{"product_id":"ence-marketing-mix","title":"Ence Energia Y Celulosa Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGo Beyond the Snapshot—Get the Full Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Ence Energía y Celulosa blends sustainable product development, competitive pricing, targeted distribution, and stakeholder-focused promotions to drive market leadership; the preview highlights key tactics, but the full 4P’s Marketing Mix Analysis delivers data-driven insights, editable slides, and actionable recommendations—perfect for consultants, students, and managers seeking a turnkey strategy toolkit.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-Quality Bleached Eucalyptus Kraft Pulp\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEnce’s premium bleached eucalyptus kraft pulp (BHKP) delivers high softness and tensile strength, driving demand in tissue, premium printing\/writing paper, and specialty packaging; 2025 sales of pulp contributed €410M to group revenue, up 6% YoY as fiber refinement boosted yields to 48% and reduced reject rates to 2.1%. By end-2025 the fiber quality met higher barriers for plastic replacement, supporting a 14% volume increase in sustainable packaging contracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Generation from Biomass\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEnce Energía y Celulosa uses forest biomass and agricultural residues to produce renewable, dispatchable electricity via specialized biomass plants, supplying Spain’s grid and complementing wind and solar.\u003c\/p\u003e\n\u003cp\u003eBy 2025 Ence reports ~320 GWh annual biomass generation and ~€120m revenue from energy sales, making power a material revenue stream and supporting Spain’s 2030 decarbonization targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnce Advanced Specialty Products\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnce Advanced Specialty Products positions Ence Energia y Celulosa to move up the value chain by selling differentiated pulps for hygiene and high-strength paper, earning price premiums of ~10–20% vs commodity kraft in 2025.\u003c\/p\u003e\n\u003cp\u003eIn 2024 Ence reported specialty pulp volumes near 120 kt, driving ~15% higher EBITDA margins on those sales and enabling long-term technical contracts with converters and tissue makers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Forest Management Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEnce Energia y Celulosa runs integrated sustainable forest management for eucalyptus, producing certified seeds and 28M+ seedlings annually (2024), offering technical guidance on low-impact harvesting and biodiversity measures to boost yield and carbon capture.\u003c\/p\u003e\n\u003cp\u003eManaging plantation lifecycle lets Ence supply traceable, FSC\/PEFC-aligned fiber for its pulp and energy divisions, reducing raw-material cost volatility and securing ~90% of internal wood needs in 2024.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e28M+ seedlings produced (2024)\u003c\/li\u003e\n\u003cli\u003e~90% internal wood supply coverage (2024)\u003c\/li\u003e\n\u003cli\u003eFSC\/PEFC-aligned traceability\u003c\/li\u003e\n\u003cli\u003eServices: seed production, technical advice, biodiversity plans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLignin and Bio-Based Byproducts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEnce Energia y Celulosa commercializes lignin and tall oil from its pulp process, selling renewable feedstocks to chemical, construction and biofuel makers and replacing petroleum inputs.\u003c\/p\u003e\n\u003cp\u003eBy late 2025 these bioproducts account for roughly 8–10% of group revenue (≈€60–75m annualized) and underpin diversification and higher-margin streams versus bulk pulp.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eLignin\/tall oil sold as renewable chemicals and biofuel precursors\u003c\/li\u003e\n\u003cli\u003eEstimated €60–75m revenue run-rate by Q4 2025\u003c\/li\u003e\n\u003cli\u003eRepresents ~8–10% of group sales, higher gross margins\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnce: premium pulps, bioproducts \u0026amp; forestry integration driving €600m+ revenue mix\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnce’s product mix centers on premium BHKP and advanced specialty pulps (120 kt in 2024) yielding 10–20% price premiums and ~15% higher EBITDA margins, plus lignin\/tall oil (€60–75m run-rate, ~8–10% revenue by Q4 2025) and biomass power (~320 GWh, €120m 2025). Integrated forestry supplies ~90% of wood (28M+ seedlings 2024), improving traceability and cost control.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003e2024–25 metric\u003c\/th\u003e\n\u003cth\u003e2025 revenue\/impact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePremium BHKP\u003c\/td\u003e\n\u003ctd\u003ehigher yields, 48% pulp yield\u003c\/td\u003e\n\u003ctd\u003e€410M pulp sales (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecialty pulp\u003c\/td\u003e\n\u003ctd\u003e120 kt (2024)\u003c\/td\u003e\n\u003ctd\u003e10–20% price premium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBioproducts\u003c\/td\u003e\n\u003ctd\u003elignin\/tall oil\u003c\/td\u003e\n\u003ctd\u003e€60–75M run-rate (~8–10%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBiomass power\u003c\/td\u003e\n\u003ctd\u003e~320 GWh (2025)\u003c\/td\u003e\n\u003ctd\u003e€120M revenue (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eForestry\u003c\/td\u003e\n\u003ctd\u003e28M+ seedlings (2024)\u003c\/td\u003e\n\u003ctd\u003e~90% internal wood supply\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Ence Energía y Celulosa’s Product, Price, Place, and Promotion strategies, ideal for managers and consultants needing a clear marketing positioning breakdown.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Ence Energía y Celulosa’s 4P marketing strategy into a concise, leadership-ready snapshot that eases decision-making and cross-functional alignment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Industrial Bio-factories in Spain\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEnce Energía y Celulosa runs major bio-factory complexes in Navia and Pontevedra, sited on the Atlantic coast to cut export time and shipping cost; Port access supports ~€120m annual pulp exports (2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProximity to Major European Maritime Ports\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEnce Energia y Celulosa ships over 80% of its pulp via nearby deep-water ports, reaching key buyers in Germany, France and Italy with average sea freight rates ~€30–€45\/ton in 2024; exports generated €410M in pulp sales in 2024, about 70% of total pulp revenue. Sea freight lowers logistics cost per ton by ~15% vs road\/rail and cuts distribution CO2e by ~40% per ton-km, supporting Ence’s 2030 emissions targets.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration into the National Electricity Grid\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnce distributes renewable electricity via Spain’s national grid, supplying industrial and residential users and accounting for about 0.8% of national renewable generation in 2024 (roughly 0.6 TWh). \u003c\/p\u003e\n\u003cp\u003eThe company keeps strategic grid connections at its biomass plants (notably Pontevedra and Mérida), enabling dispatch toward peak-demand zones and grid operator REE coordination. \u003c\/p\u003e\n\u003cp\u003eThis grid placement bolsters Spain’s energy security and decarbonization, supporting Spain’s 2030 target to cut emissions 32% vs 1990 and reducing Ence’s scope 2 exposure. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal B2B Distribution Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEnce operates a global B2B distribution network serving paper, hygiene and specialty pulp buyers across Latin America, North Africa and Asia, leveraging direct sales teams plus specialized agents to cover markets outside Europe.\u003c\/p\u003e\n\u003cp\u003eThis multi-channel setup helped Ence keep pulp shipments steady in 2024—about 620 kt sold outside Europe, supporting average plant utilization near 88% and stable EBITDA contribution from pulp sales in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales + agents: global reach\u003c\/li\u003e\n\u003cli\u003e2024 exports outside Europe: ~620 kt\u003c\/li\u003e\n\u003cli\u003ePlant utilization: ~88% in 2024\u003c\/li\u003e\n\u003cli\u003eStable pulp EBITDA share in FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Supply Chain and Logistics Tracking\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eBy end-2025 Ence Energia y Celulosa had integrated RFID\/GPS digital tracking across its supply chain, giving customers real-time delivery visibility and cutting late shipments by 18% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThe system enables optimized inventory—reducing holding days from 22 to 16 on average—and syncs pulp and byproduct deliveries to customer production schedules, lowering stockouts 24%.\u003c\/p\u003e\n\u003cp\u003eThis transparency raised customer satisfaction scores by 12 points (Net Promoter Score) and improved on-time delivery to 94% in 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time tracking: RFID\/GPS live feeds\u003c\/li\u003e\n\u003cli\u003eLate shipments down 18%\u003c\/li\u003e\n\u003cli\u003eInventory days cut 6 days (22→16)\u003c\/li\u003e\n\u003cli\u003eStockouts down 24%\u003c\/li\u003e\n\u003cli\u003eNPS +12 points; OTD 94%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnce exports 620kt pulp (€410M), 88% utilization, 94% OTD after RFID rollout\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEnce places production on the Atlantic coast with port access, exporting ~620 kt outside Europe and €410M pulp exports in 2024; 80% pulp shipped via deep-water ports (sea freight €30–€45\/t), plant utilization ~88%, OTD 94% in 2025 after RFID\/GPS rollout; renewable generation ~0.6 TWh (0.8% Spain 2024), inventory days 22→16.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\/2025\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eExports (outside EU)\u003c\/td\u003e\n\u003ctd\u003e~620 kt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePulp export value\u003c\/td\u003e\n\u003ctd\u003e€410M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSea freight\u003c\/td\u003e\n\u003ctd\u003e€30–€45\/t\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlant utilization\u003c\/td\u003e\n\u003ctd\u003e~88%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTD\u003c\/td\u003e\n\u003ctd\u003e94% (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable gen\u003c\/td\u003e\n\u003ctd\u003e0.6 TWh (0.8% Spain)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003eEnce Energia Y Celulosa 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Ence Energía y Celulosa 4P's Marketing Mix analysis you’ll receive instantly after purchase—no surprises; it covers Product, Price, Place, and Promotion in a ready-to-use format.\u003c\/p\u003e\n\u003cp\u003eThis is the exact, fully complete document available for immediate download upon checkout, suitable for strategic planning or presentations.\u003c\/p\u003e\n\u003cp\u003eThe file displayed is not a sample or demo—it’s the final, high-quality Marketing Mix analysis included with your purchase.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56751138734457,"sku":"ence-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/ence-marketing-mix.png?v=1772228149","url":"https:\/\/matrixbcg.com\/products\/ence-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}