{"product_id":"eneos-marketing-mix","title":"ENEOS Holdings Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBuilt for Strategy. Ready in Minutes.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eENEOS Holdings leverages a diversified product portfolio, tiered pricing, extensive fuel and lubricant distribution networks, and targeted promotions to maintain market leadership in energy and mobility services—discover how these elements interlock to drive performance. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format packed with data, strategic insights, and practical recommendations to save research time and power business or academic work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRefined Petroleum and Specialized Lubricants\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eENEOS holds about 48% share of Japan’s retail fuels market, supplying gasoline, kerosene, and diesel to over 20 million customers annually and generating roughly ¥2.1 trillion in fuel sales in FY2024.\u003c\/p\u003e\n\u003cp\u003eIts premium lubricant brand, ENEOS X PRIME, meets 2025 fuel-efficiency specs and API\/ACEA standards, contributing ~¥150 billion in lubricant revenue and a 32% share of Japan’s passenger-car lubricant segment.\u003c\/p\u003e\n\u003cp\u003eProducts are updated quarterly to match EV hybrid engine needs and 2025 emissions rules, cutting average fleet CO2 intensity by an estimated 3.2% where adopted.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Energy and Hydrogen Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eENEOS Holdings expanded into CO2-free hydrogen production and supply to decarbonize industry and transport, launching commercial-scale projects and aiming for 200,000 tonnes\/year capacity by 2030; hydrogen revenue targets were set to contribute ¥50–70 billion annually by mid-2030s.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePetrochemical Feedstocks and Functional Materials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eENEOS produces paraxylene, ethylene, and specialized functional materials that feed plastics, synthetic fibers, and electronics; in FY2024 petrochemical sales contributed about ¥420 billion (≈$2.8bn), roughly 18% of group revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Power Generation and Retail Electricity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eENEOS has built over 1.2 GW of renewable capacity (solar, wind, biomass) by 2025 across Japan and abroad, shifting capital from refining into low-carbon generation.\u003c\/p\u003e\n\u003cp\u003eRetail electricity offers residential and commercial plans, often bundled with EV charging and energy management, driving recurring revenue and higher customer retention.\u003c\/p\u003e\n\u003cp\u003eThe power \u0026amp; retail segment accounted for about ¥150 billion revenue in FY2024, signaling a move to a full-service energy company.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2 GW installed renewables (2025)\u003c\/li\u003e\n\u003cli\u003e¥150B revenue, FY2024\u003c\/li\u003e\n\u003cli\u003eResidential + commercial retail bundles with EV charging\u003c\/li\u003e\n\u003cli\u003eStrategic shift from oil refiner to integrated energy provider\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNext Generation Mobility and EV Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eENEOS has installed over 1,200 EV chargers across Japan and Europe by 2025, and offers battery swap and recycling services to support EV uptake as ICE sales fall.\u003c\/p\u003e\n\u003cp\u003eThe company pilots car-sharing and subscription maintenance at select stations, aiming to boost non-fuel revenue (targeting a 15% service-revenue share by FY2027).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1,200+ chargers (2025)\u003c\/li\u003e\n\u003cli\u003eBattery swap \u0026amp; recycling services\u003c\/li\u003e\n\u003cli\u003ePilots: car-sharing, subscription maintenance\u003c\/li\u003e\n\u003cli\u003eTarget: 15% service revenue by FY2027\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eENEOS: Dominant fuels, strong lubricants \u0026amp; petrochemicals, growing renewables \u0026amp; hydrogen\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eENEOS product mix spans fuels (48% Japan retail share; ¥2.1T fuel sales FY2024), lubricants (¥150B; 32% PC share), petrochemicals (¥420B FY2024), renewables (1.2GW installed 2025), hydrogen target 200kt\/yr by 2030 (¥50–70B mid-2030s), power \u0026amp; retail ¥150B FY2024, 1,200+ EV chargers (2025).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFuels\u003c\/td\u003e\n\u003ctd\u003e48% market; ¥2.1T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLubricants\u003c\/td\u003e\n\u003ctd\u003e¥150B; 32%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePetrochem\u003c\/td\u003e\n\u003ctd\u003e¥420B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e1.2GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into ENEOS Holdings’ Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground recommendations for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses ENEOS Holdings’ 4P marketing insights into a concise, at-a-glance summary that’s ideal for leadership briefings or rapid internal alignment, enabling quick comprehension of product, price, place, and promotion strategies.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExtensive Domestic Service Station Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eENEOS Holdings runs about 20,000 service stations across Japan, the largest domestic network, covering urban centers and remote areas and serving an estimated 25 million customer visits annually (FY2024).\u003c\/p\u003e\n\u003cp\u003eThis scale gives ENEOS a clear competitive edge in convenience and reliability, supporting retail fuel sales that generated ¥1.2 trillion in FY2024 revenue.\u003c\/p\u003e\n\u003cp\u003eStations are shifting into multi-service hubs—car maintenance, EV charging (over 6,000 chargers in-network by end-2024), convenience stores, and logistics touchpoints—boosting non-fuel margins and customer retention.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Export and Maritime Logistics Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eENEOS Holdings uses a maritime logistics chain to export refined products and petrochemicals to Asia; in 2024 exports via sea accounted for about 28% of refined-product sales volume, supporting sales of ¥1.2 trillion outside Japan.\u003c\/p\u003e\n\u003cp\u003eRefineries sited near ports—Chiba, Yokkaichi, and Sendai—cut inland haul time by ~40%, enabling 2024 loading capacity of ~1.8 million barrels\/day and quicker shifts between domestic supply and exports.\u003c\/p\u003e\n\u003cp\u003eThis port-centric infrastructure helped ENEOS absorb 2023–2025 demand swings, where Asian regional fuel demand grew ~2.5% CAGR (2023–25), keeping export volumes within ±7% of monthly targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Hydrogen Refueling Station Deployment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eENEOS has opened 120 hydrogen refueling stations across Japan by Dec 2025, concentrated in Tokyo, Osaka, Nagoya and along the Tohoku and Tomei corridors to support fuel-cell vehicle growth.\u003c\/p\u003e\n\u003cp\u003eStations tie into ENEOS’s oil, gas and electricity networks to boost uptime and cut capex; integrated sites report 18% higher throughput versus standalone sites in 2024 pilots.\u003c\/p\u003e\n\u003cp\u003eSite selection targets freight hubs and taxi zones where ENEOS projects annual hydrogen demand growth of 22% through 2028, aiming to serve commercial fleets and private users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect B2B Industrial Supply Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eENEOS runs direct B2B channels for airlines, shipping lines, and factories, supplying bulk fuels and lubricants under long-term contracts that secured about ¥520 billion ($3.7bn) in industrial sales in FY2024.\u003c\/p\u003e\n\u003cp\u003eThey control the supply chain from refinery to on-site storage, cutting lead times and ensuring 99% on-time delivery for key accounts in 2024, which stabilizes volumes and margins.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e¥520bn industrial sales FY2024\u003c\/li\u003e\n\u003cli\u003e99% on-time delivery 2024\u003c\/li\u003e\n\u003cli\u003eLong-term contracts drive stable volumes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Retail and Smart App Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpeneos has scaled digital reach via the enekey app which handled over million transactions in and enabled contactless payments at service points linking stations to a virtual interface that boosts loyalty data capture.\u003e\n\u003cpthis place strategy drove a rise in repeat visits among users helped eneos collect behavioral data for targeted offers and increased engagement with consumers aged who prefer app-first interactions.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M+ EneKey transactions in 2024\u003c\/li\u003e\n\u003cli\u003e16,000 service points with app access\u003c\/li\u003e\n\u003cli\u003e14% increase in repeat visits (2024)\u003c\/li\u003e\n\u003cli\u003eHigher adoption among 18–34 demographic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthis\u003e\u003c\/peneos\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eENEOS: 20,000 stations, ¥1.2T fuel sales, 6k+ EV chargers \u0026amp; 120 H2 stations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eENEOS’s place strategy combines 20,000 stations (25M visits FY2024), 6,000+ EV chargers, 120 H2 stations (Dec 2025), 1.8M bbl\/day port loading, ¥1.2T retail fuel revenue and ¥520B industrial sales (FY2024), 99% on-time delivery, EneKey 1.2M+ transactions (2024) driving +14% repeat visits.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStations\u003c\/td\u003e\n\u003ctd\u003e20,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVisits\u003c\/td\u003e\n\u003ctd\u003e25M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV chargers\u003c\/td\u003e\n\u003ctd\u003e6,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eH2 stations\u003c\/td\u003e\n\u003ctd\u003e120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail fuel rev\u003c\/td\u003e\n\u003ctd\u003e¥1.2T\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eIndustrial sales\u003c\/td\u003e\n\u003ctd\u003e¥520B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEneKey txns\u003c\/td\u003e\n\u003ctd\u003e1.2M+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eENEOS Holdings 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact ENEOS Holdings 4P's Marketing Mix analysis you'll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750102905209,"sku":"eneos-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/eneos-marketing-mix.png?v=1772222114","url":"https:\/\/matrixbcg.com\/products\/eneos-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}