{"product_id":"extendicare-marketing-mix","title":"Extendicare Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Extendicare’s product offerings, pricing structure, distribution channels, and promotional tactics combine to serve aging populations and healthcare partners—this concise preview highlights key strengths and gaps; purchase the full 4Ps Marketing Mix Analysis for a presentation-ready, editable report with real-world data, strategic recommendations, and time-saving templates useful for consultants, managers, and students.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLong-Term Care and Modernized Accommodation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExtendicare operates 110 owned and managed long-term care homes across Canada, offering 24-hour nursing and daily living assistance and serving ~13,000 residents; by end-2025 its product includes modernized designs with private rooms (target: 70% private by 2026) and upgraded HVAC and infection control measures, reflecting capital investments of CAD 120m in 2024–25 to address rising medical complexity and higher acuity among seniors.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eParaMed Home Health Care Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThrough its ParaMed brand, Extendicare offers professional nursing, personal care, and specialized therapy for home-bound seniors, supporting aging in place with clinical care comparable to outpatient settings. In 2024 ParaMed delivered over 3.2 million home visits across Canada, contributing roughly 18% of Extendicare’s CAD 1.1 billion 2024 revenue. The model’s flexibility matches a 2023 Statistics Canada finding that 72% of seniors prefer home-based care over institutional stays. This reduces institutional occupancy pressure while tapping growing home-care demand.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtendicare Assist Management and Consulting\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExtendicare Assist Management and Consulting offers third-party management and strategic consulting to municipal and non-profit long-term care providers, drawing on Extendicare’s operational scale across 130+ care homes in Canada (2024).\u003c\/p\u003e\n\u003cp\u003eThe service targets improved clinical outcomes and margins; pilot engagements reported average 8–12% EBITDA uplift and 4–6 percentage-point improvement in inspection compliance in 2023–2024.\u003c\/p\u003e\n\u003cp\u003eAs a capital-light segment, it diversifies revenue via fee-based contracts—professional services comprised roughly 6% of consolidated revenue in FY2024—and supports repeatable, low-capex growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSGP Purchasing Partner Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe SGP Purchasing Partner Network is Extendicare’s group purchasing organization, leveraging buying power of ~3,200 clients to cut supply costs—reported average savings of 12–18% on medical supplies and 9% on food services in 2024.\u003c\/p\u003e\n\u003cp\u003eIt bundles procurement for equipment, consumables, and services, lowering unit costs and working capital needs, making it critical for smaller providers facing 7–10% margin pressure.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~3,200 members; 12–18% med-supply savings; 9% food savings\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Clinical and Memory Care Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExtendicare’s specialized clinical and memory care programs serve residents with dementia, Alzheimer’s, and restorative needs using evidence-based protocols and staff certified in dementia care, yielding higher acuity revenue per bed; Canada’s dementia prevalence reached 747,000 in 2023 and is projected to 937,000 by 2031, so demand and payer mix support growth.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigher-acuity beds boost margin per resident\u003c\/li\u003e\n\u003cli\u003eStaff certification reduces behavior-related incidents\u003c\/li\u003e\n\u003cli\u003ePrograms align with rising dementia cases: +25% by 2031\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtendicare growth: CAD120M capex, care upgrades, ParaMed scale \u0026amp; dementia rise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExtendicare: 110 homes (~13,000 residents); CAD 120m capex 2024–25; 70% private rooms target by 2026. ParaMed: 3.2m home visits 2024; ~18% of CAD 1.1bn revenue. Assist: 8–12% pilot EBITDA uplift; 6% of 2024 revenue. SGP: ~3,200 members; 12–18% med-supply savings; 9% food savings. Dementia prevalence: 747k (2023), +25% to 937k by 2031.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eHomes \/ residents\u003c\/td\u003e\n\u003ctd\u003e110 \/ ~13,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003eCAD 120m (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParaMed visits \/ rev%\u003c\/td\u003e\n\u003ctd\u003e3.2m \/ ~18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAssist uplift \/ rev%\u003c\/td\u003e\n\u003ctd\u003e8–12% EBITDA \/ 6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSGP members \/ savings\u003c\/td\u003e\n\u003ctd\u003e~3,200 \/ 12–18% med, 9% food\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDementia (2023 → 2031)\u003c\/td\u003e\n\u003ctd\u003e747,000 → 937,000 (+25%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Extendicare’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Extendicare’s 4P's into a concise, leadership-friendly snapshot that clarifies how product, price, place, and promotion relieve operational and competitive pain points.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Provincial Physical Facility Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExtendicare operates over 140 long-term care homes across Canada, with roughly 60% located in Ontario and Alberta, targeting urban\/suburban corridors where 65% of seniors 75+ reside; this concentration drives occupancy near 92% as of FY2024. The company is redeveloping older sites, investing CAD 250m in 2024–25 to convert low-density assets into modern, higher-capacity centres to boost revenue per bed and meet regulatory standards.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDecentralized Community Home Care Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eHome care services are delivered at clients’ residences, turning homes into decentralized service points and reducing facility capex by up to 60% versus institutional care; ParaMed’s regional offices coordinate a mobile workforce of nurses and personal support workers to manage demand across catchment areas.\u003c\/p\u003e\n\u003cp\u003eRegional ParaMed hubs enable geographic flexibility—ParaMed operated in 1,200+ communities in 2024 and reported home-care revenue growth of ~8% YoY—letting Extendicare keep market presence without large institutional overheads and lowering fixed costs per client.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Care Coordination Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExtendicare’s proprietary digital care coordination platforms let families coordinate care, monitor vitals, and message providers in real time, boosting digital distribution and reducing admin touchpoints by an estimated 18% in 2024 operational pilots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Hospital Discharge Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eExtendicare positions its home and community care options directly at hospital discharge, integrating with discharge planning units to capture patients at the transition point; this channel drove roughly 28% of 2024 referrals to Extendicare Home Support (Extendicare Inc., 2024 Q4 report).\u003c\/p\u003e\n\u003cp\u003eThis placement secures steady referrals, helps maintain target occupancy above 92% in affiliated long-term care beds, and increased home-care market share by ~1.8 percentage points in Ontario between 2023–2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% of referrals from hospital discharge (2024)\u003c\/li\u003e\n\u003cli\u003eOccupancy support: \u0026gt;92% target\u003c\/li\u003e\n\u003cli\u003e+1.8 pp Ontario market share (2023–24)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCentralized Group Purchasing Access Points\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe SGP Purchasing Partner Network runs a centralized digital portal serving over 3,500 external healthcare providers nationwide, enabling members to manage procurement and logistics remotely and expanding Extendicare’s market reach beyond its own 120+ long-term care homes.\u003c\/p\u003e\n\u003cp\u003eFunctioning as a virtual marketplace, the platform connects hundreds of suppliers to a broad care-provider network, driving estimated annual spend aggregation of roughly CAD 450M and improving purchasing leverage and supply-chain efficiency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e3,500+ external providers\u003c\/li\u003e\n\u003cli\u003e120+ Extendicare facilities\u003c\/li\u003e\n\u003cli\u003e~CAD 450M annual aggregated spend\u003c\/li\u003e\n\u003cli\u003eCentralized procurement and logistics access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtendicare scales care: 140+ homes, 1,200+ ParaMed hubs, 92% occupancy, CAD700M reach\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExtendicare’s place strategy mixes 140+ LTC homes (60% in ON\/AB) with ParaMed’s 1,200+ community hubs, driving ~92% LTC occupancy and ~8% YoY home-care revenue growth in 2024; hospital-discharge referrals provided 28% of home-support intake and lifted ON market share +1.8 pp (2023–24). Investment CAD 250m (2024–25) and a procurement portal aggregating ~CAD 450M across 3,500+ providers expand reach and lower unit costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLTC homes\u003c\/td\u003e\n\u003ctd\u003e140+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParaMed communities\u003c\/td\u003e\n\u003ctd\u003e1,200+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOccupancy\u003c\/td\u003e\n\u003ctd\u003e~92% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome-care growth\u003c\/td\u003e\n\u003ctd\u003e~8% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHospital referrals\u003c\/td\u003e\n\u003ctd\u003e28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eON market share change\u003c\/td\u003e\n\u003ctd\u003e+1.8 pp (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRedevelopment spend\u003c\/td\u003e\n\u003ctd\u003eCAD 250m (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProcurement network spend\u003c\/td\u003e\n\u003ctd\u003e~CAD 450M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eExtendicare 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Extendicare 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750311965049,"sku":"extendicare-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/extendicare-marketing-mix.png?v=1772224190","url":"https:\/\/matrixbcg.com\/products\/extendicare-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}