{"product_id":"eogresources-marketing-mix","title":"EOG Resources Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEOG Resources leverages a product mix focused on high-yield unconventional oil and gas assets, pricing that balances market-driven commodity cycles with cost efficiency, streamlined distribution via midstream partnerships, and targeted promotion emphasizing operational excellence and ESG progress—get the full 4P's Marketing Mix Analysis in an editable, presentation-ready format to unlock detailed insights, data, and ready-to-use slides for strategy, benchmarking, or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCrude Oil and Condensate\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEOG Resources produces high-quality light sweet crude and condensate—low sulfur, easy to refine—driving most revenue; in 2024 liquids production averaged ~511 mboe\/d with oil+condensate ~402 mbo\/d, largely from Delaware Basin and Eagle Ford.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 EOG keeps using advanced horizontal drilling and pad development to hold API gravity targets near 40° API, supporting stable realizations and refinery acceptance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Liquids (NGLs)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEOG Resources produces ethane, propane, butane and natural gasoline from its Gulf Coast and Rocky Mountain processing plants, shipping NGLs that serve petrochemical feedstock and heating fuel markets; in 2024 EOG reported NGL production ~190 MBbl\/d and NGL realized price contribution of roughly $6.50\/Boe to liquids revenue. EOG adjusts recovery rates by processing spreads and export propane\/pentane volumes to capture higher international demand for plastics and heating fuels.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDry Natural Gas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eDry natural gas accounts for about 30% of EOG Resources’ total production in 2024, powering US power plants and industrial heat while emitting ~50% less CO2 than coal per MWh. \u003c\/p\u003e\n\u003cp\u003eEOG has scaled its gas footprint via the Dorado play in South Texas, adding ~150 MMcf\/d of low-cost, high-rate production by Q4 2024 at all-in LOE+transport ~0.40 $\/Mcf. \u003c\/p\u003e\n\u003cp\u003eThe product targets domestic power grids and LNG export hubs; sales to Gulf Coast terminals rose ~20% year-over-year through 2024, boosting realized gas price to an average $3.75\/MMBtu. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Technical Expertise\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEOG Resources leverages proprietary technical capabilities and data-driven exploration to boost recovery and lower intensity, deploying super-basin targeting and custom completion designs that raised well EURs (estimated ultimate recovery) by ~15–25% versus regional averages in 2024.\u003c\/p\u003e\n\u003cp\u003eThese methods supported a 2024 operated LOE (lease operating expense) roughly 10% below peers and cut methane intensity to ~0.06% in 2024, improving cash margins on produced oil and gas.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e15–25% higher EURs (2024)\u003c\/li\u003e\n\u003cli\u003eLOE ~10% below peers (2024)\u003c\/li\u003e\n\u003cli\u003eMethane intensity ~0.06% (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental and Low-Carbon Attributes\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpby late eog markets low-methane lower-carbon barrels field methane intensity and scope emissions per boe down vs closed-loop gas capture solar-powered sites to meet buyer demand for responsibly sourced energy underpin its net-zero commitments.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e0. Methane intensity ~0.05% (2025)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEOG: High‑liquids, tech‑driven EUR gains, lower LOE and falling methane intensity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEOG sells ~40° API light sweet oil, NGLs and ~30% dry gas (2024: liquids 511 mboe\/d, oil+condensate 402 mbo\/d; NGLs ~190 MBbl\/d; gas realized $3.75\/MMBtu); tech lifts EURs 15–25% and LOE ~10% below peers (2024); methane intensity 0.06% (2024) -\u0026gt; 0.05% (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003cth\u003e2025 target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eLiquids production\u003c\/td\u003e\n\u003ctd\u003e511 mboe\/d\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOil+condensate\u003c\/td\u003e\n\u003ctd\u003e402 mbo\/d\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNGLs\u003c\/td\u003e\n\u003ctd\u003e190 MBbl\/d\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas price\u003c\/td\u003e\n\u003ctd\u003e$3.75\/MMBtu\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEUR lift\u003c\/td\u003e\n\u003ctd\u003e15–25%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLOE vs peers\u003c\/td\u003e\n\u003ctd\u003e−10%\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMethane intensity\u003c\/td\u003e\n\u003ctd\u003e0.06%\u003c\/td\u003e\n\u003ctd\u003e0.05%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a focused, company-specific analysis of EOG Resources’ Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a concise marketing positioning brief.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes EOG Resources' 4P marketing mix into a concise, presentation-ready snapshot that clarifies product, price, place, and promotion strategies for quick leadership decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThe Delaware Basin Hub\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Delaware Basin, part of the Permian in West Texas and New Mexico, is EOG Resources premier production and distribution hub, producing about 420 thousand barrels oil equivalent per day in 2024 from EOG-operated leases. The basin’s dense gathering networks and \u0026gt;1.2 million barrels per day pipeline takeaway capacity enable efficient transport to Gulf Coast refineries and export terminals. Concentrated assets drive logistics economies of scale, cutting per‑barrel midstream costs by an estimated 10–15% versus isolated pads. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEagle Ford and South Texas Assets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEOG Resources holds a top Eagle Ford position with ~450,000 net acres and ~120,000 boe\/d production (2024), giving direct access to Texas Gulf Coast refineries and cutting transport costs by an estimated $3–5\/boe versus inland basins.\u003c\/p\u003e\n\u003cp\u003eSouth Texas assets, including Dorado gas ties, support ~40,000 boe\/d of gas-focused supply and enable fast delivery to coastal industrial consumers, helping capture regional price premiums and boosting midstream realizations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Market Access via Gulf Coast\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEOG uses major Gulf Coast export terminals to sell oil and NGLs to Europe and Asia, moving roughly 25–30% of its 2024 crude exports via waterborne routes. By securing firm pipeline, storage, and vessel capacity, EOG sidesteps U.S. inland bottlenecks and targets higher netbacks in Europe\/Asia—boosting export realizations by an estimated $6–9\/boe in 2025. This waterborne strategy balances domestic supply with global demand shifts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-Basin Diversified Footprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpeog resources operates beyond texas in the powder river basin and bakken dakota where production added roughly boe to company volumes helping diversify basins reduce exposure texas-specific outages.\u003e\u003cpeach region is selected for proximity to midstream networks over of eog wells in these basins had direct pipeline access shortening time market and lowering takeaway costs.\u003e\u003cpgeographic spread mitigates localized risks like pipeline outages and state-level rule changes supports steady cash flow keep free positive at approximately billion.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e120,000 boe\/d from PRB\/Bakken in 2024\u003c\/li\u003e\n\u003cli\u003e85% wells with direct pipeline access\u003c\/li\u003e\n\u003cli\u003e$3.1B free cash flow in 2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pgeographic\u003e\u003c\/peach\u003e\u003c\/peog\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInternational Exploration and Trinidad\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpeog maintains a strategic international presence in trinidad and tobago producing natural gas for local ammonia plants the atlantic lng sector contributing roughly of eog total production mmcf this offshore position hedges us-market exposure supports cash flow diversification while screens global prospects against target irr\u003e20% and low-cost entry thresholds.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTrinidad gas: ~50–75 MMcf\/d (2024 est.)\u003c\/li\u003e\n\u003cli\u003eRevenue mix: ~4–6% of 2024 production\u003c\/li\u003e\n\u003cli\u003eTarget project IRR: \u0026gt;20%\u003c\/li\u003e\n\u003cli\u003eFocus: low-cost, high-return offshore only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/peog\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEOG’s 2024 footprint: Delaware-led volumes, $3.1B FCF and $6–9\/boe export lift\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEOG’s Place centers on the Delaware Basin (≈420k boe\/d, 2024), Eagle Ford (≈120k boe\/d, 450k net acres), PRB\/Bakken (≈120k boe\/d) and Trinidad (≈50–75 MMcf\/d), with \u0026gt;85% wells on pipeline, 1.2+ mbpd takeaway capacity, $3.1B FCF (2024), and export strategy lifting netbacks ~$6–9\/boe (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eRegion\u003c\/th\u003e\n\u003cth\u003e2024 Prod\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDelaware\u003c\/td\u003e\n\u003ctd\u003e420k boe\/d\u003c\/td\u003e\n\u003ctd\u003e1.2+ mbpd takeaway\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEagle Ford\u003c\/td\u003e\n\u003ctd\u003e120k boe\/d\u003c\/td\u003e\n\u003ctd\u003e450k net acres\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePRB\/Bakken\u003c\/td\u003e\n\u003ctd\u003e120k boe\/d\u003c\/td\u003e\n\u003ctd\u003ediversification\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTrinidad\u003c\/td\u003e\n\u003ctd\u003e50–75 MMcf\/d\u003c\/td\u003e\n\u003ctd\u003e4–6% prod mix\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eEOG Resources 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual EOG Resources 4P's Marketing Mix document you’ll receive instantly after purchase—no surprises. It’s the exact, fully complete analysis covering Product, Price, Place, and Promotion, ready to use for strategy or presentation. This is not a sample or demo; the editable, high-quality file available for immediate download is identical to what you see here.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749966983545,"sku":"eogresources-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/eogresources-marketing-mix.png?v=1772221041","url":"https:\/\/matrixbcg.com\/products\/eogresources-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}