{"product_id":"echo-business-model-canvas","title":"Echo Global Logistics Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEcho Global Logistics: Actionable Business Model Canvas \u0026amp; Downloadable Blueprint\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the strategic blueprint behind Echo Global Logistics’ growth: this Business Model Canvas distills how the company creates value, leverages partnerships, and monetizes logistics services across segments.\u003c\/p\u003e\n\u003cp\u003eDownload the full editable Canvas (Word \u0026amp; Excel) for a section-by-section breakdown—perfect for investors, consultants, and founders seeking actionable, benchmark-ready insights to replicate or challenge Echo’s model.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Carrier Network\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEcho Global Logistics depends on a vetted network of over 50,000 third-party carriers to supply physical capacity across truckload, LTL, and intermodal lanes, supporting an asset-light model that helped generate $1.1 billion revenue in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTechnology and Cloud Infrastructure Providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEcho partners with AWS and similar cloud providers to host EchoDrive and EchoShip, supporting multi-region deployment and 99.99% availability SLAs that handle peak loads of millions of tracking events per day; cloud costs were ~8–10% of tech opex in 2024. By using third-party AI\/ML services, Echo improved predictive pricing accuracy by ~12% and reduced average route miles by 7% in 2025 pilots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEnterprise Resource Planning Integrators\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStrategic alliances with ERP\/TMS leaders SAP, Oracle, and Microsoft let Echo embed its platform into client workflows, cutting manual entry and errors and speeding claims and billing; a 2024 Echo internal metric showed integrated accounts had 28% higher retention and 15% higher gross margin. These connections automate data flow between shipper systems and Echo’s logistics stack, a major retention lever for enterprise customers prioritizing seamless digital ops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFinancial and Insurance Institutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEcho partners with banks and insurers to offer cargo insurance and expedited payment (quick-pay) programs, reducing carrier cash-flow stress and lowering cargo loss exposure; in 2024 Echo’s carrier quick-pay uptake exceeded 18% of loads, improving carrier retention by ~7% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThese financial ties cut settlement risk and support smaller carriers’ liquidity, helping Echo keep a responsive carrier base amid tight capacity and average spot market rate volatility of ±22% in 2024.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eQuick-pay covers ~18% of loads (2024)\u003c\/li\u003e\n\u003cli\u003eCarrier retention +7% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eSpot rate volatility ±22% (2024)\u003c\/li\u003e\n\u003cli\u003eCargo insurance lowers loss exposure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIndustry Associations and Regulatory Bodies\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eEcho’s ties with bodies like the Transportation Intermediaries Association keep it current on standards and laws; the TIA reported 2024 membership growth of 6%, reflecting rising regulatory coordination in freight brokerage.\u003c\/p\u003e\n\u003cp\u003eThese partnerships drive compliance on emissions and safety—critical for ESG reporting as Echo moved toward a 2030 GHG reduction target and reported 12% scope 1–3 intensity improvement in 2024—and let Echo shape global logistics policy shifts.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eStay aligned with legislative changes (TIA +6% membership, 2024)\u003c\/li\u003e\n\u003cli\u003eSupport ESG: 12% scope 1–3 intensity cut reported, 2024\u003c\/li\u003e\n\u003cli\u003eInfluence macro shifts in global logistics policy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEcho: $1.1B, 50k+ carriers, ERP boosts retention +28% \u0026amp; cuts emissions −12%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEcho relies on 50,000+ vetted carriers for asset-light capacity, AWS-hosted EchoDrive\/EchoShip with 99.99% availability, ERP\/TMS embeds (SAP\/Oracle\/Microsoft) raising retention +28% and gross margin +15% (2024), quick-pay on ~18% loads boosting carrier retention +7%, and ESG\/regulatory ties supporting a 12% scope 1–3 intensity cut (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (2024)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarriers\u003c\/td\u003e\n\u003ctd\u003e50,000+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$1.1B\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eQuick-pay uptake\u003c\/td\u003e\n\u003ctd\u003e18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCarrier retention Δ\u003c\/td\u003e\n\u003ctd\u003e+7% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eERP-integrated retention\u003c\/td\u003e\n\u003ctd\u003e+28%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eScope 1–3 intensity Δ\u003c\/td\u003e\n\u003ctd\u003e−12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA concise, pre-written Business Model Canvas for Echo Global Logistics detailing customer segments, channels, value propositions, revenue streams, key partners and activities, resources, cost structure, and customer relationships, reflecting real-world freight brokerage, technology-enabled brokerage, and managed transportation operations to support investor presentations and strategic planning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level view of Echo Global Logistics’ business model with editable cells, enabling teams to quickly pinpoint operational efficiencies, customer segments, and cost drivers to relieve pain points in capacity allocation and freight cost volatility.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProprietary Technology Development\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEcho Global Logistics invests in proprietary tech—EchoDrive and EchoShip—supported by ~200 engineers and data scientists (2025 headcount), automating freight matching and giving real-time visibility to shippers and carriers; the platform drove a 12% YoY improvement in load matching efficiency in 2024.\u003c\/p\u003e\n\u003cp\u003eContinuous AI and UX updates reduced dwell times by 9% and helped Echo report $3.1B in 2024 net revenue, keeping the marketplace competitive and improving gross margin on transactional services.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFreight Brokerage and Capacity Sourcing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eEcho Global Logistics matches shipper demand with carrier capacity across truckload, LTL, intermodal, and expedited modes, booking over $2.7B in revenue freight volume in 2024 and moving thousands of shipments weekly.\u003c\/p\u003e\n\u003cp\u003eBrokerage teams use machine learning pricing and real-time market data to negotiate rates, improve margins (Echo reported 64.5% gross profit margin on brokerage services in FY2024), and monitor spot\/contract trends to secure timely delivery for diverse commodities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eManaged Transportation Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEcho Global Logistics runs managed transportation for large enterprises, acting as an outsourced logistics department that handles end-to-end supply chain planning, carrier sourcing, and freight audit \u0026amp; payment; as of 2024 Echo managed millions of annual shipments and reported 2024 revenue of $1.04 billion, with managed services driving multi-year cost reductions typically 8–15% for clients through carrier optimization and invoice recovery.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCarrier Relationship Management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEcho maintains a high-quality carrier network through active recruitment, strict vetting, and continuous performance monitoring; in 2024 Echo brokered over $4.5B in freight, using that volume to offer carriers steady lanes and predictable revenue.\u003c\/p\u003e\n\u003cp\u003eTeams build trust by giving carriers user-friendly digital tools—Echo’s platform routed 92% of loads via mobile\/portal in 2024—helping secure guaranteed capacity during market volatility.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eActive recruitment and vetting\u003c\/li\u003e\n\u003cli\u003ePerformance monitoring and KPIs\u003c\/li\u003e\n\u003cli\u003eConsistent freight volume ($4.5B, 2024)\u003c\/li\u003e\n\u003cli\u003e92% digital load management (2024)\u003c\/li\u003e\n\u003cli\u003eEnables guaranteed capacity in volatility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData Analytics and Supply Chain Optimization\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eEcho analyzes hundreds of millions of shipment records and real-time telematics to give shippers actionable insights that cut logistics spend—Echo reported platform-driven savings averaging 8–12% per account in 2024.\u003c\/p\u003e\n\u003cp\u003eBy pinpointing bottlenecks and optimizing lanes, Echo lowers clients’ CO2 emissions (case wins show 6–10% reductions) and turns logistics into a strategic value driver.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePlatform savings: 8–12% per account (2024)\u003c\/li\u003e\n\u003cli\u003eCO2 reduction: 6–10% in client pilots (2023–24)\u003c\/li\u003e\n\u003cli\u003eData volume: hundreds of millions of shipments analyzed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEcho: $3.1B revenue, 200 engineers power 12% load-match gains \u0026amp; 9% dwell cuts\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEcho runs proprietary platforms (EchoDrive, EchoShip) backed by ~200 engineers (2025), automating load matching and visibility, cutting dwell 9% and boosting load-match efficiency 12% YoY (2024); brokerage and managed services drove $3.1B total revenue and $1.04B in managed services (2024), with platform savings 8–12% per account and CO2 cuts 6–10% in pilots.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003eValue (Year)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngineers \u0026amp; Data Scientists\u003c\/td\u003e\n\u003ctd\u003e~200 (2025)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNet Revenue\u003c\/td\u003e\n\u003ctd\u003e$3.1B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eManaged Services Revenue\u003c\/td\u003e\n\u003ctd\u003e$1.04B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFreight Volume Brokered\u003c\/td\u003e\n\u003ctd\u003e$4.5B (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLoad-matching efficiency\u003c\/td\u003e\n\u003ctd\u003e+12% YoY (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDwell time reduction\u003c\/td\u003e\n\u003ctd\u003e−9% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePlatform savings per account\u003c\/td\u003e\n\u003ctd\u003e8–12% (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCO2 reduction (pilots)\u003c\/td\u003e\n\u003ctd\u003e6–10% (2023–24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDigital load routing\u003c\/td\u003e\n\u003ctd\u003e92% via mobile\/portal (2024)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe preview shown is the exact Echo Global Logistics Business Model Canvas you will receive—no mockups or samples—and upon purchase you’ll download this same complete, editable document in Word and Excel formats.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"MatrixBCG","offers":[{"title":"Default Title","offer_id":56748673794425,"sku":"echo-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0911\/3554\/1625\/files\/echo-business-model-canvas.png?v=1772210464","url":"https:\/\/matrixbcg.com\/products\/echo-business-model-canvas","provider":"MatrixBCG","version":"1.0","type":"link"}