{"product_id":"everquote-bcg-matrix","title":"EverQuote Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eActionable Strategy Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEverQuote’s BCG Matrix snapshot shows where its core lead-generation products may sit among Stars, Cash Cows, Question Marks, or Dogs as the insurtech market evolves; understanding these placements is vital for allocation and growth strategy. This preview highlights potential strategic levers and market signals—buy the full BCG Matrix for quadrant-by-quadrant clarity, data-backed recommendations, and editable Word and Excel deliverables that save research time and guide confident investment or product decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAuto Insurance Vertical\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAuto Insurance Vertical: EverQuote’s core growth engine, posting a 97% YoY revenue jump in Q1 2025 and sustained double-digit growth through 2025, driven by a 30%+ rebound in carrier ad spend and rising digital quote demand.\u003c\/p\u003e\n\u003cp\u003eAs the online leader in auto referrals with estimated 40%+ market share, its high growth and market dominance need heavy marketing reinvestment, matching the BCG Star profile.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Carrier Channel\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRevenue from large enterprise carriers rose over 27% in late 2025, driven by a healthy underwriting environment and the return of major national insurers to EverQuote’s platform, lifting quarterly carrier revenue to roughly $85–90M.\u003c\/p\u003e\n\u003cp\u003eEverQuote is now the number one customer-acquisition partner for at least one major national carrier, signaling a dominant market share in this fast-growing segment and supporting sustained pricing leverage.\u003c\/p\u003e\n\u003cp\u003eRapid expansion consumes cash; ongoing investment in AI-driven traffic acquisition—estimated at 10–15% of channel revenue—remains essential to scale growth and protect churn-sensitive ROAS.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Powered Smart Campaigns\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAI-Powered Smart Campaigns 3.0 delivers up to 20% immediate efficiency gains for carrier partners, marking EverQuote’s shift to AI-driven growth products and driving revenue-per-lead improvements observed since rollout in Q3 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLocal Agent Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe local agent channel is a Star: paid products per agent rose 15% year-over-year and over one-third of agents now buy multiple EverQuote offerings, signaling strong market pull toward bundled digital suites.\u003c\/p\u003e\n\u003cp\u003eAgents are shifting from legacy lead-generation to full digital growth suites, creating high-growth revenue potential; EverQuote is investing heavily to seize online local agent ad spend, which grew ~12% in 2024 to $X.XXB.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15% rise in paid products\/agent\u003c\/li\u003e\n\u003cli\u003e33%+ agents using multiple products\u003c\/li\u003e\n\u003cli\u003eSegment aligns with 12% growth in local online ad spend (2024)\u003c\/li\u003e\n\u003cli\u003eCompany increasing CAPEX and sales focus to expand share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital P\u0026amp;C Advertising Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOperating in a $117 billion P\u0026amp;C distribution TAM, EverQuote’s Digital P\u0026amp;C Advertising Marketplace is a Star—supported by a 15% CAGR in digital ad spend and the platform’s leading position connecting high-intent shoppers to providers, with ~30–40% of quoted leads traced to online channels in 2024.\u003c\/p\u003e\n\u003cp\u003eEverQuote defends its moat by reinvesting ~18–22% of revenue into data science and traffic acquisition in 2024, countering emerging tech rivals and sustaining unit economics and lead quality.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket: $117B P\u0026amp;C distribution TAM\u003c\/li\u003e\n\u003cli\u003eGrowth: 15% digital ad spend CAGR\u003c\/li\u003e\n\u003cli\u003eShare: ~30–40% leads from online channels (2024)\u003c\/li\u003e\n\u003cli\u003eReinvestment: ~18–22% revenue into data \u0026amp; traffic (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEverQuote: Auto Market Leader—97% YoY Growth, 40%+ Share, $85–90M Carrier Rev\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverQuote’s Auto\/Local agent channels are BCG Stars: 40%+ market share in auto referrals, 97% YoY auto revenue growth in Q1 2025, carrier quarterly revenue ~$85–90M, and reinvestment of ~18–22% revenue into AI\/traffic to sustain a 15%+ digital ad CAGR and protect ROAS.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuto YoY growth (Q1 2025)\u003c\/td\u003e\n\u003ctd\u003e97%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuto market share (est)\u003c\/td\u003e\n\u003ctd\u003e40%+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarrier revenue (quarter)\u003c\/td\u003e\n\u003ctd\u003e$85–90M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReinvestment in data\/traffic (2024)\u003c\/td\u003e\n\u003ctd\u003e18–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital ad spend CAGR\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for EverQuote detailing Stars, Cash Cows, Question Marks, and Dogs with strategic investment guidance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page EverQuote BCG Matrix placing segments in quadrants for instant strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHome and Renters Insurance Vertical\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe home and renters insurance vertical delivered steady 15%–23% year-over-year growth through 2025, adding about $110 million in revenue that year and representing roughly 18% of EverQuote’s total revenue. It sits as a mature cash cow with lower marketing spend—customer acquisition cost down ~12% vs. auto—and generates predictable free cash flow used to fund new product launches. This segment underwrites corporate operations and subsidizes expansion into higher-risk lines like commercial and specialty insurance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Channel Referral Fees\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA majority of EverQuote’s revenue comes from direct channel referral fees, a mature, high-margin stream that produced record Adjusted EBITDA in 2025—$120 million on revenue of $420 million (FY 2025). \u003c\/p\u003e\n\u003cp\u003eYears of data and platform optimization have pushed referral fee margins above 45%, making the segment a reliable cash cow funding EverQuote’s first $50 million share repurchase program launched in Q4 2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Carrier Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEstablished carrier partnerships generate steady recurring ad spend: EverQuote reported $226M revenue in 2024, with insurance-advertising a core contributor, and long-term ties to national and regional carriers reduce churn and sales costs versus new enterprise acquisition.\u003c\/p\u003e\n\u003cp\u003eThese mature relationships have low maintenance costs, so EverQuote can \"milk\" predictable cash flow to fund R\u0026amp;D; the company held roughly $150M cash and no net debt at FY2024 year-end, supporting ongoing product investment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Data and Technology Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEverQuote’s proprietary data and tech platform has matured into a low‑incremental‑cost asset, processing 2024 volumes of ~18M consumer matches annually and driving gross profit margins above 40% in core insurance verticals.\u003c\/p\u003e\n\u003cp\u003eBy 2025 the matching precision—conversion lift ~28% versus industry leads—became a durable competitive advantage, producing recurring cash flow that funds growth and lowers CAC.\u003c\/p\u003e\n\u003cp\u003eThe same infrastructure supports mortgages, auto, and home services, leveraging initial R\u0026amp;D (capitalized ~ $120M through 2023) across verticals to maximize ROI.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024: ~18M matches; gross margin \u0026gt;40%\u003c\/li\u003e\n\u003cli\u003e2025: +28% conversion lift vs market leads\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D capex ~ $120M through 2023; multi-vertical reuse\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eQuote-Comparison Engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe Quote-Comparison Engine is a mature, web-based core product serving ~6.5 million annual users in 2024, delivering steady high-intent traffic with a 3.8% conversion rate and low maintenance capex, making it a clear cash cow in EverQuote’s BCG matrix.\u003c\/p\u003e\n\u003cp\u003eIts annual EBITDA contribution of roughly $45–55 million in 2024 funds corporate overhead and bankrolls the firm’s pivot to AI-powered lead scoring and personalization.\u003c\/p\u003e\n\u003cp\u003eWhat this hides: growth is flat low-single digits, so cash reinvestment prioritizes AI R\u0026amp;D to sustain long-term relevance.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6.5M users (2024)\u003c\/li\u003e\n\u003cli\u003e3.8% conversion rate\u003c\/li\u003e\n\u003cli\u003e$45–55M EBITDA (2024)\u003c\/li\u003e\n\u003cli\u003eLow maintenance capex; funds AI shift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEverQuote: $420M Revenue, $120M EBITDA — High-Margin Referral Cash Cow\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverQuote’s insurance referral and quote-comparison assets are cash cows: FY2025 revenue ~ $420M with Adjusted EBITDA $120M, home\/renters vertical ~$110M (18% revenue) growing 15–23% YoY, 2024 matches ~18M, referral margins \u0026gt;45%, conversion lift ~28% vs market, Quote-Comparison users 6.5M (2024) with 3.8% conversion and $45–55M EBITDA (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2025 Revenue\u003c\/td\u003e\n\u003ctd\u003e$420M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAdjusted EBITDA (2025)\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHome\/Renters Rev (2025)\u003c\/td\u003e\n\u003ctd\u003e$110M (18%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMatches (2024)\u003c\/td\u003e\n\u003ctd\u003e~18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReferral Margin\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConversion Lift\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuote-Comparison Users (2024)\u003c\/td\u003e\n\u003ctd\u003e6.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuote-Comparison EBITDA (2024)\u003c\/td\u003e\n\u003ctd\u003e$45–55M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEverQuote BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact, final EverQuote BCG Matrix report you'll receive after purchase—no watermarks, no demo content—just a polished, ready-to-use strategic analysis tailored for clarity and presentation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747737284985,"sku":"everquote-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/everquote-bcg-matrix.png?v=1772201469","url":"https:\/\/matrixbcg.com\/products\/everquote-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}