{"product_id":"esker-marketing-mix","title":"Esker Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Esker’s product innovation, pricing models, distribution channels, and promotion tactics combine to drive efficiency and market growth—download the full 4P’s Marketing Mix Analysis for a presentation-ready, editable report packed with data, strategic insights, and practical recommendations to apply directly to your planning or benchmarking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAI-Powered Order-to-Cash Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEsker’s AI-Powered Order-to-Cash suite automates order capture, invoicing, collections, and cash application with machine learning, cutting manual touchpoints by up to 70% and error rates by ~60% in customer deployments. By late 2025 it adds predictive analytics that flag payment delays—Esker reports a 15% reduction in DSO (days sales outstanding) and 20% fewer late payments in pilot programs. The suite improves credit risk scoring for finance teams, enabling faster conversion of receivables into cash for global enterprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegrated Procure-to-Pay Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Integrated Procure-to-Pay platform streamlines purchasing and accounts-payable via a unified cloud interface, cutting paper processing by up to 80% and reducing invoice cycle time from 20 to 5 days. It uses AI-driven data extraction and validation to ensure compliance across 60+ international tax jurisdictions and to flag tax risks automatically. Customers report average spend visibility gains of 25% and supplier dispute reduction of 30%, improving supplier relationships through real-time transparency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEsker Synergy AI Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEsker Synergy AI Integration provides generative AI across all modules, improving data-extraction accuracy by up to 32% and reducing manual document handling time by 45% in 2025 pilots.\u003c\/p\u003e\n\u003cp\u003eBy 2025 users run complex financial queries in plain language—e.g., retrieving cash-flow trends or vendor aging across 10,000+ invoices in seconds—cutting analysis time from days to minutes.\u003c\/p\u003e\n\u003cp\u003eThe integration automates classification of unstructured documents with 94% precision, keeping Esker competitive in cognitive process automation for CFOs and procurement leads.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eESG Compliance and Reporting Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEsker has added ESG tracking into its supply chain and finance tools, letting firms monitor supplier diversity and procurement carbon footprints tied to transactions; as of 2025 the platform processes \u0026gt;200M documents annually, improving ESG data coverage across customers by ~35% year-over-year.\u003c\/p\u003e\n\u003cp\u003eClients can generate compliance-ready ESG reports directly from existing financial data streams, cutting manual reporting time by up to 60% and helping meet standards like CSRD and SEC climate disclosure timelines.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e200M+ documents processed in 2025\u003c\/li\u003e\n\u003cli\u003e35% YoY better ESG data coverage\u003c\/li\u003e\n\u003cli\u003eUp to 60% faster reporting\u003c\/li\u003e\n\u003cli\u003eSupports CSRD and SEC timelines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Payment and Cash Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEsker offers integrated digital payment and cash management that embeds electronic fund transfers and global payment processing into its AP\/AR automation workflow, keeping invoice-to-settlement in one secure system.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Esker supports major international rails (SWIFT, SEPA, ACH equivalents), cutting cross-border settlement times—clients report up to 40% faster cash conversion in pilot programs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSingle-platform invoice-to-payment\u003c\/li\u003e\n\u003cli\u003eSupports SWIFT, SEPA, ACH (2025)\u003c\/li\u003e\n\u003cli\u003eUp to 40% faster cash conversion (pilots)\u003c\/li\u003e\n\u003cli\u003eEnd-to-end security and settlement tracking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEsker AI: 200M+ docs, 70% fewer touchpoints, invoices 20→5 days, 15% DSO cut\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEsker’s cloud AI suite automates Order-to-Cash and Procure-to-Pay, cutting manual touchpoints up to 70%, invoice cycles from 20 to 5 days, and error rates ~60%; pilots show 15% DSO reduction, 40% faster cash conversion, and 25% better spend visibility. By 2025 it processes 200M+ documents, boosts ESG data coverage 35% YoY, and enables plain-language financial queries across 10,000+ invoices in seconds.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2025)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDocuments processed\u003c\/td\u003e\n\u003ctd\u003e200M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManual touchpoints cut\u003c\/td\u003e\n\u003ctd\u003eUp to 70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvoice cycle\u003c\/td\u003e\n\u003ctd\u003e20 → 5 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDSO reduction (pilots)\u003c\/td\u003e\n\u003ctd\u003e15%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash conversion faster\u003c\/td\u003e\n\u003ctd\u003eUp to 40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eESG coverage YoY\u003c\/td\u003e\n\u003ctd\u003e+35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Esker’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights; ideal for managers, consultants, and marketers needing a ready-to-use, professionally styled analysis to benchmark, adapt, or present in reports and workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Esker’s 4Ps in a concise, structured format that relieves briefing pain by turning detailed analysis into a slide-ready one-pager for leadership, cross-functional alignment, or quick competitive comparisons.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Cloud Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEsker runs a native cloud across data centers in Europe, North America and Asia-Pacific, giving 99.99% SLA-class availability and sub-50 ms median latency for major regions as of 2025.\u003c\/p\u003e\n\u003cp\u003eThe global footprint enforces data sovereignty—Esker supports GDPR compliance and local hosting in 12 EU countries and Canada to meet privacy rules.\u003c\/p\u003e\n\u003cp\u003eCustomers can access the platform worldwide, enabling remote work and decentralized ops; in 2024 Esker processed over 120 million cloud transactions annually.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales and Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEsker maintains subsidiary offices in Lyon, Denver, and Singapore, serving as regional hubs that delivered roughly 42% of 2024 revenue (€72.6M of €173M) via direct sales and consulting; they provide local-language support and adapt proposals to regional procurement norms. These hubs enable deep, consultative deals with enterprise clients—average contract size grew 18% in 2024—and shorten sales cycles by about 23% vs. remote-only models.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eERP Ecosystem Marketplaces\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEsker is listed as a certified partner in SAP Store, Oracle Cloud Marketplace, and Microsoft AppSource, making it a native add-on to ERP stacks that collectively serve over 500,000 enterprise customers worldwide (SAP ~440k, Oracle ~35k, Microsoft Dynamics ~30k as of 2025). This placement cuts procurement time by ~30% and lowers integration costs, helping IT and finance teams deploy Esker’s document automation within existing workflows faster.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Reseller and BPO Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEsker uses a global network of value-added resellers and BPO partners to access mid-market and niche segments, extending reach without adding internal sales overhead.\u003c\/p\u003e\n\u003cp\u003ePartners embed Esker software into services, boosting annual recurring revenue; reseller-driven deals accounted for about 35% of Esker’s 2024 new bookings (≈€45m), aiding efficient market penetration.\u003c\/p\u003e\n\u003cp\u003eThis indirect channel is central for scaling and localized support, notably in APAC and LATAM where partner-led implementations rose 28% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e35% of 2024 new bookings via resellers (~€45m)\u003c\/li\u003e\n\u003cli\u003ePartner-led implementations +28% in APAC\/LATAM (2024)\u003c\/li\u003e\n\u003cli\u003eLower internal SG\u0026amp;A per deal; faster time-to-market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Customer and Partner Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEsker’s Digital Customer and Partner Portals give users account management, on‑demand training, and technical support in a self‑service interface that boosts UX and reduces support costs.\u003c\/p\u003e\n\u003cp\u003eAvailable 24\/7, the portals host documentation and troubleshooting tools that support Esker’s cloud services across 42 countries and over 14,000 customers as of 2025.\u003c\/p\u003e\n\u003cp\u003eThey act as the primary digital touchpoint, improving retention and uptime while lowering time‑to‑resolve for incidents.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e24\/7 self‑service access\u003c\/li\u003e\n\u003cli\u003e14,000+ customers (2025)\u003c\/li\u003e\n\u003cli\u003e42 countries coverage\u003c\/li\u003e\n\u003cli\u003eReduces support cost and MTTR\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEsker: 14,000+ customers, 99.99% cloud SLA, €72.6M EU revenue \u0026amp; 28% APAC\/LATAM growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEsker’s global cloud (99.99% SLA, \u0026lt;50 ms median latency) and local hosting in 12 EU countries plus Canada support GDPR and 14,000+ customers across 42 countries (2025), driving €72.6M (42%) regional direct revenue in 2024 and ~€45M (35%) new bookings via resellers; partner implementations rose 28% in APAC\/LATAM (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers (2025)\u003c\/td\u003e\n\u003ctd\u003e14,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage\u003c\/td\u003e\n\u003ctd\u003e42 countries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Revenue via hubs\u003c\/td\u003e\n\u003ctd\u003e€72.6M (42%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 New Bookings via resellers\u003c\/td\u003e\n\u003ctd\u003e€45M (35%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPAC\/LATAM partner growth (2024)\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSLA \/ Latency (2025)\u003c\/td\u003e\n\u003ctd\u003e99.99% \/ \u0026lt;50 ms\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eEsker 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Esker 4P's Marketing Mix document you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750011842937,"sku":"esker-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/esker-marketing-mix.png?v=1772221420","url":"https:\/\/matrixbcg.com\/products\/esker-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}