{"product_id":"expedia-five-forces-analysis","title":"Expedia Group Porter's Five Forces Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFrom Overview to Strategy Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExpedia Group faces intense platform rivalry, significant buyer power, and complex supplier dynamics that shape pricing and margin pressure across travel distribution; network effects and tech scale are critical defensive assets. This brief snapshot only scratches the surface. Unlock the full Porter's Five Forces Analysis to explore Expedia Group’s competitive dynamics, market pressures, and strategic advantages in detail.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euppliers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentration of Major Airline Carriers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe airline market is concentrated: the top 10 global carriers held about 40% of revenue passenger km in 2024, giving them leverage over platforms like Expedia Group. Major airlines can set commission fees or limit API access, pushing customers to direct channels and squeezing OTA margins—Expedia reported air revenues fell 6% in FY2024 vs FY2019 mix pressures. Expedia must keep tight airline ties to offer complete flight choice and avoid user churn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFragmentation of Independent Hotel Properties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe accommodation sector stayed highly fragmented in 2024, with over 70% of global rooms outside major chains, which lowers bargaining power of individual boutique or independent hotels.\u003c\/p\u003e\n\u003cp\u003eThese smaller suppliers depend on Expedia Group’s global reach—Expedia reported 90+ million room nights booked in 2024—so independents trade higher commissions for distribution and demand management.\u003c\/p\u003e\n\u003cp\u003eAs a result, Expedia can often secure commission rates above market averages from independents; industry reports in 2024 show OTAs charged independents 15–25% vs 10–15% for major chains.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Booking Strategies and Loyalty Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eMajor hotel chains and car rental firms pushed direct-booking: Marriott, Hilton, and Enterprise reported 8–12% higher direct web bookings in 2024 after rolling out exclusive member rates and points, reclaiming customers from Expedia Group.\u003c\/p\u003e\n\u003cp\u003eSuppliers aim to cut commissions—hotel group margins rose ~1.5 percentage points in 2024 after loyalty-driven direct bookings—reducing Expedia’s bargaining power.\u003c\/p\u003e\n\u003cp\u003eExpedia must prove value via better UX and bundles; in 2024 Expedia’s advertising and marketing spend was $3.1B, signaling investment to retain distribution and counter supplier defection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnological Control and Dynamic Pricing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSuppliers now use advanced revenue management systems to adjust inventory and prices in real time across channels, letting hotels pull listings from Expedia or hike rates within minutes when direct demand rises.\u003c\/p\u003e\n\u003cp\u003eThis technical agility boosted supplier margins: a 2024 STR report found 45% of branded hotels used dynamic pricing engines, and Expedia disclosed in Q4 2024 that direct-booking rates grew 6%, pressuring OTA commission leverage.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time inventory control reduces Expedia’s share of customer bookings\u003c\/li\u003e\n\u003cli\u003e45% of branded hotels using dynamic pricing (STR, 2024)\u003c\/li\u003e\n\u003cli\u003eExpedia saw 6% direct-booking rate growth in Q4 2024\u003c\/li\u003e\n\u003cli\u003eSuppliers can delist quickly, raising price bargaining power\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Global Distribution Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExpedia depends on third-party Global Distribution Systems (GDS) for real-time booking data from thousands of hotels and airlines; in 2024 Expedia processed millions of GDS-driven bookings, linking directly to supplier inventories.\u003c\/p\u003e\n\u003cp\u003eGDSs add a cost layer and can bottleneck flows—if GDS fees rise 5–15% or if a provider changes APIs, Expedia’s gross margin and time-to-market for supplier inventory suffer.\u003c\/p\u003e\n\u003cp\u003eShifts in GDS tech or pricing can raise operating costs and reduce connectivity; Expedia hedges by direct integrations with large chains but still relies heavily on Amadeus, Sabre, and Travelport for breadth.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMillions of bookings rely on GDS in 2024\u003c\/li\u003e\n\u003cli\u003eFee increases of 5–15% hit margins\u003c\/li\u003e\n\u003cli\u003eDirect integrations mitigate but don’t remove risk\u003c\/li\u003e\n\u003cli\u003eKey vendors: Amadeus, Sabre, Travelport\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Suppliers-Box-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupplier Power Shifts: Airlines Concentrated, Hotels Fragmented—Pressure on Expedia Margins\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eSuppliers mix: airlines concentrated (top 10 = ~40% RPK, 2024) and exert high leverage; hotels fragmented (70% rooms outside chains), so independents accept higher OTA commissions (15–25% vs 10–15% for chains). GDSs (Amadeus, Sabre, Travelport) and dynamic-pricing adoption (45% branded hotels, STR 2024) give suppliers real-time control, raising delisting risk and pressuring Expedia margins; Expedia spent $3.1B on marketing in 2024 to defend distribution.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-10 airlines RPK share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRooms outside major chains\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndie hotel OTA commission\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBranded hotels using dynamic pricing\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eExpedia marketing spend\u003c\/td\u003e\n\u003ctd\u003e$3.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eConcise Porter's Five Forces assessment of Expedia Group, revealing competitive intensity, buyer\/supplier leverage, entry barriers, substitutes, and disruptive threats shaping its pricing power and strategic resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Porter's Five Forces one-sheet for Expedia Group—quickly highlights competitive pressures and relieves strategic decision pain by surfacing threats from OTAs, suppliers, substitutes, entrants, and buyer bargaining power.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eustomers Bargaining Power\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow Switching Costs for Travelers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLow switching costs mean consumers can move from Expedia Group to Booking Holdings or direct suppliers for almost no fee; 2024 data show metasearch referrals lifted Booking.com's share, and OTA churn rose as price-comparison browsers increased 12% year-over-year. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Price Transparency and Comparison Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe rise of metasearch engines and price-comparison browser extensions lets customers scan dozens of OTAs in seconds; Skyscanner and Google Flights reported 2024 search growth of ~12% YoY, increasing cross-platform price checks and pushing Expedia Group to match lowest fares. This transparency compresses Expedia’s margin: online travel agency gross margins fell ~150 basis points industry-wide in 2023–24, so buyers can demand the best market value each booking. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInfluence of User-Generated Content and Reviews\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eModern travelers lean on reviews and social proof, giving them collective power over Expedia Group’s reputation; 93% of travelers in a 2024 Phocuswright survey said reviews influence bookings, so negative sentiment can cut conversion rates sharply.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsolidated Loyalty Programs and Rewards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eExpedia launched One Key in 2023 to unite Expedia, Hotels.com, and Vrbo rewards, boosting repeat bookings by offering shared points and member-only pricing; by Q4 2024 loyalty members drove ~38% of gross bookings, helping reduce CAC per booking.\u003c\/p\u003e\n\u003cp\u003eShared rewards raise switching costs and increase lifetime value, but major rivals—Booking Holdings and Airbnb—operate comparable programs, so customers still pick the most lucrative ecosystem based on price and benefit.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eOne Key launched 2023\u003c\/li\u003e\n\u003cli\u003eLoyalty ~38% of gross bookings (Q4 2024)\u003c\/li\u003e\n\u003cli\u003eRewards earn\/spend across three brands\u003c\/li\u003e\n\u003cli\u003eRivals offer similar programs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-First Booking Behavior\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eMobile-first booking lets customers book instantly; in 2024 mobile accounted for ~58% of Expedia Group gross bookings, so users can shift to rivals with one tap if performance lags.\u003c\/p\u003e\n\u003cp\u003eExpedia must sustain sub-second load times and top-tier UX across iOS\/Android; App Store 4.5+ ratings and crash rates below 1% correlate with higher retention and revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e58% mobile gross bookings (2024)\u003c\/li\u003e\n\u003cli\u003eTarget: \u0026lt;1s load, crash rate \u0026lt;1%\u003c\/li\u003e\n\u003cli\u003eHigh app ratings drive repeat purchases\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/5FORCES-Content-Customers-Cart-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRising metasearch \u0026amp; mobile power squeeze OTAs—loyalty helps but rivals neutralize gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eCustomers hold moderate-to-high bargaining power: low switching costs and metasearch transparency (Google Flights\/Skyscanner +12% searches YoY, 2024) compress OTA margins (~150 bps drop 2023–24) while reviews drive conversion (93% influence, Phocuswright 2024); loyalty (One Key launched 2023) raised repeat share to ~38% of gross bookings (Q4 2024) but rivals match rewards, and mobile (58% bookings, 2024) enables instant switching.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMetasearch search growth (2024)\u003c\/td\u003e\n\u003ctd\u003e~12% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTA margin compression\u003c\/td\u003e\n\u003ctd\u003e~150 bps (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReview influence\u003c\/td\u003e\n\u003ctd\u003e93% (Phocuswright 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOne Key loyalty share\u003c\/td\u003e\n\u003ctd\u003e~38% gross bookings (Q4 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile share\u003c\/td\u003e\n\u003ctd\u003e~58% gross bookings (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eExpedia Group Porter's Five Forces Analysis\u003c\/h2\u003e\n\u003cp\u003eThis preview shows the exact Expedia Group Porter's Five Forces analysis you'll receive upon purchase—complete, professionally formatted, and ready for immediate download with no placeholders.\u003c\/p\u003e\n\u003cp\u003eThe document displayed here is the full, final version of the analysis, so once you buy you'll have instant access to this same file for use in strategy, valuation, or competitive assessment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747493917049,"sku":"expedia-five-forces-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/expedia-five-forces-analysis.png?v=1772199251","url":"https:\/\/matrixbcg.com\/products\/expedia-five-forces-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}