{"product_id":"endesa-marketing-mix","title":"Endesa Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReady-Made Marketing Analysis, Ready to Use\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEndesa’s marketing mix balances reliable energy products, value-based pricing, multi-channel distribution, and targeted promotions to sustain market leadership; dive deeper to see how each P drives customer retention and growth. Gain a ready-made, editable 4P’s report that maps product strategy, pricing architecture, channel optimization, and communication tactics with real data and presentation-ready slides—buy the full analysis to save time and apply proven insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Generation and Decarbonization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBy end-2025 Endesa shifted its mix to ~13.1 GW of renewables, driving 62% of gross installed capacity toward emission-free sources and supporting its 2040 Net Zero pledge.\u003c\/p\u003e\n\u003cp\u003eThe company prioritizes high-value wind and hydro assets—over 8.7 GW combined—while trimming solar exposure to improve EBITDA margins and capital efficiency.\u003c\/p\u003e\n\u003cp\u003eThis offering targets rising residential and corporate demand for green energy; green sales and PPAs rose 18% YoY in 2024, lifting renewables EBITDA contribution to ~45%.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectricity Grid and Infrastructure Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEndesa operates the Iberian electricity grid, delivering essential distribution across Spain and Portugal and acting as the backbone of the region’s energy transition. The company is investing €4 billion from 2025–2027 to modernize lines, smart meters, and substations, aiming to cut outage minutes and boost digital control. These upgrades improve reliability and handle growing EV and rooftop PV connections—Endesa reported ~120,000 new connections in 2024—supporting decarbonization targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEndesa X and Electrification Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eUnder the Endesa X brand, Endesa sold 34,000 EV chargers and installed 120 MW of distributed solar capacity in 2024, offering installation and maintenance for charging points, solar self-consumption and smart HVAC systems.\u003c\/p\u003e\n\u003cp\u003eThese services aim to cut customers’ emissions and energy bills via smart meters and IoT controls; Endesa X reports average household savings of 18% on electricity after deployment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Supply and Transition Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEndesa holds a significant share in Spain’s gas retail market, supplying about 15% of household gas customers in 2024 and using gas as a bridge fuel toward full electrification by 2040.\u003c\/p\u003e\n\u003cp\u003eThe company sells bundled gas‑and‑electricity tariffs for homes and industry, with gas revenue around €420m in 2024 and industrial contracts ensuring supply for heating and processes.\u003c\/p\u003e\n\u003cp\u003eRetail gas is slated for gradual phase‑out; nevertheless it remains core to energy security during the transition and supports customer retention for multi‑energy offerings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~15% household gas share (2024)\u003c\/li\u003e\n\u003cli\u003e€420m gas revenue (2024)\u003c\/li\u003e\n\u003cli\u003eBundled gas+electricity tariffs for residential and industrial clients\u003c\/li\u003e\n\u003cli\u003ePlanned phase‑out toward 2040; maintains supply for heating and industry\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Energy Management and Smart Tools\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEndesa offers digital platforms and mobile apps letting customers monitor and manage energy in real time, with 1.2M active users as of Dec 2025 and 18% YoY engagement growth.\u003c\/p\u003e\n\u003cp\u003eThese tools use data-driven insights and AI to give personalized savings tips; pilots cut household consumption by up to 9% and saved users €42 on average annually in 2024.\u003c\/p\u003e\n\u003cp\u003eAI features ease adaptation to dynamic pricing and time-of-use tariffs, supporting 24\/7 automated load shifting and reducing peak demand by ~6% in pilot cities.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e1.2M active users (Dec 2025)\u003c\/li\u003e\n\u003cli\u003e18% YoY engagement growth\u003c\/li\u003e\n\u003cli\u003e9% average consumption cut in pilots\u003c\/li\u003e\n\u003cli\u003e€42 average annual savings per user (2024)\u003c\/li\u003e\n\u003cli\u003e~6% peak demand reduction in pilots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEndesa: 62% zero‑emission mix, 13.1GW renewables, 34k EV chargers, €420m gas\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEndesa’s product mix centers on 13.1 GW renewables (62% emission-free), 8.7 GW wind+hydro, Endesa X services (34k EV chargers, 120 MW distributed solar) and bundled gas+electricity (15% household gas share, €420m gas revenue in 2024); digital apps: 1.2M users (Dec 2025), 18% engagement growth, pilots cut consumption 9%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e13.1 GW (62%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWind+Hydro\u003c\/td\u003e\n\u003ctd\u003e8.7 GW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV chargers\u003c\/td\u003e\n\u003ctd\u003e34,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributed solar\u003c\/td\u003e\n\u003ctd\u003e120 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas revenue\u003c\/td\u003e\n\u003ctd\u003e€420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital users\u003c\/td\u003e\n\u003ctd\u003e1.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Endesa’s Product, Price, Place, and Promotion strategies, grounded in actual brand practices and competitive context for actionable insights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Endesa's 4P marketing analysis into a concise, leadership-ready snapshot that clarifies pricing, product, placement, and promotion strategies to expedite decision-making and stakeholder alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Dominance in the Iberian Peninsula\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEndesa focuses chiefly on Spain and Portugal, serving a 2025 combined market of ~58 million people and capturing roughly 35% of Spanish power retail market share; Iberian integration boosts cross-border trading and grid optimisation.\u003c\/p\u003e\n\u003cp\u003eThe company operates extensive distribution in Catalonia, Andalusia, Balearic and Canary Islands, managing about 17 million customer connections and 62,000 km of medium-voltage lines, raising operational efficiency.\u003c\/p\u003e\n\u003cp\u003eThis geographic concentration yields deeper regulatory insight and lower unit costs—2024 EBITDA margin in Iberia remained near 22%—supporting targeted pricing and localised service offers into late 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Sales and Service Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEndesa has shifted to a digital-first distribution model: over 70% of new customer sign-ups and 65% of service interactions occurred via web and mobile in 2024, driven by a 100% cloud-based infrastructure able to process millions of transactions daily. Customers compare tariffs, sign contracts, and get technical support through the official site and app, which handled 4.2 million sessions and processed €1.1 billion in online payments in 2024. The cloud setup gives scalability for peak demand and speeds new product rollouts, cutting onboarding time by about 30% year-over-year.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOmnichannel Physical Service Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEndesa complements its digital channels with over 1,200 physical service points and 3,000 authorized offices across Spain, Italy, and Latin America, handling 28% of in-person consultations for complex installs like solar panels and industrial energy solutions in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into the Portuguese Competitive Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEndesa expanded aggressively into Portugal, becoming a major alternative to incumbents in electricity and gas; by 2024 it served roughly 420,000 Portuguese customers, up ~35% since 2021, and captured ~8–10% of the retail electricity market.\u003c\/p\u003e\n\u003cp\u003eThe move used Endesa’s Spanish scale and know-how to win residential and SME contracts, boosting group geographic diversification and adding recurring EBITDA—estimated €45–60m annual contribution by 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~420,000 customers (2024)\u003c\/li\u003e\n\u003cli\u003e~8–10% retail electricity share\u003c\/li\u003e\n\u003cli\u003e~35% customer growth since 2021\u003c\/li\u003e\n\u003cli\u003e€45–60m estimated EBITDA (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Grid and Distribution Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEndesa is upgrading distribution hubs with smart meters and automation to integrate decentralized renewables and EV charging; capex for networks hit €1.1bn in 2024 and is planned at €1.3bn for 2025 to accelerate rollouts.\u003c\/p\u003e\n\u003cp\u003eThese smart grids cut technical losses (down 0.8 percentage points since 2022), boost resilience via remote fault isolation, and by end-2025 serve as the customer-facing interface for real-time demand management and dynamic tariffs.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e€1.1bn capex 2024; €1.3bn planned 2025\u003c\/li\u003e\n\u003cli\u003eTechnical losses −0.8 pp since 2022\u003c\/li\u003e\n\u003cli\u003eSmart-meter rollout \u0026gt;90% by 2025\u003c\/li\u003e\n\u003cli\u003eEnables EV charging, DER integration, dynamic tariffs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEndesa: Iberian powerhouse—35% Spain retail share, digital-first growth \u0026amp; \u0026gt;90% smart meters\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEndesa dominates Iberia (58M pop), ~35% Spain retail share, 17M connections, 62,000 km MV, Iberia EBITDA margin ~22% (2024). Digital-first: 70% new sign-ups, 65% interactions online, €1.1bn online payments, 4.2M sessions (2024). Portugal: ~420,000 customers (~8–10% share), ~35% growth since 2021, €45–60m EBITDA (2024). Capex networks €1.1bn (2024), €1.3bn planned (2025); smart-meter \u0026gt;90%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpain retail share\u003c\/td\u003e\n\u003ctd\u003e~35%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eConnections\u003c\/td\u003e\n\u003ctd\u003e17M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet capex\u003c\/td\u003e\n\u003ctd\u003e€1.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePortugal customers\u003c\/td\u003e\n\u003ctd\u003e~420k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart-meter\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;90%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eEndesa 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Endesa 4P's Marketing Mix Analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750102446457,"sku":"endesa-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/endesa-marketing-mix.png?v=1772222105","url":"https:\/\/matrixbcg.com\/products\/endesa-marketing-mix","provider":"matrixbcg.com","version":"1.0","type":"link"}