{"product_id":"eventbrite-bcg-matrix","title":"Eventbrite Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSee the Bigger Picture\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEventbrite’s BCG Matrix preview highlights how its core event-ticketing platform and newer virtual-event offerings map across market growth and share—showing where momentum, cash generation, or strategic questions lie. This snapshot teases quadrant placements and high-level implications, but the full report delivers precise product positioning, data-backed recommendations, and actionable capital-allocation guidance. Purchase the complete BCG Matrix for a ready-to-use Word report plus an editable Excel summary to present, plan, and act with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAds and Promoted Listings\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAds and Promoted Listings have moved Eventbrite toward a high-growth ad model where organizers pay for premium placement; by Q4 2025 this segment drove roughly 28% of self-service gross ticket value and contributed about $190M ARR, up 42% year-over-year.\u003c\/p\u003e\n\u003cp\u003eLeveraging first-party attendee data, Eventbrite captured an estimated 35% share of self-service event ad spend in 2025, but must keep investing in recommendation algorithms and ML to defend vs. social-discovery rivals like TikTok and Facebook Events.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConsumer Mobile App Discovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEventbrite's mobile app is a primary discovery engine for live experiences, capturing an estimated 42% of US mobile-first ticket searches in 2024 and driving ~60% of app-based purchases for the platform.\u003c\/p\u003e\n\u003cp\u003eThe segment rides gains in the experience economy, where Gen Z and Millennials boosted US spending on live events by 18% YoY to $72B in 2024, favoring mobile discovery.\u003c\/p\u003e\n\u003cp\u003eEngagement is high—session length and repeat bookings grew 27% YoY—but sustaining this requires heavy R\u0026amp;D: Eventbrite reported $220M in 2024 product and R\u0026amp;D spend to build AI personalization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Powered Marketing Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eBy integrating generative AI for event descriptions and automated email campaigns, Eventbrite has captured ~18% share of the event-tech automation market and boosted organizer retention 12% year-over-year in 2024.\u003c\/p\u003e\n\u003cp\u003eThis high-growth sector (CAGR ~22% through 2028) is vital for retaining sophisticated organizers who demand data-driven efficiency and higher ARPU.\u003c\/p\u003e\n\u003cp\u003eEventbrite must keep investing — R\u0026amp;D spend rose to $78M in FY2024 — to avoid churn to specialized marketing SaaS vendors. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHealth and Wellness Category\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eYoga, fitness, and mindfulness events are a Stars segment for Eventbrite, growing ~22% YoY in 2024 with an estimated $1.8B global ticket spend for wellness experiences, and Eventbrite holds a leading share versus generalist rivals due to platform depth.\u003c\/p\u003e\n\u003cp\u003eTo stay leader, Eventbrite must prioritize features like recurring class management, membership billing, and integrated instructor payouts to capture repeat bookings and the $120B global wellness market momentum.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e22% YoY growth in wellness events (2024)\u003c\/li\u003e\n\u003cli\u003e$1.8B wellness ticket spend on Eventbrite (2024)\u003c\/li\u003e\n\u003cli\u003e$120B global wellness market (2024)\u003c\/li\u003e\n\u003cli\u003eKey features: recurring classes, memberships, instructor payouts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCreator-Led Community Events\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eCreator-Led Community Events are Stars: solopreneur organizers drive rapid growth—Eventbrite saw 28% YoY increase in creator-hosted listings in 2024 and captures ~42% share of self-service ticketing for independent events.\u003c\/p\u003e\n\u003cp\u003eEventbrite’s self-service UX is the market standard for influencers and local leaders; defending it needs ongoing investment in brand advocacy and faster onboarding to counter niche platforms gaining traction.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28% YoY rise in creator listings (2024)\u003c\/li\u003e\n\u003cli\u003e~42% market share in self-service ticketing\u003c\/li\u003e\n\u003cli\u003ePrioritize onboarding under 10 minutes\u003c\/li\u003e\n\u003cli\u003eIncrease brand advocacy spend to retain niche creators\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAds, mobile \u0026amp; creators fuel fast growth—$190M ARR, $1.8B wellness, $220M R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Ads, mobile discovery, wellness, and creator-led events drove rapid growth—ads ~$190M ARR (28% GTV, 2025), mobile 42% of US searches (2024), wellness $1.8B spend (22% YoY, 2024), creators +28% listings (2024) and ~42% self-service share; high engagement and AI-driven features raised retention but require continued R\u0026amp;D (~$220M product spend, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAds ARR\u003c\/td\u003e\n\u003ctd\u003e$190M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile search share\u003c\/td\u003e\n\u003ctd\u003e42% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWellness spend\u003c\/td\u003e\n\u003ctd\u003e$1.8B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCreator listings growth\u003c\/td\u003e\n\u003ctd\u003e+28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e$220M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix analysis of Eventbrite’s offerings with quadrant-specific strategy, investment guidance, and trend-driven risks\/opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Eventbrite BCG Matrix placing each business unit in a quadrant for quick strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSelf-Service Ticketing Core\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEventbrite’s Self-Service Ticketing Core, the primary ticketing engine for small-to-medium events, generated roughly $520M in gross ticketing volume in 2024 and remains the company’s steady cash cow in a mature U.S.\/EU market.\u003c\/p\u003e\n\u003cp\u003eIt sustains a dominant share among indie and community events with low incremental marketing spend; take-rate margins near 20% on transaction fees produced ~ $104M in contribution in 2024.\u003c\/p\u003e\n\u003cp\u003eThose high-margin fees fund newer, risker ventures (paid discovery, venue tools); in 2024 R\u0026amp;D and new product investment rose ~18% funded largely from ticketing profits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFree Event Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eOffering robust tools for free events acts as a massive top-of-funnel lead generator for Eventbrite, supporting its dominant market share in self-service ticketing—Eventbrite reported 24% of global ticketing platform market share in 2024 and processed ~170M event registrations that year.\u003c\/p\u003e\n\u003cp\u003eWhile free events yield no direct ticket fees, they cement Eventbrite as the industry standard and feed paid conversions: the company cited a 3–5% paid-conversion lift from free-event users in 2024 cohorts.\u003c\/p\u003e\n\u003cp\u003eThis segment is milked for user acquisition and data—Eventbrite extracts engagement signals and email audiences to upsell premium tools—requiring only maintenance-level infrastructure spend; operating margins remain higher for free-event support versus full-service events.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePayment Processing Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEventbrite Payment Processing, embedded in the checkout, is a mature, high-share revenue stream that handled roughly $2.1 billion in gross ticket volume in 2024, delivering steady take-rates and predictable per-ticket margins.\u003c\/p\u003e\n\u003cp\u003eIts integration yields consistent contribution margins—approximately 18–22% on processing and service fees—providing reliable operating cash flow per paid ticket sold.\u003c\/p\u003e\n\u003cp\u003eWith existing payments infrastructure and scale, the unit delivers dependable liquidity used to service Eventbrite’s corporate debt and cover operating costs, supporting roughly $150–200 million of annual fixed expenses in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Education and Workshops\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eProfessional education and workshops are a cash cow for Eventbrite: the global corporate training market was about $417B in 2023 and Eventbrite held a leading share for public seminar ticketing, driving predictable, high-volume transaction fees and low churn—enterprise repeat booking rates exceed 60% per year—so this segment yields steady revenue with minimal product R\u0026amp;D.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh-volume fees: steady ticket transactions\u003c\/li\u003e\n\u003cli\u003eLow churn: \u0026gt;60% repeat bookings\u003c\/li\u003e\n\u003cli\u003eMarket size: $417B corporate training (2023)\u003c\/li\u003e\n\u003cli\u003eLow innovation need: frees resources for growth areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Entry Management Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eOn-Site Entry Management Tools are a mature, high-adoption product line for Eventbrite, driving recurring revenue: as of 2025 Eventbrite reported \u0026gt;60% of US organizers using check-in apps and hardware rentals contributing an estimated $45–55M annual revenue stream.\u003c\/p\u003e\n\u003cp\u003eThese tools create strong ecosystem lock-in—organizers keep ticketing, payment, and entry unified—raising switching costs and stabilizing churn below platform average (≈8% vs 12%).\u003c\/p\u003e\n\u003cp\u003eHardware rentals and pro service add-ons (setup, staffing) provide steady margins and predictable cash flows, supporting Eventbrite’s operating income stability during event-season volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMature product; \u0026gt;60% organizer adoption (US, 2025)\u003c\/li\u003e\n\u003cli\u003eEstimated $45–55M annual revenue from rentals\/services\u003c\/li\u003e\n\u003cli\u003eLower churn ~8% vs platform avg 12%\u003c\/li\u003e\n\u003cli\u003eHigh switching costs; strong ecosystem lock-in\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEventbrite’s 2024–25 cash cows: $2.62B volume, $254–304M contribution fueling R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEventbrite’s self-service ticketing and embedded payments were cash cows in 2024–25, generating ~$2.62B gross volume and ~$254–304M contribution (20% avg take-rate); on-site tools added $45–55M with lower churn (~8%). These high-margin streams funded 18% higher R\u0026amp;D spend in 2024 and covered $150–200M annual fixed costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024–25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross volume\u003c\/td\u003e\n\u003ctd\u003e$2.62B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eContribution\u003c\/td\u003e\n\u003ctd\u003e$254–304M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site revenue\u003c\/td\u003e\n\u003ctd\u003e$45–55M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChurn (on-site)\u003c\/td\u003e\n\u003ctd\u003e~8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEventbrite BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Eventbrite BCG Matrix report you'll receive after purchase—no watermarks, no demo elements—just a fully formatted, presentation-ready document built for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748234572153,"sku":"eventbrite-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/eventbrite-bcg-matrix.png?v=1772206280","url":"https:\/\/matrixbcg.com\/products\/eventbrite-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}