{"product_id":"emecogroup-marketing-mix","title":"Emeco Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGet Inspired by a Complete Brand Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Emeco’s product design, pricing architecture, distribution channels, and promotional mix combine to create market resilience and premium positioning—this preview highlights key tactics, but the full 4Ps Marketing Mix Analysis delivers a complete, editable report with data-driven insights, examples, and slide-ready formatting to save you hours and power strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHeavy Earthmoving Fleet Rental\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpemeco operates one of the world largest independent heavy earthmoving rental fleets focusing on surface mining gear excavators dozers and tonne dump trucks countries. as late emeco emphasizes high-quality mid-life assets that cut capex by versus new purchases reduce lead times from months to weeks. this model lets operators scale output rapidly preserving cash improving return capital employed reported fleet utilization near in fy2024.\u003e\n\u003c\/pemeco\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eForce Maintenance Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eForce workshops deliver maintenance, repair and overhaul services for Emeco’s fleet and third-party equipment, supporting \u0026gt;95% fleet availability target and cutting unplanned downtime by ~30% in 2025 service contracts.\u003c\/p\u003e\n\u003cp\u003eThese services extend asset life—clients report average life-extension of 3–5 years for heavy mining machines—reducing total cost of ownership and boosting utilization in harsh sites.\u003c\/p\u003e\n\u003cp\u003eEmeco pairs skilled technicians and predictive maintenance tools, driving reliability and sustaining resale values that protect lifecycle revenue streams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eUnderground Mining Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough Pit N Portal, Emeco offers specialized hard‑rock underground equipment and on‑site technical teams for project development and production, targeting gold, copper and nickel mines.\u003c\/p\u003e\n\u003cp\u003eThis diversifies Emeco from open‑cut fleets; Pit N Portal contributed an estimated 12% of 2024 service revenue and supported projects lowering client capex by ~8% vs. new purchases.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEOS Technology Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEOS (Emeco Operating System) streams real-time telematics on machine health and operator performance, letting clients track fuel burn, payload accuracy, and faults via a centralized dashboard.\u003c\/p\u003e\n\u003cp\u003eField deployments in 2024 showed EOS reduced fuel use by 7.8% and unscheduled downtime by 12.5%, lifting fleet availability and cutting unit operating cost by an estimated 5–8%.\u003c\/p\u003e\n\u003cp\u003eClients use EOS to prioritize maintenance, improve load cycles, and report KPI trends for production planning and cost control.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time machine health and operator metrics\u003c\/li\u003e\n\u003cli\u003e2024: −7.8% fuel, −12.5% downtime\u003c\/li\u003e\n\u003cli\u003eEstimated 5–8% unit cost reduction\u003c\/li\u003e\n\u003cli\u003eCentralized dashboard for KPI-driven decisions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComponent Rebuild and Parts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEmeco sells rebuilt engines, transmissions, and final drives restored to OEM standards at roughly 30–50% below new-parts cost, cutting replacement lead times from 8–12 weeks to 24–72 hours for critical mining spares.\u003c\/p\u003e\n\u003cp\u003eThis vertical reduced customer downtime by an estimated 18% in 2024 across Emeco’s service contracts, supporting $14.6M in parts revenue and a 28% gross margin.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFaster replace: 24–72h vs 8–12w\u003c\/li\u003e\n\u003cli\u003ePrice saving: 30–50% vs new\u003c\/li\u003e\n\u003cli\u003e2024 parts revenue: $14.6M\u003c\/li\u003e\n\u003cli\u003eEstimated downtime cut: 18%\u003c\/li\u003e\n\u003cli\u003eGross margin: 28%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmeco: 78% fleet utilization, 40–60% capex savings, tech cuts fuel \u0026amp; downtime\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEmeco rents mid-life heavy mining gear across 30+ countries, cutting capex 40–60% and lead times to weeks; fleet utilization ~78% (FY2024). Force workshops and rebuilt parts cut unplanned downtime ~30% and 18% respectively; parts revenue $14.6M, 28% gross margin (2024). EOS telematics reduced fuel −7.8% and downtime −12.5%, lowering unit costs 5–8%; Pit N Portal drove ~12% of 2024 service revenue.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet utilization (FY2024)\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCapex saving vs new\u003c\/td\u003e\n\u003ctd\u003e40–60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts revenue (2024)\u003c\/td\u003e\n\u003ctd\u003e$14.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts gross margin\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEOS fuel reduction (2024)\u003c\/td\u003e\n\u003ctd\u003e−7.8%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEOS downtime reduction (2024)\u003c\/td\u003e\n\u003ctd\u003e−12.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePit N Portal revenue share (2024)\u003c\/td\u003e\n\u003ctd\u003e~12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a company-specific deep dive into Emeco’s Product, Price, Place, and Promotion strategies, using real brand practices and competitive context to ground insights for managers, consultants, and marketers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Emeco’s 4P insights into a concise, leadership-ready snapshot that’s perfect for quick decision-making, alignment, or inclusion in decks and workshops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Regional Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEmeco runs hubs across Australia’s mining belts, notably the Bowen Basin (Queensland) and Pilbara (WA), placing rental fleets and service teams within 100–300 km of major sites to cut transit time and cost.\u003c\/p\u003e\n\u003cp\u003eThis local footprint lowers equipment downtime—Emeco reports average fleet utilization rising 6% in 2024—and trims transport spend by roughly 12% on large coal and iron ore contracts.\u003c\/p\u003e\n\u003cp\u003eKeeping parts and technicians nearby lets Emeco meet peak demand within 24–48 hours for large-scale projects, improving contract response and reducing lost production days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNational Workshop Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEmeco runs state-of-the-art workshops in five key Australian industrial hubs (Perth, Brisbane, Newcastle, Port Hedland, and Townsville), completing over 1,200 major rebuilds and 3,800 component repairs in FY2024, which generated ~A$45m in service revenue.\u003c\/p\u003e\n\u003cp\u003eThese facilities serve as the engine room for maintenance, centralizing quality control and specialized engineering to cut average turnaround by 22% versus outsourced work.\u003c\/p\u003e\n\u003cp\u003eWorkshop distribution supports remote mines within a 600–1,200 km radius, keeping parts availability at 98% fill rate and reducing downtime costs by an estimated A$12m in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOn-Site Client Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa significant portion of emeco service delivery occurs directly on client mine sites through embedded maintenance teams and mobile vehicles with on-site operations accounting for about field hours in this placement integrates personnel into customers daily workflows reducing average mechanical downtime by an estimated improving first-time-fix rates to roughly being enables tighter fleet management reported a increase utilization clients fy2024 supports proactive plans that cut parts spend year-over-year.\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Fleet Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eThe EOS platform is a virtual place where clients access fleet data from anywhere with internet, enabling real-time monitoring of remote sites and bridging field equipment to office decision-makers.\u003c\/p\u003e\n\u003cp\u003eIn 2025 Emeco reports EOS users cut downtime 18% and improved utilization by 12%, giving HQ teams transparency to reduce rental costs and accelerate service decisions.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eReal-time access from any internet location\u003c\/li\u003e\n\u003cli\u003e18% average downtime reduction (2025)\u003c\/li\u003e\n\u003cli\u003e12% utilization improvement (2025)\u003c\/li\u003e\n\u003cli\u003eEnables centralized oversight of remote sites\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Parts Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEmeco sources heavy equipment and parts globally while focusing on Australia, importing roughly 18% of fleet acquisitions in 2024 to fill local gaps and keep utilization near 78%.\u003c\/p\u003e\n\u003cp\u003eThis international network lets Emeco relocate used high-quality machines to high-demand regions, cutting capex by an estimated A$22M in 2024 versus new purchases.\u003c\/p\u003e\n\u003cp\u003eGlobal logistics and aftermarket parts links keep fleet modern and diverse, reducing downtime and supporting rental revenue of A$324M in FY2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e18% of acquisitions imported in 2024\u003c\/li\u003e\n\u003cli\u003eA$22M estimated capex saved vs new units\u003c\/li\u003e\n\u003cli\u003eFleet utilization ~78% in 2024\u003c\/li\u003e\n\u003cli\u003eRental revenue A$324M FY2024\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmeco: 5 hubs, 78% fleet use, A$324M rent — EOS to cut downtime 18% and lift utilization 12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEmeco’s place strategy combines 5 workshops (Perth, Brisbane, Newcastle, Port Hedland, Townsville), regional hubs in Bowen Basin and Pilbara, 60% on-site service hours, 24–48h peak response, 98% parts fill, EOS telematics (2025: −18% downtime, +12% utilization), 78% fleet utilization and A$324m rental revenue FY2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eWorkshops\u003c\/td\u003e\n\u003ctd\u003e5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOn-site service\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eParts fill\u003c\/td\u003e\n\u003ctd\u003e98%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFleet util. 2024\u003c\/td\u003e\n\u003ctd\u003e78%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRental rev FY2024\u003c\/td\u003e\n\u003ctd\u003eA$324m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEOS impact 2025\u003c\/td\u003e\n\u003ctd\u003e−18% downtime,+12% util.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eEmeco 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact Emeco 4P's Marketing Mix analysis you'll receive instantly after purchase—fully complete, editable, and ready to use with no placeholders or surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749895025017,"sku":"emecogroup-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/emecogroup-marketing-mix.png?v=1772219919","url":"https:\/\/matrixbcg.com\/products\/emecogroup-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}