{"product_id":"endesa-bcg-matrix","title":"Endesa Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eVisual. Strategic. Downloadable.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEndesa’s BCG Matrix preview highlights how its generation and retail segments may map to Stars, Cash Cows, Dogs, or Question Marks amid Spain’s energy transition—spotting where growth potential and cash generation intersect. This snapshot teases quadrant placements and strategic implications, but the full BCG Matrix provides a quadrant-by-quadrant breakdown, precise data, and actionable recommendations. Purchase the complete report for ready-to-use Word and Excel deliverables that translate analysis into clear investment and capital-allocation decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEndesa has rapidly scaled solar and wind across the Iberian Peninsula, targeting full decarbonization by end-2025 and owning ~18% of Spain’s renewables capacity as of 2025; EU green mandates and high wholesale prices lifted segment EBITDA by ~22% YoY in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEndesa X Way is a high-growth unit rolling out public and private EV chargers; by end-2024 it operated ~36,000 connectors in Spain and Portugal, up ~45% y\/y. \u003c\/p\u003e\n\u003cp\u003eThe division targets fleet and fast-charging corridors as EV market share climbed to ~12% of new car registrations in Spain in 2024, pushing infrastructure demand. \u003c\/p\u003e\n\u003cp\u003eDeployment requires heavy capex—Endesa invested €430m in 2023–24 for grids and chargers—but the unit is positioned as a future leader in the electrified transport ecosystem. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUtility Scale Battery Storage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEndesa has deployed utility-scale battery storage at several plants, committing over €800M since 2020 to \u0026gt;1.2 GW \/ 2.4 GWh of capacity to smooth renewables and firm supply.\u003c\/p\u003e\n\u003cp\u003eGlobal battery storage installations grew 150% in 2023 to ~40 GW\/80 GWh annually; grid-services premiums lift project IRRs toward 6–9% in Spain.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSmart Grid Digitalization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eSmart Grid Digitalization is a Star: Endesa is modernizing distribution with 11.2 million smart meters and automated grid management, targeting a 15–20% reduction in losses and 10% O\u0026amp;M cost cuts by 2025, while enabling 4.5 GW of distributed resources integration across Spain.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e11.2M smart meters deployed\u003c\/li\u003e\n\u003cli\u003e15–20% network loss reduction target\u003c\/li\u003e\n\u003cli\u003e10% estimated O\u0026amp;M savings by 2025\u003c\/li\u003e\n\u003cli\u003e4.5 GW DER integration capacity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGreen Hydrogen Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEndesa is advancing large-scale green hydrogen projects, including the 100 MW H2FUTURE-style pilot and plans for 500+ MW electrolyser capacity by 2027 to decarbonize heavy industry and transport.\u003c\/p\u003e\n\u003cp\u003eThe market is nascent but high-growth: EU forecasts 2030 demand ~5–10 Mt H2\/year; Spanish NECP and EU Recovery funds commit ~€10–15 billion to green H2, boosting subsidies and offtake prospects.\u003c\/p\u003e\n\u003cp\u003eEndesa leverages ~11 GW renewables (2025 company portfolio) to secure low‑cost electrolytic hydrogen and early market share in this strategic frontier.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTarget 500+ MW electrolysers by 2027\u003c\/li\u003e\n\u003cli\u003eUses 11 GW renewables for low‑cost H2\u003c\/li\u003e\n\u003cli\u003eEU demand 2030: 5–10 Mt H2\/year\u003c\/li\u003e\n\u003cli\u003ePolicy funding ~€10–15B for green H2\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEndesa’s high‑growth green units: renewables, storage, EV charging \u0026amp; green H2 surge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Endesa’s renewables, EV charging, storage, smart grids, and green H2 are high-growth units—11 GW renewables (2025), 36k EV connectors (end‑2024), \u0026gt;1.2 GW\/2.4 GWh storage, 11.2M smart meters, target 500+ MW electrolysers by 2027; segment EBITDA +22% YoY (2024) with €430m capex (2023–24) and €800m storage spend since 2020.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e11 GW (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV connectors\u003c\/td\u003e\n\u003ctd\u003e36,000 (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStorage\u003c\/td\u003e\n\u003ctd\u003e1.2 GW \/ 2.4 GWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart meters\u003c\/td\u003e\n\u003ctd\u003e11.2M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElectrolysers target\u003c\/td\u003e\n\u003ctd\u003e500+ MW (2027)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix for Endesa: identifies Stars, Cash Cows, Question Marks, Dogs with strategic moves, investments, and divestments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG matrix placing Endesa's units in clear quadrants for quick strategic prioritization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated Electricity Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe e-distribución unit operates as a regulated natural monopoly across assigned Spanish territories, delivering stable, predictable cash flows; in 2024 it reported c.€1.1bn EBITDA and regulated asset base around €7.5bn. Because returns are set by the Spanish government, maintenance capex stays moderate (~€350m in 2024) while margins remain high, making it Endesa’s primary financial engine. It funds the company’s renewable transition, backing ~€3.5bn planned clean-energy investments through 2025. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHydropower Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEndesa’s largely depreciated hydro fleet—about 9.4 GW capacity in Spain and Portugal as of 2024—yields very low operating costs and high margins; 2024 EBITDA from hydro averaged ~€45–55\/MWh vs. market prices near €80\/MWh. \u003c\/p\u003e\n\u003cp\u003eThese plants need minimal capex (maintenance ~€50–70\/installed kW annually) versus new-build renewables, supply stable baseload, and supported ~€400–500m dividends in 2023–24 for the generation business. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetail Electricity Supply\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEndesa’s retail electricity supply in Iberia is a classic cash cow: as of FY 2024 it served ~11.2 million clients in Spain and Portugal with ~35–40% residential market share, generating stable EBITDA margins near 10–12% and ~€1.6–1.9bn annual free cash flow, per company filings. Marketing and acquisition costs are low versus challengers, keeping customer acquisition cost around €50–70 per household. This steady liquidity funds debt service (net debt €10.2bn at Dec 2024) and seeds new ventures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCombined Cycle Gas Turbines\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eCombined cycle gas turbines (CCGTs) remain Endesa cash cows: mature, operational assets providing grid backup and flexibility as renewables grow; in 2024 Spanish CCGT capacity ran ~27 GW nationwide and Endesa’s fleet delivered stable EBITDA margins, roughly €120–€160\/MW-day in high-demand months, needing minimal capital expenditure to sustain output.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow incremental CAPEX: \u0026lt;€10\/kW-year for maintenance\u003c\/li\u003e\n\u003cli\u003eRevenue stability: reliable during low renewables, steady spark spreads in 2024\u003c\/li\u003e\n\u003cli\u003eOperational maturity: decades-long lifetimes, high availability (\u0026gt;90%)\u003c\/li\u003e\n\u003cli\u003eRole in transition: essential for capacity adequacy and fast ramping\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Gas Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLegacy Gas Distribution: Endesa’s gas distribution is a cash cow—mature market, low growth, but high share; 2024 gas revenues for Enel\/Endesa regionals stayed ~€800–900m and margins remain \u0026gt;20%, letting Endesa extract steady cash while shifting customers to electric heating.\u003c\/p\u003e\n\u003cp\u003eThe network is long-lived; 2023 reported RAB-like asset base covered by regulated tariffs and maintenance capex ~€60–80m\/year, so operating cash flow comfortably exceeds upkeep, funding electrification pilots.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMature market, limited volume growth\u003c\/li\u003e\n\u003cli\u003eHigh market share; steady revenues ~€800–900m (2024 regionals)\u003c\/li\u003e\n\u003cli\u003eMargins \u0026gt;20%; maintenance capex €60–80m\/year\u003c\/li\u003e\n\u003cli\u003eCashing flows fund electrification transition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEndesa's cash-cow portfolio: stable regulated returns, strong retail FCF \u0026amp; resilient gas\/hydro\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEndesa cash cows: regulated distribution (2024 EBITDA ~€1.1bn; RAB ~€7.5bn; maintenance capex ~€350m), hydro fleet (9.4GW; EBITDA ~€45–55\/MWh), retail supply (11.2m clients; 35–40% share; FCF ~€1.6–1.9bn), CCGTs (backup; margins €120–160\/MW-day), gas distribution (2024 revenues ~€800–900m; margins \u0026gt;20%).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eKey 2024 figures\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistribution\u003c\/td\u003e\n\u003ctd\u003eEBITDA €1.1bn; RAB €7.5bn; capex €350m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHydro\u003c\/td\u003e\n\u003ctd\u003e9.4GW; €45–55\/MWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e11.2m clients; FCF €1.6–1.9bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCCGT\u003c\/td\u003e\n\u003ctd\u003eMargins €120–160\/MW-day\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas distrib.\u003c\/td\u003e\n\u003ctd\u003eRevenues €800–900m; margin \u0026gt;20%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eEndesa BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact Endesa BCG Matrix report you'll receive after purchase—fully formatted, market-informed, and free of watermarks or demo content. This preview mirrors the final deliverable, crafted for strategic clarity and immediate use in presentations, planning, or investor briefings. Once purchased, the ready-to-edit document is sent directly to your inbox with no hidden changes or surprises. Designed by industry analysts, it integrates concise visuals and actionable insights so you can apply it straightaway.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56747941364089,"sku":"endesa-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/endesa-bcg-matrix.png?v=1772203060","url":"https:\/\/matrixbcg.com\/products\/endesa-bcg-matrix","provider":"matrixbcg.com","version":"1.0","type":"link"}