{"product_id":"emera-marketing-mix","title":"Emera Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Emera’s product offerings, pricing structure, distribution channels, and promotional tactics combine to create market impact — this summary teases key strengths and gaps, while the full 4P’s Marketing Mix Analysis delivers an editable, presentation-ready deep dive with data, examples, and strategic recommendations to save you hours and power better decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated Electricity Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEmera supplies safe, reliable electricity via renewables, gas, and coal plants across Canada, the Caribbean, and New England, serving ~2.6 million customers and regulated returns under multi-jurisdiction tariffs.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 Emera added ~1,200 MW of wind and solar, raising renewable capacity to ~3,400 MW to meet carbon targets and regulators’ mandates.\u003c\/p\u003e\n\u003cp\u003eThese assets support grid stability—frequency and reserve services—while cutting system emissions toward Emera’s 2030 and net-zero goals for residential and industrial users.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNatural Gas Distribution Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEmera’s natural gas distribution serves ~420,000 customers across Florida and New Mexico, supplying residential, commercial, and industrial users and positioning gas as a lower‑carbon bridge fuel—about 50% lower CO2 than coal per MWh—while backing grid reliability during peak winter\/summer demand; the company invested $185 million in pipeline integrity and smart meter upgrades in 2024 to cut leaks and boost operational efficiency across its network.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRenewable Energy Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEmera invests in large-scale renewables—notably the 1,200 MW Maritime Link hydro connection (completed 2021) and \u0026gt;200 MW of Florida solar assets—addressing rising green demand and North American emissions rules; renewables drove ~18% of consolidated capital spend in 2024. \u003c\/p\u003e\n\u003cp\u003eAdding battery storage (100+ MWh projects in development as of Q4 2025) reduces intermittency, boosts reliability, and supports capacity value during peak prices, improving project IRRs by an estimated 150–300 basis points. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnergy Transmission and Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEmera operates high-voltage transmission lines that move electricity across borders and regions, including the Maritime Link which since 2021 provides a 500 MW connection from Newfoundland and Labrador into the North American grid, enabling clean energy exports and revenue streams tied to capacity sales.\u003c\/p\u003e\n\u003cp\u003eThis infrastructure supports regional reliability and resource sharing across utility jurisdictions; in 2024 Emera Transmission reported system availability above 99.5% and capital expenditures of about CAD 220 million for grid upgrades.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMaritime Link: 500 MW (online 2021)\u003c\/li\u003e\n\u003cli\u003e2024 capex: ~CAD 220M for grid upgrades\u003c\/li\u003e\n\u003cli\u003eSystem availability: \u0026gt;99.5% in 2024\u003c\/li\u003e\n\u003cli\u003eEnables clean energy exports and cross-border capacity sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Energy Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpemera customer energy solutions include smart meter rollouts audits and demand-side management helping customers cut usage carbon emissions as of emera reports coverage at its north american base estimates dsm programs save annual peak load.\u003e\n\u003cpthese digital tools give real-time usage insights boost satisfaction scores net promoter score up points in and help meet regulatory targets for grid modernization mandated energy savings.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eSmart meters ~62% coverage (2025)\u003c\/li\u003e\n\u003cli\u003eDSM saves ~0.8% peak load\u003c\/li\u003e\n\u003cli\u003eCustomer NPS +4 points (2024)\u003c\/li\u003e\n\u003cli\u003eEnergy audit uptake and average bill reduction ~6%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pthese\u003e\u003c\/pemera\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmera: 2.6M customers, 3.4GW renewables, regulated returns \u0026amp; growing storage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEmera offers diversified generation (renewables, gas, coal), transmission (Maritime Link 500 MW), gas distribution (~420k customers), customer energy solutions (smart meters ~62%), and battery storage (100+ MWh in development), supporting reliability, emissions reduction, and regulated returns; 2024 capex ~CAD 220M, renewables ~3,400 MW (end-2025), DSM saves ~0.8% peak load.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCustomers\u003c\/td\u003e\n\u003ctd\u003e~2.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewable capacity\u003c\/td\u003e\n\u003ctd\u003e~3,400 MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGas customers\u003c\/td\u003e\n\u003ctd\u003e~420k\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSmart meters\u003c\/td\u003e\n\u003ctd\u003e~62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 capex\u003c\/td\u003e\n\u003ctd\u003eCAD 220M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Emera’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a clear breakdown of Emera’s market positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSummarizes Emera's 4P marketing strategy into a concise, presentation-ready snapshot that speeds stakeholder alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFlorida Utility Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTampa Electric serves ~820,000 customers in West Central Florida, a region that grew 12% from 2010–2020 and added ~150,000 residents since 2015, boosting peak summer cooling load and supporting ~4–6% annual weather-normalized load growth.\u003c\/p\u003e\n\u003cp\u003eHigh AC demand and Florida’s pro-investment regulatory posture let Emera pursue ~$1.2–1.5 billion in planned capital over 2024–2028 for grid upgrades, translating to predictable rate-base growth and steady regulated earnings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAtlantic Canada Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eNova Scotia Power, Emera’s primary utility hub, serves ~950,000 customers and delivered C$2.1 billion in 2024 revenue for Emera’s Nova Scotia operations, supplying electricity to ~90% of the province’s residents and businesses.\u003c\/p\u003e\n\u003cp\u003eThe territory acts as a testbed for grid projects and renewables, including the 2018-completed 500 MW Maritime Link that enabled 1.5 TWh\/year import capacity and supported 30% renewable penetration targets.\u003c\/p\u003e\n\u003cp\u003eLocal presence enables deep community integration—Emera reports 120+ stakeholder engagements in 2024—and sustains a long-standing regulatory relationship with the Nova Scotia Utility and Review Board, aiding faster permitting and tariff negotiations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCaribbean Energy Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpemera operates integrated utilities across barbados the bahamas and other caribbean islands serving roughly customers generating gwh annually in region these isolated grids rely on imported diesel lng with fuel costs making up of operating expense so switching to renewables can cut wholesale by lower carbon mtco2e assets diversify emera geographic risk give exposure tropical green markets where planned solar battery projects totaling mw are under development through small captive raise regulatory weather-related but high renewable upside recent tariff approvals support attractive irrs above regional averages.\u003e\n\u003c\/pemera\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNew Mexico Gas Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eNew Mexico Gas Company gives Emera a strategic Southwestern footprint, serving about 530,000 customers across urban and rural New Mexico and supporting regulated revenue stability—2024 gas distribution revenue for the segment approx. US$230m within Emera’s North American gas operations.\u003c\/p\u003e\n\u003cp\u003eThe state’s production and industrial demand improve logistics and supply flexibility; pipeline and distribution assets are key to Emera’s regulated gas segment and diversify its portfolio vs. electricity-only exposure.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~530,000 customers (2024)\u003c\/li\u003e\n\u003cli\u003e~US$230m distribution revenue (2024)\u003c\/li\u003e\n\u003cli\u003eRegulated assets boost portfolio diversification\u003c\/li\u003e\n\u003cli\u003eStrategic SW footprint aids logistics and supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Transmission Corridors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpemera owns and operates interprovincial cross transmission corridors that enable bulk power flows across north america linking markets from atlantic canada to new england the u.s. mid these support regional grid resilience efficiency moving gw capacity during peak events enabling twh of exchanges by controlling key pathways emera positions itself as a central facilitator energy transition resource optimization.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInterprovincial\/international lines: GW capacity, ~2.5 TWh cross‑border (2024)\u003c\/li\u003e\n\u003cli\u003eRole: bulk trading place, peak transfer, grid resilience\u003c\/li\u003e\n\u003cli\u003eStrategic value: central North American transmission hub, enables renewables integration\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pemera\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmera: North American \u0026amp; Caribbean utility scale—$1.2–1.5B capex, 300MW renewables cuts fuel 20–40%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEmera’s place spans North American utilities (Tampa Electric ~820,000 customers; Nova Scotia Power ~950,000; New Mexico Gas ~530,000) and Caribbean islands (~400,000 customers), with transmission enabling ~2.5 TWh cross‑border flows (2024); planned capex $1.2–1.5B (2024–28) and Caribbean 300 MW renewables to cut fuel costs 20–40% and ~0.6–1.2 MtCO2e\/yr.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eAsset\u003c\/th\u003e\n\u003cth\u003eCustomers\u003c\/th\u003e\n\u003cth\u003eKey 2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTampa Electric\u003c\/td\u003e\n\u003ctd\u003e~820,000\u003c\/td\u003e\n\u003ctd\u003ePeak cooling; growth ~4–6%\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNova Scotia Power\u003c\/td\u003e\n\u003ctd\u003e~950,000\u003c\/td\u003e\n\u003ctd\u003eC$2.1B revenue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew Mexico Gas\u003c\/td\u003e\n\u003ctd\u003e~530,000\u003c\/td\u003e\n\u003ctd\u003eUS$230M distribution rev\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCaribbean\u003c\/td\u003e\n\u003ctd\u003e~400,000\u003c\/td\u003e\n\u003ctd\u003e~1,200 GWh; 300 MW projects\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTransmission\u003c\/td\u003e\n\u003ctd\u003e-\u003c\/td\u003e\n\u003ctd\u003e~2.5 TWh cross‑border\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003eEmera 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual, full Emera 4P's Marketing Mix Analysis you’ll receive instantly after purchase—no samples or mockups, just the finished, editable document ready for use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750240530809,"sku":"emera-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/emera-marketing-mix.png?v=1772223457","url":"https:\/\/matrixbcg.com\/products\/emera-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}