{"product_id":"epiroc-bcg-matrix","title":"Epiroc Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEpiroc’s BCG Matrix snapshot highlights how its product lines map across growth and market-share dynamics, revealing potential Stars in mining equipment, stable Cash Cows in aftermarket services, and areas needing strategic review. This concise preview points to where capital allocation and R\u0026amp;D focus could drive long-term value. Purchase the full BCG Matrix report to get quadrant-by-quadrant placements, data-backed recommendations, and an editable Word + Excel package for immediate strategic use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBattery Electric Vehicles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEpiroc leads zero-emission mining with battery-electric loaders and trucks, holding an estimated 40–50% share of the underground BEV (battery electric vehicle) market as of 2025 and driving SEK ~3.5bn in BEV-related orders in 2024. As miners aim for carbon neutrality by 2030–2050, demand for this high-growth segment is rising ~25–30% CAGR through 2028. Sustaining leadership needs heavy capex in batteries and charging networks, but BEV platforms are set to become the underground segment’s main revenue stream by the early 2030s.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutonomous Drilling Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe SmartROC and PitViper series lead autonomous surface drilling, holding an estimated 35%–40% share of high-tech surface-drill units in 2024, driven by miners cutting on-site staff and boosting consistency.\u003c\/p\u003e\n\u003cp\u003eEpiroc reported ~SEK 7.2bn in mining equipment software and services revenue in 2024, and invests ~8–10% of segment sales into software, remote-control and AI—preserving leadership but increasing costs.\u003c\/p\u003e\n\u003cp\u003eThese systems produce strong cash flow (estimated EBITDA margin ~22% in 2024) yet reinvest rapidly into continuous R\u0026amp;D and AI integration, keeping free cash low relative to operating cash.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Mine Management Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEpiroc’s acquisition and integration of Mobilaris has made its digital mine management a market leader in safety and situational awareness, a niche growing ~15–20% CAGR in 2021–25 per Wood Mackenzie; this supports higher productivity via analytics-driven fleet optimization that can boost equipment utilization by 5–12%. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExploration Drilling High-Tech Rigs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEpiroc holds a leading market share in advanced exploration drilling rigs, benefitting from a 2024–25 surge in demand for copper and lithium; global investment in critical-minerals exploration rose ~22% in 2024, lifting rig sales and service revenues.\u003c\/p\u003e\n\u003cp\u003eTheir high-precision, deep-capable rigs outcompete most peers on accuracy and depth, supporting higher-margin contracts and recurring services, with unit ASPs up to ~20% above industry average.\u003c\/p\u003e\n\u003cp\u003eR\u0026amp;D and capex target automation and lower emissions to meet ESG rules; Epiroc reported R\u0026amp;D spend of SEK 4.1 billion in 2024 to advance electrification and autonomy.\u003c\/p\u003e\n\u003cp\u003eThis segment is a Star while green-energy mineral demand grows; if demand stalls, high capex intensity would risk cash drain but current forecasts show sustained growth through 2030.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLeading market share; 2024–25 exploration investment +22%\u003c\/li\u003e\n\u003cli\u003eRigs: superior precision\/depth; ASPs ~20% higher\u003c\/li\u003e\n\u003cli\u003eR\u0026amp;D 2024: SEK 4.1bn for electrification\/autonomy\u003c\/li\u003e\n\u003cli\u003eStar status tied to continued green-mineral demand to 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnderground Rock Excavation Equipment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eUnderground Rock Excavation Equipment: as mines deepen, the market for high-capacity underground loaders and haulers is growing ~6–8% CAGR (2021–25); Epiroc holds a top-tier share (~22% global in 2024) by selling the most productive, safety-focused machines.\u003c\/p\u003e\n\u003cp\u003eThe shift from diesel to smart, connected battery and hybrid units keeps this category in high growth; Epiroc’s FY2024 R\u0026amp;D spend ~SEK 3.6bn supports digital\/safety upgrades to defend share.\u003c\/p\u003e\n\u003cp\u003eContinuous reinvestment is critical—new global entrants (notably Chinese OEMs growing ~15% YoY) threaten erosion if Epiroc slows product and software rollout.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket CAGR 6–8% (2021–25)\u003c\/li\u003e\n\u003cli\u003eEpiroc share ~22% (2024)\u003c\/li\u003e\n\u003cli\u003eFY2024 R\u0026amp;D ~SEK 3.6bn\u003c\/li\u003e\n\u003cli\u003eChinese OEMs growth ~15% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEpiroc surges: BEV orders SEK3.5bn, software SEK7.2bn, R\u0026amp;D SEK4.1bn—growth vs. capex risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEpiroc’s Stars: BEV loaders\/trucks (40–50% underground BEV share, SEK ~3.5bn orders 2024, 25–30% CAGR to 2028); autonomous drills (35–40% share 2024); software\/services (SEK 7.2bn revenue 2024, EBITDA ~22%). R\u0026amp;D 2024: SEK 4.1bn. Risk: high capex if green-mineral demand slows.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBEV orders\u003c\/td\u003e\n\u003ctd\u003eSEK 3.5bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware\/service rev\u003c\/td\u003e\n\u003ctd\u003eSEK 7.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D\u003c\/td\u003e\n\u003ctd\u003eSEK 4.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Epiroc: strategic guidance on Stars, Cash Cows, Question Marks, and Dogs with investment, hold, divest cues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Epiroc business units into quadrants for fast strategic clarity and stakeholder-ready presentation\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAftermarket Service and Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Aftermarket Service and Spare Parts division is Epiroc’s primary cash cow, leveraging a global installed base of over 500,000 machines to deliver predictable revenue; in 2024 services contributed ~42% of group gross margin and generated SEK 9.8 billion operating cash flow. The mature market needs low incremental investment because strong brand loyalty and fixed technical specs keep churn low. High service margins (mid-30s%) fund R\u0026amp;D into batteries and autonomy, covering ~45% of R\u0026amp;D spend in 2024. It remains the financial backbone during equipment downturns, stabilizing free cash flow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRock Drilling Consumables\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eConsumables like drill bits, rods, and shank adapters are daily essentials for mining and construction; Epiroc’s rock drilling consumables segment held roughly 30–35% global market share in 2024 and operates in a mature market with low single-digit annual volume growth.\u003c\/p\u003e\n\u003cp\u003eHigh manufacturing efficiency and scale yield strong free cash flow—EBIT margins for consumables were about 18–22% in 2024—while marketing spend is minimal versus growth units.\u003c\/p\u003e\n\u003cp\u003eEpiroc deliberately milks this cash cow to fund R\u0026amp;D and capex in its digital and electric portfolios, which saw revenue growth above 20% in 2024. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHydraulic Surface Drill Rigs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHydraulic surface drill rigs are a cornerstone for Epiroc, serving construction and quarrying where Epiroc held ~28% global market share in 2024 and saw ~€420m in annual sales from this segment, driven by predictable replacement cycles and 4–6 year fleet renewal intervals.\u003c\/p\u003e\n\u003cp\u003eMarket growth is modest at ~2–3% CAGR, but strong brand recognition keeps customer acquisition costs low and gross margins around 32%, making these rigs a reliable cash cow that funds R\u0026amp;D and higher-risk projects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpare Parts Logistics Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEpiroc’s global spare-parts logistics network is a mature cash cow: it supports ~120 service centers and 40+ distribution hubs (2024), requiring incremental IT and inventory optimization rather than heavy capex, and delivering steady margins and free cash flow.\u003c\/p\u003e\n\u003cp\u003eThe network locks customers into Epiroc’s ecosystem, enabling \u0026gt;60% recurring revenue in services (2024) and acting as a defensive moat that protects its high market share in aftermarket services.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~120 service centers; 40+ hubs (2024)\u003c\/li\u003e\n\u003cli\u003e\u0026gt;60% recurring service revenue (2024)\u003c\/li\u003e\n\u003cli\u003eIncremental investment only: IT, inventory turns\u003c\/li\u003e\n\u003cli\u003eSteady cash flow, protects market share\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Mining Attachments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eHydraulic breakers and other mining attachments are mature, low-growth products where Epiroc holds top-tier market share—about 20–25% globally in 2024—driving stable margins near 18–22% and steady cash flow.\u003c\/p\u003e\n\u003cp\u003eCompetition focuses on efficiency and durability, not radical innovation, so profits are reliably allocated to service corporate debt (net debt\/EBITDA ~1.2 in 2024) and pay dividends (2024 dividend yield ~2.6%).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket share 20–25% (2024)\u003c\/li\u003e\n\u003cli\u003eMargins 18–22%\u003c\/li\u003e\n\u003cli\u003eNet debt\/EBITDA ~1.2 (2024)\u003c\/li\u003e\n\u003cli\u003eDividend yield ~2.6% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEpiroc’s aftermarket cash cow: 42% margins, SEK9.8bn cash, \u0026gt;60% recurring revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAftermarket services \u0026amp; spare parts are Epiroc’s main cash cow, providing ~42% of group gross margin and SEK 9.8bn operating cash flow in 2024; consumables and hydraulic rigs drove margins 18–32% with market shares 30–35% and ~28% respectively. The global service network (≈120 centers, 40+ hubs) yields \u0026gt;60% recurring service revenue (2024), funds R\u0026amp;D (~45% covered) and supports dividend and debt service (net debt\/EBITDA ~1.2).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAftermarket gross margin\u003c\/td\u003e\n\u003ctd\u003e~42%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOperating cash flow\u003c\/td\u003e\n\u003ctd\u003eSEK 9.8bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConsumables market share\u003c\/td\u003e\n\u003ctd\u003e30–35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydraulic rigs share\/sales\u003c\/td\u003e\n\u003ctd\u003e~28% \/ €420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService centers \/ hubs\u003c\/td\u003e\n\u003ctd\u003e~120 \/ 40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecurring service rev\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt \/ EBITDA\u003c\/td\u003e\n\u003ctd\u003e~1.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003eEpiroc BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Epiroc BCG Matrix report you'll receive after purchase—no watermarks, no demo content—just a fully formatted, analysis-ready document designed for strategic clarity and professional use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747629478265,"sku":"epiroc-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/epiroc-bcg-matrix.png?v=1772200435","url":"https:\/\/matrixbcg.com\/products\/epiroc-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}