{"product_id":"edf-bcg-matrix","title":"EDF Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDownload Your Competitive Advantage\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEDF’s BCG Matrix snapshot reveals which business units are commanding growth, which are funding stability, and which may be draining resources—crucial for navigating the energy transition and regulatory shifts. This concise preview highlights key quadrant placements and strategic implications, but the full BCG Matrix delivers quadrant-by-quadrant data, actionable recommendations, and ready-to-use Word and Excel files. Purchase the complete report to get detailed metrics, scenario-driven moves, and a presentation-ready roadmap to optimize portfolio allocation and competitive positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNuclear New Build Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe EPR2 reactor program is a high-growth strategic priority for EDF as France pursues energy sovereignty and decarbonization; EDF targets 6–14 GW of new nuclear by 2050 with EPR2 at the core and plans ~€50–€70 billion CAPEX through 2035 for new builds and life extensions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLarge-scale Solar PV Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEDF Renewables is scaling large-scale solar PV to meet France’s 2023 Programmation Pluriannuelle de l’Energie target of 44–52 GW solar by 2050, investing ~€2.8bn in 2024–25 for land and EPC to add ~3 GW pipeline; global solar growth ~20% CAGR supports this.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffshore Wind Projects\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOffshore wind is a high-growth market where EDF (Électricité de France) holds a leading position after winning major tenders in Europe and North America, including UK Dogger Bank participation and US Vineyard Wind stakes; EDF expects ~4–6 GW under construction or secured by end-2025. \u003c\/p\u003e\n\u003cp\u003eProjects are capital-intensive, with typical capex ~€3–4m per MW; EDF’s group-level offshore pipeline needs continued investment to preserve market share and scale fixed costs. \u003c\/p\u003e\n\u003cp\u003eAs farms come online, EDF forecasts offshore to be a major revenue driver, targeting several hundred million euros in annual EBITDA contribution from operational sites by 2026. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eElectric Vehicle Charging Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThrough Izivia, EDF holds a leading position in European EV charging, operating over 50,000 public points by end-2024 and targeting 200,000 by 2030 per EDF Group guidance.\u003c\/p\u003e\n\u003cp\u003eHigh market growth—EV stock in EU rose 38% in 2024 to ~9.5 million vehicles—drives strong demand for charging infrastructure, qualifying this business as a BCG Stars segment.\u003c\/p\u003e\n\u003cp\u003eEDF is investing several hundred million euros annually and has announced a €1.5bn capex plan for 2025–2027 to scale networks before the market matures into utility-like steady returns.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e50,000+ public chargers (2024)\u003c\/li\u003e\n\u003cli\u003eEU EVs ~9.5M (2024), +38% YoY\u003c\/li\u003e\n\u003cli\u003e€1.5bn capex plan 2025–27\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLow-Carbon Hydrogen Production\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEDF is scaling green hydrogen via electrolyzers, investing €1.2bn in R\u0026amp;D and projects through 2025 to target industry and heavy transport; market demand for low-carbon hydrogen is projected to reach 5.7 Mt H2\/year in Europe by 2030, boosting growth.\u003c\/p\u003e\n\u003cp\u003eEDF’s electrolyzer units give it a technological lead, but revenues remain small versus capex—FY2024 H2 revenues under €50m versus project capex \u0026gt;€800m—matching a BCG Star: high market growth, high investment.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2025 R\u0026amp;D spend €350m\u003c\/li\u003e\n\u003cli\u003eFY2024 H2 revenue \u0026lt; €50m\u003c\/li\u003e\n\u003cli\u003eProject capex \u0026gt; €800m\u003c\/li\u003e\n\u003cli\u003eEU demand ~5.7 Mt H2\/yr by 2030\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEDF's Big Bet: €60bn+ Capex into Nuclear, Offshore Wind, Solar, EV Charging \u0026amp; Green H2\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: EPR2, offshore wind, large-scale solar, EV charging (Izivia) and green hydrogen show high market growth and heavy capex; EDF targets 6–14 GW new nuclear by 2050, ~€50–70bn CAPEX to 2035; offshore 4–6 GW secured by 2025; solar pipeline ~3 GW with €2.8bn 2024–25 spend; Izivia 50,000 chargers (2024), €1.5bn 2025–27; H2 revenues \u0026lt;€50m (FY2024), €1.2bn to 2025.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eGrowth\/2024–25\u003c\/th\u003e\n\u003cth\u003eCapex\/target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEPR2\u003c\/td\u003e\n\u003ctd\u003e6–14 GW by 2050\u003c\/td\u003e\n\u003ctd\u003e€50–70bn to 2035\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffshore wind\u003c\/td\u003e\n\u003ctd\u003e4–6 GW secured by 2025\u003c\/td\u003e\n\u003ctd\u003e€3–4m\/MW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSolar PV\u003c\/td\u003e\n\u003ctd\u003e~3 GW pipeline\u003c\/td\u003e\n\u003ctd\u003e€2.8bn (2024–25)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEV charging\u003c\/td\u003e\n\u003ctd\u003e50,000 pts (2024)\u003c\/td\u003e\n\u003ctd\u003e€1.5bn (2025–27)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGreen H2\u003c\/td\u003e\n\u003ctd\u003eFY2024 rev \u0026lt;€50m\u003c\/td\u003e\n\u003ctd\u003e€1.2bn to 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eComprehensive BCG Matrix review of EDF’s units with strategic moves for Stars, Cash Cows, Question Marks, and Dogs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page EDF BCG Matrix placing each business unit in a quadrant for quick strategic clarity\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExisting Nuclear Fleet Operations\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEDF’s 56-reactor French fleet supplies roughly 300 TWh\/year of baseload power (about 70% of France’s electricity in 2024), giving the company a dominant market share in a low-growth domestic market; uptime and LCOE advantages make it a high-margin cash generator. \u003c\/p\u003e\n\u003cp\u003eNet operating cash from nuclear funded ~€6–8 billion of investments in 2023–2024, underwriting EDF’s push into renewables and Hinkley Point C\/new builds while supporting dividend and debt service. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHydroelectric Power Generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEDF’s fully depreciated hydro plants generate baseload power at very low marginal cost—typically under €10\/MWh—supporting ~12% of EDF’s 2024 renewable output and retaining stable market share in France’s renewables mix.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eRegulated Distribution Networks\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eOperated largely through Enedis (France’s main distribution system operator), regulated distribution networks deliver monopoly-like returns set by the CRE regulator, yielding roughly 6–7% RAB (regulatory asset base) remuneration in 2024 and generating about €5–6bn EBITDA for EDF in 2024. The market is mature with flat-to-slight-growth demand, giving predictable cashflows—Enedis handled ~280 TWh distributed in 2024. Those cash inflows are critical to service EDF’s net debt (€33.2bn at end-2024) and to preserve financial stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Energy Trading\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEDF Trading uses EDF’s 2024 ~120 GW generation fleet to optimize positions and hedge risk, capturing price spreads across power, gas, and carbon markets; trading revenues were about €1.6bn in 2024, with EBIT margins above 20% per EDF segment reporting. \u003c\/p\u003e\n\u003cp\u003eIts global, mature markets favor scale: EDF’s hedging volume reduced portfolio volatility by ~35% vs peers in 2023, and the unit needs far less capital than new plants, driving high ROIC. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e2024 revenue ≈ €1.6bn\u003c\/li\u003e\n\u003cli\u003eEBIT margin \u0026gt;20%\u003c\/li\u003e\n\u003cli\u003eUses ~120 GW generation\u003c\/li\u003e\n\u003cli\u003eVolatility down ~35% vs peers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eResidential Energy Supply Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEDF’s residential energy supply serves ~27 million French customers as of 2025, mixing regulated tariffs and market contracts; this mature segment delivers predictable EBITDA and generated ~€6.4B free cash flow in 2024 for the group’s retail arm.\u003c\/p\u003e\n\u003cp\u003eMarket share remains dominant (≈65% residential supply in France, 2024), so churn is low and marketing spend minimal versus new entrants, keeping unit acquisition cost under €40 in recent years.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLarge scale: ~27M customers (2025)\u003c\/li\u003e\n\u003cli\u003eMarket share: ≈65% France (2024)\u003c\/li\u003e\n\u003cli\u003eCash flow: ~€6.4B retail FCF (2024)\u003c\/li\u003e\n\u003cli\u003eLow CAC: \u0026lt;€40 per customer\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEDF’s cash engines: 300TWh nuclear, Enedis €5–6bn EBITDA, €6.4bn retail FCF\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEDF’s cash cows—56 French reactors (~300 TWh\/yr), hydro (~12% renewable output), Enedis distribution and retail (~27M customers)—generated steady cash: nuclear-funded investments €6–8bn (2023–24), Enedis EBITDA €5–6bn (2024), retail FCF ~€6.4bn (2024), trading revenue €1.6bn (2024); net debt €33.2bn end-2024; RAB return ~6–7% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eItem\u003c\/th\u003e\n\u003cth\u003e2024\/25\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eNuclear output\u003c\/td\u003e\n\u003ctd\u003e~300 TWh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnedis EBITDA\u003c\/td\u003e\n\u003ctd\u003e€5–6bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail customers\u003c\/td\u003e\n\u003ctd\u003e~27M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail FCF\u003c\/td\u003e\n\u003ctd\u003e€6.4bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet debt\u003c\/td\u003e\n\u003ctd\u003e€33.2bn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eDelivered as Shown\u003c\/span\u003e\u003cbr\u003eEDF BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the exact EDF BCG Matrix report you'll receive after purchase—no watermarks or placeholders, just a fully formatted, analysis-ready document designed for immediate editing, printing, or presentation; crafted by strategy experts with market-backed insights, it will be delivered directly to your inbox for seamless inclusion in your planning, pitches, or client work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748114444665,"sku":"edf-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/edf-bcg-matrix.png?v=1772204946","url":"https:\/\/matrixbcg.com\/products\/edf-bcg-matrix","provider":"MatrixBCG","version":"1.0","type":"link"}