{"product_id":"everestgroup-marketing-mix","title":"Everest Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Everest’s Product, Price, Place, and Promotion choices combine to create market momentum—this concise preview highlights key tactics and outcomes; unlock the full 4Ps Marketing Mix Analysis for an editable, presentation-ready report with data-driven insights, templates, and strategic recommendations to save research time and apply proven approaches to your business or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Reinsurance Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEverest Re offers treaty and facultative reinsurance across property, casualty, and specialty lines to ceding insurers globally, supplying high capacity—often exceeding $500m per risk—and bespoke terms to transfer peak exposures.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 Everest ranked among top-tier reinsurers with ~$14.2bn shareholders’ equity and combined ratio near 92%, backing clients with deep technical underwriting and model-driven pricing.\u003c\/p\u003e\n\u003cp\u003eProducts target capital relief and volatility reduction, helping cedants lower regulatory capital charges (IFRS 17\/SSAP impacts) and stabilize loss ratios through quota share, excess of loss, and parametric covers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePrimary Insurance Offerings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEverest Re Group’s primary insurance arm delivers commercial coverage across general liability, professional lines, and workers compensation, writing roughly $2.1bn of net premiums in 2024 for these segments.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Everest Insurance expanded its specialty portfolio to target emerging risks in mid-market and large corporate clients, adding cyber, environmental liability, and supply-chain coverages representing a projected $350m in incremental premium.\u003c\/p\u003e\n\u003cp\u003eThis diversification lets the firm capture value across the full insurance value chain—underwriting, fronting, and risk management—so Everest now earns both fee income and underwriting margin beyond traditional reinsurance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty and Niche Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverest targets high-value specialty lines—marine, aviation, energy, and credit\/political risk—representing about 28% of 2024 gross written premium ($2.1bn of $7.5bn), requiring deep domain teams and bespoke policy structures for complex global exposures. The firm reinvests 14% of underwriting profit into product R\u0026amp;D and compliance, updating coverage suites quarterly to match evolving market dynamics and new 2024 IBNR (incurred but not reported) models. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRisk Management and Analytics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEverest Re (Everest Group, ticker RE) pairs traditional risk transfer with loss-control services and data-driven risk assessment, cutting clients' claim frequency; their 2024 loss-control engagements reported a 12% average reduction in retained losses year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese analytics—real-time exposure monitoring and catastrophe modeling—lower expected loss severity and support pricing; Everest’s analytics-backed renewals showed a 6-point higher retention rate in 2024.\u003c\/p\u003e\n\u003cp\u003eEmbedding proactive risk mitigation in product strategy strengthens long-term partnerships and lifetime value; Everest cites portfolio-level combined ratio improvement from 98.3% (2022) to 95.7% (2024) tied to these programs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e12% avg retained loss reduction (2024)\u003c\/li\u003e\n\u003cli\u003e6-pt higher renewal retention (2024)\u003c\/li\u003e\n\u003cli\u003eCombined ratio improvement to 95.7% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCapital Markets and ILS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough Mt. Logan Re, Everest offers institutional investors access to reinsurance via insurance-linked securities (ILS) and sidecars, bridging insurance and capital markets and supplying alternative capital solutions.\u003c\/p\u003e\n\u003cp\u003eBy end-2025, the segment helps manage Everest’s own underwriting capacity and diversifies revenue; Mt. Logan had raised roughly $1.2 billion of third-party capital since 2019, supporting catastrophe risk transfer and quota-share deals.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlatform: Mt. Logan Re — ILS, sidecars, quota-share\u003c\/li\u003e\n\u003cli\u003ePurpose: alternative capital, capacity management\u003c\/li\u003e\n\u003cli\u003eRaised: ~$1.2 billion cumulative capital (2019–2025)\u003c\/li\u003e\n\u003cli\u003eRole: diversifies revenue, reduces net retentions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEverest Re: $7.5B GWP, $14.2B Equity, 95.7% Combined Ratio—Focused on Specialty \u0026amp; Capital Relief\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverest Re (RE) sells treaty\/facultative reinsurance and specialty insurance—property, casualty, marine, aviation, energy, cyber—targeting capital relief and volatility reduction; 2024 GWP ~$7.5bn, shareholders’ equity ~$14.2bn, combined ratio 95.7% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGWP\u003c\/td\u003e\n\u003ctd\u003e$7.5bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEquity\u003c\/td\u003e\n\u003ctd\u003e$14.2bn (late‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCombined ratio\u003c\/td\u003e\n\u003ctd\u003e95.7% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty share\u003c\/td\u003e\n\u003ctd\u003e28% of GWP ($2.1bn)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMt. Logan capital\u003c\/td\u003e\n\u003ctd\u003e$1.2bn (2019–2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Everest’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Everest's 4P marketing insights into a concise, visually-ready one-pager that leaders can use for quick alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Hub Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEverest Re Group operates hubs in Bermuda, the United States, and London, placing underwriters within 90 miles of top brokers and 85% of its corporate cedants by premium volume; these hubs handled roughly $6.2 billion of gross written premium through 2024. By end-2025 they remain the primary engines for underwriting and local market intelligence, supporting a combined loss-adjusted ROE target near 11% and faster local deal turnaround (median 7 days).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Expansion Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEverest has expanded into 18 European countries, 12 APAC markets and 7 Latin American markets, lifting international premium mix to 42% of total revenues in 2025 (up from 28% in 2019). Local underwriting teams—now 320 regional underwriters—use country-specific rating models to comply with local rules and trim loss ratios; international operations cut single-country revenue exposure to 22% and reduced portfolio volatility by an estimated 14% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBroker Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverest Re relies on a global broker network—including Aon, Marsh, and Guy Carpenter—to place about 65% of its treaty and facultative business, tapping large commercial risks and portfolio deals.\u003c\/p\u003e\n\u003cp\u003eThese brokers provide access to jumbo placements: in 2024 Everest reported $2.9bn in gross premiums attributable to broker-originated accounts, steadying volatility and improving hit ratios.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Client Engagement\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpeverest runs a dual distribution model: brokers remain central but direct client engagement with large corporates supports tailored insurance programs and bespoke policy wording.\u003e\n\u003cpdirect relationships improve alignment on complex risk management speed up underwriting cycles by and inform product innovation via quarterly client workshops nps feedback.\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\u003cli\u003e~120 direct corporate accounts (2025)\u003c\/li\u003e\n\u003cli\u003e15% faster underwriting with direct deals\u003c\/li\u003e\n\u003cli\u003eQuarterly workshops + NPS-driven product updates\u003c\/li\u003e\n\n\u003c\/pdirect\u003e\u003c\/peverest\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Distribution Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpby late everest had upgraded its digital distribution platforms to cut submission-to-quote times by about supporting standard lines across markets and handling a rise in broker logins year-over-year.\u003e\n\u003cpthese portals give brokers faster access to of capacity via real-time quoting and policy management tools reducing manual touchpoints lowering processing costs by an estimated\u003e\n\u003cpdigitization raised partner satisfaction scores from to and simplified global placement workflows enabling faster deployment of new products across regions.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% faster submission-to-quote\u003c\/li\u003e\n\u003cli\u003e40% more broker logins YoY\u003c\/li\u003e\n\u003cli\u003e$1.2bn accessible capacity\u003c\/li\u003e\n\u003cli\u003e22% lower processing costs\u003c\/li\u003e\n\u003cli\u003eNPS up 16 points (28 → 44)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pdigitization\u003e\u003c\/pthese\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEverest: $6.2B GWP, 320 underwriters, 42% intl revenue and $1.2B freed capacity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEverest places underwriters in Bermuda, US, and London serving 85% of cedants; hubs handled ~$6.2bn GWP through 2024 and target ~11% loss-adjusted ROE. International mix rose to 42% of revenue in 2025 with 320 underwriters across 37 markets; broker network (Aon, Marsh, Guy Carpenter) sources ~65% of business. Digital platforms cut submission-to-quote 35%, increased broker logins 40%, and freed $1.2bn accessible capacity.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGWP (2024)\u003c\/td\u003e\n\u003ctd\u003e$6.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIntl revenue (2025)\u003c\/td\u003e\n\u003ctd\u003e42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnderwriters\u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBroker-sourced\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubmission-to-quote\u003c\/td\u003e\n\u003ctd\u003e-35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAccessible capacity\u003c\/td\u003e\n\u003ctd\u003e$1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eEverest 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Everest 4P's Marketing Mix analysis you'll download instantly after purchase—fully complete, editable, and ready for immediate use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750101135737,"sku":"everestgroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/everestgroup-marketing-mix.png?v=1772222073","url":"https:\/\/matrixbcg.com\/products\/everestgroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}