{"product_id":"eletromidia-swot-analysis","title":"Eletromidia SWOT Analysis","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDive Deeper Into the Company’s Strategic Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEletromidia’s strengths in outdoor digital reach and targeted ad tech are contrasted by regulatory exposure and competitive pressures; understanding these dynamics is key for investors and strategists. Purchase the full SWOT analysis to access a research-backed, editable report and Excel matrix that translates insights into actionable plans for growth and risk management.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDominant Market Share in Brazilian OOH\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEletromidia is the clear leader in Brazil’s out-of-home (OOH) market, operating over 45,000 digital and static panels across 12 major capitals as of Q4 2025, covering roughly 60% of urban OOH impressions.\u003c\/p\u003e\n\u003cp\u003eScale creates a strong moat: Eletromidia captured about 38% of national OOH ad spend in 2024–25, making it the go-to for national campaigns and enabling premium CPMs 15–25% above regional rivals.\u003c\/p\u003e\n\u003cp\u003eMarket dominance also boosts bargaining power with suppliers and venue partners, lowering unit costs and preserving margin — consolidated EBITDA margin held near 28% in FY2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Inventory in High-Traffic Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEletromidia holds exclusive concessions in São Paulo and Rio de Janeiro metro systems and major airports, reaching over 3.5 million daily commuters and 120 million airport passengers annually (Brazil ANAC 2024). These high-traffic hubs deliver broad demographics—commuters and high-net-worth travelers—boosting ad impressions and CPI efficiency. Long-term contracts (typical 5–15 years) secure predictable visibility and recurring revenue streams for clients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Digital Transformation and DOOH Capabilities\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEletromidia converted roughly 65% of its inventory to DOOH, enabling dynamic, real-time content and programmatic buys; by end-2025 its platform will let advertisers buy slots by timeframe or audience triggers, supporting ~30% higher inventory turnover and a 20% premium CPM for data-driven campaigns, attracting tech-savvy brands seeking measurable ROI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Integration with Globo Media Group\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe Globo Media Group equity stake gives Eletromidia unmatched cross-platform reach, letting it bundle OOH with Globo TV and Globoplay for campaigns reaching over 120 million Brazilians monthly (Kantar, 2024).\u003c\/p\u003e\n\u003cp\u003eIntegrated ad packages lift average deal size; joint pitches closed in 2024 reported CPMs 15–25% higher than OOH-only offers and multi-platform contracts accounted for ~40% of top-50 client spend.\u003c\/p\u003e\n\u003cp\u003eAccess to Globo audience data and creative studios boosts targeting and campaign ROI, improving measured recall by ~18% in combined-media tests conducted in 2023.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCross-platform reach: 120M+ monthly\u003c\/li\u003e\n\u003cli\u003eHigher CPMs: +15–25%\u003c\/li\u003e\n\u003cli\u003eTop-client mix: ~40% multi-platform\u003c\/li\u003e\n\u003cli\u003eRecall lift: ~18%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Vertical Portfolio\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cpeletromidia has a diversified presence across street furniture transportation shopping malls and residential buildings reducing exposure to single-segment shocks or mall slowdowns enabling cross-venue campaigns.\u003e\n\u003cpby covering every stage of a consumer day the company delivers advertising that drove reported revenues brl and yoy ad-sales growth per filings.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMulti-vertical reach: street, transit, mall, residential\u003c\/li\u003e\n\u003cli\u003eRisk mitigation: less impact from single-segment downturns\u003c\/li\u003e\n\u003cli\u003e360-degree campaigns: pre-, during-, post-purchase touchpoints\u003c\/li\u003e\n\u003cli\u003e2024 metrics: BRL 420m revenue, 12% YoY ad-sales growth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pby\u003e\u003c\/peletromidia\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEletromidia: Brazil OOH Leader — 45k Panels, 38% Spend, BRL420m Revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEletromidia leads Brazil OOH with 45,000 panels (Q4 2025), ~60% urban share, 38% national OOH spend (2024–25), FY2024 EBITDA ~28%, 65% DOOH conversion, 30% higher turnover for programmatic, BRL 420m 2024 revenue (+12% YoY), Globo tie reaches 120M\/month and lifts recall ~18%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePanels\u003c\/td\u003e\n\u003ctd\u003e45,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUrban OOH share\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOOH spend share\u003c\/td\u003e\n\u003ctd\u003e38%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEBITDA FY2024\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDOOH conversion\u003c\/td\u003e\n\u003ctd\u003e65%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2024 Revenue\u003c\/td\u003e\n\u003ctd\u003eBRL 420m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eProvides a concise SWOT overview of Eletromidia, highlighting its core strengths, operational weaknesses, market opportunities, and external threats shaping strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise SWOT snapshot of Eletromidia for rapid strategic alignment and stakeholder briefings.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh Capital Expenditure Requirements\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe OOH network needs constant, heavy CAPEX for hardware, screen tech, and upkeep; Eletromidia reported R$148m in PPE additions in 2024, highlighting scale of spending.\u003c\/p\u003e\n\u003cp\u003eRapid tech change forces upgrades across thousands of panels—replacing 10k+ displays at ~$2.5k each would cost ~R$125m, pressuring cash flow.\u003c\/p\u003e\n\u003cp\u003eHigh CAPEX makes EBITDA sensitive to component price swings; global electronics prices rose ~6% in 2024 and freight rates surged 35% vs 2023, raising capex risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Public Concession Renewals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA large share of Eletromidia’s revenue comes from municipal and state digital-out-of-home concessions; in 2024 about 62% of net service revenue tied to such contracts, so losing renewals could cut revenues sharply. Renewals face competitive bidding and political shifts—Eletromidia lost 1 major concession in São Paulo in 2023 and saw average bid-term reductions from 10 to 5 years. Administrative delays also complicate 5–10 year planning cycles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGeographic Concentration in Major Urban Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpdespite expansion efforts of eletromidia ad revenue remained tied to the s paulo and rio de janeiro metros concentrating cash flow in two urban markets. this focus raises exposure localized economic shocks city-specific regulations either market gdp falls or permits tighten near-term top-line risks spike. heavy reliance on tier cities also limits access interior agribusiness hubs which grew digital spend so may miss faster growth outside coasts.\u003e\n\u003c\/pdespite\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSensitivity to Macroeconomic Volatility\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEletromidia is exposed to Brazil’s cyclical ad market: ad spend fell 12% in 2020 and corporate budgets are often cut first in downturns, so booking rates and occupancy drop quickly.\u003c\/p\u003e\n\u003cp\u003eGDP swings (Brazil GDP growth was 2.9% in 2023 and inflation remained elevated), plus shifts in consumer confidence, put year-over-year revenue at risk and create high forecasting volatility.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eAd spend cyclicality: high\u003c\/li\u003e\n\u003cli\u003eBooking\/occupancy tied to GDP and corporate profits\u003c\/li\u003e\n\u003cli\u003ePast shocks cut ad budgets double-digits (2020)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eComplexity of Physical Asset Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpmanaging a decentralized network of outdoor screens forces high operational complexity with vandalism power outages and connectivity failures driving field workforce monitoring costs reported r in sg for reflecting this scale.\u003e\n\u003cpany maintenance lapse risks contract penalties targets often\u003e99% uptime) and harms reputation with premium advertisers, reducing CPMs and renewal rates.\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e~25,000 screens to service\u003c\/li\u003e\n\u003cli\u003eR$152m SG\u0026amp;A (2024)\u003c\/li\u003e\n\u003cli\u003eSLAs \u0026gt;99% uptime\u003c\/li\u003e\n\u003cli\u003eField teams + real-time monitoring required\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pany\u003e\u003c\/pmanaging\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh CAPEX and regional revenue concentration threaten cash flow and contract stability\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eHigh, ongoing CAPEX and tech refresh needs (R$148m PPE additions, ~25k screens) strain cash flow; replacing 10k displays at ~R$2.5k each ≈ R$125m. Revenue concentration (62% public contracts; 68% ad revenue from São Paulo\/Rio) raises renewal and regional shock risk—lost concession in São Paulo (2023) shortened contract terms. Operational complexity drives SG\u0026amp;A (R$152m in 2024) and uptime SLAs \u0026gt;99%.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003ePPE additions\u003c\/td\u003e\n\u003ctd\u003eR$148m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScreens\u003c\/td\u003e\n\u003ctd\u003e~25,000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eReplacement cost (10k)\u003c\/td\u003e\n\u003ctd\u003e~R$125m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSG\u0026amp;A\u003c\/td\u003e\n\u003ctd\u003eR$152m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublic-contract revenue\u003c\/td\u003e\n\u003ctd\u003e62%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSão Paulo\/Rio share\u003c\/td\u003e\n\u003ctd\u003e68%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eEletromidia SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you’ll receive upon purchase—no surprises, just professional quality.\u003c\/p\u003e\n\u003cp\u003eThe preview below is taken directly from the full SWOT report you'll get. Purchase unlocks the entire in-depth version.\u003c\/p\u003e\n\u003cp\u003eThis is a real excerpt from the complete document. Once purchased, you’ll receive the full, editable version.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56752397844857,"sku":"eletromidia-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/eletromidia-swot-analysis.png?v=1772240519","url":"https:\/\/matrixbcg.com\/products\/eletromidia-swot-analysis","provider":"MatrixBCG","version":"1.0","type":"link"}