabling proximity to top basins like the US Gulf of Mexico and the North Sea; in 2024 these sites supported ~62% of product shipments, cutting average freight costs by an estimated 18% and trimming lead times by ~22 days. These facilities feature CNC machining, pressure-testing, and ISO 9001\/ASME-certified fabrication to meet regional codes and global quality standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Service and Distribution Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eForum Energy Technologies maintains regional service centers in the Permian Basin, North Sea, and Middle East, cutting average response times to under 24 hours in 2025 for 82% of emergency calls; these centers stock critical parts covering ~70% of common failures and give immediate access to field service engineers, reducing unplanned downtime by an estimated 18% per contract year. This decentralized network supports \u0026gt;99% uptime SLAs for high-demand drilling and production clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales Force and Key Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eForum Energy Technologies (FET) deploys a technical direct sales force and key account managers to serve major E\u0026amp;P firms and large oilfield service providers; in 2024 these channels drove roughly 58% of product revenue, per FET segment disclosures. \u003c\/p\u003e\n\u003cp\u003eSales engineers embed with client engineering teams to co-design project-specific solutions, shortening specification cycles by about 20% and reducing rework costs; this helps FET win multi-year contracts averaging $4.2M. \u003c\/p\u003e\n\u003cp\u003eThe direct channel builds deep relationships and enables tight feedback loops to FET product development, contributing to a 12% year-over-year product improvement rate measured by field-failure reductions in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Agent and Distributor Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eForum Energy Technologies uses local agents and authorized distributors in emerging markets and complex regulatory regions to expand reach without setting up costly subsidiaries; in 2024 roughly 35% of its sales outside North America flowed through channel partners, cutting fixed overhead.\u003c\/p\u003e\n\u003cp\u003eThese partners supply market intel and handle customs, certifications, and regional compliance—reducing average market entry time by an estimated 40% versus opening a local office.\u003c\/p\u003e\n\u003cp\u003eThat network supports a global footprint while keeping capital expenditure low; instead of new facilities, Forum allocates partner commissions, preserving cash and targeting markets with highest ROI.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~35% international channel sales (2024)\u003c\/li\u003e\n\u003cli\u003e~40% faster market entry via partners\u003c\/li\u003e\n\u003cli\u003eLower capex, higher ROI per market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Procurement and Inventory Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Forum Energy Technologies (FET) completed integration of its ERP inventory with top customers’ digital procurement platforms, enabling automated reorders for consumables and cutting stockouts by an estimated 28% versus 2023.\u003c\/p\u003e\n\u003cp\u003eCloud-based tracking and shared SKUs reduced order-to-delivery lead time from 12 to 8 days on average and lowered logistics costs ~10%, keeping FET a preferred vendor in data-driven supply chains.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eIntegrated ERP to customer e-procurement (2025)\u003c\/li\u003e\n\u003cli\u003eStockouts down 28% vs 2023\u003c\/li\u003e\n\u003cli\u003eLead time cut 12→8 days\u003c\/li\u003e\n\u003cli\u003eLogistics costs down ~10%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFET cuts freight 18%, slashes lead time to 8 days, drives 58% product revenue in 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFET’s global footprint—manufacturing in NA, UK, SE Asia; service centers in Permian, North Sea, Middle East; plus direct sales and 35% channel mix—cut freight 18%, lead times 22 days, boosted emergency response \u0026lt;24h for 82% calls, and drove 58% product revenue in 2024; ERP integration (2025) cut stockouts 28% and lead time 12→8 days.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl channel sales (2024)\u003c\/td\u003e\n\u003ctd\u003e35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight cost reduction\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead time cut\u003c\/td\u003e\n\u003ctd\u003e22 days \/ 12→8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts vs 2023\u003c\/td\u003e\n\u003ctd\u003e−28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eForum Energy Technologies 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Forum Energy Technologies 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749903806841,"sku":"f-e-t-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/f-e-t-marketing-mix.png?v=1772220069","url":"https:\/\/matrixbcg.com\/products\/f-e-t-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}