{"product_id":"essilorluxottica-marketing-mix","title":"EssilorLuxottica Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEssilorLuxottica’s integrated 4P strategy blends premium product innovation, value-tiered pricing, omnichannel distribution, and targeted global promotions to dominate eyewear markets; the preview highlights key tactics, but the full 4P’s Marketing Mix Analysis reveals detailed data, competitive benchmarks, and ready-to-use slides—get the complete, editable report to apply these insights directly to strategy, presentations, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Ophthalmic Lens Technology\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpessilorluxottica advanced ophthalmic lens technology centers on flagship medical-grade brands varilux and crizal which drove roughly of group eyewear revenue in focusing vision correction protection.\u003e\n\u003cpby late r has integrated ai-driven customization patient biometrics to tailor lens surfacing average conversion value by an estimated and reducing returns in pilot markets.\u003e\n\u003cpthese lenses target the expanding demographic to reach billion globally by essilorluxottica premium medical segment and sustaining higher asps margin resilience.\u003e\n\u003c\/pthese\u003e\u003c\/pby\u003e\u003c\/pessilorluxottica\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIconic Proprietary and Licensed Frames\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe frames portfolio pairs house brands Ray-Ban and Oakley with licensed luxury lines like Chanel and Armani, letting EssilorLuxottica span the mass-lifestyle and premium-luxury markets; Ray-Ban alone drove ~€3.1bn retail sales in 2024. New 2025 collections push sustainable materials (bio-acetate, recycled metals) and ergonomic designs, supporting the group’s 2025 target of 25% product range with eco-labels and a 4% gross margin uplift on premium lines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Eyewear and Wearable Tech\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eRay-Ban Meta frames evolved into a core growth driver for EssilorLuxottica, with wearable sales contribution rising to about 6% of group revenue by 2025—≈€1.2bn on 2024 pro forma revenue of €20bn. They combine cameras, speakers, and AI assistants, merging fashion with functional hardware and boosting average order value by ~18% in Gen Z and millennial segments. Product launches and AR-led marketing lifted wearables' unit growth ~45% YoY through 2024–25.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProfessional Vision Care Instruments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEssilorLuxottica’s instruments division sells diagnostic equipment and tools to opticians and ophthalmologists, supporting precise prescriptions and eye-health monitoring; instruments accounted for about 6% of group revenue in 2024 (~€1.3bn of €22bn total), keeping the firm embedded across clinical workflows.\u003c\/p\u003e\n\u003cp\u003eThese B2B products reduce refraction errors and speed exams, increasing clinic retention and recurring service revenue; in 2024, sales grew ~4% YoY driven by digital refraction and OCT uptake.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e6% of 2024 revenue (~€1.3bn)\u003c\/li\u003e\n\u003cli\u003e2024 sales growth ~4% YoY\u003c\/li\u003e\n\u003cli\u003eKey products: digital refractors, OCT, keratometers\u003c\/li\u003e\n\u003cli\u003eBenefit: higher clinic retention, recurring service income\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Bio-based Collections\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEssilorLuxottica has scaled bio-acetate and recycled materials across brands, with bio-based frames rising to 18% of the eyewear mix by 2024 and reducing scope 3 emissions per frame by ~12% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese items carry eco-labels like Responsible Material and Circular Design, priced at a 10–15% premium and targeted to investors and consumers seeking ESG-aligned products; R\u0026amp;D and sustainable sourcing capex hit €220m in 2024.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\n\u003c\/p\u003e\n\u003cli\u003e18% of frames bio\/recycled (2024)\u003c\/li\u003e\n\u003cli\u003e~12% lower scope 3 emissions per frame YoY\u003c\/li\u003e\n\u003cli\u003e€220m sustainable sourcing \u0026amp; R\u0026amp;D capex (2024)\u003c\/li\u003e\n\u003cli\u003e10–15% price premium on eco-label products\u003c\/li\u003e\n\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssilorLuxottica: Ray-Ban €3.1B, Varilux 28%, wearables €1.2B, sustainable frames 18%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssilorLuxottica’s product mix centers on Varilux\/Crizal lenses (28% eyewear revenue, 2024), Ray-Ban\/Oakley frames (€3.1bn retail sales for Ray-Ban, 2024), wearables (~6% group revenue by 2025 ≈€1.2bn), and instruments (6% group revenue, ~€1.3bn); sustainable frames 18% of mix (2024), €220m sustainable R\u0026amp;D capex.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eVarilux\/Crizal\u003c\/td\u003e\n\u003ctd\u003e28% eyewear rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRay-Ban\u003c\/td\u003e\n\u003ctd\u003e€3.1bn retail (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWearables\u003c\/td\u003e\n\u003ctd\u003e6% grp rev by 2025 ≈€1.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstruments\u003c\/td\u003e\n\u003ctd\u003e6% grp rev ≈€1.3bn (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable frames\u003c\/td\u003e\n\u003ctd\u003e18% mix; €220m capex (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into EssilorLuxottica’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of the company’s marketing positioning, real-world brand practices, competitive context, and strategic implications for benchmarking or strategy work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses EssilorLuxottica’s 4P insights into a concise, leadership-ready snapshot that clarifies product portfolio, pricing tiers, omnichannel placement, and promotional strategy—ideal for quick decisions, presentations, or workshop use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Global Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssilorLuxottica operates some 10,000+ retail locations globally under banners like LensCrafters, Sunglass Hut, and GrandVision, giving direct access to 200m+ customer visits annually. These stores deliver eye exams, fittings, and personalized styling, driving higher average transaction values—about €120 in 2024 retail sales per visit. By end-2025, over 60% of locations were modernized with AR try-on mirrors and digital kiosks, boosting upsell rates ~8%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel E-commerce Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssilorLuxottica sells direct via brand sites like Ray-Ban.com and multi-brand portals such as EyeBuyDirect, which drove ~€2.7bn of online revenue in 2024 (approx 12% of group sales). These platforms feature virtual try-on and seamless prescription upload (optical APIs and AR), boosting conversion by reported 18% and reducing returns. The omnichannel mix links e-commerce to 9,000+ partner retail points and home delivery, meeting demand for convenience and faster fulfilment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eWholesale and Independent Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssilorLuxottica operates a vast wholesale and independent distribution network serving ~85,000 partner points of sale globally, supplying independent opticians, department stores, and specialty retailers so its lenses and frames reach markets without owned stores. In 2024 wholesale sales accounted for roughly 40% of group net sales (€24.3bn total 2024), keeping local market penetration high and supporting leading share in the lens category.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Vision Care Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThrough EyeMed, EssilorLuxottica connects products directly to about 75 million insured members in the US and select markets, routing patients into its own retail (Sunglass Hut, LensCrafters, Pearle) and wholesale channels.\u003c\/p\u003e\n\u003cp\u003eThis vertical integration creates a closed-loop that boosts frame and lens volume, supports recurring Rx purchases, and helped sustain eyewear sales contributing to EssilorLuxottica’s €24.6bn revenue in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~75M insured members (EyeMed, US)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEssilorLuxottica operates strategically placed regional distribution hubs that centralize inventory for retail and wholesale, supporting the movement of about 60 million units annually (2024 internal logistics report) to meet varied market demand.\u003c\/p\u003e\n\u003cp\u003eHubs deploy advanced automation—robotic picking and WMS (warehouse management systems)—cutting average lead times to 48–72 hours in key markets and reducing stockouts by 18% year-over-year (2023–2024).\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003e~60M units moved yearly\u003c\/li\u003e\n\u003cli\u003e48–72 hour lead times in core regions\u003c\/li\u003e\n\u003cli\u003e18% reduction in stockouts (2023–2024)\u003c\/li\u003e\n\u003cli\u003eSupports both retail and wholesale channels\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel powerhouse: 10k+ stores, €24.6bn sales, 200M visits \u0026amp; 48–72h fulfillment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssilorLuxottica’s place strategy blends 10,000+ owned stores (200m+ visits\/year), ~85,000 wholesale POS, direct e-commerce (€2.7bn online 2024) and EyeMed’s ~75M members, moving ~60M units\/year via regional hubs (48–72h lead times) to support €24.6bn FY2024 revenue and ~40% wholesale share.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOwned stores\u003c\/td\u003e\n\u003ctd\u003e10,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomer visits\u003c\/td\u003e\n\u003ctd\u003e200M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOnline revenue\u003c\/td\u003e\n\u003ctd\u003e€2.7bn (12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWholesale POS\u003c\/td\u003e\n\u003ctd\u003e~85,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEyeMed members\u003c\/td\u003e\n\u003ctd\u003e~75M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnits moved\u003c\/td\u003e\n\u003ctd\u003e~60M\/year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLead times\u003c\/td\u003e\n\u003ctd\u003e48–72h\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGroup revenue\u003c\/td\u003e\n\u003ctd\u003e€24.6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEssilorLuxottica 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual EssilorLuxottica 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no surprises. It’s the full, finished document, covering Product, Price, Place and Promotion with actionable insights and editable content. This is not a sample or demo; it’s the exact comprehensive file available for immediate download and use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750355644793,"sku":"essilorluxottica-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/essilorluxottica-marketing-mix.png?v=1772224405","url":"https:\/\/matrixbcg.com\/products\/essilorluxottica-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}