{"product_id":"euskaltel-bcg-matrix","title":"Euskaltel Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEuskaltel’s BCG Matrix preview hints at which business units drive growth and which may be draining cash—telecom services and regional footprint likely sit among Stars or Cash Cows, while newer digital offerings could be Question Marks needing investment. This snapshot helps prioritize capital allocation and strategic focus amid market consolidation and tech disruption. Purchase the full BCG Matrix for quadrant-by-quadrant placements, data-backed recommendations, and downloadable Word + Excel deliverables to turn insight into action.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Speed 5G Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025, 5G drives Euskaltel’s growth in its Basque, Galicia and Asturias markets, contributing roughly 28% of service revenue and growing at ~22% YoY versus flat fixed-line sales.\u003c\/p\u003e\n\u003cp\u003eUsing the integrated MasOrange network, Euskaltel delivers peak speeds \u0026gt;1 Gbps, securing ~48% share of premium, tech-savvy households and early adopters in its regions.\u003c\/p\u003e\n\u003cp\u003eOngoing capex—estimated €120–150m for spectrum and radio hardware in 2024–25—keeps churn low and ARPU rising by ~9% for 5G customers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFiber-to-the-Home Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFiber-to-the-Home Expansion: transitioning from legacy cable to FTTH is a high-growth area where Euskaltel holds ~60% share in the Basque Country and ~45% in Galicia (2025), driving net adds as demand for symmetrical gigabit rises 28% year-on-year; ARPU for fiber users reached €46.5 in FY2024. This segment is key to defend versus low-cost fiber entrants in northern Spain and requires ongoing capex — Euskaltel earmarked €220m for network modernization through 2026.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B Digital Transformation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe corporate segment in Northern Spain is growing ~12% YoY in 2024 as SMEs shift to integrated cloud, cybersecurity, and analytics; Euskaltel holds an estimated 28% regional enterprise share.\u003c\/p\u003e\n\u003cp\u003eBy bundling connectivity with digital tools Euskaltel wins higher-margin contracts—enterprise ARPU up 35% vs legacy telephony—and enterprise revenue grew €48m in 2024.\u003c\/p\u003e\n\u003cp\u003eThis B2B unit outpaces traditional services and is prioritized for investment to compete with specialist consultancies and sustain double-digit growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePremium Convergent Bundles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ePremium Convergent Bundles remain Stars for Euskaltel: combined mobile, fiber and premium content hold ~38% share of high-value households in the Basque, Galicia and Asturias regions as of FY2025, driving a 22% higher ARPU versus standalone services and cutting churn by ~2.1 percentage points annually.\u003c\/p\u003e\n\u003cp\u003eThese bundles lock customers via multi-stream integrations (Netflix, DAZN, Disney+) plus 4G\/5G lines, creating a sticky ecosystem, but require sustained marketing spend—estimated €18–22 million annually—to defend against national promos from Movistar and Vodafone.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% market share in high-value households (FY2025)\u003c\/li\u003e\n\u003cli\u003e+22% ARPU vs standalone services\u003c\/li\u003e\n\u003cli\u003e-2.1 pp churn annually\u003c\/li\u003e\n\u003cli\u003e€18–22M annual marketing defense spend\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext-Generation IPTV Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eNext-Generation IPTV Platforms are a star for Euskaltel: the digital-TV market grew ~8% YoY in Spain to €3.6bn in 2024, driven by AI personalization and interactive features, and Euskaltel holds ~22% share in the Basque market via localized UI and local content that global OTTs struggle to match.\u003c\/p\u003e\n\u003cp\u003eShift to on-demand viewing pushed IPTV ARPU up to ~€28\/month in 2024, boosting ad and subscription revenue; maintaining star status requires continued software R\u0026amp;D and content deals, with annual capex on platform upgrades around €25–30m.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 market size €3.6bn, growth ~8% YoY\u003c\/li\u003e\n\u003cli\u003eEuskaltel regional share ~22%\u003c\/li\u003e\n\u003cli\u003eIPTV ARPU ~€28\/month in 2024\u003c\/li\u003e\n\u003cli\u003eRecommended capex €25–30m\/yr for platform and content\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G, FTTH \u0026amp; Premium Bundles Fuel Double‑Digit Growth, ARPU Soars\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: 5G, FTTH, Premium Bundles, B2B and IPTV drive double-digit growth and higher ARPU; 5G ~28% service revenue (2025), FTTH share Basque 60%\/Galicia 45% (2025), Premium bundle share 38% (FY2025), enterprise revenue +€48m (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eShare\/Size\u003c\/th\u003e\n\u003cth\u003eARPU\/Rev\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G\u003c\/td\u003e\n\u003ctd\u003e28% rev\u003c\/td\u003e\n\u003ctd\u003e+22% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFTTH\u003c\/td\u003e\n\u003ctd\u003e60%\/45%\u003c\/td\u003e\n\u003ctd\u003e€46.5 ARPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBundles\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003ctd\u003e+22% ARPU\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix analysis of Euskaltel’s units with quadrant strategies, investment recommendations, and trend-driven competitive insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page Euskaltel BCG Matrix placing each business unit in a quadrant for fast strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Fixed-Line Voice\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eRegional fixed-line voice stays a cash cow in the Basque Country, holding about 65–75% share among 55+ users and contributing roughly €120–150m EBITDA annually (2024 est.), despite low market growth.\u003c\/p\u003e\n\u003cp\u003eMarket is mature with ~0–1% annual volume decline, but low upkeep costs keep margins high, freeing capital to fund IoT pilots and 5G rollout.\u003c\/p\u003e\n\u003cp\u003eStrategy targets cost efficiency and ARPU retention, not subscriber growth, to sustain steady cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished 4G Mobile Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe 4G mobile segment at Euskaltel (market share ~35% in 2024 within Spain’s regional operators) is a cash cow: high penetration, slowing growth as 5G adoption rises, and minimal capex needs since infrastructure is depreciated. \u003c\/p\u003e\n\u003cp\u003eIt delivers steady monthly recurring revenue—about €120–€140m annual EBITDA contribution in 2024 estimates—freeing liquidity to fund 5G and fibre question marks. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEuskaltel’s localized brands—Euskaltel, R, and Telecable—hold combined market shares of ~62% in Basque Country, Galicia, and Asturias (Q4 2025), driving loyalty-based ARPU 8% above national average (€42 vs €39).\u003c\/p\u003e\n\u003cp\u003eLow acquisition costs (CAC ~€45, 2025) and mature fixed-market penetration (~78%) support premium pricing and limited national ad spend.\u003c\/p\u003e\n\u003cp\u003eHigh EBITDA margins in these regions (~34% consolidated H1 2025) fund group investment and stabilize cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale Network Access\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eWholesale Network Access is a cash cow for Euskaltel: mature, high-margin, low-complexity service leveraging existing fiber and mobile wholesale capacity to host MVNO\/MVNOs traffic, generating steady EBITDA—wholesale contributed ~€120m revenue and ~35% EBITDA margin in 2024, per company disclosures, with negligible incremental cost.\u003c\/p\u003e\n\u003cp\u003eThe segment converts excess capacity into cash that funds debt service and dividends; in 2024 wholesale free cash flow covered ~40% of net interest expense and supported a €0.08 per-share dividend in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh margin: ~35% EBITDA (2024)\u003c\/li\u003e\n\u003cli\u003eLow incremental cost: existing infrastructure\u003c\/li\u003e\n\u003cli\u003eRevenue example: ~€120m (2024)\u003c\/li\u003e\n\u003cli\u003eCash use: covers ~40% net interest, funds dividends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBasic SME Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBasic SME Connectivity is a cash cow: stable, high market share in Euskaltel’s Basque and Galician small-business markets with low annual growth (~1–2% telecom sector in Spain, 2024). Most local SMEs are on Euskaltel’s network, delivering predictable monthly ARPU and churn ~1.5% monthly, so heavy promotion isn’t needed.\u003c\/p\u003e\n\u003cp\u003eCompany prioritizes upselling cloud\/managed services; profits from connectivity funded B2B digital transformation investments—Euskaltel reinvested ~€45m in B2B growth initiatives in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStable ARPU, low churn\u003c\/li\u003e\n\u003cli\u003eHigh market share locally\u003c\/li\u003e\n\u003cli\u003e~1–2% market growth (2024)\u003c\/li\u003e\n\u003cli\u003e€45m reinvested into B2B in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuskaltel: Regional cash cows—€240–290m EBITDA + wholesale covering ~40% net interest\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEuskaltel cash cows: regional fixed-line voice and 4G\/mobile (~€240–290m EBITDA combined, 2024 est.), wholesale access (~€120m revenue, ~35% EBITDA, covers ~40% net interest, 2024), and SME connectivity (stable ARPU, ~1–2% growth; €45m B2B reinvestment, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 rev\/EBITDA\u003c\/th\u003e\n\u003cth\u003eEBITDA %\u003c\/th\u003e\n\u003cth\u003eNotes\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFixed-line voice\u003c\/td\u003e\n\u003ctd\u003e€120–150m EBITDA\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e65–75% 55+ share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e4G mobile\u003c\/td\u003e\n\u003ctd\u003e€120–140m EBITDA\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e~35% regional share\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale\u003c\/td\u003e\n\u003ctd\u003e€120m rev\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003ctd\u003eCovers ~40% net interest\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME connectivity\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e€45m reinvested B2B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eEuskaltel BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing on this page is the final Euskaltel BCG Matrix you'll receive after purchase—no watermarks, no demo content—just a fully formatted, market-informed analysis ready for strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748385141113,"sku":"euskaltel-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/euskaltel-bcg-matrix.png?v=1772207631","url":"https:\/\/matrixbcg.com\/products\/euskaltel-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}