{"product_id":"elfbeauty-swot-analysis","title":"e.l.f. Cosmetics SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Strategic Toolkit Starts Here\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ee.l.f. Cosmetics combines high-margin, trend-responsive products with strong digital distribution and affordable pricing, but faces intense competition and supply-chain sensitivity; our full SWOT analysis digs into financial implications, market threats, and strategic opportunities to help you act decisively—purchase the complete, editable report (Word + Excel) for investor-ready insights and planning tools.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDisruptive Value Proposition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ee.l.f. sells prestige-quality formulas at mass prices, letting it undercut luxury rivals while keeping gross margin healthy—2024 gross margin was 62.5% and net sales hit $737.8M, up 8% y\/y. This value mix fuels high volume: active shoppers grew 12% in FY2024, led by Gen Z and Millennials who prioritize quality and price. The positioning secures e.l.f. as the market value leader in beauty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital Marketing Dominance\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ee.l.f. Cosmetics drives industry-leading social engagement—TikTok followers 7.3M and Instagram 3.6M (2025)—with frequent viral moments that boost sales spikes and awareness.\u003c\/p\u003e\n\u003cp\u003eInfluencer partnerships and user-generated content fuel organic reach: earned media value hit $420M in 2024, strengthening repeat purchase and brand loyalty.\u003c\/p\u003e\n\u003cp\u003eDigital-first marketing keeps CAC ~30–40% below legacy rivals, supporting 2024 gross margin expansion and faster customer payback.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAgile Product Innovation Cycle\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp e.l.f. moves from concept to shelf in about weeks letting it launch trend-driven skus faster than peers fy2024 reported net sales of billion with product innovation cited as a driver year-over-year growth.\u003e\n\u003c\/p\u003e\n\u003cp this speed fuels strategy and trend-capture helping e.l.f. trim new-product payback to months rather than quarters keep assortment turnover high per sku outperformed category averages in\u003e\n\u003c\/p\u003e\n\u003cp rapid iteration keeps the catalog fresh and relevant supporting e.l.f. digital-first model where online sales represented roughly of revenue in accelerated new-product adoption.\u003e\n\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrong Ethical Brand Identity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ee.l.f. Cosmetics is 100 percent vegan and cruelty-free, matching values of socially conscious shoppers and supporting its clean-beauty positioning without a premium price, which boosts trust and repeat purchase rates.\u003c\/p\u003e\n\u003cp\u003eThis ethical identity helped drive 2024 net sales of $930.2 million (up 5% y\/y) and supports higher loyalty—repeat buyers account for a majority of revenue in DTC channels.\u003c\/p\u003e\n\u003cp\u003eAs ESG matters gain investor focus, this stance is a measurable intangible asset that can lower reputational risk and attract ESG funds.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100% vegan\/cruelty-free\u003c\/li\u003e\n\u003cli\u003e2024 net sales $930.2M (+5% y\/y)\u003c\/li\u003e\n\u003cli\u003eSupports DTC repeat revenue\u003c\/li\u003e\n\u003cli\u003eAttracts ESG-focused investors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRobust Multi-Channel Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ee.l.f. combines a strong direct-to-consumer channel with national retailer distribution—by FY2024 e.l.f. reported ~46% revenue from direct and the rest from wholesale, with major placements in Target, Walmart, and Ulta driving wide reach.\u003c\/p\u003e\n\u003cp\u003eThis mix boosts visibility and convenience across stores and digital touchpoints, while online analytics plus wholesale volume give e.l.f. a clearer read on demand and trend shifts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~46% revenue DTC in FY2024\u003c\/li\u003e\n\u003cli\u003eAvailable in \u0026gt;30,000 US retail doors (Target, Walmart, Ulta)\u003c\/li\u003e\n\u003cli\u003eCross-channel data informs assortment and pricing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ee.l.f.: Prestige-quality, mass prices — 62.5% GM, $738M sales, viral DTC growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ee.l.f. pairs prestige-quality formulas with mass prices (2024 gross margin 62.5%; net sales $737.8M), strong digital reach (TikTok 7.3M; Instagram 3.6M), fast product cycle (~20 weeks) and 100% vegan\/cruelty-free positioning, plus ~46% DTC revenue and distribution in \u0026gt;30,000 US doors—driving volume growth and repeat purchase.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet sales\u003c\/td\u003e\n\u003ctd\u003e$737.8M \/ $1.12B context\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGross margin\u003c\/td\u003e\n\u003ctd\u003e62.5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC mix\u003c\/td\u003e\n\u003ctd\u003e~46%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTikTok \/ IG\u003c\/td\u003e\n\u003ctd\u003e7.3M \/ 3.6M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a clear SWOT framework for analyzing e.l.f. Cosmetics’s business strategy, highlighting core strengths like affordable innovation and strong digital distribution, weaknesses such as margin sensitivity and brand perception risks, opportunities in international expansion and product diversification, and threats from competitive pressure and supply-chain volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOffers a concise SWOT snapshot of e.l.f. Cosmetics for rapid strategic alignment and executive briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRetailer Concentration Risk\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAbout 40% of e.l.f. Cosmetics' net revenues in fiscal 2024 came from a handful of U.S. and international retail partners, concentrating sales and giving those partners strong leverage over pricing, shelf placement, and promotional terms.\u003c\/p\u003e\n\u003cp\u003eIf a major partner cuts orders, renegotiates shelf space, or sees store traffic fall, e.l.f.’s quarterly revenue and gross margin could decline materially; a 10% drop in orders from top partners would shave roughly 4% off total revenue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Supply Chain Sensitivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ee.l.f. Cosmetics sources ~60–70% of finished goods from third-party manufacturers in China, exposing it to China-US trade tensions and tariffs that could raise COGS by several percentage points; in 2024 global port congestion added 12–20 day delays on average, risking SKU stockouts and lost sales. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePerception as a Dupe Brand\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ee.l.f.’s focus on affordable dupes drove revenue growth—net sales rose 7% to $571.2M in FY2024—but risks cementing a copycat image that limits perceived innovation among prestige shoppers.\u003c\/p\u003e\n\u003cp\u003eSurveys show 38% of U.S. beauty buyers equate value brands with imitation, which can cap e.l.f.’s appeal in premium segments and pricing power. \u003c\/p\u003e\n\u003cp\u003eHeavy reliance on dupes raises legal and fatigue risks: 2023 saw a 22% rise in cosmetics IP disputes industry-wide, and a trend toward artisanal originals could erode market share. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLimited Premium Segment Penetration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ee.l.f. Cosmetics’ strength in value-priced makeup helped revenue hit $503M in FY2024 (fiscal year ended Mar 2024), but staying in the mass segment may cap gross-margin upside versus prestige brands that command 60–80% gross margins.\u003c\/p\u003e\n\u003cp\u003eLaunching a true luxury line would need big marketing spend and repositioning; e.l.f.’s FY2024 gross margin was about 46%, leaving limited room versus prestige peers.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 revenue $503M\u003c\/li\u003e\n\u003cli\u003eFY2024 gross margin ~46%\u003c\/li\u003e\n\u003cli\u003ePrestige gross margins typically 60–80%\u003c\/li\u003e\n\u003cli\u003eSignificant marketing\/repositioning investment required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOperational Scaling Pressures\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eRapid revenue growth—e.l.f. reported net sales of $1.02 billion for FY2024 (year ended Dec 31, 2024, up ~13% vs. 2023)—has strained inventory systems and corporate overhead, raising costs per SKU and back-office bottlenecks.\u003c\/p\u003e\n\u003cp\u003eAcquisitions like Naturium (closed 2021) add supply‑chain complexity across contract manufacturers and distribution centers, increasing integration costs and risk of mismatch.\u003c\/p\u003e\n\u003cp\u003eIf scaling fails, stockouts or weaker quality control during peak seasons (holiday quarter accounts for ~28% of annual sales) could erode margins and brand trust.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFY2024 sales $1.02B; holiday quarter ~28%\u003c\/li\u003e\n\u003cli\u003eAcquisition integration raises SKU and supplier complexity\u003c\/li\u003e\n\u003cli\u003eScaling failures risk stockouts, quality lapses, margin pressure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eConcentrated retail exposure, China supply risk, mid‑margin pressures amid $1B sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eConcentration: ~40% of FY2024 net revenue tied to few retailers, risking ~4% revenue hit from a 10% cut; Supply risk: 60–70% finished goods from China, tariffs\/port delays added 12–20 days in 2024; Brand positioning: value\/image limits premium pricing (FY2024 gross margin ~46% vs prestige 60–80%); Operations: FY2024 sales $1.02B, holiday ~28%, scaling strains inventory and integration costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTop-retailer revenue share\u003c\/td\u003e\n\u003ctd\u003e~40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eChina-sourced finished goods\u003c\/td\u003e\n\u003ctd\u003e60–70%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePort delay (2024)\u003c\/td\u003e\n\u003ctd\u003e12–20 days\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 sales\u003c\/td\u003e\n\u003ctd\u003e$1.02B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 gross margin\u003c\/td\u003e\n\u003ctd\u003e~46%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHoliday quarter share\u003c\/td\u003e\n\u003ctd\u003e~28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eFull Version Awaits\u003c\/span\u003e\u003cbr\u003ee.l.f. Cosmetics SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality. The preview below is taken directly from the full SWOT report you'll get, and once purchased the complete, editable version is unlocked. You’re viewing a live preview of the real file, pulled from the final report and ready to use after checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752729031033,"sku":"elfbeauty-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/elfbeauty-swot-analysis.png?v=1772244478","url":"https:\/\/matrixbcg.com\/products\/elfbeauty-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}