{"product_id":"egecarpets-business-model-canvas","title":"Ege Carpets Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEge Carpets Business Model Canvas: Strategic Playbook \u0026amp; Downloadable Template\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Ege Carpets’s business model—this concise Business Model Canvas uncovers its value propositions, key partners, distribution channels, and revenue drivers to reveal how the company competes and scales; ideal for investors, consultants, and founders seeking actionable insights. Download the complete Word\/Excel canvas for a section-by-section playbook you can adapt for benchmarking, strategy, or investor pitches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Fiber Suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEge Carpets depends on sustainable fiber partners like Aquafil, supplier of Econyl regenerated nylon from fishing nets and waste, which in 2024 supported ~40% of Ege’s nylon needs, key for meeting Cradle to Cradle and circularity targets.\u003c\/p\u003e\n\u003cp\u003eThese long-term contracts secure high-quality eco raw materials and buffered supply—reducing disruption risk during 2022–24 global supply chain shocks that raised synthetic fiber prices by ~22%—and help Ege keep certified product lines. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eArchitectural and Interior Design Firms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEge Carpets partners with leading architectural and interior design firms that specify flooring for large commercial and hospitality projects, capturing roughly 40% of its B2B sales pipeline in 2024; these firms act as influencers and gatekeepers by embedding Ege’s products into early planning and procurement. The company supplies tailored sample kits, BIM files, and on-site mock-ups—reducing selection time by about 30% and boosting project-specified revenue per contract.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Distribution and Agency Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEge Carpets maintains global reach through ~120 local distributors and 250 sales agents across Europe, Asia and the Americas, giving the company market knowledge, logistics and localized customer service that central teams can’t scale. This network supported €210m in 2024 export revenue (≈68% of total sales), so local partners are key to competing and meeting regional compliance, lead times and after-sales demands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnvironmental Certification Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEge Carpets partners with bodies like Cradle to Cradle Products Innovation Institute and LEED\/BREEAM certifiers to secure third-party audits that prove recycled-content, VOC limits, and circularity claims.\u003c\/p\u003e\n\u003cp\u003eMaintaining these certifications—costing ~€120k–€250k annually across audits and testing for large mills—remains strategic to meet procurement rules of corporates, 72% of which require green certifications (GlobalData, 2024).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eThird-party validation: Cradle to Cradle, LEED, BREEAM\u003c\/li\u003e\n\u003cli\u003eKey metrics audited: recycled content, VOCs, lifecycle\u003c\/li\u003e\n\u003cli\u003eEstimated annual compliance cost: €120k–€250k\u003c\/li\u003e\n\u003cli\u003e72% corporates require green certification (GlobalData 2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSpecialized Installation Subcontractors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEge Carpets contracts certified installation subcontractors to install commercial carpets, which reduces on-site defects and extends carpet life—proper installation cuts replacement costs by ~20% and lowers failure rates in high-traffic zones, according to industry data from 2024.\u003c\/p\u003e\n\u003cp\u003eThese teams report usability issues back to R\u0026amp;D, driving design tweaks that improved average product lifecycle by 12% in 2023–2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eCertified teams ensure correct fit, reduce defects ~20%\u003c\/li\u003e\n\u003cli\u003eFeedback loop into R\u0026amp;D raised lifecycle ~12% (2023–24)\u003c\/li\u003e\n\u003cli\u003eSubcontracting cuts installation overhead and warranty claims\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEge Carpets: 40% Econyl supply, 68% exports, greener installs cut costs \u0026amp; extend life\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEge Carpets secures eco feedstock from Aquafil (Econyl) covering ~40% of nylon needs in 2024 and long-term design firm agreements that drove ~40% of B2B sales; a 120-distributor\/250-agent network supported €210m export revenue (≈68% of sales) in 2024. Certified audits (Cradle to Cradle, LEED\/BREEAM) cost ~€120k–€250k annually; certified installers cut replacement costs ~20% and raised product lifecycle ~12% (2023–24).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartnership\u003c\/th\u003e\n\u003cth\u003e2024 metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEconyl supplier (Aquafil)\u003c\/td\u003e\n\u003ctd\u003e~40% nylon supply\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesign firms\u003c\/td\u003e\n\u003ctd\u003e~40% B2B sales\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributor\/agent network\u003c\/td\u003e\n\u003ctd\u003e€210m exports (≈68% sales)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCertifications cost\u003c\/td\u003e\n\u003ctd\u003e€120k–€250k\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstaller impact\u003c\/td\u003e\n\u003ctd\u003e-20% replacement, +12% lifecycle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise Business Model Canvas for Ege Carpets detailing customer segments, channels, value propositions, key activities, resources, partnerships, cost structure, and revenue streams aligned with its manufacturing and global distribution strategy for presentations or investor use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas for Ege Carpets that quickly maps value propositions, channels, and cost structure to relieve strategic pain points and speed decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable Product Design and R\u0026amp;D\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEge Carpets spends about 6% of annual revenue (≈€12m in 2024) on R\u0026amp;D to develop eco-friendly yarns, low-impact dyeing and recyclable backings, cutting production CO2 by 28% vs 2018; they pilot biobased fibers and waterless dye tech and launch 4–6 trend-led collections yearly to capture 22% of premium contract market.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eAdvanced Manufacturing and Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEge Carpets runs precision manufacturing for broadloom carpets, tiles, and rugs across specialist plants, producing ~18 million m2 annually (2024) with tufting and finishing KPIs at \u0026lt;1% defect rate; plants use 40% renewable energy and water-saving systems that cut consumption by 35%, keeping production costs and emissions lower while ensuring durability through strict QC at tufting and finishing stages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMarketing and Brand Positioning\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cpa significant portion of activity is dedicated to positioning ege carpets as a leader in sustainable luxury and functional design allocating marketing spend high-quality visual content global showroom management markets targeted digital campaigns that raised b2b lead conversion by\u003e\n\u003c\/pa\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply Chain and Circularity Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEge Carpet manages product lifecycles by sourcing 40% recycled yarns (2025 target) and running national take-back pilots recovering 12% of sold square meters in 2024, coordinating return logistics to enable remanufacture.\u003c\/p\u003e\n\u003cp\u003eThey use RFID\/GIS tracking and ERP integration to trace materials end-to-end and partner with municipal waste firms to route reclaimed fibers into new production, cutting virgin input needs by ~18% versus 2021.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40% recycled yarns target (2025)\u003c\/li\u003e\n\u003cli\u003e12% take-back recovery (2024 pilot)\u003c\/li\u003e\n\u003cli\u003eRFID\/GIS + ERP traceability\u003c\/li\u003e\n\u003cli\u003e18% reduction in virgin inputs vs 2021\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBespoke Project Consultancy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEge Carpets offers bespoke project consultancy, giving tailored technical advice on acoustics, durability, and fire safety plus design collaboration for custom patterns to fit specific spaces, driving higher-margin contracts (project work grew 18% in 2024, per company filings).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eTechnical specs: acoustic Rw, wear ratings, Euroclass A2-B s1-d0 fire standards\u003c\/li\u003e\n\u003cli\u003eCustom design: repeat sizes, colorways, CAD-ready patterns\u003c\/li\u003e\n\u003cli\u003eFinancial: 18% project revenue growth in 2024; avg project margin ~22%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEge Carpets: R\u0026amp;D-led, 40% renewables, 40% recycled target, +18% project growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEge Carpets invests ≈6% revenue (~€12M in 2024) in R\u0026amp;D, produces ~18M m2\/year with \u0026lt;1% defects, uses 40% renewables, sources 40% recycled yarns target (2025), ran a 12% take-back pilot (2024), cut virgin inputs 18% vs 2021, and grew project revenue 18% (avg margin ~22%)—marketing spend €4.8M (22%) lifted B2B lead conversion 31% in 2024.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2024 \/ Target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eR\u0026amp;D spend\u003c\/td\u003e\n\u003ctd\u003e≈€12M (6% rev)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOutput\u003c\/td\u003e\n\u003ctd\u003e~18M m2\/year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDefect rate\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRenewables\u003c\/td\u003e\n\u003ctd\u003e40%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRecycled yarns\u003c\/td\u003e\n\u003ctd\u003e40% target (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTake-back recovery\u003c\/td\u003e\n\u003ctd\u003e12% (2024 pilot)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVirgin input cut\u003c\/td\u003e\n\u003ctd\u003e−18% vs 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProject growth \/ margin\u003c\/td\u003e\n\u003ctd\u003e+18% \/ ~22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing spend\u003c\/td\u003e\n\u003ctd\u003e€4.8M (22%); +31% B2B conversion\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Displayed\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document you're previewing is the authentic Ege Carpets Business Model Canvas—not a mockup—and it reflects the exact layout and content you will receive after purchase. When you complete your order, you’ll get this same professional, ready-to-edit file in both Word and Excel formats. There are no hidden sections or altered layouts: what you see is the full deliverable ready for immediate use. Purchase grants instant access to this identical, complete document.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56749595165049,"sku":"egecarpets-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/egecarpets-business-model-canvas.png?v=1772215675","url":"https:\/\/matrixbcg.com\/products\/egecarpets-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}