{"product_id":"exfo-marketing-mix","title":"EXFO Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eExplore EXFO’s strategic blend of product innovation, pricing architecture, distribution channels, and promotional tactics—this concise preview highlights how their 4Ps drive competitive advantage; get the full, editable Marketing Mix Analysis for detailed data, real-world examples, and ready-to-use slides to fast-track presentations, benchmarking, or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOptical and Fiber Testing Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEXFO remains a global leader in fiber-optic testing with high-performance Optical Time Domain Reflectometers (OTDRs) and optical spectrum analyzers that cut fault location time by up to 40% and reduce signal loss during installs to \u0026lt;0.2 dB\/km.\u003c\/p\u003e\n\u003cp\u003eThese tools are essential for installing and maintaining high-speed fiber networks, ensuring maximal bandwidth and carrier-grade uptime for ISPs and hyperscalers; EXFO devices supported ~800G links by 2024 and added 1.6T-capable modules by late 2025.\u003c\/p\u003e\n\u003cp\u003eProduct revenue from optical and fiber testing accounted for roughly 55% of EXFO’s Q3 2025 sales, reflecting strong demand from AI-driven data centers and telecom capex cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G and Next-Generation Wireless Service Assurance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEXFO’s 5G and next‑gen wireless service assurance delivers end‑to‑end 5G test and monitoring for standalone (SA) networks, used by operators to cut mean time to repair by up to 40% in field trials (2024).\u003c\/p\u003e\n\u003cp\u003eTools visualize real‑time KPIs and packet‑level traces so teams pinpoint and fix latency spikes under 1 ms targets for URLLC (ultra‑reliable low‑latency communications).\u003c\/p\u003e\n\u003cp\u003eThe suite supports low‑latency apps—autonomous vehicles and industrial automation—where EXFO measured sub‑10 ms tail latency in SAA deployments during 2024 pilots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Native Monitoring and AI Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEXFO integrated AI into its Nova platform to deliver predictive analytics and automated troubleshooting, cutting mean time to repair by up to 40% in trials and targeting a 25% reduction in OPEX for large carriers by 2025; the software-centric, cloud-native design supports VNFs and CNFs for smooth deployment in virtualized RAN and core environments; operators shift from reactive fixes to proactive maintenance, reducing downtime and protecting service revenues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Center and Webscale Interconnect Testing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEXFOs Data Center and Webscale Interconnect Testing delivers test gear for 100G–800G interconnects and transceivers, helping operators cut physical-layer failures as traffic grows toward a projected 2025 hyperscale port count of \u0026gt;200M 100G-equivalents.\u003c\/p\u003e\n\u003cp\u003eThe product line emphasizes power efficiency—reducing per-port test power by up to 30% versus legacy rigs—and high-density modules that enable lab-to-field scaling for cloud providers expanding capacity by 30–50% annually.\u003c\/p\u003e\n\u003cp\u003eThese solutions validate signal integrity, BER (bit error rate), and thermal performance across PCB-to-optics stacks, lowering mean-time-to-repair and supporting SLAs for global webscale fleets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSupports 100G–800G interconnects\u003c\/li\u003e\n\u003cli\u003ePer-port test power cut ~30%\u003c\/li\u003e\n\u003cli\u003eEnables rapid scale: 30–50% annual capacity growth\u003c\/li\u003e\n\u003cli\u003eTargets \u0026gt;200M 100G-equivalent ports by 2025\u003c\/li\u003e\n\u003cli\u003eValidates BER, signal integrity, thermal behavior\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Services and Technical Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEXFO’s Professional Services and Technical Support deliver consulting, training, and managed services that help clients optimize network lifecycles and accelerate digital transformation, especially in complex multi-vendor environments.\u003c\/p\u003e\n\u003cp\u003eIn 2024 EXFO reported services revenue growth of ~11% yoy, with services now contributing about 18% of total revenue, helping customers maximize ROI on test and monitoring investments.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eConsulting, training, managed services\u003c\/li\u003e\n\u003cli\u003eAccelerates digital transformation\u003c\/li\u003e\n\u003cli\u003eAddresses multi-vendor complexity\u003c\/li\u003e\n\u003cli\u003eServices ≈18% of revenue (2024), +11% yoy\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEXFO: AI‑driven Nova, faster OTDRs, 100G–800G DCI, 55% product revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEXFO’s product portfolio centers on optical\/fiber test gear, 5G service assurance, AI-driven Nova platform, datacenter interconnect testers, and professional services—55% product revenue (Q3 2025), services ≈18% (2024), OTDR fault locate ≤40% faster, interconnects 100G–800G, per‑port test power −30% vs legacy.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct share Q3 2025\u003c\/td\u003e\n\u003ctd\u003e55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices share 2024\u003c\/td\u003e\n\u003ctd\u003e≈18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTDR fault reduction\u003c\/td\u003e\n\u003ctd\u003e≤40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInterconnect support\u003c\/td\u003e\n\u003ctd\u003e100G–800G\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePer‑port power\u003c\/td\u003e\n\u003ctd\u003e−30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into EXFO’s Product, Price, Place, and Promotion strategies—grounded in real brand practices and competitive context—ideal for managers, consultants, and marketers needing a clean, structured, and editable strategy document for benchmarking, reports, workshops, or market-entry planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes EXFO’s 4P marketing strategy into a concise, presentation-ready snapshot that speeds leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Global Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEXFO maintains a sophisticated direct sales force targeting major telcos and large enterprises worldwide, with ~60% of 2024 revenue sourced from direct enterprise contracts (EXFO FY2024 filings). \u003c\/p\u003e\n\u003cp\u003eThe team builds long-term strategic relationships and delivers tailored solutions for complex infrastructure projects, supporting deals often exceeding $1M and multi-year service agreements. \u003c\/p\u003e\n\u003cp\u003eDirect contact yields high-touch account management, quicker product feedback cycles, and helped EXFO expand enterprise gross margin by ~220 basis points in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuthorized Distribution and Channel Partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEXFO uses 120+ authorized distributors and value-added resellers to reach regional and mid-sized customers, delivering local expertise, on-site support, and stocked inventory across 85 countries; partners drive ~38% of FY2024 bookings (~US$63M of US$166M revenue) and shorten delivery times to 3–7 days in developed markets and 7–14 days in emerging markets, ensuring multi-tiered coverage and quicker customer onboarding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Partnerships with Equipment Manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEXFO partners with major network equipment manufacturers (NEMs) like Nokia and Cisco to embed its testing and monitoring into infrastructure; these integrations contributed to EXFO’s 2024 product revenues, which grew 12% year-over-year to CAD 142 million. \u003c\/p\u003e\n\u003cp\u003eBy joining design and deployment phases, EXFO secures roles in large carrier rollouts—over 60% of its service agreements in 2024 tied to NEM-led projects—ensuring early specification alignment and faster time-to-revenue. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOnline Customer Support and Licensing Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEXFO uses online support and licensing portals to deliver software updates, manage licenses, and host technical docs for 100+ countries, cutting avg. issue resolution time by ~30% and enabling remote troubleshooting that reduced field visits by about 18% in 2024.\u003c\/p\u003e\n\u003cp\u003eThe portal gives 24\/7 access to downloads and release notes, supports electronic license activation for faster deployments, and helped EXFO capture recurring software revenue estimated at ~US$12–15M in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 access to updates and docs\u003c\/li\u003e\n\u003cli\u003e~30% faster issue resolution (2024)\u003c\/li\u003e\n\u003cli\u003e~18% fewer field visits (2024)\u003c\/li\u003e\n\u003cli\u003eRecurring software revenue ~US$12–15M (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Research and Technical Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEXFO maintains research and technical centers in key hubs across North America, Europe and Asia, keeping it near core innovation drivers and 2024 R\u0026amp;D spend of about CA$32.1M (EXFO FY2024). \u003c\/p\u003e\n\u003cp\u003eThese centers act as regional anchors for technical support, live product demos, and joint R\u0026amp;D with customers, reducing mean time to resolution and speeding deployment in markets with distinct standards. \u003c\/p\u003e\n\u003cp\u003eGeographic diversity lets EXFO tailor logistics and service delivery to local regulations (e.g., EU telecom rules, China type approvals), lowering compliance delays and support costs. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eR\u0026amp;D spend CA$32.1M FY2024\u003c\/li\u003e\n\u003cli\u003eCenters in NA, EU, Asia — regional demos\/support\u003c\/li\u003e\n\u003cli\u003eImproves MTTR and regulatory compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEXFO: 60% direct sales, US$63M distributor bookings, CAD142M product rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEXFO sells direct (≈60% of FY2024 revenue), via 120+ distributors (≈38% bookings, ≈US$63M), and through NEM integrations (60% service tie-ins); FY2024 product revenue CAD142M, recurring software ≈US$12–15M, R\u0026amp;D CA$32.1M; portals cut issue resolution ~30% and field visits ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect rev%\u003c\/td\u003e\n\u003ctd\u003e~60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor bookings\u003c\/td\u003e\n\u003ctd\u003e~38% (US$63M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct rev\u003c\/td\u003e\n\u003ctd\u003eCAD142M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003eCA$32.1M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eEXFO 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Marketing Mix analysis you'll receive immediately after purchase—no samples or mockups, just the complete, editable EXFO 4P's document ready for use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750080262521,"sku":"exfo-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/exfo-marketing-mix.png?v=1772221833","url":"https:\/\/matrixbcg.com\/products\/exfo-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}