{"product_id":"essentraplc-marketing-mix","title":"Essentra Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEssentra’s 4P’s reveal a focused product portfolio, disciplined value-based pricing, efficient B2B distribution, and targeted trade and digital promotions—ingredients that sustain its niche-market leadership and margin resilience; the preview only skims the surface. Get the full, editable Marketing Mix Analysis to unlock detailed strategies, data-backed examples, and ready-to-use slides for reports, benchmarking, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Industrial Components\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssentra sells high-volume, low-unit-cost components—caps, plugs, hardware, cable management—used in assembly and protection of industrial machinery, with typical SKU margins of 12–18% and annual volumes \u0026gt;200m units in 2024.\u003c\/p\u003e\n\u003cp\u003eProducts are engineered for durability and precision, meeting IP ratings and ISO tolerances; warranty return rates sit below 0.5% across core ranges.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the catalog added bio-based and recycled polymers, targeting 30% of sales by volume to meet tightening EU and UK material regs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomized Engineering Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssentra’s Customized Engineering Solutions extend beyond off-the-shelf parts, offering bespoke designs for automotive and electronics clients—driving 18% higher ASPs and contributing ~12% of 2024 group revenue (€52m of €433m reported EMF-related sales). \u003c\/p\u003e\n\u003cp\u003eThey co-engineer proprietary components to solve mechanical and protective challenges, shortening time-to-production by 22% on average and reducing client warranty claims by ~15% in pilot programs. \u003c\/p\u003e\n\u003cp\u003eThe high-touch service embeds Essentra into customers’ supply chains, with 65% of bespoke projects moving to long-term contracts and recurring revenue over 3–5 years. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Product Lines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssentra has shifted core components to post-consumer recycled (PCR) plastics and bio-based polymers, cutting scope 3 footprint for clients; PCR content now targets 30% across key SKUs by end-2025, matching virgin-spec performance (tensile, temp) and costing ~3–7% premium. This ESG-led move drove a 2024 order-book lift of ~8% and positioned Essentra as a clear differentiator in the industrial parts market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAccess Solutions and Hardware\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEssentra's Access Solutions and Hardware offers locks, hinges, handles, and latches for specialized enclosures and cabinets, targeting infrastructure and telecommunications where IP-rated security and corrosion resistance matter.\u003c\/p\u003e\n\u003cp\u003eSales to telecom\/infrastructure accounted for roughly 38% of Essentra's APAC\/EU hardware revenue in FY2024, with product margins ~22% due to premium materials and ergonomic design upgrades.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003ePortfolio: locks, hinges, handles, latches\u003c\/li\u003e\n\u003cli\u003eSectors: infrastructure, telecommunications\u003c\/li\u003e\n\u003cli\u003eKey traits: IP ratings, corrosion resistance, ergonomic design\u003c\/li\u003e\n\u003cli\u003eFY2024: ~38% sector share, ~22% segment margin\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Digital Product Catalog\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEssentra offers a digital product catalog with 3D CAD models and technical specs for thousands of SKUs, letting engineers download parts and test them virtually before ordering; this digital-twin workflow cut prototype cycles by up to 30% in similar industries in 2024.\u003c\/p\u003e\n\u003cp\u003eThe virtual testing reduces lead times and increases perceived value, supporting higher conversion and lower returns—companies using CAD-enabled catalogs saw up to 12% sales uplift in 2023.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThousands of SKUs with 3D CAD and specs\u003c\/li\u003e\n\u003cli\u003eEngineers can virtual-test parts pre-order\u003c\/li\u003e\n\u003cli\u003eDigital twin reduces prototype cycles ~30%\u003c\/li\u003e\n\u003cli\u003eCAD catalogs linked to ~12% sales uplift (2023)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssentra: 200m+ units, bespoke €52m rev, PCR 30% target, 3D CAD cuts prototyping\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssentra's product mix: high-volume components (200m+ units 2024) with 12–22% SKU margins, bespoke engineering driving 18% higher ASPs and ~12% of 2024 revenue (€52m), PCR\/bio polymers target 30% by end‑2025 (3–7% premium) and cut order-book risk; digital 3D CAD catalog shortened prototype cycles ~30% and lifted conversions ~12%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 units\u003c\/td\u003e\n\u003ctd\u003e200m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU margins\u003c\/td\u003e\n\u003ctd\u003e12–22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBespoke rev\u003c\/td\u003e\n\u003ctd\u003e€52m (~12%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePCR target\u003c\/td\u003e\n\u003ctd\u003e30% by end‑2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Essentra’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Essentra’s 4P insights into a single, easily digestible snapshot—ideal for leadership briefings or quick alignment—and is fully customizable to adapt to your company, compare competitors, or serve as a one-page discussion starter in meetings and workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssentra runs a global distribution network with 25+ distribution centers across Europe, the Americas and Asia-Pacific, supporting 2024 revenues of £492m in Components \u0026amp; Consumables; this footprint enables next-day shipping for high-demand parts in 60% of served markets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Customer E-commerce Platform\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEssentra’s direct-to-customer e-commerce platform is the primary sales channel, offering a robust online storefront where customers browse, configure, and buy components directly; digital sales grew 28% in 2024, reaching about £120m in revenue.\u003c\/p\u003e\n\u003cp\u003eThe platform serves both prototyping—orders as small as single units—and large-scale industrial procurement, with average order value for B2B rising 18% in 2024 to £3,400.\u003c\/p\u003e\n\u003cp\u003eERP integration (SAP, Oracle, Microsoft Dynamics) automates reorders via API, cutting order cycle time by ~40% and improving retention—repeat purchase rate climbed to 62% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Manufacturing Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssentra concentrates production in regional hubs using advanced injection molding and extrusion near major ports and highways, cutting transport distances by ~35% versus centralized plants; in 2024 this reduced scope 3 logistics emissions by an estimated 12,400 tonnes CO2e. Manufacturing close to key markets improved lead times by 22% and lowered inventory carrying costs, helping revenue resilience—Q4 2024 regional order fill rates averaged 97.3%, up from 91.1% in 2021.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Channel Sales Force\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eA dedicated global sales team handles Essentra’s high-value corporate accounts via direct consultation and site visits, supporting ~60% of B2B revenue in 2024 through relationship-driven deals.\u003c\/p\u003e\n\u003cp\u003eThese reps deliver technical expertise—product specs, compliance advice, customised solutions—that automated systems cannot match, improving contract renewal rates by an estimated 8–12%.\u003c\/p\u003e\n\u003cp\u003eThe hybrid model pairs digital channels for order efficiency (e-commerce and CRM automation) with personal account management to capture larger-margin projects and shorten sales cycles by ~15%.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal sales team manages ~60% B2B revenue (2024)\u003c\/li\u003e\n\u003cli\u003eDirect visits + consulting raise renewals 8–12%\u003c\/li\u003e\n\u003cli\u003eHybrid mix cuts sales cycle ~15%\u003c\/li\u003e\n\u003cli\u003eTechnical expertise secures large-margin contracts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInventory Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEssentra offers vendor-managed inventory (VMI) to top manufacturing partners, monitoring stock and automating replenishment to target zero downtime and support continuous production.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Essentra reports VMI programs covering ~18% of B2B volume, cutting partner stockouts by ~85% and increasing annual recurring revenue retention by ~7 percentage points.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReduces stockouts ~85%\u003c\/li\u003e\n\u003cli\u003eCovers ~18% of B2B volume (2025)\u003c\/li\u003e\n\u003cli\u003eBoosts ARR retention +7 pp\u003c\/li\u003e\n\u003cli\u003eCreates high switching costs via integrated supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEssentra: £492m components biz—£120m digital, 25+ DCs, next‑day reach, 62% repeat\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEssentra’s place combines 25+ DCs, regional manufacturing hubs and a D2C e-commerce platform, enabling next-day delivery in 60% of markets; 2024 Components \u0026amp; Consumables revenue £492m, digital sales £120m (28% growth), average B2B AOV £3,400, repeat rate 62%, VMI covers 18% B2B (2025) and cuts stockouts ~85%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDCs\u003c\/td\u003e\n\u003ctd\u003e25+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue (Components)\u003c\/td\u003e\n\u003ctd\u003e£492m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital sales\u003c\/td\u003e\n\u003ctd\u003e£120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAOV B2B\u003c\/td\u003e\n\u003ctd\u003e£3,400\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat rate\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVMI coverage\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockout reduction\u003c\/td\u003e\n\u003ctd\u003e~85%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eEssentra 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Essentra 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751114551673,"sku":"essentraplc-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/essentraplc-marketing-mix.png?v=1772227869","url":"https:\/\/matrixbcg.com\/products\/essentraplc-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}