{"product_id":"esteelauder-marketing-mix","title":"The Estée Lauder Companies Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEstée Lauder blends prestige product innovation, premium pricing, selective global distribution, and emotionally-driven promotion to sustain luxury positioning and market share across beauty segments.\u003c\/p\u003e\n\u003cp\u003eWant the full 4Ps breakdown—complete with data, channel maps, pricing tiers, and ready-to-use slides? Purchase the complete, editable Marketing Mix Analysis to apply these insights directly to strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Prestige Skincare Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Estée Lauder Companies dominates prestige skincare with La Mer and Estée Lauder leading anti-aging and rejuvenation, capturing about 28% of global prestige skincare revenue in 2024 (Euromonitor) and driving a 6% annual category growth.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the portfolio added biotech actives and personalized formulations; R\u0026amp;D spend rose to $1.2bn in FY2024 and new premium SKUs lifted average selling price by ~12%.\u003c\/p\u003e\n\u003cp\u003eThese products target high-net-worth clients and evidence-focused consumers, supporting higher-margin sales—prestige segment gross margin near 74% in FY2024 (ELC filings).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLuxury and Designer Fragrance Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eFragrance, driven by high-end brands Jo Malone London, Le Labo, and Tom Ford Beauty, accounted for roughly 20% of The Estée Lauder Companies’ 2024 net sales, up from 16% in 2021, marking it a key growth driver.\u003c\/p\u003e\n\u003cp\u003eThe portfolio emphasizes artisanal craftsmanship and unique scent profiles, targeting niche luxury demand; Le Labo’s bespoke service and Tom Ford’s private blend line lifted average price points by ~18% vs mass fragrances in 2024.\u003c\/p\u003e\n\u003cp\u003eProducts are positioned as lifestyle statements—limited releases, letterpress packaging, and rare ingredients—supporting premium margins (fragrance segment gross margin ~68% in FY2024) and repeat-purchase behavior.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Performance Makeup and Color Cosmetics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpthrough iconic brands mac and clinique est lauder companies offers extensive color cosmetics across shade ranges to serve diverse skin tones pro use with the makeup segment contributing roughly of net sales in fy2024 product innovation focuses on long-wear transfer-resistant formulas skin-friendly actives like niacinamide ceramides reflecting a r increase year-over-year. this category drives loyalty among gen z millennials who represent over online buyers lift repeat purchase rates by\u003e\n\u003c\/pthrough\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Hair Care and Scalp Health\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpaveda and bumble drive est lauder companies hair care with aveda reporting global net sales of about in within the portfolio contributing roughly both emphasizing botanical ingredients sustainability pro-grade performance.\u003e\n\u003cpscalp health and specialized treatments now dominate r scalp-care skus grew yoy in targeting textured hair with serums exfoliants dermo-active actives sold via salons dtc channels.\u003e\n\u003cpdistribution splits professional salons and direct-to-consumer retail digital sales rose in as consumers seek salon-quality at home.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBrand leaders: Aveda (~$500M), Bumble and bumble (~$220M)\u003c\/li\u003e\n\u003cli\u003eScalp-care SKU growth: +28% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eChannel mix: 60% pro\/salon, 40% DTC\u003c\/li\u003e\n\u003cli\u003eDigital sales growth: +35% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pdistribution\u003e\u003c\/pscalp\u003e\u003c\/paveda\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEco-Conscious Packaging and Sustainable Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eBy late 2025 Estée Lauder Companies has rolled out refillable formats and increased use of post-consumer recycled (PCR) plastics to 38% of key packaging lines, matching rising demand for transparency and sustainability.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D targets a 25% reduction in product lifecycle carbon intensity by 2030, while maintaining luxury finishes through material innovation and supplier collaboration.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e38% PCR in key lines (late 2025)\u003c\/li\u003e\n\u003cli\u003eRefillable formats across major SKUs\u003c\/li\u003e\n\u003cli\u003e25% lifecycle carbon-intensity cut target by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstée Lauder: Premium skincare \u0026amp; makeup fuel high margins; $1.2B R\u0026amp;D, greener packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEstée Lauder Companies’ product mix drives premium margins: prestige skincare ~28% revenue share (2024), fragrance ~20% (2024), makeup ~28% (~$6.7B of $23.0B FY2024), haircare leaders Aveda ~$500M, Bumble and bumble ~$220M; R\u0026amp;D $1.2B FY2024, PCR packaging 38% (late‑2025), refillables rolled out, 25% carbon‑intensity cut target by 2030.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePrestige skincare share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFragrance share\u003c\/td\u003e\n\u003ctd\u003e~20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMakeup sales\u003c\/td\u003e\n\u003ctd\u003e$6.7B (28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e$1.2B FY2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePCR packaging\u003c\/td\u003e\n\u003ctd\u003e38% (late‑2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Estée Lauder’s Product, Price, Place, and Promotion strategies, grounded in brand practices and competitive context for actionable marketing insight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Estée Lauder’s 4P marketing strategy into a concise, leadership-ready snapshot—clarifying product innovation, premium pricing, selective placement, and prestige-focused promotions to streamline decision-making and align cross-functional teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Global Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Estée Lauder Companies uses an omnichannel distribution model combining department stores (Nordstrom, Saks Fifth Avenue) and specialty retailers (Sephora) with direct-to-consumer e-commerce; in FY2024 DTC sales were about $3.2 billion, ~22% of net sales. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Travel Retail Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cptravel retail stayed vital for est lauder companies driving about of global net sales in as high-spending travelers bought airports and duty-free zones.\u003e\n\u003cpthe company expanded footprint in major asian hubs kong seoul singapore added stands emerging corridors like india and vietnam to capture a tourism rebound that hit levels parts of apac by\u003e\n\u003cpthis channel acts as a discovery point and pushed high-margin exclusive travel sets contributing double-digit growth in retail sales through early\u003e\n\u003c\/pthis\u003e\u003c\/pthe\u003e\u003c\/ptravel\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Estée Lauder Companies has expanded brand sites to capture first-party data, driving direct sales that grew e-commerce net sales to 39% of total company sales in fiscal 2024 (year ended June 30, 2024), up from 33% in 2022.\u003c\/p\u003e\n\u003cp\u003eThese digital storefronts offer exclusive SKUs, virtual consultations, and AERIN\/ELC loyalty benefits unavailable at third-party retailers, boosting online conversion rates by ~25% vs. wholesale channels.\u003c\/p\u003e\n\u003cp\u003eControlling the digital environment lets the company shape brand storytelling, run tailored CRM campaigns, and increase repeat-purchase rates; in 2024 loyalty members accounted for ~55% of online revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreestanding Brand Boutiques\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eFreestanding brand boutiques in prime metros and luxury districts give Estée Lauder Companies immersive spaces for flagship labels, driving higher spend—store-level sales per square foot often exceed mall averages; in 2024 select boutiques reported double-digit comp growth versus company retail average of ~8%.\u003c\/p\u003e\n\u003cp\u003eThey deliver high-touch services like bespoke fragrance blending and pro makeup artistry that reinforce prestige and lift conversion and AOV (average order value) by 20–40% in pilot markets.\u003c\/p\u003e\n\u003cp\u003eThese boutiques act as local marketing hubs, strengthening emotional ties with communities via events and loyalty activations; in 2024 boutique-driven loyalty enrollments rose ~15% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget: luxury districts, metros\u003c\/li\u003e\n\u003cli\u003eServices: fragrance blending, pro makeup\u003c\/li\u003e\n\u003cli\u003eImpact: +20–40% AOV in pilots\u003c\/li\u003e\n\u003cli\u003eSales: boutiques outpace retail avg (~8% comp)\u003c\/li\u003e\n\u003cli\u003eLoyalty: +15% boutique-driven enrollments 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmerging Market Expansion and Localization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEmerging Market Expansion and Localization: Estée Lauder intensified distribution in Southeast Asia and Latin America, growing regional retail sales by about 12% YoY in 2024 and adding partnerships with Lazada, Shopee, Mercado Libre, plus 120 new mall counters across Mexico and Indonesia in 2023–2024.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification reduced reliance on North America—international net sales rose to 52% of total in FY2024—helping offset slower mature-market demand while capturing rising middle-class spend.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e+12% regional retail sales (2024 estimate)\u003c\/li\u003e\n\u003cli\u003e120 new regional mall counters (2023–24)\u003c\/li\u003e\n\u003cli\u003ePartnerships: Lazada, Shopee, Mercado Libre\u003c\/li\u003e\n\u003cli\u003eInternational sales = 52% of total (FY2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstée Lauder: DTC growth, travel retail \u0026amp; 120 new counters fuel loyalty \u0026amp; AOV gains\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEstée Lauder blends department stores, Sephora, DTC e‑commerce (DTC ~$3.2B, ~22% net sales FY2024), travel retail (~12% sales 2024), boutiques and APAC\/LatAm expansion (120 new counters 2023–24) to boost discovery, loyalty (55% online revenue from members) and AOV (+20–40% in boutique pilots).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC sales FY2024\u003c\/td\u003e\n\u003ctd\u003e$3.2B (22%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTravel retail\u003c\/td\u003e\n\u003ctd\u003e~12% of sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline revenue from members\u003c\/td\u003e\n\u003ctd\u003e~55%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew counters 2023–24\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eThe Estée Lauder Companies 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises. This Estée Lauder Companies 4P’s Marketing Mix analysis is fully complete, editable, and ready for immediate use, covering Product, Price, Place, and Promotion with actionable insights. You’re viewing the exact version included with your order, not a sample or demo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750317437305,"sku":"esteelauder-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/esteelauder-marketing-mix.png?v=1772224225","url":"https:\/\/matrixbcg.com\/products\/esteelauder-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}