{"product_id":"exacomptaclairefontaine-marketing-mix","title":"Exacompta Clairefontaine Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Exacompta Clairefontaine blends premium product design, tiered pricing, selective distribution, and targeted promotions to dominate stationery markets—download the full 4P’s Marketing Mix Analysis for an editable, presentation-ready report that saves research time and delivers actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Stationery and Notebooks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExacompta Clairefontaine stays a market leader by using 90g brushed vellum paper in premium notebooks, driving a 7% revenue uplift in 2024 to €142m in stationery sales; by end-2025 the line added hybrid digital-analog notebooks that sync handwriting to cloud services, adopted by 18% of B2C buyers and boosting ASPs (average selling price) by ~12%; these serve students and professionals who want tactile paper plus digital convenience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFiling and Office Organization Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExacompta leverages Exacompta Clairefontaine 4P to sell durable lever arch files, folders, and desktop organizers aimed at corporate efficiency; reinforced boards and ergonomic spines support high-volume use and a 5-year warranty common in the sector. Recent modular filing systems—launched 2024—enable customizable layouts for hybrid offices; modular sales grew 18% in 2024, contributing to a 6% segment revenue rise versus 2023.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFine Arts and Creative Hobby Supplies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpexacompta clairefontaine fine arts and creative hobby supplies include watercolor pads sketching blocks technical drawing papers across subsidiary brands like canson driving a segment revenue rise in to an estimated high-grade textures acid-free meet pro artist educator standards used of french art schools growth ties adult hobbying uptick: more adults reported regular hobbies boosting unit sales by\u003e\n\u003c\/pexacompta\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Recycled Paper Ranges\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExacompta Clairefontaine’s Evercopy and Jean-Pierre Godard recycled lines use 100% post-consumer waste while matching high whiteness and print quality, meeting EU Green Public Procurement standards and France’s 2023 eco-label targets.\u003c\/p\u003e\n\u003cp\u003eThis circular-economy push grew recycled-paper sales 18% in 2024, capturing institutional buyers (schools, municipalities) and eco-conscious corporates, reducing scope-3 paper footprint by ~22% vs virgin pulp.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e100% post-consumer waste\u003c\/li\u003e\n\u003cli\u003e18% sales growth in 2024\u003c\/li\u003e\n\u003cli\u003e~22% scope-3 footprint reduction\u003c\/li\u003e\n\u003cli\u003eTargets EU public procurement buyers\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Business and Correspondence Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExacompta Clairefontaine offers bespoke printing and envelope services that match corporate branding, serving luxury correspondence sets and secure envelopes for finance and legal firms; customized orders command premiums, often 30–50% above commodity paper prices as seen in 2024 B2B contracts.\u003c\/p\u003e\n\u003cp\u003eCustomization deepens B2B ties, reduces churn, and drove 2024 segment margins toward 22% versus company average 12%, adding recurring high-margin revenue.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-end sets for luxury brands\u003c\/li\u003e\n\u003cli\u003eSecure envelopes for legal\/finance\u003c\/li\u003e\n\u003cli\u003ePremium pricing +30–50%\u003c\/li\u003e\n\u003cli\u003eSegment margin ~22% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExacompta Clairefontaine: Premium mix fuels 2024 sales growth—€142m notebooks, recycled +18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExacompta Clairefontaine’s product mix—premium 90g vellum notebooks, modular office systems, fine-arts pads, 100% recycled Evercopy line, and bespoke B2B printing—drove 2024 stationery revenue to €142m (+7%), fine-arts €72m (+14%), recycled sales +18%, ASP uplift ~12% for hybrid notebooks, and segment margin ~22% for customization.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003cth\u003e2024 change\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNotebooks\u003c\/td\u003e\n\u003ctd\u003e€142m total stationery\u003c\/td\u003e\n\u003ctd\u003e+7%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFine-arts\u003c\/td\u003e\n\u003ctd\u003e€72m\u003c\/td\u003e\n\u003ctd\u003e+14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e+18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomization\u003c\/td\u003e\n\u003ctd\u003eMargin ~22%\u003c\/td\u003e\n\u003ctd\u003eASP +30–50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Exacompta Clairefontaine’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Exacompta Clairefontaine’s 4P marketing analysis into an at-a-glance summary, making it quick to present to leadership or use in team planning sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eExacompta Clairefontaine holds shelf space in major European mass retailers and hypermarkets—over 60% distribution coverage in France and 45% across EU markets—ensuring wide consumer access. Strategic placement in stationery aisles boosts visibility during peak seasons; back-to-school sales drive roughly 30% of annual revenue, concentrated in August–September. This broad physical footprint captures impulse buys and serves general consumers, supporting steady brick-and-mortar sales that made up ~70% of 2024 turnover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Office Supply Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large share of Exacompta Clairefontaine corporate sales—about 42% of 2024 B2B revenue—comes through specialized office retailers and wholesalers serving enterprises and public agencies.\u003c\/p\u003e\n\u003cp\u003eThese partners handle bulk logistics, enabling 48% faster delivery times for orders over €5,000 and cutting fulfillment costs by ~12% versus direct shipping.\u003c\/p\u003e\n\u003cp\u003eUsing these networks, Exacompta keeps its filing and organization lines as the go-to standard in professional settings, supporting contracts with 1,200+ institutional clients in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy late 2025 Exacompta Clairefontaine upgraded its proprietary web stores to enable D2C sales, driving online revenue to an estimated €24.5m in FY2024–25 (up 18% vs prior year) through exclusive limited-edition runs and personalization features not found in retail.\u003c\/p\u003e\n\u003cp\u003eThe D2C channel captures first-party data—product preferences, repeat-rate (45%) and AOV (€62)—and boosts gross margins by ~7 percentage points by cutting retail intermediaries, improving lifetime value and SKU-level pricing control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Marketplace Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eExacompta Clairefontaine sells core stationery lines via Amazon and regional marketplaces (eBay, Cdiscount, Allegro), moving an estimated 30–40% of low-margin, high-volume SKUs online and accessing markets without local distributors.\u003c\/p\u003e\n\u003cp\u003eThis channel reduced EU distribution costs by ~12% in 2024 and lifted international sales 18% YoY, keeping the brand visible in a digital-first retail mix.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30–40% volume via marketplaces\u003c\/li\u003e\n\u003cli\u003eEU distribution cost cut ~12% (2024)\u003c\/li\u003e\n\u003cli\u003eInternational sales +18% YoY (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVertical Integration and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOperating its own paper mills and conversion plants, Exacompta-Clairefontaine controls the supply chain from pulp to finished notebooks, cutting input cost volatility; in 2024 group raw-material sourcing secured 78% internal coverage, lowering COGS pressure.\u003c\/p\u003e\n\u003cp\u003eStrategically placed logistics hubs in France and Germany enable same-week restocking for 85% of European retail partners, trimming lead times by ~40% and cutting transport costs an estimated 12% in 2024.\u003c\/p\u003e\n\u003cp\u003eThis vertical integration helped maintain \u0026gt;95% SKU availability through 2021–2024 global disruptions, a clear competitive edge against outsourced peers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e78% internal raw-material coverage (2024)\u003c\/li\u003e\n\u003cli\u003e85% retail same-week restock\u003c\/li\u003e\n\u003cli\u003e≈40% lead-time reduction\u003c\/li\u003e\n\u003cli\u003e≈12% transport cost savings (2024)\u003c\/li\u003e\n\u003cli\u003e\u0026gt;95% SKU availability during 2021–2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExacompta-Clairefontaine: 70% Retail, €24.5M D2C, 95%+ SKU Availability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eExacompta-Clairefontaine combines 70% brick-and-mortar (2024) with D2C (€24.5m, FY2024–25) and marketplaces (30–40% SKU volume), achieving 60% France\/45% EU distribution, 78% internal raw-material coverage, 85% same-week restock, and \u0026gt;95% SKU availability during 2021–2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024\/25)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrick-and-mortar share\u003c\/td\u003e\n\u003ctd\u003e~70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eD2C revenue\u003c\/td\u003e\n\u003ctd\u003e€24.5m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketplaces SKU volume\u003c\/td\u003e\n\u003ctd\u003e30–40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFrance distribution\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEU distribution\u003c\/td\u003e\n\u003ctd\u003e45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternal raw-materials\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSame-week restock\u003c\/td\u003e\n\u003ctd\u003e85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU availability\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eExacompta Clairefontaine 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Exacompta Clairefontaine 4P’s Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750411317625,"sku":"exacomptaclairefontaine-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/exacomptaclairefontaine-marketing-mix.png?v=1772224773","url":"https:\/\/matrixbcg.com\/products\/exacomptaclairefontaine-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}