{"product_id":"echostar-marketing-mix","title":"Echostar Marketing Mix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eYour Shortcut to a Strategic 4Ps Breakdown\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eEchostar’s 4P’s blend satellite innovation, tiered pricing, targeted distribution, and multi-channel promotion to serve both consumer and enterprise markets—this snapshot hints at strategic depth and executional nuance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eroduct\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e5G Wireless Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEchoStar offers retail 5G wireless services via Boost Mobile and Boost Infinite on its proprietary 5G Open RAN network, serving about 9.2 million retail subscribers as of Q4 2025 and carrying network traffic across 1,100+ markets in the US.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHughes Broadband and Satellite Internet\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe Hughes segment, operating as HughesNet, sells high-speed satellite internet to residential and small-business users, recording about 1.2 million subscribers at year-end 2024 and contributing roughly $1.6 billion in 2024 revenue to EchoStar’s consolidated results.\u003c\/p\u003e\n\u003cp\u003eUsing the Jupiter 3 (EchoStar XXIV) Ka-band platform, Hughes increased capacity and peak speeds to 100 Mbps+ in many markets, targeting rural US counties where 22% of households lack fixed broadband access as of 2023.\u003c\/p\u003e\n\u003cp\u003eThis product closes the digital divide in areas without fiber or cable, cuts latency vs older satellites via VHTS design, and supports ARPU growth through bundled Wi-Fi equipment and managed services. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSatellite Video and Streaming Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThrough DISH TV and Sling TV, EchoStar offers both traditional linear satellite packages and over-the-top streaming, covering live sports, news, and entertainment; as of FY2024 Dish Network (parent) reported 8.0M pay-TV subscribers and Sling had ~2.4M OTT subscribers, helping EchoStar address households across price points from low-cost Sling tiers to full DISH bundles, supporting recurring revenue and ARPU diversification (Dish ARPU ~$92 in 2024).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Managed Network Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEchoStar offers end-to-end Enterprise Managed Network Services—software-defined WAN, cybersecurity, and cloud connectivity—serving Fortune 500 firms and governments with SLAs up to 99.99% availability.\u003c\/p\u003e\n\u003cp\u003eThe service leverages EchoStar’s global satellite fleet and ground stations to deliver low-earth and geostationary links for remote mission-critical sites; EchoStar reported $1.2B revenue in 2024, with network services growing ~18% YoY.\u003c\/p\u003e\n\u003cp class=\"lst_crct\"\u003e\u003c\/p\u003e\n\u003cli\u003eEnd-to-end SD-WAN, cybersecurity, cloud\u003c\/li\u003e\n\u003cli\u003e99.99% SLA options\u003c\/li\u003e\n\u003cli\u003eGlobal LEO\/GEO satellite + ground infra\u003c\/li\u003e\n\u003cli\u003e$1.2B revenue (2024), network services +18% YoY\u003c\/li\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIoT and S-Band Connectivity\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEchoStar leverages its S-band spectrum and GEO satellite EchoStar 4P to offer global IoT connectivity and data services for asset tracking, remote monitoring, and industrial use in agriculture and logistics.\u003c\/p\u003e\n\u003cp\u003eThese low-latency links enable real-time data where cellular is absent; EchoStar reported S-band capacity bookings growing 22% in 2025, targeting 1.2 million IoT endpoints by end-2026.\u003c\/p\u003e\n\u003cp\u003ePricing aims at $3–8 per device\/month for basic telemetry, with higher tiers for guaranteed latency and SLA-backed uptime.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGlobal S-band coverage via EchoStar 4P\u003c\/li\u003e\n\u003cli\u003e22% capacity bookings growth in 2025\u003c\/li\u003e\n\u003cli\u003eTarget 1.2M IoT endpoints by 2026\u003c\/li\u003e\n\u003cli\u003e$3–8\/device\/month pricing range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Product-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEchoStar diversifies: 5G, satellite broadband, pay‑TV, enterprise services \u0026amp; booming S‑band IoT\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEchoStar’s product mix: Boost 5G (9.2M subs Q4 2025), HughesNet satellite broadband (1.2M subs, $1.6B rev 2024), Jupiter 3 Ka-band \u0026gt;100 Mbps for rural areas, DISH\/Sling pay-TV \u0026amp; OTT (Dish 8.0M, Sling 2.4M FY2024), Enterprise SD‑WAN\/cyber ($1.2B network services 2024, +18% YoY), S‑band IoT (22% bookings growth 2025; target 1.2M endpoints by 2026; $3–8\/device\/mo).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eProduct\u003c\/th\u003e\n\u003cth\u003eKey metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eBoost 5G\u003c\/td\u003e\n\u003ctd\u003e9.2M subs (Q4 2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHughesNet\u003c\/td\u003e\n\u003ctd\u003e1.2M subs; $1.6B rev (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJupiter 3\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;100 Mbps rural\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDISH\/Sling\u003c\/td\u003e\n\u003ctd\u003e8.0M\/2.4M subs (FY2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise\u003c\/td\u003e\n\u003ctd\u003e$1.2B rev; +18% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eS‑band IoT\u003c\/td\u003e\n\u003ctd\u003e22% bookings growth (2025); target 1.2M endpoints (2026)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eDelivers a concise, company-specific deep dive into Echostar’s Product, Price, Place, and Promotion strategies, grounded in real brand practices and competitive context to inform strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eCondenses Echostar’s 4Ps into a concise, leadership-ready snapshot that clarifies product, price, place, and promotion strategies for quick decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003elace\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDirect-to-Consumer Digital Platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEchoStar runs direct-to-consumer sites and apps where customers can sign up for Boost Mobile and Sling TV, manage accounts, and buy hardware; in 2024 digital channels drove ~62% of new activations for Boost Mobile and 58% for Sling TV.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndependent Dealer and Retail Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA vast network of 6,500+ independent dealers and local retailers provides physical touchpoints for DISH TV and HughesNet installations, handling sales, professional installation, and localized support for satellite hardware. These partners drive activation in rural ZIP codes: HughesNet reported 1.1 million residential subscribers in 2025, with ~40% in rural counties, so the distributed model sustains presence where fiber\/cable are scarce. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eThird-Party Retail Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEchoStar partners with national retailers and e-commerce platforms—including Best Buy, Amazon, and Walmart channels—to sell wireless handsets and broadband gear, reaching millions of monthly visitors; retail channel sales accounted for an estimated 28% of device distribution in 2024. These partnerships place EchoStar brands in high-traffic online and brick-and-mortar environments, boosting visibility and shortening time-to-purchase for mainstream consumers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGlobal Enterprise Sales Teams\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEchoStar’s Hughes and ESS segments use specialized direct sales teams that target large corporate and government clients worldwide, closing multi-year, high-value contracts—Hughes reported $1.23B in 2024 revenue and ESS contributed to EchoStar’s ~$2.9B consolidated 2024 revenue.\u003c\/p\u003e\n\u003cp\u003eTeams focus on developing regions and high-security sectors (defense, maritime, energy), where projects often exceed $10M and require complex SLAs and custom network builds.\u003c\/p\u003e\n\u003cp\u003eThese sales forces drive renewals and upsells, with enterprise contracts representing a material share of annual backlog and improving lifetime value metrics.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDirect sales target large corporates\/governments\u003c\/li\u003e\n\u003cli\u003eInternational focus: developing infra \u0026amp; high-security sectors\u003c\/li\u003e\n\u003cli\u003eTypical deals: multi-year, often \u0026gt;$10M\u003c\/li\u003e\n\u003cli\u003e2024: Hughes $1.23B; EchoStar consolidated ~$2.9B\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eApp Store and Smart Device Distribution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSling TV and other Dish Network apps are distributed via Apple App Store, Google Play, and Roku, reaching over 4.6 billion smartphone users globally (Statista, 2025) and 55% of US households with a smart TV (NCTA, 2024).\u003c\/p\u003e\n\u003cp\u003ePresence on these platforms ensures EchoStar accesses mobile, tablet, and smart TV viewers, supporting streaming ARPU growth—Dish reported streaming revenue of $3.1B in 2024—so platform integration is critical to stay competitive.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eDistribution: Apple, Google, Roku\u003c\/li\u003e\n\u003cli\u003eReach: 4.6B smartphones (2025)\u003c\/li\u003e\n\u003cli\u003eSmart TV: 55% US households (2024)\u003c\/li\u003e\n\u003cli\u003eFinancials: Dish streaming revenue $3.1B (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/MARKETING-MIX-Content-Place-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEchoStar omnichannel reach: digital, 6.5k+ dealers, major retail, enterprise \u0026amp; app platforms\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEchoStar mixes digital direct channels (62% Boost, 58% Sling activations in 2024) with 6,500+ dealer outlets, major retailers (Best Buy, Amazon, Walmart; 28% device sales 2024), enterprise sales (Hughes $1.23B; EchoStar consolidated ~$2.9B in 2024), and app platforms (4.6B smartphones 2025; 55% US smart-TV 2024) to cover urban, rural, retail, and enterprise segments.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eChannel\u003c\/th\u003e\n\u003cth\u003eKey stat\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital\u003c\/td\u003e\n\u003ctd\u003e62%\/58% activations (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDealers\u003c\/td\u003e\n\u003ctd\u003e6,500+ outlets\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRetail\u003c\/td\u003e\n\u003ctd\u003e28% device sales (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnterprise\u003c\/td\u003e\n\u003ctd\u003eHughes $1.23B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatforms\u003c\/td\u003e\n\u003ctd\u003e4.6B phones (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eSame Document Delivered\u003c\/span\u003e\u003cbr\u003eEchostar 4P's Marketing Mix Analysis\u003c\/h2\u003e\n\u003cp\u003eThe preview shown here is the exact, full Echostar 4 Marketing Mix analysis you’ll receive instantly after purchase—no samples or mockups, just the complete, editable document ready for immediate use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56750374257017,"sku":"echostar-marketing-mix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/echostar-marketing-mix.png?v=1772224537","url":"https:\/\/matrixbcg.com\/products\/echostar-marketing-mix","provider":"MatrixBCG","version":"1.0","type":"link"}