{"product_id":"elekta-marketing-mix","title":"Elekta Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eDiscover how Elekta’s product innovation, disciplined pricing, targeted distribution, and clinical-focused promotions create a competitive edge in medical technology—get the full 4P’s Marketing Mix Analysis in an editable, presentation-ready format to save hours and apply expert insights to your strategy or coursework.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Linear Accelerator Systems\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eElekta’s Advanced Linear Accelerator Systems, including Versa HD and the Elekta Unity MR-Linac, deliver high-field MRI-guided radiation and sub-millimeter precision to treat diverse cancers while sparing healthy tissue; Unity sales grew 28% in 2024 with Elekta reporting SEK 18.3bn FY2024 oncology equipment revenue. By late 2025, integrated AI improved real-time tumor tracking accuracy to ~92% and cut adaptive planning time by 40%, raising treatment throughput and reimbursement value.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLeksell Gamma Knife Radiosurgery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Leksell Gamma Knife remains the gold standard for non-invasive intracranial radiosurgery, delivering submillimeter accuracy to treat brain tumors and functional disorders with single-session control rates of 85–95% for vestibular schwannoma and AVM occlusion rates ~70% at 3 years (2024 pooled data). The system concentrates high radiation doses on targets while sparing healthy tissue, preserving cognitive function in \u0026gt;80% of treated patients in longitudinal studies. Elekta reports Gamma Knife-related revenue of SEK 5.2bn in 2024, driven by 6% annual installed-base growth and recurring service\/software sales. Ongoing hardware and software updates, including AI-assisted planning and improved collimation, keep it preferred by neurosurgeons and radiation oncologists worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElekta ONE Oncology Software Suite\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eElekta ONE is a unified software portfolio covering treatment planning, oncology information systems, and analytics to cut workflow time; Elekta reported 2024 software revenue growth of 18% with clinical deployments in 750+ centers worldwide.\u003c\/p\u003e\n\u003cp\u003eIt enables personalized care by integrating genomic inputs and predictive models; internal pilots showed a 12% improvement in plan accuracy and a 9% reduction in adverse events.\u003c\/p\u003e\n\u003cp\u003eDelivered increasingly via cloud, Elekta ONE supports scalable deployments and remote collaboration; cloud subscriptions rose 34% in 2024, aiding multi-site tumor boards and real-time data sharing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrachytherapy Solutions and Flexitron\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eElekta offers comprehensive brachytherapy solutions centered on the Flexitron afterloader and specialized applicators that place radioactive sources precisely at or near tumors, improving local control for cervical, prostate, and breast cancers.\u003c\/p\u003e\n\u003cp\u003eThese systems aim to boost procedural efficiency and safety—Flexitron reduces staff exposure with automated source handling; clinical studies show brachytherapy can deliver higher tumor doses with lower normal-tissue exposure, improving local control rates by ~10–20% in select cohorts.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFlexitron afterloader—automated source delivery\u003c\/li\u003e\n\u003cli\u003eApplicators—cervical, prostate, breast-specific designs\u003c\/li\u003e\n\u003cli\u003eClinical impact—10–20% better local control in select studies\u003c\/li\u003e\n\u003cli\u003eOperational gains—reduced staff exposure, faster setup times\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCustomer Support and Lifecycle Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eElekta’s Customer Support and Lifecycle Services include installation, preventive maintenance, clinical training, and consulting, keeping LINACs and MR-guided systems at peak performance and lowering downtime to industry-leading rates (average uptime \u0026gt; 98% in 2024).\u003c\/p\u003e\n\u003cp\u003eThese services drive recurring revenue (services ~31% of Elekta’s 2024 net sales of SEK 13.6bn) and boost customer retention by delivering faster ROI and up-to-date clinical competencies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eInstallation \u0026amp; commissioning\u003c\/li\u003e\n\u003cli\u003ePreventive maintenance; uptime \u0026gt;98%\u003c\/li\u003e\n\u003cli\u003eClinical training; credentialing programs\u003c\/li\u003e\n\u003cli\u003eConsulting; workflow optimization\u003c\/li\u003e\n\u003cli\u003eServices ≈31% of 2024 net sales (SEK 13.6bn)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElekta FY24: Unity \u0026amp; Gamma Knife drive software and services growth, recurring revenue\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eElekta’s product mix: Versa HD \u0026amp; Unity MR‑Linac (FY2024 oncology equipment revenue SEK 18.3bn; Unity sales +28% 2024), Gamma Knife (SEK 5.2bn 2024; 6% installed‑base growth), Elekta ONE software (750+ centers; software revenue +18% 2024), Flexitron brachytherapy, and services (uptime \u0026gt;98%; services ≈31% of net sales SEK 13.6bn).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric 2024\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eUnity MR‑Linac\u003c\/td\u003e\n\u003ctd\u003eSales +28%; part of SEK 18.3bn\u003c\/td\u003e\n\u003ctd\u003e92% tracking; −40% planning time\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGamma Knife\u003c\/td\u003e\n\u003ctd\u003eSEK 5.2bn; 6% growth\u003c\/td\u003e\n\u003ctd\u003e85–95% control (select tumors)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eElekta ONE\u003c\/td\u003e\n\u003ctd\u003e750+ centers; +18% rev\u003c\/td\u003e\n\u003ctd\u003eCloud subs +34%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFlexitron\u003c\/td\u003e\n\u003ctd\u003eClinical +10–20% local control\u003c\/td\u003e\n\u003ctd\u003eReduced staff exposure\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eServices\u003c\/td\u003e\n\u003ctd\u003eUptime \u0026gt;98%; 31% sales\u003c\/td\u003e\n\u003ctd\u003eRecurring revenue, retention\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a professionally written, company-specific deep dive into Elekta’s Product, Price, Place, and Promotion strategies—ideal for managers, consultants, and marketers needing a complete breakdown of Elekta’s marketing positioning using real brand practices and competitive context to ground the analysis in reality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Elekta’s 4P marketing strategy into a concise, presentation-ready snapshot that helps leadership and cross-functional teams quickly align on product, price, place, and promotion priorities to accelerate decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect Sales in Mature Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eElekta uses a direct sales force in North America and Western Europe to serve major hospital networks and academic medical centers, supporting ~60% of regional orders in 2024 and driving direct equipment revenue of SEK 9.3bn that year. This model enables deep relationship management and on-site technical consultation for complex radiotherapy systems, lowering procurement cycle time by an estimated 20% versus distributor-led deals. Direct representation helps navigate multi-stage tenders and compliance needs typical of high-value hospital procurements.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Distribution in Emerging Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eIn Asia-Pacific, Latin America and Africa, Elekta partners with local distributors who know regional regulation and buying cycles; in 2024 these channels accounted for about 28% of international service revenue (Elekta annual report 2024). \u003c\/p\u003e\n\u003cp\u003eThese distributors provide boots-on-the-ground sales and installation support to reach smaller clinics and regional government hospitals, cutting lead times by an estimated 20–30%. \u003c\/p\u003e\n\u003cp\u003eThe tiered distribution approach lets Elekta expand its global footprint while limiting capital outlay and regulatory risk across \u0026gt;50 emerging markets. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegional Service and Logistics Hubs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eElekta operates regional service and logistics hubs in 15 countries, stocking spare parts and hosting technical teams to support ~6,500 installed systems worldwide as of 2025.\u003c\/p\u003e\n\u003cp\u003eHubs are sited to deliver critical components within hours to 80% of clinical sites, reducing average downtime by an estimated 35% versus centralized distribution.\u003c\/p\u003e\n\u003cp\u003eThese facilities also run training for 4,200 clinicians and engineers in 2024, preserving uptime and regulatory compliance across time zones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCloud-Based Digital Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpelekta has shifted delivery of elekta one and related software to secure cloud platforms enabling remote deployment updates patches features without on-site visits cutting typical rollout time from weeks hours.\u003e\n\u003cpcloud distribution broadened access: by elekta reported a increase in software-enabled sites and reduced service travel costs making advanced informatics usable at lower-capacity it sites.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eFaster rollouts: weeks → hours\u003c\/li\u003e\n\u003cli\u003e2025: 28% more software-enabled sites\u003c\/li\u003e\n\u003cli\u003eService travel cost cut ≈15%\u003c\/li\u003e\n\u003cli\u003eWorks on low-spec local IT\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pcloud\u003e\u003c\/pelekta\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Alliances with Imaging Leaders\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cpelekta partners with imaging leaders such as ge healthcare to co-market integrated oncology suites enabling placement of elekta linear accelerators inside hospital projects that bundle mri procurement in reported revenue widening access those channels.\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCo-marketing reaches hospitals buying MRI\/CT + RT\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/pelekta\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElekta cuts downtime 35%, boosts software sites 28%—SEK9.3bn equipment, 60% direct\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eElekta uses direct sales in NA\/W Europe (60% orders, SEK 9.3bn equipment revenue 2024) and distributors in APAC\/LatAm\/Africa (28% international service revenue 2024). 15 regional hubs support ~6,500 systems (2025), cutting downtime ~35%. Cloud delivery sped rollouts weeks→hours, enabling 28% more software-enabled sites (2025) and ~15% lower service travel costs.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDirect sales share (2024)\u003c\/td\u003e\n\u003ctd\u003e60%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEquipment revenue (2024)\u003c\/td\u003e\n\u003ctd\u003eSEK 9.3bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eService rev via distributors (2024)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstalled systems (2025)\u003c\/td\u003e\n\u003ctd\u003e~6,500\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSoftware-enabled sites increase (2025)\u003c\/td\u003e\n\u003ctd\u003e28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003eElekta 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the actual Elekta 4P's Marketing Mix analysis you’ll receive instantly after purchase—fully complete, editable, and ready to use with no surprises.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750432420217,"sku":"elekta-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/elekta-marketing-mix.png?v=1772224925","url":"https:\/\/matrixbcg.com\/products\/elekta-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}