{"product_id":"eversource-marketing-mix","title":"Eversource Energy Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Eversource Energy’s product offerings, pricing structure, distribution networks, and promotion tactics combine to secure market leadership and customer trust—this preview highlights key themes, but the full 4P’s Marketing Mix Analysis delivers the complete strategic playbook. Get the editable, presentation-ready report to save hours of research and apply actionable insights for benchmarking, client work, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Transmission and Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEversource Energy operates New England’s largest electric delivery system, serving about 4.4 million electric and gas customers across Connecticut, Massachusetts, and New Hampshire as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe core product is safe, reliable electricity delivery from generators to residential, commercial, and industrial users, with 99.99% average reliability target and annual capital spending of roughly $2.8 billion in transmission and distribution in 2024.\u003c\/p\u003e\n\u003cp\u003eThrough 2025 the company prioritized grid modernization and hardening—deploying smart meters, automated switches, and 1,600 miles of upgraded lines—to integrate rising renewable capacity and reduce outage times by ~15% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Distribution Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEversource Energy supplies natural gas to about 1.3 million customers in New England, prioritizing safety and methane leak reduction through leak detection and repair programs; in Q4 2025 the company reported a 12% year-over-year decline in reported pipeline leaks. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWater Utility Services via Aquarion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEversource’s Aquarion Water Company supplies high-quality water to ~300,000 customers in Connecticut and parts of New Hampshire, adding revenue diversification—Aquarion contributed about $170 million in 2024 revenues—while Eversource applies utility management expertise across water and electric sectors. The unit maintains EPA-aligned water quality standards and invested $45 million in 2024 for sustainable supply projects and infrastructure upgrades to serve growing suburban communities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Efficiency and Sustainability Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEversource offers home energy audits, weatherization incentives, and rebates for high-efficiency HVAC to cut customer bills and demand; by 2025 these programs supported state decarbonization goals and drove long-term customer value with ~120,000 participating homes and estimated annual savings of $45–60 million.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000 participating homes by 2025\u003c\/li\u003e\n\u003cli\u003e$45–60M estimated annual customer savings\u003c\/li\u003e\n\u003cli\u003eRebates for high-efficiency HVAC, insulation, heat pumps\u003c\/li\u003e\n\u003cli\u003eSupports state-mandated decarbonization targets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Charging Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEversource has scaled EV charging infrastructure programs, investing about $150 million from 2021–2025 to fund grid upgrades and site installations supporting public and private chargers across CT, MA, and NH.\u003c\/p\u003e\n\u003cp\u003eThe product includes transformers, service panels, metering and networked chargers, enabling faster deployment of fleets and public stations while aligning with Northeast climate targets to cut regional CO2 and meet state EV adoption goals.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e2021–2025 capex ~$150M\u003c\/li\u003e\n\u003cli\u003eTargets CT, MA, NH markets\u003c\/li\u003e\n\u003cli\u003eSupports public\/private chargers\u003c\/li\u003e\n\u003cli\u003eGrid upgrades: transformers, metering\u003c\/li\u003e\n\u003cli\u003eAligns with regional CO2 and EV goals\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEversource: 4.4M electric, $2.8B T\u0026amp;D capex, EV push \u0026amp; $45–60M annual customer savings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEversource delivers electricity to ~4.4M customers and gas to ~1.3M (2025), targets 99.99% reliability, spent ~$2.8B T\u0026amp;D capex in 2024, invested ~$150M in EV infrastructure (2021–2025), Aquarion added ~$170M revenue (2024), and efficiency programs served ~120,000 homes saving ~$45–60M annually.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectric customers (2025)\u003c\/td\u003e\n\u003ctd\u003e4.4M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas customers (2025)\u003c\/td\u003e\n\u003ctd\u003e1.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eT\u0026amp;D capex (2024)\u003c\/td\u003e\n\u003ctd\u003e$2.8B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV \u0026amp; grid invest (2021–25)\u003c\/td\u003e\n\u003ctd\u003e$150M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAquarion revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$170M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEfficiency program homes (2025)\u003c\/td\u003e\n\u003ctd\u003e120,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstimated annual customer savings\u003c\/td\u003e\n\u003ctd\u003e$45–60M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Eversource Energy’s Product, Price, Place, and Promotion strategies, grounded in real operations and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Eversource Energy’s 4P marketing mix into a concise, at-a-glance summary that clarifies product offerings, pricing strategy, placement channels, and promotional focus—ideal for leadership briefings and rapid internal alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTri-State Service Territory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEversource’s Tri-State service territory—Connecticut, Massachusetts, New Hampshire—covers about 4.3 million customers and generated roughly $9.8 billion revenue in 2024, concentrating operations to gain deep local expertise and navigate state-specific regulation (PUC frameworks, decoupling mechanisms). The mix of dense Boston-area urban grids, suburban Connecticut feeders, and rural New Hampshire lines forces differentiated distribution investments: targeted grid hardening, ~20% higher per-mile maintenance in rural areas, and advanced metering in urban zones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Physical Grid Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEversource’s primary place is a 34,000+ mile transmission and distribution network—over 10,000 substations and 600,000+ poles—delivering electricity and gas across CT, MA, and NH directly to customers’ homes and businesses.\u003c\/p\u003e\n\u003cp\u003eAnnual capital spend was $2.9 billion in 2024 for grid maintenance and hardening; targeted resiliency projects reduced outage minutes per customer by ~12% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Operations and Service Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEversource Energy operates over 120 regional operations and service centers across CT, MA, and NH, housing crews, 2,400+ specialized vehicles, and stockpiles of critical equipment to cut outage duration; median restoration time fell 18% to 3.9 hours in 2024 after investments of $420M in grid hardening. These hubs are sited to reduce travel time and outage impact during storms, improving system reliability and customer minutes interrupted.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer Service Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpcustomers interact with eversource through a secure web portal and mobile app that handle bill payment outage reporting real-time energy usage monitoring from anywhere.\u003e\n\u003cpby late these digital touchpoints became the primary customer interface with of accounts using online or mobile channels and payments processed digitally in\u003e\n\u003cpthe platforms support personalized alerts usage analytics that reduced average call volume in and secure authentication compliant with nerc cip standards.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e68% of accounts use digital channels\u003c\/li\u003e\n\u003cli\u003e72% of payments processed digitally (2024)\u003c\/li\u003e\n\u003cli\u003e22% reduction in call volume (2024)\u003c\/li\u003e\n\u003cli\u003eReal-time monitoring and outage reporting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthe\u003e\u003c\/pby\u003e\u003c\/pcustomers\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInterconnected New England Power Grid\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEversource operates as a key transmission node within ISO New England, enabling cross-state power flows that helped meet peak regional demand of 22,100 MW on Jan 8, 2024 and reduced congestion costs by about $120M in 2023.\u003c\/p\u003e\n\u003cp\u003eThis placement boosts energy security and aided integration of ~2.1 GW offshore wind and 3.4 GW utility solar in the ISO-NE queue by end-2024, improving balancing and reserve sharing.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eISO-NE peak 22,100 MW (Jan 8, 2024)\u003c\/li\u003e\n\u003cli\u003eCongestion cost cut ≈ $120M (2023)\u003c\/li\u003e\n\u003cli\u003eOffshore wind in queue ≈ 2.1 GW (end-2024)\u003c\/li\u003e\n\u003cli\u003eUtility solar in queue ≈ 3.4 GW (end-2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEversource: 34,000+ miles, 4.3M customers, $2.9B capex, 5.5GW renewables queued\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEversource’s place is a 34,000+ mile T\u0026amp;D network serving 4.3M customers across CT, MA, NH, with $2.9B capex in 2024, 120+ service centers, 3.9h median restoration, 68% digital adoption, and ISO‑NE node supporting 22,100 MW peak and integration of ~5.5 GW renewables in queue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e4.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNetwork\u003c\/td\u003e\n\u003ctd\u003e34,000+ miles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex\u003c\/td\u003e\n\u003ctd\u003e$2.9B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRestoration\u003c\/td\u003e\n\u003ctd\u003e3.9 h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital accounts\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISO‑NE peak\u003c\/td\u003e\n\u003ctd\u003e22,100 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable queue\u003c\/td\u003e\n\u003ctd\u003e~5.5 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEversource Energy 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Eversource Energy 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751108653433,"sku":"eversource-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/eversource-marketing-mix.png?v=1772227791","url":"https:\/\/matrixbcg.com\/products\/eversource-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}