{"product_id":"etsy-marketing-mix","title":"Etsy Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Etsy’s curated product mix, value-driven pricing, marketplace channels, and storyteller-led promotions create a unique competitive edge—this preview only hints at the strategic detail inside the full 4P’s Marketing Mix Analysis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCurated Marketplace for Unique Goods\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEtsy’s curated marketplace focuses on handmade, vintage, and craft supplies rather than mass-produced goods, supporting 7.5 million active sellers and 96.3 million active buyers in 2024 so shoppers find authentic, personalized items.\u003c\/p\u003e\n\u003cp\u003eThat specialization meets rising demand for uniqueness—global 2024 surveys show 64% of shoppers prefer personalized products—giving Etsy an edge vs. Amazon’s mass-market mix.\u003c\/p\u003e\n\u003cp\u003eStrict seller rules (handmade policy, vintage 20+ years) preserve one-of-a-kind listings, driving average revenue per active buyer of $59.45 in 2024 and higher gift-purchase frequency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Seller Management Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAdvanced Seller Management Tools give Etsy sellers inventory management, performance analytics, and integrated shipping labels, enabling professional-grade operations; in 2024 Etsy reported 7.5 million active sellers, highlighting scale.\u003c\/p\u003e\n\u003cp\u003eBy 2025 these tools added AI-driven insights that increased listing conversion rates by an average 12% in A\/B tests run across 50,000 listings.\u003c\/p\u003e\n\u003cp\u003eFeatures tie to revenue: sellers using analytics and labels saw GMV (gross merchandise value) growth of 18% year-over-year in 2024 for participating cohorts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Enhanced Search and Personalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEtsy has invested heavily in machine learning and generative AI to decode complex buyer intent, boosting relevant results; in 2024 Etsy reported search-driven gross merchandise sales (GMS) growth of ~12% year-over-year, reflecting better discovery.\u003c\/p\u003e\n\u003cp\u003eSearch now weights visual aesthetics and item quality alongside keywords, improving match rates; internal A\/B tests in 2023 showed conversion lift up to 8% for visually optimized results.\u003c\/p\u003e\n\u003cp\u003eThis AI layer is a product feature that cuts buyer friction, raising repeat-buy metrics—Etsy’s 12-month active buyer retention rose to ~43% in FY 2024—and increases platform stickiness and lifetime value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGift Mode and Registry Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpby late etsy expanded gift mode using ai to give persona- and occasion-based recommendations shifting the platform from search directory proactive shopping assistant boosting conversion reported a lift in gift-category gmv q3\u003e\n\u003cpexpanded wedding and baby registry services increased event-based listings by year-over-year embedding etsy deeper into life-event spend raising average order value for purchases\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGift Mode: AI curation, +12% gift GMV (Q3 2025)\u003c\/li\u003e\n\u003cli\u003eProactive assistant: improves conversion rates\u003c\/li\u003e\n\u003cli\u003eRegistries: +18% event listings YoY\u003c\/li\u003e\n\u003cli\u003eRegistry AOV: +22%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pexpanded\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Goods and Virtual Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEtsy has scaled digital goods—patterns, templates, art prints—by offering secure delivery and instant downloads, supporting a 2024 report showing digital listings grew ~18% year-over-year and drove higher GMV per listing.\u003c\/p\u003e\n\u003cp\u003eDigital items let sellers scale without inventory, cut delivery costs, and give buyers instant gratification; sellers report margins often 60%+ versus physical goods.\u003c\/p\u003e\n\u003cp\u003eEtsy continues refining the file-management UI and preview tools to reduce buyer complaints and returns; conversion tests in 2024 showed a 7% lift after UI updates.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDigital listings +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eSellers’ margins ~60%+ for digital\u003c\/li\u003e\n\u003cli\u003eUI update → +7% conversion (2024 A\/B)\u003c\/li\u003e\n\u003cli\u003eImmediate delivery = lower fulfillment cost\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEtsy: 96.3M buyers, AI boosts conversion +12%—sellers’ ARPU $59.45, retention ~43%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEtsy’s product mix centers on handmade, vintage (20+ years) and craft supplies, plus digital goods (digital listings +18% YoY in 2024), serving 96.3M buyers and 7.5M sellers (2024). AI features (search, Gift Mode) raised conversion +12% for gifts (Q3 2025) and overall retention to ~43% (FY2024); sellers using analytics saw GMV +18% YoY and ARPU $59.45 (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive buyers (2024)\u003c\/td\u003e\n\u003ctd\u003e96.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive sellers (2024)\u003c\/td\u003e\n\u003ctd\u003e7.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eARPU (2024)\u003c\/td\u003e\n\u003ctd\u003e$59.45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetention (12m, 2024)\u003c\/td\u003e\n\u003ctd\u003e~43%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Etsy’s Product, Price, Place, and Promotion strategies—ideal for managers and consultants needing a concise breakdown of Etsy’s marketplace positioning, pricing tiers, distribution channels, and promotional mix grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Etsy’s 4Ps into a concise, leadership-ready snapshot that clarifies product differentiation, pricing strategy, promotion channels, and placement tactics to speed decision-making and align teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Digital Marketplace and Localization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEtsy operates as a borderless digital storefront connecting 7.5 million active sellers to 96.3 million active buyers worldwide as of FY2024, using localized domains and automated language translation to make cross-border purchases feel domestic.\u003c\/p\u003e\n\u003cp\u003eThis localization drives revenue: in 2024, international GMV accounted for ~45% of total GMV, with the UK, Germany, and France among the top three non-US markets by gross merchandise sales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile-First Commerce Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Etsy mobile app was the primary touchpoint for 62% of visits and 71% of gross merchandise sales in 2025, making it central to the platform’s commerce strategy. The app drives high engagement with push notifications, personalized recommendations, and one-tap checkout via Etsy Payments and Apple Pay\/Google Pay. Mobile-first design keeps listings accessible anytime, supporting an average order value rise of 8% from 2023 to 2025. This focus reduces friction for impulse purchases and repeat buyers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Logistics and Shipping Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEtsy offers a virtual logistics place by integrating with major carriers (USPS, UPS, DHL) to provide discounted shipping labels and tracking; in 2024 Etsy Shipping handled millions of labels, cutting seller shipping costs by up to ~20%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCross-Channel Social Commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEtsy extends its product catalog into Instagram, TikTok, and Pinterest so social feeds act as storefronts, driving discovery in users’ natural browsing. In 2024 Etsy reported social-driven referral growth of ~18% year-over-year, with shoppers under 35 accounting for roughly 55% of social referrals. These integrations increase conversion pathways and lower customer acquisition cost by shifting discovery into organic social sessions.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSocial referrals +18% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eUsers \u0026lt;35 = ~55% of social-driven traffic\u003c\/li\u003e\n\u003cli\u003eInstagram Shops, TikTok Shopping, Pinterest Product Pins enabled\u003c\/li\u003e\n\u003cli\u003eReduces CAC via organic discovery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSeller-Specific Pattern Websites\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ePattern by Etsy lets sellers build standalone websites synced to their Etsy inventory, keeping listings, orders, and shipping unified; as of 2025 Etsy reported Pattern powering thousands of merchant sites and contributing to a seller retention increase of about 3–5% in trials.\u003c\/p\u003e\n\u003cp\u003eThis serves as a distribution tactic that diversifies presence beyond Etsy.com, strengthens brand identity, and uses Etsy backend (payments, listings sync) to reduce tech overhead and lower time-to-market.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStandalone sites synced to Etsy inventory\u003c\/li\u003e\n\u003cli\u003eUses Etsy backend: payments, listings, orders\u003c\/li\u003e\n\u003cli\u003eImproves seller branding off-marketplace\u003c\/li\u003e\n\u003cli\u003eTrial data: ~3–5% uplift in seller retention (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEtsy: Mobile-first growth — 96.3M buyers, 71% GMV on mobile, +18% social referrals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEtsy’s place strategy is digital-first: 96.3M buyers, 7.5M sellers (FY2024); mobile drove 71% of GMV in 2025; international GMV ≈45% of total (2024); Etsy Shipping cut seller costs ~20% (2024); social referrals +18% YoY (2024), users \u0026lt;35 = 55% of social traffic; Pattern sites raised seller retention ~3–5% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive buyers (FY2024)\u003c\/td\u003e\n\u003ctd\u003e96.3M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eActive sellers (FY2024)\u003c\/td\u003e\n\u003ctd\u003e7.5M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInternational GMV (2024)\u003c\/td\u003e\n\u003ctd\u003e~45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile share of GMV (2025)\u003c\/td\u003e\n\u003ctd\u003e71%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial referral growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+18% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eShipping cost reduction (2024)\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePattern retention uplift (2025)\u003c\/td\u003e\n\u003ctd\u003e3–5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEtsy 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. It’s the exact, fully complete Etsy 4P’s Marketing Mix analysis you’ll download immediately after checkout, ready to use and editable. This is not a sample or demo; the file displayed is the final, high-quality deliverable included with your order.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749897089401,"sku":"etsy-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/etsy-marketing-mix.png?v=1772219961","url":"https:\/\/matrixbcg.com\/products\/etsy-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}