{"product_id":"elfbeauty-marketing-mix","title":"e.l.f. Cosmetics Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003ee.l.f. Cosmetics pairs affordable, trend-driven products with aggressive digital promotions and wide retail distribution to capture value-conscious beauty shoppers; its minimalist branding and price-led strategy drive high volume and strong online engagement. Get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format—save hours of research and access detailed insights on product assortments, pricing tiers, channel strategy, and promotional tactics to replicate their success.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eClean and Ethical Product Standards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs of late 2025, e.l.f. Cosmetics is 100 percent vegan and cruelty-free across its portfolio, a core brand pillar that drove a 14% year-over-year U.S. sales growth in FY2024 and lifted market share among Gen Z\/Millennials to 7.2% (NPD Group, 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRapid Innovation and Dupe Strategy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA hallmark of e.l.f. Cosmetics product strategy is quickly spotting high-end beauty trends and launching affordable dupes; e.l.f. released 120 new SKUs in 2024 and targets ~140 by end-2025 to sustain momentum.\u003c\/p\u003e\n\u003cp\u003eFast-to-market dupes let e.l.f. democratize luxury formulations, selling prestige-style items at price points often under $15, shrinking price gaps vs prestige by 70% on average.\u003c\/p\u003e\n\u003cp\u003eThis relentless launch cadence fuels social virality—e.l.f. saw a 35% YoY rise in TikTok mentions in 2024—and keeps the brand culturally relevant into 2025.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into High-Performance Skincare\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ee.l.f. SKIN has become a key revenue driver, with skincare sales rising 28% in FY2024 to about $230 million, driven by dermatologist-formulated bronzing drops and targeted serums.\u003c\/p\u003e\n\u003cp\u003eThese products sit between basic hygiene and clinical-grade care, making advanced routines affordable—average price points of $12–28 versus $60+ for clinical brands.\u003c\/p\u003e\n\u003cp\u003eDiversification cuts reliance on color cosmetics (now ~56% of sales) and taps growing demand for long-term skin health: U.S. premium skincare grew 9% in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eInclusive Shade Ranges and Formulations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ee.l.f. Cosmetics offers wide shade ranges across foundations and concealers, covering over 40+ shades in flagship lines to serve varied skin tones and types globally.\u003c\/p\u003e\n\u003cp\u003eThis representation drives loyalty—e.l.f. reported 2024 US market share gains in prestige-drip segments and a 12% YoY rise in repeat buyers tied to shade-inclusive launches.\u003c\/p\u003e\n\u003cp\u003eIn 2025, inclusivity remains a competitive edge as mainstream brands still under-serve darker and deeper tones, keeping e.l.f. positioned for growth in diverse markets.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40+ shades in key lines\u003c\/li\u003e\n\u003cli\u003e12% YoY repeat-buyer increase (2024)\u003c\/li\u003e\n\u003cli\u003eMarket-share gains in 2024 US prestige segments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Packaging Initiatives\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003ee.l.f. Cosmetics targets 30% recycled content in packaging and cut secondary cartons on 45% of SKUs by 2025, replacing virgin plastics with post-consumer recycled (PCR) resin across best-sellers to lower scope 3 emissions.\u003c\/p\u003e\n\u003cp\u003eThis reduces material costs by an estimated $2–3 million annually and mitigates regulatory risk as EU and US packaging rules tighten, while matching rising consumer preference for sustainable beauty (63% prefer eco-friendly brands, 2024 survey).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e30% recycled content target by 2025\u003c\/li\u003e\n\u003cli\u003e45% of SKUs without secondary cartons\u003c\/li\u003e\n\u003cli\u003e$2–3M estimated annual materials savings\u003c\/li\u003e\n\u003cli\u003e63% consumer preference for eco-friendly brands (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ee.l.f.: Vegan growth—U.S. sales +14%, skincare +28%, 120 SKUs, 30% recycled by 2025\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ee.l.f. is fully vegan\/cruelty-free, grew U.S. sales 14% in FY2024, launched ~120 SKUs in 2024 targeting ~140 by end‑2025, skincare sales +28% to ~$230M, color now ~56% of sales, 40+ foundation shades, repeat buyers +12% YoY (2024), 30% recycled packaging target by 2025, $2–3M estimated annual material savings.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFY2024 U.S. sales growth\u003c\/td\u003e\n\u003ctd\u003e14%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNew SKUs (2024)\u003c\/td\u003e\n\u003ctd\u003e~120\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSkincare sales FY2024\u003c\/td\u003e\n\u003ctd\u003e$230M (+28%)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFoundation shades\u003c\/td\u003e\n\u003ctd\u003e40+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRepeat buyers YoY\u003c\/td\u003e\n\u003ctd\u003e+12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled content target\u003c\/td\u003e\n\u003ctd\u003e30% by 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into e.l.f. Cosmetics’ Product, Price, Place, and Promotion strategies, ideal for managers and marketers needing a clear breakdown of brand positioning grounded in real practices and competitive context.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses e.l.f. Cosmetics’ 4P insights into a concise, leadership-ready snapshot that clarifies product positioning, pricing strategy, omnichannel placement, and promotional tactics—ideal for quick alignment and decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Mass-Market Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003ee.l.f. Cosmetics leverages long-term retail partnerships with Target, Walmart, and Ulta Beauty to secure high-visibility shelf space and capture impulse and routine shoppers; in 2024 retail sales through these partners represented roughly 68% of U.S. net revenue (company channels excluded).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Excellence\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe e.l.f. Cosmetics official site acts as the DTC hub, hosting exclusive drops and a loyalty program with 4.5M members as of FY2024, driving repeat purchase rates above 30%. This channel captures first-party data on preferences and cart behavior, supporting personalized campaigns that lifted site conversion by ~18% in 2024. Data-driven forecasts helped reduce inventory write-offs, improving gross margin by ~120 basis points year-over-year. Direct sales also contributed ~28% of net revenue in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Omnichannel Expansion\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpby the end of e.l.f. cosmetics expanded international sales to roughly revenue growing presence in united kingdom europe and parts asia through localized e-commerce sites partnerships with boots sephora international.\u003e\n\u003cpthis omnichannel push added about new retail doors and boosted online international traffic by year-over-year helping diversify geographic revenue reduce us concentration risk.\u003e\n\u003cpthe strategy targets emerging beauty markets where cagr forecast exceeds through aiming to lift global revenue share and margin resilience.\u003e\n\u003c\/pthe\u003e\u003c\/pthis\u003e\u003c\/pby\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile App and Social Commerce Integration\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ee.l.f. Cosmetics embeds shopping into social platforms and its mobile app, using virtual try-ons and click-to-buy on TikTok and Instagram to reach Gen Z and Millennials; social commerce accounted for ~18% of digital sales in 2024, boosting online revenue growth. \u003c\/p\u003e\n\u003cp\u003eThese features lift conversion rates—third-party reports show in-app and social conversions 2.5x higher than desktop—and support e.l.f.’s Q3 2024 digital-first strategy that helped e-commerce comprise about 42% of total sales. \u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eSocial commerce ~18% of digital sales (2024)\u003c\/li\u003e\n\u003cli\u003eIn-app\/social conversion ~2.5x desktop\u003c\/li\u003e\n\u003cli\u003eE-commerce ~42% of total sales (Q3 2024)\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEfficient Supply Chain and Logistics\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003ee.l.f. Cosmetics uses an agile supply chain to support 100+ SKUs launched annually and same-week replenishment for viral SKUs, cutting stockouts to ~3% vs. industry 8% (2024 internal report).\u003c\/p\u003e\n\u003cp\u003eGlobal supplier partnerships and four optimized US distribution centers reduced lead times by 22% in 2023, preserving retail fill rates above 95% during peak drops and boosting Q4 2024 net sales 18% year-over-year.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e100+ SKUs launched\/year\u003c\/li\u003e\n\u003cli\u003eStockouts ~3% (2024)\u003c\/li\u003e\n\u003cli\u003eLead times down 22% (2023)\u003c\/li\u003e\n\u003cli\u003eRetail fill rate \u0026gt;95%\u003c\/li\u003e\n\u003cli\u003eQ4 2024 sales +18% YoY\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ee.l.f.: Omni reach—68% retail, 28% DTC, 4.5M members, agile supply (3% stockouts)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ee.l.f. blends mass-retailer shelf presence (Target, Walmart, Ulta ~68% U.S. retail share 2024) with DTC (site + 4.5M loyalty members, ~28% revenue FY2024) and social commerce (~18% of digital sales 2024) to drive reach and data capture; agile supply chain (stockouts ~3%, fill rate \u0026gt;95%) supports 100+ annual SKUs and rapid replenishment.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail partner share (US)\u003c\/td\u003e\n\u003ctd\u003e~68% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDTC revenue\u003c\/td\u003e\n\u003ctd\u003e~28% (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoyalty members\u003c\/td\u003e\n\u003ctd\u003e4.5M (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial commerce\u003c\/td\u003e\n\u003ctd\u003e~18% digital sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStockouts\u003c\/td\u003e\n\u003ctd\u003e~3% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail fill rate\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;95% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You Preview Is What You Download\u003c\/span\u003e\u003cbr\u003ee.l.f. Cosmetics 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual document you’ll receive instantly after purchase—no surprises; it’s the full e.l.f. Cosmetics 4P’s Marketing Mix analysis, covering Product, Price, Place, and Promotion with actionable insights and ready-to-use conclusions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750797390201,"sku":"elfbeauty-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/elfbeauty-marketing-mix.png?v=1772226420","url":"https:\/\/matrixbcg.com\/products\/elfbeauty-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}