{"product_id":"etisalat-marketing-mix","title":"Etisalat Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEtisalat’s 4P’s reveal a customer-centric product mix, tiered pricing, wide omnichannel distribution and integrated promotions that drive market leadership—discover how these elements align to boost ARPU and retention. Get the full, editable Marketing Mix Analysis for detailed data, strategic insights, and ready-to-use slides to save hours on research and shape winning plans.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G and Connectivity Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ee\u0026amp; (Etisalat Group) delivers high-speed 5G private networks and dedicated internet access for enterprises, offering sub-5ms latency and 99.99% SLA uptime to support mission-critical ops across finance, healthcare, manufacturing and logistics.\u003c\/p\u003e\n\u003cp\u003eThe portfolio bundles advanced fixed-line and mobile voice services with global roaming across 180+ countries and saw enterprise 5G revenue grow 28% in 2024, contributing materially to etisalat’s network services segment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud and Data Center Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEtisalat’s Cloud and Data Center Services, delivered via e\u0026amp; enterprise, provide scalable public, private, and hybrid cloud platforms with UAE data residency and regional coverage, supporting digital transformation for SMEs and enterprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCybersecurity and Managed Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEtisalat’s Cybersecurity and Managed Services deliver end-to-end security frameworks—managed firewall, threat intelligence, and 24\/7 SOC monitoring—to protect enterprise assets amid rising cyber risk; global cybercrime costs hit $8.4T in 2024 and regional breaches rose 22% in MENA in 2024, so continuous monitoring supports business continuity. These services also map to GDPR\/PDPL\/CBR compliance needs and reduced breach costs by up to 61% in clients using proactive managed security in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIoT and AI Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ee\u0026amp; (Etisalat Group) offers IoT platforms and AI tools that cut operational costs and boost efficiency; its smart-fleet and predictive-maintenance solutions claim up to 30% uptime improvement and 20–25% maintenance cost reduction in pilot projects as of 2025.\u003c\/p\u003e\n\u003cp\u003eUse cases span logistics tracking, real-time asset monitoring, and factory anomaly detection; e\u0026amp; reports managed IoT connections grew to ~18 million in 2024, supporting large-scale deployments and recurring revenue streams.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% uptime gain in pilots\u003c\/li\u003e\n\u003cli\u003e20–25% maintenance cost cut\u003c\/li\u003e\n\u003cli\u003e~18 million IoT connections (2024)\u003c\/li\u003e\n\u003cli\u003eReal-time analytics for fleet\/logistics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnified Communications as a Service\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpunified communications as a service from etisalat bundles voice video messaging and collaborative tools into one cloud platform to boost hybrid workforce productivity cut vendor complexity supporting multi-device access across locations.\u003e\n\u003cpin etisalat reports ucaas adoption growing yoy with smbs seeing average productivity gains and enterprises reducing comms opex by after migration.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSingle-platform voice\/video\/messaging\u003c\/li\u003e\n\u003cli\u003eMulti-device, multi-location access\u003c\/li\u003e\n\u003cli\u003e28% YoY UCaaS adoption (2025)\u003c\/li\u003e\n\u003cli\u003e18% avg productivity gain for SMBs\u003c\/li\u003e\n\u003cli\u003e~12% comms OPEX reduction for enterprises\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pin\u003e\u003c\/punified\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEtisalat Group: Enterprise 5G \u0026amp; Cloud—99.99% SLA, 18M IoT, +28% 5G\/UCaaS Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ee\u0026amp; (Etisalat Group) offers enterprise 5G, cloud, cybersecurity, IoT, and UCaaS delivering sub-5ms latency, 99.99% SLA, ~18M IoT connections (2024), 28% enterprise 5G revenue growth (2024), UCaaS +28% adoption (2025), pilots showing 30% uptime gain and 20–25% maintenance cost cuts.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G SLA\u003c\/td\u003e\n\u003ctd\u003e99.99%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIoT connections (2024)\u003c\/td\u003e\n\u003ctd\u003e~18M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e5G enterprise rev growth (2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUCaaS adoption (2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePilot uptime gain\u003c\/td\u003e\n\u003ctd\u003e30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaintenance cost cut\u003c\/td\u003e\n\u003ctd\u003e20–25%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Etisalat’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants seeking a complete breakdown of marketing positioning grounded in real brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Etisalat’s 4P insights into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Enterprise Marketplace\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEtisalat’s Digital Enterprise Marketplace centralizes browsing, buying, and license management for SMBs, enabling instant self-service procurement and cutting purchase lead time—Etisalat reported a 28% faster onboarding for SMEs in 2024. \u003c\/p\u003e\n\u003cp\u003eThe portal offers real-time cloud subscription provisioning and connectivity upgrades, supporting rapid deployment; cloud orders processed within minutes rose 42% year-over-year into 2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Account Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEtisalat’s direct sales and account management serve high-value corporates and government entities via dedicated account managers who delivered 38% of enterprise revenue in 2024, offering personalized consultancy and strategic support. These managers co-design bespoke solutions with C-suite teams to meet complex technical specs, driving average contract values of AED 14.2M and renewal rates above 82% in 2024. This direct channel deepens enterprise understanding and builds long-term relationships through tailored service delivery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInnovation and Experience Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePhysical hubs in Dubai and Abu Dhabi let clients test live demos of 5G, AI, and IoT in a controlled setting; Etisalat by e\u0026amp; reported 12 experience centers across the UAE by Dec 2025, attracting 45,000 annual visitors.\u003c\/p\u003e\n\u003cp\u003eCenters map use cases to industries—healthcare remote surgery trials, retail smart-shelf pilots, manufacturing predictive maintenance—showing pilot success rates up to 30% efficiency gains in partner projects.\u003c\/p\u003e\n\u003cp\u003eThey act as co-creation spaces where e\u0026amp; engineers and C-suite clients run joint sprints; 60% of pilots move to paid deployments within 9 months, boosting enterprise revenue streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Partner Ecosystem\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ee\u0026amp; (formerly Etisalat) leverages alliances with Microsoft, AWS, and Oracle to distribute integrated software and cloud infrastructure across 16 markets, driving enterprise cloud revenues that grew ~18% in 2024 to an estimated $1.2bn regionally.\u003c\/p\u003e\n\u003cp\u003eThese partnerships localize global platforms for compliance and Arabic language needs, position e\u0026amp; as a regional gateway, and deliver on-site support and managed services to over 10,000 enterprise clients.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAlliances: Microsoft, AWS, Oracle\u003c\/li\u003e\n\u003cli\u003e2024 enterprise cloud rev: ~$1.2bn (+18%)\u003c\/li\u003e\n\u003cli\u003eMarkets served: 16\u003c\/li\u003e\n\u003cli\u003eEnterprise clients: 10,000+\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Operations and Support\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ee\u0026amp;, formerly Etisalat Group, operates in 16 countries across the Middle East, Africa and Asia-Pacific, delivering localized infrastructure that supported ~148 million customers as of 2025 and enabled multinational clients to standardize service SLAs regionally.\u003c\/p\u003e\n\u003cp\u003eRegional operations include local data centers and POPs in key markets, which cut latency by up to 40% versus centralized routes and support enterprise SLAs with 24\/7 localized technical teams.\u003c\/p\u003e\n\u003cp\u003eLocalized support teams provide culturally aligned service and average first-response times under 30 minutes for corporate accounts, improving uptime and cross-border consistency.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePresence in 16 countries; ~148M customers (2025)\u003c\/li\u003e\n\u003cli\u003eLocal data centers\/POPs reduce latency ~40%\u003c\/li\u003e\n\u003cli\u003e24\/7 localized tech teams; sub-30 min first response\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ee\u0026amp;'s hybrid go-to-market fuels $1.2B cloud, faster SME onboarding, AED14.2M deals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlace: e\u0026amp; (formerly Etisalat) combines a self-service Digital Enterprise Marketplace (28% faster SME onboarding in 2024), direct enterprise sales (38% of 2024 enterprise revenue; avg contract AED 14.2M; 82%+ renewals), 12 UAE experience centers (45,000 visitors), and 16-market cloud distribution (2024 enterprise cloud rev ~$1.2bn) supported by local DCs\/POPs and 24\/7 teams.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME onboarding speed\u003c\/td\u003e\n\u003ctd\u003e+28% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise revenue via AMs\u003c\/td\u003e\n\u003ctd\u003e38% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvg enterprise contract\u003c\/td\u003e\n\u003ctd\u003eAED 14.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise cloud revenue\u003c\/td\u003e\n\u003ctd\u003e~$1.2bn (+18%, 2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarkets \/ customers\u003c\/td\u003e\n\u003ctd\u003e16 markets \/ ~148M (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eEtisalat 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Etisalat 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750539342201,"sku":"etisalat-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/etisalat-marketing-mix.png?v=1772225321","url":"https:\/\/matrixbcg.com\/products\/etisalat-marketing-mix","provider":"matrixbcg.com","version":"1.0","type":"link"}