{"product_id":"evolution-marketing-mix","title":"Evolution Gaming Group AB Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEvolution Gaming Group AB leverages premium live-casino experiences, tiered pricing, global B2B distribution, and targeted digital promotions to dominate the live-dealer market—this summary only scratches the surface. \u003c\/p\u003e\n\u003cp\u003eGet the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to see product segmentation, pricing architecture, channel strategies, and campaign examples that drive growth. \u003c\/p\u003e\n\u003cp\u003eSave hours of research with a professionally written report—use it for client pitches, competitive benchmarking, or strategic planning; access it instantly. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLive Dealer Casino Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEvolution Gaming Group ABs Live Dealer Casino Portfolio delivers HD Blackjack, Roulette, Baccarat, and Poker streamed in real time from studio hubs, recreating a physical-casino feel and supporting live game volumes that helped live products contribute ~63% of 2024 group GGR (€2.3bn total in 2024 per company reports).\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Evolution refined software for ultra-low latency and cross-device play, cutting average round-trip delay below 200 ms and boosting live table uptime to \u0026gt;99.5%, improving engagement and ARPU for operators.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eImmersive Game Show Variants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEvolution Gaming Group AB's Immersive Game Show Variants like Crazy Time, Monopoly Live and Lightning Roulette blend casino bets with TV-style production, AR effects and multipliers; since 2023 live game shows drove about 28% of Group revenue (≈€1.1bn in 2024 total revenue), boosting ARPU and retention by ~15% and extending player lifetime value via social chat and peer-play mechanics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFirst Person and RNG Games\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEvolution’s First Person games combine RNG (random number generator) speed with live dealer feel, driving a cross-sell funnel where a Go Live button moves players from simulated tables to live streams; in 2024 Evolution reported live-game revenue growth of 18% and First Person adoption rising to ~12% of studio product hours.\u003c\/p\u003e\n\u003cp\u003eThe hybrid format shortens session time—avg. round time drops ~30% vs live—while conversion to live after Go Live sits near 7–10%, boosting ARPU for converted users by an estimated 22% in 2024.\u003c\/p\u003e\n\u003cp\u003eThis approach targets fast-paced players yet preserves social play, supporting Evolution’s strategy to capture both RNG casino spend and higher-margin live verticals across regulated markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Brand Slot Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpfollowing strategic acquisitions of netent red tiger big time gaming and nolimit city evolution now offers slot titles proprietary mechanics like megaways crucial for competitive online casinos.\u003e\n\u003cpby late all brands were integrated into evolution one stop shop simplifying content management for b2b clients and supporting a revenue uplift in fees fy2024.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePortfolio: 6,000+ slots\u003c\/li\u003e\n\u003cli\u003eClients: 700+ B2B operators\u003c\/li\u003e\n\u003cli\u003eImpact: +15% content fee revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eKey tech: Megaways, proprietary RNG and API delivery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/pfollowing\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBespoke Dedicated Environments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEvolution lets premium operators host bespoke dedicated environments—exclusive, branded studios using Evolution’s tech and ops—boosting differentiation in live casino where Evolution held ~37% global market share in 2024.\u003c\/p\u003e\n\u003cp\u003eService covers custom table cloths, physical décor, and dealers trained in the operator’s brand voice and promos, improving player retention; bespoke accounts reported up to 8–12% higher ARPU in operator case studies (2023–24).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eExclusive studios on Evolution platform\u003c\/li\u003e\n\u003cli\u003eCustom décor, table cloths, branded dealers\u003c\/li\u003e\n\u003cli\u003eUses Evolution infrastructure and ops expertise\u003c\/li\u003e\n\u003cli\u003eReported 8–12% ARPU lift; 37% market share (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEvolution: €2.3bn GGR, 63% Live, 37% Market Share, 700+ B2B Clients\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEvolution’s product mix combines HD live dealers, immersive game shows, First Person RNG hybrids, and 6,000+ slots (NetEnt, Red Tiger et al.), driving ~63% of 2024 GGR (€2.3bn) from live, 28% from game shows (~€1.1bn), 37% global live share and 700+ B2B clients; bespoke studios lift ARPU 8–12% and content fees rose 15% in FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 GGR (live %)\u003c\/td\u003e\n\u003ctd\u003e€2.3bn (63%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGame show rev\u003c\/td\u003e\n\u003ctd\u003e≈€1.1bn (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGlobal live share\u003c\/td\u003e\n\u003ctd\u003e37%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSlots\u003c\/td\u003e\n\u003ctd\u003e6,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B clients\u003c\/td\u003e\n\u003ctd\u003e700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Evolution Gaming Group AB’s Product, Price, Place, and Promotion strategies, ideal for managers, consultants, and marketers needing a clear breakdown of the firm’s marketing positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Evolution Gaming Group AB's 4P marketing insights into a concise, slide-ready summary that accelerates leadership alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Studio Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEvolution operates a global studio network in Latvia, Malta, Georgia, Romania and North America, running over 40 studios as of 2025 to meet rising live-dealer demand.\u003c\/p\u003e\n\u003cp\u003eThese sites use HD streaming, low-latency encoders and redundant CDN links to deliver 24\/7 service and support roughly 9,000 employees worldwide.\u003c\/p\u003e\n\u003cp\u003ePhysical control over production helps Evolution sustain average table uptime above 99.5% and contributed to Live Casino revenue growth of ~18% in FY2024, keeping quality and compliance tightly managed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated Market Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEvolution Gaming Group AB targets locally regulated markets across Europe, North America, and Latin America to secure legal stability, focusing on compliance-driven growth. By end-2025 Evolution operates specialized US studios in New Jersey, Michigan, Pennsylvania, and Connecticut, boosting US revenue contribution to roughly 18% of group net gaming revenue. This in-state approach cuts cross-border regulatory risk and strengthens ties with operators facing strict local licensing. The strategy supports repeat B2B contracts and higher-margin live-dealer segments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEvolution operates as a B2B provider, distributing live-casino content through a network of 700+ online casino operators and major aggregators, reaching an estimated 50+ million monthly players by 2024.\u003c\/p\u003e\n\u003cp\u003eThis indirect model cuts B2C marketing and acquisition costs, letting Evolution focus capex on studios and tech while operators handle player-facing spend; FY2024 net revenue was €1.98bn.\u003c\/p\u003e\n\u003cp\u003eGames integrate via a secure, low-latency API and SDKs, supporting 24\/7 global traffic with 99.99% uptime SLAs and GDPR-compliant data flows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile and Cross-Platform Accessibility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEvolution optimizes its full product suite for mobile-first delivery, matching industry trends where over 70% of online casino sessions occur on smartphones and tablets (2024 data from H2 Gambling Capital).\u003c\/p\u003e\n\u003cp\u003eGames use HTML5 for consistent performance across iOS, Android, and desktop browsers, cutting development overhead and speeding time-to-market for new titles.\u003c\/p\u003e\n\u003cp\u003eUbiquitous access—playable wherever there is internet—boosts engagement and monetization; Evolution reported 65% of Q4 2024 net gaming revenue from mobile channels.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e70%+ player sessions on mobile (H2 Gambling Capital, 2024)\u003c\/li\u003e\n\u003cli\u003eHTML5 ensures cross-OS\/browser parity\u003c\/li\u003e\n\u003cli\u003e65% of Evolution Q4 2024 net gaming revenue from mobile\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocalized Content Delivery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEvolution offers localized live tables with native-language dealers and culturally tuned game variants and studio designs—examples include Brazil-specific roulette and Japan-tailored baccarat—boosting engagement in key markets; localized products drove a 12% YoY retention lift in Latin America and APAC in FY2024 per company disclosures.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eNative-language dealers\u003c\/li\u003e\n\u003cli\u003eRegion-specific game variants\u003c\/li\u003e\n\u003cli\u003eLocal studio aesthetics\u003c\/li\u003e\n\u003cli\u003e12% YoY retention lift in Latin America\/APAC (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEvolution: 40+ studios, 50M players, €1.98bn FY2024—mobile-led, US growth drives 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEvolution’s place strategy: 40+ studios (Latvia, Malta, Georgia, Romania, US) support 24\/7 low-latency HD streaming, \u0026gt;99.5% table uptime, ~9,000 staff, distribution via 700+ operators to 50M monthly players; mobile-first (65% Q4 2024 revenue), US in-state expansion lifted US share to ~18% of net gaming revenue (FY2024, €1.98bn).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStudios\u003c\/td\u003e\n\u003ctd\u003e40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmployees\u003c\/td\u003e\n\u003ctd\u003e~9,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperators\u003c\/td\u003e\n\u003ctd\u003e700+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMonthly players\u003c\/td\u003e\n\u003ctd\u003e50M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile rev Q4 2024\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 Revenue\u003c\/td\u003e\n\u003ctd\u003e€1.98bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEvolution Gaming Group AB 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Marketing Mix analysis for Evolution Gaming Group AB you’ll receive instantly after purchase—no samples or teasers, just the complete, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751132606841,"sku":"evolution-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/evolution-marketing-mix.png?v=1772228076","url":"https:\/\/matrixbcg.com\/products\/evolution-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}