{"product_id":"energizerholdings-marketing-mix","title":"Energizer Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEnergizer’s 4P snapshot reveals a product-led portfolio, value-driven pricing, extensive retail and e-commerce placement, and integrated promotional tactics that sustain market leadership; the preview highlights strategy—download the full, editable Marketing Mix Analysis for data-backed insights, ready-made slides, and actionable recommendations to apply immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Battery Technology and Innovation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEnergizer’s Advanced Battery Technology centers on Ultimate Lithium, rated the world’s longest-lasting AA by third-party tests as of Dec 2025, delivering up to 9x the life in high-drain devices versus standard alkalines; retail ASP for Ultimate Lithium rose 4% in 2025 to $5.49 per pack. The Max alkaline now contains up to 10% recycled materials by weight to meet ESG targets and appeal to eco-conscious buyers. Both lines target high-drain electronics and advertise a 20-year shelf life for emergency readiness, supporting category sales that grew 3.2% in 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComprehensive Auto Care Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEnergizer’s Comprehensive Auto Care portfolio, anchored by Armor All and STP, lets the company target the $420 billion global automotive aftermarket (2024 est.) with appearance and performance lines, boosting non-battery sales to roughly 22% of group revenue in 2024.\u003c\/p\u003e\n\u003cp\u003eProducts span interior protectants, STP fuel additives, and A\/C Pro DIY recharge kits, supporting higher margins and cross-sell into retail channels where auto-care grew 4.5% YoY in 2024.\u003c\/p\u003e\n\u003cp\u003eDiversification lowers dependence on batteries (about 60% of sales in 2024) and smooths seasonal demand swings—Q2–Q3 auto-care volumes rose ~12% vs Q1 in 2024—improving revenue stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePortable Lighting and Emergency Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnergizer offers professional headlamps, tactical flashlights, and high-output lanterns built for extreme durability and 1,500–5,000+ lumen outputs, serving outdoor enthusiasts and emergency preparedness buyers; in 2024 portable lighting grew 6.8% CAGR and Energizer reported portable lighting revenue of $120M in FY2024. Continuous LED advances boost energy efficiency by ~25% and extend run times 20–40% vs generic competitors, supporting higher margins and repeat purchases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialty and Rechargeable Power Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEnergizer targets niche needs with high-energy zinc-air hearing-aid cells and eco-friendly NiMH rechargeables aimed at heavy users; hearing-aid batteries claim up to 30% longer run-time vs category average (2024 test data) while NiMH lines offer \u0026gt;2000 recharge cycles.\u003c\/p\u003e\n\u003cp\u003eProducts emphasize stable voltage under load for medical reliability and consumer electronics; by end-2025 R\u0026amp;D shifted to USB-C integrated charging and high-capacity cells (up to 3500 mAh) for smart-home devices.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHearing-aid cells: +30% run-time (2024)\u003c\/li\u003e\n\u003cli\u003eNiMH: \u0026gt;2000 cycles\u003c\/li\u003e\n\u003cli\u003eNew: USB-C charging by 2025\u003c\/li\u003e\n\u003cli\u003eHigh-capacity cells: ~3500 mAh\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEveready Value Brand Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eMaintaining Eveready lets Energizer target price-sensitive buyers without weakening Energizer’s premium image; in 2024 Eveready accounted for about 22% of Energizer Holdings’ global unit sales, concentrated in emerging markets.\u003c\/p\u003e\n\u003cp\u003eEveready batteries reliably power low-drain devices—clocks, basic remotes—at prices roughly 30–50% below Energizer branded packs, preserving margins via lower-cost SKUs and distribution.\u003c\/p\u003e\n\u003cp\u003eThe dual-brand approach boosts coverage across income bands and regions, helping Energizer retain share in value segments while premium lines focus on high-performance demand.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eEveready ≈22% of units (2024)\u003c\/li\u003e\n\u003cli\u003ePrice gap ~30–50%\u003c\/li\u003e\n\u003cli\u003eTargets low-drain devices\u003c\/li\u003e\n\u003cli\u003eStrengthens geographic coverage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergizer ups ASPs, diversifies beyond batteries with Auto Care \u0026amp; USB‑C R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnergizer’s product mix blends premium Ultimate Lithium (ASP $5.49, 9x life), Max alkaline with 10% recycled content, Auto Care (22% of revenue 2024) and portable lighting ($120M 2024), reducing battery share to ~60% (2024) and boosting stability; R\u0026amp;D shifted to USB‑C charging and ~3500 mAh cells by end‑2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUltimate Lithium ASP\u003c\/td\u003e\n\u003ctd\u003e$5.49\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEveready unit share (2024)\u003c\/td\u003e\n\u003ctd\u003e22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortable lighting rev (FY2024)\u003c\/td\u003e\n\u003ctd\u003e$120M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Energizer’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform tactical decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Energizer's 4P marketing analysis into a concise, at-a-glance summary that eases leadership briefings and rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMass Merchandiser and Grocery Retail Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEnergizer holds strong shelf space in mass merchandisers like Walmart and Target and in major grocery chains worldwide, with retail accounts accounting for roughly 65% of global sales in 2024 (Energizer Holdings annual report, 2024). End-cap displays and checkout placements drive impulse buys, lifting unit sales by an estimated 12–18% versus standard shelf positions. Retaining these high-volume accounts underpins revenue stability and helped sustain a 0.8 percentage-point market-share gain in batteries in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eE-commerce and Direct-to-Consumer Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Energizer Holdings expanded its digital footprint, growing Amazon and DTC web sales to about 28% of global revenue (roughly $520m of 2025 net sales), driven by SKU-focused storefronts and targeted ads.\u003c\/p\u003e\n\u003cp\u003eSubscription battery plans—launched widely in 2023—account for ~12% of DTC sales, locking recurring revenue and raising 12-month customer retention by 18 percentage points.\u003c\/p\u003e\n\u003cp\u003ePartnerships with last-mile carriers cut average delivery time to 1.7 days in key US metros, reducing churn and supporting higher basket frequency in the increasingly digital market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAutomotive Specialty Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFor auto care, Energizer sells through specialty chains like AutoZone, O'Reilly Auto Parts, and Advance Auto Parts, which together reach over 10,000 U.S. locations—key for DIY buyers seeking batteries, performance additives, and refrigerants; retail auto parts accounted for roughly 18% of Energizer Holdings' 2024 North America revenue (approx $220M). Professional-grade channels supply STP and Armor All to service centers and car washes, supporting B2B sales that grew ~6% YoY in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Market Penetration and Localization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEnergizer, present in 160+ countries, uses a distributor network to manage local regs and channels, supporting 2024 revenue resilience—net sales $2.1B and 3% CAGR in emerging markets (2021–24).\u003c\/p\u003e\n\u003cp\u003eLocalization includes region-specific packs and assortments—higher-volt batteries in Latin America, rechargeable focus in Asia—helping offset U.S. softness and lift unit growth by ~4% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e160+ countries; net sales $2.1B (2024)\u003c\/li\u003e\n\u003cli\u003e3% CAGR emerging markets (2021–24)\u003c\/li\u003e\n\u003cli\u003e~4% unit growth from localization (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustrial and B2B Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEnergizer supplies batteries and lighting to industrial, medical, and government customers via B2B channels, backing long-term contracts for bulk products used in safety gear, facility maintenance, and medical devices.\u003c\/p\u003e\n\u003cp\u003eThis segment generated about 18% of Energizer Holdings’ 2024 revenue, offering steady, contract-driven cashflows that dampen retail volatility; large contracts often span 2–5 years with scheduled replenishments.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eStable revenue: ~18% of 2024 sales\u003c\/li\u003e\n\u003cli\u003eContract lengths: 2–5 years\u003c\/li\u003e\n\u003cli\u003eUse cases: safety, facilities, healthcare\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergizer: $2.1B sales, 65% retail share, 28% digital (~$520M) \u0026amp; 160+ countries\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnergizer’s place: 65% retail share (2024), 28% digital revenue (~$520M in 2025), 12% DTC subscriptions, 18% retail auto-parts revenue (~$220M NA, 2024), 18% B2B\/contracts (2–5 yrs), presence in 160+ countries, net sales $2.1B (2024), 3% EM CAGR (2021–24), localization drove ~4% unit growth (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail share (2024)\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital (2025)\u003c\/td\u003e\n\u003ctd\u003e28% (~$520M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC subs\u003c\/td\u003e\n\u003ctd\u003e12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAuto parts (NA,2024)\u003c\/td\u003e\n\u003ctd\u003e18% (~$220M)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B\/contracts\u003c\/td\u003e\n\u003ctd\u003e18% (2–5 yrs)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCountries\u003c\/td\u003e\n\u003ctd\u003e160+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales (2024)\u003c\/td\u003e\n\u003ctd\u003e$2.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEM CAGR (2021–24)\u003c\/td\u003e\n\u003ctd\u003e3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLocalization unit lift (2024)\u003c\/td\u003e\n\u003ctd\u003e~4%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eEnergizer 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Energizer 4P's Marketing Mix Analysis you’ll receive instantly after purchase—complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750745387385,"sku":"energizerholdings-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/energizerholdings-marketing-mix.png?v=1772226110","url":"https:\/\/matrixbcg.com\/products\/energizerholdings-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}