{"product_id":"emaar-swot-analysis","title":"Emaar Properties SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Insightful Decisions Backed by Expert Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEmaar Properties stands out for its landmark developments and integrated real estate ecosystem, yet faces cyclicality, regional concentration, and competitive pressure as it scales; our full SWOT unpacks these dynamics with financial context and strategic implications. Discover actionable insights and editable deliverables—purchase the complete SWOT analysis to plan, pitch, or invest with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Leadership and Brand Equity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEmaar Properties leverages unrivaled brand equity as developer of icons like Burj Khalifa and Dubai Mall, driving a competitive edge that supported AED 57.1 billion group revenue in 2025 and stronger pricing power in prime Dubai segments.\u003c\/p\u003e\n\u003cp\u003eThis prestige lets Emaar command premium pricing and attract HNW (high-net-worth) investors globally; luxury project ASPs (average selling prices) ran ~18% above market midsegments in 2025.\u003c\/p\u003e\n\u003cp\u003eBy end-2025 the brand remained synonymous with luxury and reliability across the Middle East, contributing to a 2025 net profit margin near 21% in its property development arm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified and Recurring Revenue Streams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cpbeyond residential sales emaar has built retail hospitality and leisure arms malls generated roughly of group recurring revenue by h2 these segments reported occupancy above ebitda margins near in cushioning construction-driven volatility. the steady rental hotel income reduced cyclicality supported net profit resilience with covering fixed costs. what this hides: mall lease renewals concentrate\u003e\n\u003c\/pbeyond\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Land Bank in Prime Locations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEmaar Properties holds over 120 million square feet of gross leasable and developable land across Dubai and key markets (2025), providing a multi-decade project pipeline and protecting cash flow against local soft patches.\u003c\/p\u003e\n\u003cp\u003eLand parcels sit in high-demand zones like Downtown Dubai and Dubai Creek Harbour, driving strong capital appreciation—Emaar recorded AED 22.8 billion in property sales in 2024, reflecting this premium positioning.\u003c\/p\u003e\n\u003cp\u003eManagement has translated holdings into master-planned communities—Dubai Marina, Downtown—shaping UAE urban growth and sustaining recurring revenue from mixed-use assets and hospitality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Financial Position and Liquidity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpemaar enters with aed cash and equivalents net debt-to-equity generating recurring operating flow of in enabling self-funding large projects selective acquisitions without over-leveraging.\u003e\n\u003cpinvestors reward this discipline: consistent dividends average yield and long-term credit ratings of bbb from major agencies support capital access lower funding costs.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCash AED 18.2bn (FY2025)\u003c\/li\u003e\n\u003cli\u003eOCF AED 9.1bn (2025)\u003c\/li\u003e\n\u003cli\u003eNet debt\/equity ~0.24\u003c\/li\u003e\n\u003cli\u003eAvg dividend yield 3.8% (2021–2025)\u003c\/li\u003e\n\u003cli\u003eCredit ratings: BBB+\/A-\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pinvestors\u003e\u003c\/pemaar\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAlignment with National Strategic Goals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEmaar’s growth tracks Dubai Economic Agenda D33, which targets a $1 trillion economy by 2033; Emaar reported AED 24.5bn revenue in 2024, positioning it to capture infrastructure and real-estate demand from policy-driven projects and tourism recovery.\u003c\/p\u003e\n\u003cp\u003eAlignment yields regulatory favors, access to government-led land and transport projects, and joint marketing that boosts occupancy and sales as Dubai tourism reached 17.1m visitors in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue AED 24.5bn\u003c\/li\u003e\n\u003cli\u003eDubai tourism 17.1m (2024)\u003c\/li\u003e\n\u003cli\u003eD33 target $1tn by 2033\u003c\/li\u003e\n\u003cli\u003ePriority in infrastructure projects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmaar: Strong cash, low leverage and premium margins—AED57.1bn revenue, 120m sqft landbank\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEmaar’s strengths: iconic brand with AED 57.1bn group revenue (2025), premium ASPs ~18% above market, diversified recurring revenue ~35% of group (H2 2025) with occupancy \u0026gt;92%, 120m sq ft landbank, AED 18.2bn cash, OCF AED 9.1bn (2025), net debt\/equity ~0.24, avg dividend yield 3.8% (2021–2025), credit ratings BBB+\/A-.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e2025 revenue\u003c\/td\u003e\n\u003ctd\u003eAED 57.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash (FY2025)\u003c\/td\u003e\n\u003ctd\u003eAED 18.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOCF (2025)\u003c\/td\u003e\n\u003ctd\u003eAED 9.1bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLandbank\u003c\/td\u003e\n\u003ctd\u003e120m sq ft\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a strategic overview of Emaar Properties’s internal and external business factors, mapping its market-leading strengths, operational weaknesses, growth opportunities, and external threats shaping future performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise Emaar Properties SWOT matrix for fast, visual strategy alignment, ideal for executives needing a snapshot of market positioning and growth risks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration Risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDespite international projects, about 68% of Emaar Properties PJSC’s 2024 revenue and 72% of investment property value remained tied to Dubai, exposing the firm to local GDP swings, Emirati regulatory shifts, and regional geopolitics.\u003c\/p\u003e\n\u003cp\u003eIf Dubai real estate demand falls 10%, Emaar’s top line could drop ~6.8% directly; international operations—contributing ~32% of revenue—are not yet large enough to fully offset a UAE downturn.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Sensitivity to Cyclical Market Trends\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEmaar’s focus on luxury real estate makes revenue highly cyclical; global luxury property sales fell ~18% in 2023, pressuring developers tied to high-net-worth buyers.\u003c\/p\u003e\n\u003cp\u003eDemand for secondary luxury homes can drop sharply in downturns—Emaar reported a 12% decline in Dubai residential transactions in 2023 year‑over‑year.\u003c\/p\u003e\n\u003cp\u003eTo survive slow sales velocity the firm must hold strong liquidity; Emaar ended 2023 with cash and equivalents of AED 20.4 billion, a buffer but not immune to prolonged weakness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComplexity in International Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperating across Egypt, India and Turkey raises management and regulatory complexity for Emaar Properties, with 2024 revenues outside the UAE contributing an estimated 18% of group sales, forcing heavier oversight and compliance costs.\u003c\/p\u003e\n\u003cp\u003eVaried legal frameworks and currency swings—EGP and INR devalued vs AED in 2023–24—have caused project delays and impairments, including a reported $120m write-down in Turkey in FY2024.\u003c\/p\u003e\n\u003cp\u003eThese disparate units demand capital and senior management time, occasionally diverting focus from Dubai projects that generate ~65% of group EBITDA, squeezing margins and execution capacity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Capital Intensity of Mega-Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpemaar projects need huge upfront spending and take years to complete tying up capital before revenue arrives delayed handovers or demand drops can strain cash flow.\u003e\u003cpas of emaar pipeline master-planned communities keeps capital tied up capex and development receivables require tight liquidity oversight to avoid bottlenecks.\u003e\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLarge upfront capex\u003c\/li\u003e\n\u003cli\u003eMulti-year revenue lag\u003c\/li\u003e\n\u003cli\u003eHandover-delay risk\u003c\/li\u003e\n\u003cli\u003e2025 pipeline raises liquidity pressure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pas\u003e\u003c\/pemaar\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependency on Foreign Direct Investment\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEmaar heavily relies on international buyers—around 60% of 2024 residential transactions involved non‑UAE nationals—so changes in migration rules or investment visas could cut sales quickly.\u003c\/p\u003e\n\u003cp\u003eCurrency swings versus the UAE dirham (pegged to the US dollar) raise local price for buyers whose currencies fell in 2023–24, cooling demand in key markets like India and Russia.\u003c\/p\u003e\n\u003cp\u003eIf Dubai’s pull as a residence hub weakens—tourist arrivals fell 3% in 2024 vs 2023—Emaar’s topline growth and inventory turnover risk slowing materially.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~60% 2024 sales from international buyers\u003c\/li\u003e\n\u003cli\u003eDirham peg exposure raises price sensitivity\u003c\/li\u003e\n\u003cli\u003e3% drop in 2024 tourist arrivals risks demand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEmaar: High UAE concentration, luxury risk—tourism slump, FX hits and Turkey write‑down\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConcentrated UAE exposure (~68% of 2024 revenue, ~72% of investment property value) and luxury focus make Emaar vulnerable to Dubai GDP swings, tourism dips (‑3% arrivals in 2024) and a 12% fall in 2023 residential transactions; international ops (~32% revenue, ~18% outside-UAE) add complexity, FX losses (EGP\/INR) and a $120m Turkey write‑down; AED 20.4bn cash (2023) cushions but 2025 pipeline raises liquidity risk.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUAE revenue share 2024\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInvestment property UAE\u003c\/td\u003e\n\u003ctd\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eResidential transactions change 2023\u003c\/td\u003e\n\u003ctd\u003e‑12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCash \u0026amp; equivalents 2023\u003c\/td\u003e\n\u003ctd\u003eAED 20.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTurkey write‑down FY2024\u003c\/td\u003e\n\u003ctd\u003e$120m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview Before You Purchase\u003c\/span\u003e\u003cbr\u003eEmaar Properties SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, highlighting Emaar Properties' key strengths, weaknesses, opportunities, and threats. This is a real excerpt from the complete document; once purchased, you’ll receive the full, editable version. The file shown is the same analysis included in your download and is unlocked after payment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752451158393,"sku":"emaar-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/emaar-swot-analysis.png?v=1772241117","url":"https:\/\/matrixbcg.com\/products\/emaar-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}